For it all comes down to this: what's the return that you'd get from switching to this new way of developing applications?
Why cloud-native apps?
How does migrating from cloud-hosted to cloud native applications translate into clear benefits for you? For your own business?
We've listed them, then... shortlisted them to the 6 biggest benefits that you can expect from developing cloud native apps.
Or, if you wish, the top 6 reasons why you'll want to use a cloud-native architecture from now on.
But First: What Are Cloud Native Applications More Precisely?
They're collections of independent, loosely coupled microservices, each one performing a single service or business function.
Unlike the traditional "monolithic" app architecture, where you have a single... block. So that whenever you needed to apply even a small change, you had to interrupt the entire app.
And it's precisely this intrinsic constraint of the monolithic approach — translating into limited scalability and flexibility — that has made the cloud-native model so "tempting":
it allows you to develop and deploy each microservice independently
so, whenever you need to apply changes, you're no longer constrained to wait first for all the components to get updated
you can incorporate the new features (in many cases, suggested by users themselves) and deliver the app to your audience right away
#1: You Get to Incorporate User Feedback into Your App in... Real-Time
Why cloud-native apps?
Due to their high availability:
You get to make real-time changes to your applications... on the fly.
... to respond to users' expectations of specific new features and functionalities faster than with the traditional app development model.
"Continuous improvement" is the key phrase here:
You're free to add and roll back new features and enhance its performance... constantly.
On the go.
#2: You Benefit from a Higher Developer Productivity
And this is another one of the key cloud native application benefits.
The cloud-native architecture:
speeds up the development process
helps your team save time, that they'd otherwise need to spend trying to solve various infrastructure issues and handling critical business requirements instead
enables easy remote access to their system, irrespective of their location
#3: Why Cloud-Native Apps? Because You Can Build, Update, and Deliver them Faster
The cloud-native approach enables you to scale your resources and comply with user demand way faster than the monolithic approach:
You get to bring new features online — requested by your users — more quickly. To roll out changes and start marketing your app much faster.
In short, you get to be more responsive to user demand and more relevant with the updates you make to your app in… real time.
#4: You Save Time and Money
From all the cloud native applications advantages, cost-savings must be the most tangible one.
And it’s pretty obvious if you come to think of it:
Since the cloud-native approach to developing applications allows you to build and release them much faster, you’re practically left with more time. More time to focus on your other revenue-generating tasks.
#5: You Can Make or Roll Back Small Changes Without "Freezing" the Entire App
Why cloud native applications?
Because you can minimize downtime when you need to update your app.
#6: You Get to Run Your App on Multiple Platforms
Cloud native applications run on both public and private platforms without you being forced to make any major changes.
For “flexibility” (along with “efficiency” and “high availability”) is another word for cloud-native.
So, Why Cloud-Native Apps?
It’s simple:
You get to innovate faster and to react to users’ changing needs and trends... faster.
Do you already have an app idea and you just need the right team to, ask the right questions, grasp your vision, and… make it happen?
Just drop us a line, let’s hear all about it and let's... build it!
Image by Ashish Bogawat from Pixabay
Adriana Cacoveanu / Aug 15'2020
You've just started your WordPress site and you're facing a "Rank Math vs Yoast SEO" dilemma.
Which plugin should you use?
Or maybe you've already been running a WordPress site for a while now and you've been using Yoast during all this time.
But recently you've been having doubts that you're using the best tool: what's all this fuss about Rank Math?
Is Rank Math better than Yoast?
Which one should you choose?
And how do you choose?
In this post, you'll get straight answers to questions like:
"What do I get when I choose Rank Math?"
"When exactly would I choose Rank Math over Yoast SEO?"
"Are there any reasons not to use Rank Math over Yoast?"
"What do I get when I choose Yoast?"
"When is Yoast a better solution for me?"
1. What You Get When You Choose Rank Math: Top Features
Expect to get far more features for free.
Here are the most powerful ones:
Rich snippets
A dedicated SEO audit tool: you get a site-wide SEO analysis tool integrated right into your WordPress dashboard; it evaluates your pages based on... 40 SEO factors, so expect a much more detailed technical insight into your web pages
a visually-attractive UI: unlike Yoast SEO, Rank Math doesn't trade aesthetics for functionality; you have all your options organized into categories, which makes each operation far more intuitive
full schema support (for any type of content on your WordPress site, from Article to events, to video, product, and... recipe)
the option to noindex certain pages as you publish them
the option to optimize the same page for up to... 5 focus keywords (for free...): you get to check the SEO score for all of them
auto-link suggestions
redirects and 404 monitoring
local SEO
Google search control integration
clearer content analysis: instead of rating your content as "OK", "Good", or "Bad", Rank Math uses numbers in its SEO scores, making its analysis more to the point, more accurate
So, getting back to your dilemma — "Rank Math or Yoast?" — from a feature set standpoint we can say that:
Rank Math offers you much more functionality... out of the box (i.e. free of charge).
2. Rank Math vs Yoast SEO: You'll Want to Bet on Rank Math If...
you know your way around SEO, so you can use it to its full potential by checking every little setting you have there
you want to cut down on your plugins: since you get so much built-in functionality "by default", you don't need so many plugins (i.e. plugin for scheme support) or to get yourself tangled up in additional coding
3. 2 Reasons NOT to Choose Rank Math over Yoast SEO
For there are a few... inconveniences of using Rank Math that you should be aware of when you run a "Rank Math vs Yoast 2020" comparison:
indexing: it won't show up under your site:mydomain.com, so you'll need to go and click "Request Indexing" in the Google Search Console yourself
too many features: checking every single setting there might get a bit... overwhelming, especially if you're new to technical SEO or you just don't have that much time at your disposal
4. What You Get When You Choose Yoast SEO
Now, since it's a "Rank Math vs Yoast SEO" dilemma that you're struggling with, let's put the spotlight on the latter, as well.
Here's why you'll want to go with Yoast:
70% of its features are free
you can add unique tags, meta titles, and descriptions to all your web pages
you get to rank your WordPress website quickly (and, once it's reached a decent position, to level up to its premium version, maybe)
you can generate a sitemap and submit it to Google Search Console
5. You'll Want to Go with Yoast SEO If...
"Should I use Yoast?"
You should if you're an SEO beginner.
Or simply not familiar with all the technical aspects of SEO (maybe your WordPress site doesn't need that much SEO work done).
Then, Rank Math's heavy load of powerful features might seem too discouraging and... unnecessary for you.
In that case, you might want to use Yoast.
It's beginner-friendly, it helps you start your website ranking quickly and... it's backed by a huge community of WordPress site owners who've been using it for years.
The END!
Do you now have a clear answer to your "Rank Math vs Yoast SEO" dilemma?
But what if you do have a personal winner, yet just the thought of having to carry out all those SEO tasks recommended by your plugin is enough to... stress you out?
Maybe you don't have enough people available in your team to handle them. Or the time needed to complete them.
If so, just shift the burden to us.
Drop us a line and let's get your WordPress site evaluated for SEO issues and areas to be improved.
With that list at hand, we're ready to come up with its best version for both search engines and visitors.
Image by Surote Wongpaiboon from Pixabay
Adriana Cacoveanu / Aug 13'2020
You're about to start working on a new app project and you're confused: Create React App vs Next.js - what's the difference?
Which option's best for you? Considering your SEO, SSR, API, and performance needs.
And they're frustratingly similar:
they both enable you to build React apps without the need to use Webpack for bundling it (or the need to do any code splitting)
they both make it possible for you to have your React app up and running in no time
Still, each framework comes with its own pros and cons and specific use cases.
So, in this post, you'll find your answers to the following questions:
What are the key differences between CRA and Next.js?
What are the main benefits of using Next.js?
What are the main benefits of using Create React App?
What are the downsides of Next.js?
What are the downsides of Create React App?
When would you want to use one over the other?
1. What's the Key Difference Between CRA and Next.js?
SSR vs CSR...
It's where all their differences stem from.
Next.js apps are rendered on the client-side (CSR), but the framework supports server-side rendering (SSR), as well. By comparison, Create React App apps are rendered only on the client-side.
In other words:
CRA generates HTML code in the client browser, whereas Next.js generates it in the server, based on the URL.
So, your "Create react App vs Next.js" dilemma comes down to whether a static page meets your needs or not entirely.
2. What Are the Main Benefits of Using Next.js?
Now that you know what's the fundamental difference between the 2 systems for building React apps, let's put the spotlight on Next.js.
Why would you choose it?
because it's so simple to set up, build, and even host a Next.js app: you have packages for almost all the key additions that call for Webpack configuration (SaSS, CSS, TS...)
because rendering React apps becomes much easier, regardless of where the data comes from
because you can benefit from automatic server rendering and code splitting (that will increase performance)
because SSR (server-side rendering) will give your app a major performance boost
because it's a lightweight framework for both static and server-rendered universal JS apps
because it's good for SEO (with everything being generated from the server...)
3. Create React App vs Next.js: What Are the Main Benefits of Using CRA?
In a "Next.js vs create-react-app" debate, what are the strongest reasons for opting for CRA to build your React app?
it's easier to deploy
you get to build a single page React app with... zero configuration (no time-consuming setup needed)
you don't need to deal with Webpack or Babel
it's plain simple (an empty div and just a few js files) and provides all the needed HTML code to render your app on the client-side
the development process is much smoother
better developer experience
In short, with Create React App you basically run just one command and the framework sets up all the tools you need to start developing your app on the spot.
4. What Are the Downsides of Next.js?
What could make you think twice before choosing Next.js for building your next app?
the fact that it's opinionated: there's a Next.js way of doing things and you're constrained to... adjust to it
if you later want to use a router different from its own filled-based one (or add Redux maybe), you'll discover that it's not that flexible
5. What Are the Downsides of Create React App?
In a "Create React App vs Next.js" debate, why would you rule out CRA?
because it only supports client-side rendering, which is not enough if it's a high-performing app that you want to build
because no code splitting translates into lower performance
because it's not good for SEO (since it doesn't render pages on the server)
6. When Would You Want to Use Next.js?
As a rule of thumb, use Next.js:
if you need to build a fast, production-ready app (SSR injects top speed into your React application)
if public SEO is a crucial factor for your app project
if it's a dynamic page that you need to create (wihout having to write your own bundling)
if it's an eCommerce app that you're building (Next.js is more suited for the cart, the stock inventory, and other highly dynamic pages)
7. When Would You Want to Use Create React App?
When would you choose it over Next.js?
when you need to build a React app really fast; with CRA you can skip the configuration and the setting up part
when you need to create a landing page for a product: Create React App makes it so much simpler to put it together
when it's a SPA that you need to build
8. In Conclusion...
CRA is easy, while Next.js "seduces" you with better performance and SEO.
Is it a single page React app that you need to get up and running fast and you don't need SSR? Create React App might just be the best choice for you.
Is it a fast-loading app that you're building? Is performance business-critical for you and SEO much more than just a nice-to-have?
You might want to consider Next.js then for your next app.
Need a team of experienced app developers to build it for you?
Just send us your feature list and... let's build it!
Image by Pexels from Pixabay
Silviu Serdaru / Aug 07'2020
You want to audit your Drupal website's infrastructure, SEO, best practices, security, stress, overall performance... And you ask yourself:
Are there tools that help you run a Drupal 8 site audit?
... and generate the reports you need?
There are quite a few, actually.
To narrow down your too many options, we've made a list of 10 tools and Drupal modules that you can use to test your website's performance, security, and stability.
1. 3 Best Tools to Run a Website Security Audit
1.1. Coder
What does it do?
it checks your code to see whether it meets the industry standards
it checks your text, so you'll know whether i's properly sanitized or not quite
In short, a Drupal 8 audit module you'll want to have in your toolbox when conducting a website security audit.
1.2. Qualys SSL Server Test
Another tool that you'll want to use during your Drupal 8 security audit process.
Why?
Because it performs a thorough analysis of a public SSL certificate and generates a grade for you.
1.3. Security Kit
How does it work?
It provides you with a set of security-hardening options, that strengthen the shield around your site against CSRF, XSS, and clickjacking attacks.
2.3 Best Tools to Run a Drupal 8 Site Audit Focused on Its Performance
2.1. PageSpeed Insight, YSlow, GTMetrix
Take these 3 website performance audit tools as your the "swiss army knife" in your toolbox.
They run multiple tests on your website and generate a whole set of practical recommendations on how you can boost its front-end performance.
Here are just some examples of recommendations:
cut down on the number of elements the browser's forced to parse by simplifying the DOM
cut down on the number of requests by aggregating your JS files or using image sprites
2.2. New Relic
An all-into-one Drupal site audit module that helps you monitor different sections on your website: from infrastructure to server, to browser and application.
Now, here's precisely why you'll want to keep it close at hand while assessing your website's performance:
it allows you to set up multiple customized dashboards that show graphs and charts of your website's performance data
it enables you to keep an eye on your website's traffic and performance in real-time
it allows you to isolate bottlenecks and set up alerts for key events
2.3. Performance Monitor
Let's say you've just moved your Drupal website to another hosting and you now feel that it has slowed down. And that the new server needs to be optimized for Drupal.
This is precisely where this module comes in handy:
It gives you a clear picture of how your website's performing now, while comparing different servers/hostings.
Here are some of the features you'll love:
it checks the Mysql status and variables (and provides recommendations)
it tests the overall system performance (it runs database, CPU, and file operations performance tests)
it evaluates the "Performance score"
3. 4 Best Tools to Evaluate Your Website's Stability
3. 1. Behat, PHPUnit, Nightwatch
Or you can put together your own "combo" of unit and functional testing tools.
Automated testing will improve your website's stability... in the long-term (and nothing can beat the peace of mind that you'll get).
3.2. Code Sniffer
Whenever you need to assess your code's quality, just reach out for this Drupal 8 audit tool.
It will... "sniff on" your code and signal you if it doesn't meet the coding standards.
Also, while testing your code's stability, you'll want to have a look at:
the quality of your links
the cycles of peer review for codes
the factors that influence the SEO
the access and breadth of documentation
the modules you have on your website: are there any outdated ones?
3.3. Tugboat
You save time and money using Tugboat (or an alternative continuous integration tool).
Here's how:
it runs the automated and linting tests that you will have set up and generates a report to your developer before even merging or reviewing the code
it builds a completely working website that incorporates that new feature you've added or has that specific bug fixed before it gets merged
A true time-saver that you'll definitely want to have in your toolkit when testing newly added code for stability.
3.4. Linting Tools
How do they help you increase the stability of your Drupal website?
they get all the developers in your team on the same page when it comes to the code format to be used
they (i.e. Drupal Code Sniffer) enforce the Drupal coding standards once integrated to your developers' text editors
Tip! Make sure you incorporate your linting tools into your automated testing routine, the one that gets performed on each pull request.
The END!
These are your best options when it comes to the Drupal 8 site audit tools to include in your toolkit.
But what if you dread the idea of digging deep into your code, checking every single one of your Drupal modules, evaluating the CPU performance...
What if you could still get a clear picture of how you're website's performing without the dread of going through all these tedious, time-consuming tasks?
Just shift the burden to us!
Drop us a line and let's get your Drupal website checked for all the issues and bottlenecks affecting its performance, security level, and stability!
Image by Free-Photos from Pixabay
Adriana Cacoveanu / Aug 06'2020
Why would you want to build your next app with Flutter?
Instead of... React Native? Or maybe Swift?
What are the key advantages of using Flutter?
Here are the best reasons why you'd want to give it a go for your next app project:
But What Is Flutter Used For Anyway?
... for building native-looking Android and iOS apps using a single codebase.
"But how is it any different from other cross-platform frameworks?" you might ask yourself.
Widgets...
That's right, they're Flutter's equivalent of the React Native components. Or of the native UI components, if you wish.
You get to put together a fully customed UI for your app by choosing, then mixing and matching several ready-made widgets.
They look either iOS-native or Android-native and... you can even create your own widgets, from the ground up.
A widget could stand for a menu or a button, a slider, text, toggle...
Reason #1: You Get to Share Both the UI Code and the UI Itself Between Multiple Platforms
In short: you can make the most of having a common UI and business logic for all your target platforms.
And this is where Flutter manages to stand out from the crowd of cross-platform frameworks:
It doesn't just have a unique codebase for all platforms: it also shares both the UI and the UI code globally, across iOS and Android.
In other words, one language, one UI, same business logic translates into UI consistency across platforms.
Reason #2: You Reduce Maintenance Costs, One of the Main Advantages of Using Flutter
And that's pretty obvious since you only have one codebase to maintain.
Reason #3: You Save Time and Money (And Get to Be More Productive)
Just imagine:
You will use the same codebase for both the Android and iOS versions of your app.
So, this can only bubble up to your... overall costs.
You:
build one app and run it on multiple platforms (saving time and resources)
get to build more apps... faster
reach a wider audience with a single investment
Reason #4: You Get to Inject Native-Level of Performance into Your App
"Why choose Flutter in 2020?"
Because it powers your app with close-to-native performance.
With Dart (Flutter's programming language) compiling everything into native code, and the need of accessing OEM widgets, out of the equation, you get better app startup times.
Reason #5: You'll Develop Your App Much Faster
The Flutter development experience is one of the best. And the main reason why developing a Flutter app is so much simpler and, therefore, faster.
Here's why:
The "hot reload" feature allows your developers to view the changes made in code on simulators, hardware, and emulators in... real-time. With no need to restart.
This speeds up processes like adding new features, building your app's UI, and even testing it. One of the main advantages of using Flutter...
And, where do you add that you have a huge collection of ready-to-use-widgets at hand, which speeds up your app's development process.
Reason #6: You Speed Up Time to Market for Your New App
Since you don't need to develop separate apps anymore, one for iOS and one for Android, you get to launch your app much faster.
And to reduce your time to market.
Reason #7: You Get to Fully Customize the UI
Another one of the strongest Flutter app development advantages is the huge customization potential.
You get to customize your app's UI in the slightest detail.
And here are 2 ways that you can do that:
browse through its impressive collection of prepackaged, core layout widgets, pick the ones that fit your needs, customize them to your liking and... create a fully customed UI
go for some of the pre-built widgets that mimic the behavior of the iOS and the Android design languages: Cupertino and Material
You're free to customize every aspect of your UI, no matter how complex, thanks to Flutter's ready-to-use widgets.
... and to save lots of time while doing it.
Reason #8: You Spend Less Time Testing Your Application
Just think about it:
The widgets making up your UI are part of the app itself and not part of the iOS or the Android platform. So, you're less likely to face incompatibility issues.
Which translates into less time invested in testing your app...
Reason #9: You Can Learn It in Just About... 2 Weeks
You/your development team will spend less time learning it. And this is one of the key advantages of using Flutter.
Here's why:
The UI in Flutter is code, basically. So, you can just put logic on the UI code to create, use, and... reuse components.
Reason #10: You Get to Build a UI-Heavy App in No Time
"Is Flutter a good choice?"
It is if it's a UI-heavy application that you need to build. And you need it built really fast.
The END!
Now, whether these 10 reasons are strong enough for you to give Flutter a go or... not quite, one thing's for sure:
You need a fast, great-looking app, that should incorporate all those powerful features on your wishlist.
Nothing easier.
Just drop us a line with that wishlist of yours and let's get it built!
Image by RSunset from Pixabay
Silviu Serdaru / Jul 31'2020
You need to launch your small eCommerce business fast and without breaking the bank... if possible.
So, what's the best eCommerce platform for small business in 2020?
And, most importantly:
Which is the best eCommerce option for your store? The one that meets your specific needs?
For, let me guess: your wishlist doesn't end there.
You also want it to:
give you enough customization freedom so you can personalize every aspect of your website
be scalable, to accommodate all those big plans that you have for your store
be easy to use both for you, as you build your storefront, and your customers
provide you with robust sales features (and advanced SEO tools)
be fast
have great software integration; you want to be able to add all the extra apps and tools that you might need quick and easy
Now, let's see which of these 6 best eCommerce platforms for startups ticks most of the boxes on your list:
1. Squarespace
What makes Squarespace one of the first solutions to evaluate first when choosing the best eCommerce solution for your small store?
It gives you total creative control over how your website will look.
Squarespace stands out from this list with its sleek, modern templates. Templates that are flexible enough to enable you to DIY your online store exactly how you want it to look.
With no coding skills or additional plugins needed.
Key Benefits
you get unlimited creative control
you get an entire collection of beautifully-designed templates, as well as tons of flexibility to further customize them to your liking
you get to sell your products on Instagram, as well
Main Drawbacks
you're not free to add any extra sales features to those that you get out of the box; there's no app market
you're quite limited when it comes to payment options; there are 3 options only: Apple Pay, PayPal, and Stripe
its multi-channel selling offering is limited to Instagram
its sales features aren't as powerful as those of other eCommerce solutions for small businesses
You'd Choose to Build Your Website with Squarespace If...
it's a visually-arresting storefront that you want to create
you want total creative control over your website's design
2. Best Platform for Small Business in 2020: Wix
Wix is any small-scale seller's (with little to no tech knowledge) dream come true.
You get:
an easy to use drag and drop system to put together your store (just drag text boxes and images and position them anywhere you want on the page)
tons of creative freedom over your website's looks: make your website look exactly like the one in your head
the chance to build your store with... zero costs (pay when you start to actually sell products/services on your newly built website)
What more could you want from a solution of eCommerce for small retailers!
Key Benefits
you can build your first online store in no time: you just drag and drop elements on the page
you're free to design it exactly how you want it to look
you get to add product videos, too
Main Drawbacks
you can't sell your products across multiple social channels
you get a less robust inventory, compared to other platforms (i.e. you can't bulk upload products)
Overall, the eCommerce tools that you get aren't as powerful as those of other platforms (i.e. Shopify).
You'd Choose to Build Your Website with Wix If...
you're looking for an affordable eCommerce solution
you want it to be super easy to use
you want to be able to personalize every little aspect of your store
3. Weebly
Image by Hannes Edinger from Pixabay
If you're looking for a 100% beginner-friendly and budget-friendly solution, Weebly is the one.
You get to:
sell for free (and upgrade later to one of its eCommerce plans)
set up your small-scale eCommerce website with no tech skills
Key Benefits
you get to build your online store on a budget: it doesn't get any cheaper than Weebly
you can get your website up and running in no time: Weebly's the most beginner-friendly eCommerce solution you'll find
Main Drawbacks
you're not free to customize your checkout page (a crucial page on your eCommerce website)
it doesn't provide you with multichannel selling features
You'd Choose to Build Your Website with Weebly If...
you have a really small inventory, so you don't really need any advanced selling features
4. BigCommerce
It's one of the best eCommerce options for small businesses with... big ambitions.
Why? Because:
you get lots of powerful eCommerce features from the get-go (robust SEO tools and selling features); you don't need to look for (and pay for) any extra apps if you need to incorporate specific selling features into your website
it is the most scalable eCommerce platform for a small business
Key Benefits
you get to grow your small business... fast
you get to expand your store's reach and keep your costs within budget by selling across various platforms (BigCommerce comes with lots of multi-channel integrations)
Main Drawbacks
its advanced tools come at a cost: a steep learning curve
it's not as beginner-friendly as the other eCommerce platforms on this list: don't expect to get your BigCommerce store live in... a matter of hours
if you don't plan to grow your business any time soon, you'll find yourself paying for powerful features that you just... don't need
You'd Choose to Build Your Website with BigCommerce If...
you have big plans for your small eCommerce business and you want to make them a reality... fast
5. Square Online Store
Image by mohamed Hassan from Pixabay
What makes it the perfect candidate for the title of “the best platform for small business in 2020”?
it's affordable
it's easy to use, for any beginner trying to launch his/her first online store on his own
it taps into AI to help you make the best choices when building your site
Key Benefits
you get to build your website and start selling with... zero costs: Square Online Store does offer you a free plan
the AI tech that it uses makes it so much easier (and faster) for you to build your store (i.e. you save valuable time when loading your products since it points out what categories they fit into)
it's the “best value for money” type of eCommerce option for small-sized businesses
Main Drawbacks
you're not 100% free to customize your website
you'll find its selling features to be quite... basic if you're planning to grow your small business
You'd Choose to Build Your Website with Square Online Store If...
you want to be able to combine your offline sales with your online selling strategy
you're on a shoestring budget and you have zero tech skills, so you're looking for a really affordable and easy to use eCommerce platform to build your small online store... fast
6. Shopify
New to eCommerce and you're looking for a turnkey solution to launch your business fast?
Shopify could be the best choice for you:
it's easy to use and code-free
it ships with 50+ different store themes (the Shopify themes are some of the best-looking ones in the marketplace)
you have lots and lots of apps to choose from to incorporate precisely the functionality that you need into your store
The whole process of building your eCommerce website with Shopify could get summed up to 3 simple steps:
you select the store theme
you add on your content
you import your products' CSVs
There! You're now ready to launch your Shopify store.
Key Benefits
you get a huge app market and the most advanced sales-specific features on the market
you get multichannel selling options (Amazon and eBay integrations here included)
you can sync your inventories if you're already selling on another platform: centralize your inventory management
you get a robust inventory system (i.e. you get alerted when one of your products is out of stock)
you get built-in dropshipping tools, essential when you run a small business on a budget and you don't have storage for your products yet
Main Drawbacks
it's not exactly the most budget-friendly eCommerce platform for a small retailer
expect to be charged transaction fees on your sales, unless you use its in-house payment gateway: Shopify Payments
You'd Choose to Build Your Website with Shopify If...
you're committed to building a successful eCommerce business (you're not selling just a couple of products)
you want to create a solid foundation for your store: Shopify provides you with powerful tools to build and manage your store and a big app store to browse through and grow your business
The END!
The best eCommerce platform for small business in 2020 is on this list, but the real question bugging you is:
“Which one's the perfect choice for my own store?”
It really depends on what you value most:
a low price?
powerful sales tools and features?
creative freedom to customize your product listings, your checkout page, your...?
If what you need is a visually-appealing, easy to manage online store, equipped with advanced eCommerce features that best fit your needs, then what you need is Shopify.
Now, if the idea of:
digging through a huge app store
browsing through a big collection of store themes to pick the one that suits your niche and store's personality
setting everything up (optimizing it to rank high in search results here included)
... seems too time-consuming for you, we're here to help.
Just drop us a line and let's get you that Shopify store that engages and drives sells.
Image by Darwin Laganzon from Pixabay
Adriana Cacoveanu / Jul 29'2020
Images can make or... break the user experience. Especially if we're talking about large amounts of images.
So, what are your best options to reduce image size on a large-scale Drupal 8 site?
And, most importantly:
How do you strike a balance between the smallest file size and the best possible image quality?
Well, just keep on reading...
Here are 7 ways that you can manage image compression on your image-heavy Drupal site without affecting their quality:
1. Use a PNG Optimizer to Reduce Image File Size
Let's say that you have a lot of PNG images on your Drupal website. How do you reduce the image file size?
Simple: you use TinyPNG to... squeeze them.
Expect to reduce them somewhere around 60% (while keeping the lossless image quality).
2. Use a JPEG Compressor to... Compress Your Images Server-Side
"How to make images load faster on my website?"
Just use a compressor to reduce image size for your JPG and JPEG files:
TinyJPG
CompressJPEG
Compress Now
JPEGOptim
It will take... a while, especially since we're talking about an image-heavy Drupal site.
Different JPG files mean different settings for you to... play with till you've balanced out size and quality.
3. How to Improve Image Load Times: Use Drupal 8 Image Styles
It's a tool that you get... out of the box.
And what you gain is more control over the size of the images on your website:
Set several image styles, of different sizes, that will go on various areas of a page.
Good to know! Configure your image styles just once: from then on, they'll resize all your new images by default.
Here's how you do it:
Go to "Manage display", in the content type setup section
Click the gear wheel icon next to the image field to open the settings tab and choose an image style
There, you can either choose one of the previously configured image styles or... create a new one, by selecting the "Configure Image Style" option from the dropdown menu
Source: Drupal.org
Good to know! Once you've set your image style, the module updates all the created images... automatically.
4. Use Drupal 8 Image Toolkit to Adjust Their Quality (And Their Size)
It's the best way to resize images in Drupal 8.
And the easiest way, as well:
Go to Admin > Configuration > Media > Image Toolkit
Choose the setting that allows you to compress your images (the JPEG quality field)
Play with it till your strike the perfect size-quality balance
Save the new settings
Note! The new setting will apply to all your images; there's no way for you to adjust the quality for each image, one by one.
Tip! Stick to somewhere between 60% and 80% when setting the image quality.
5. Use the Responsive Images Module to Resize Your Images
"Which module is used for image optimization?"
Which is the best Drupal 8 module to reduce image size on pages that contain lots of images...
Responsive Images is (but) one of them.
Here's how it works:
Its image formatter maps the breakpoint of the original image and renders a responsive image instead. All that by using an HTML5 picture tag (that has sizes and srcset attributes).
It basically enables browsers to select the image to display according to the image style selections.
And here's how you set up responsive images on your Drupal 8 website:
Enable the module (for, even if it's a core module, it's not enabled by default) in Admin > Configuration
Select "Responsive Image"
Hit "Install"
What about breakpoints? How do you set them up?
Go to your editor (if it's a custom theme that you're using)
Create a file named "yourthemename.breakpoints.yml" in your theme directory ("/themes/custom/yourthemename")
Now, its time to configure the image styles for your responsive images:
Different breakpoints call for... different image sizes.
Go ahead and pair each breakpoint that you set up at your_theme_name.breakpoints.yml with an image style and create your responsive image styles.
6. Use the ImageMagick Module to Reduce Image Size
"How do I manage compression on my image-heavy Drupal site?"
You use ImageMagick.
It's another one of your best options for Drupal 8 image resize.
Here's why:
Drupal might provide the GD2 image manipulation toolkit out of the box and enable you to set multiple alternatives, of different sizes, for the same image. Yet, it lacks some key features, such as... TIFF format support or GIF support with an image style.
And this is where the ImageMagick module comes in handy.
To install it, just run this command: Composer require 'drupal/imagemagick'
And here's how you use it to reduce image size:
enable it via ‘yoursite/ path
set the quality for your image to 100% in the ImageMagick image toolkit
The results?
you've just enabled the GIT format support with image style
you've reduced your image size by 20-40%
Mission accomplished...
7. If It's Still Not Enough, Lazy Load Your Images
"How to load images faster?"
Use the Lazy Loader, the ultimate Drupal 8 image optimization solution.
Have you tried them all — all the dedicated modules and Drupal core features available — and you're still not satisfied with how fast your image-heavy pages load?
Then go even further and incorporate a lazy loading functionality into your website.
The END!
But maybe you have better things to do — a business strategy to improve, urgent projects to work on — than finding and implementing the best solution to reduce image size on your Drupal website.
Yet, you still want to make your pages load faster...
So, just pass on the "burden" to us!
We'll identify the best solution for speeding things up on your image-heavy web pages and... implement it for you sitewide.
Image by Alexandra_Koch from Pixabay
Silviu Serdaru / Jul 23'2020
See? We are a team of our word.
As promised in Part 1, we're back with 5 more steps to add to your SEO Shopify checklist.
And to boost the ranking of your new Shopify store (and its traffic, and the sales, and... all the "good stuff" that comes from an effective SEO strategy).
So, let's dive right in. Here are the other 5 simple, yet effective improvements that you can make to your eCommerce website:
Step 6: Optimize Your Product Pages
"How does a Shopify store rank on Google?"
It "bets" on a mix of unique product descriptions and on-product-page SEO best practices.
"Often times product pages don't have the content that they need to perform well in the SERPs" (MOZ.com)
With so many eCommerce brands still striving to get the most out of these 2 totally ineffective tactics:
using the same description on multiple product pages across their websites
displaying the manufacturers' descriptions on their product pages
... you stand high chances to get your own product pages to rank higher in the SERPS.
Now, let's get specific.
6.1. 4 Best Practices to Increase Engagement on Your Product Pages
add unique content to each page (don't be that Shopify store owner who uses the same content across all his/her product pages!)
write your own product descriptions (and make sure to create one for each product in your inventory; focus on their best features and benefits)
add product reviews and highlight ratings
add high-quality images and videos of your products
link to related products
Source: spiegel.medill.northwestern.edu
Tip! One of the best SEO Shopify apps that you could use at this point is Product Reviews. It'll add SEO-friendly scores to all your product pages.
6.2. 3 Best Practices to Keyword Optimize Your Product Pages
include your target keywords in the title tags, product descriptions, and meta descriptions
remember to add it to your ALT text for images, as well
make sure your keywords fit naturally into the text
And, again, I can't stress enough the importance of original and unique product descriptions!
Step 7: Add a Blog, Another Critical Step On Your SEO Shopify Checklist
"If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself." (MOZ.com)
Now, let's say that, as you're building the SEO for your Shopify store, you're trying to rank for quite a lot of informational keywords ("How to...", "What's the best...", etc.).
You've already mapped them all to your store (i.e. to your product and your category pages) and... nothing. Your Shopify store's still on... page 10 in the searches for those keywords.
But what about those stores that do rank high for the same keywords with informational intent?
Is it their product/category pages that Google ranks? Or rather post from their blogs, that include those keywords?
Mystery solved.
If you want to have your store rank high for keywords with informational intent you need to add a blog to your Shopify site.
It's there that you can write informational (and epic) content around those specific keywords.
"Google is starting to prefer to rank more informational content above transactional. " (MOZ.com)
7.1. 4 Reasons Why You'd Want to Start Blogging on Your Shopify Store
face it: only a ridiculously small percent of your website's visitors access it with a clear intention to buy. To increase chances to turn them from visitors to customers, you need to... educate them; to provide them with informational content for each stage in the buyer's journey
once you write high-quality content on your blog you can send some of that authority to your product and category pages (which, otherwise, are so hard to link to); internal linking still is on of the best SEO tips for Shopify that you should make the most of
blog posts make great tools for "pitching" your products (just make sure you target the right keywords)
a blog is a perfect place on your website to add informational content that Google ranks high
"But what should I blog about?"
Glad you asked.
Here are 3 simple ways that you can come up with some killer blog post topics:
a. Ask yourself how your customers could get more value out of your product.
For instance, you might be selling... hand blenders. Then, you could come up with recipes on "how to make creamy tomato soup in just 3 minutes" using a particular feature of your blenders.
b. When you do your keyword research, make a list of all the user questions around those keywords.
Then, go ahead and "exploit" them: write blog posts around the questions that your future customers have.
c. Or, you can... brainstorm those questions.
Ask yourself what inquiries and dilemmas related to your products your customers might be dealing with.
For instance, you could be selling clothes made of a... revolutionary type of linen.
Your potential customers could be wondering: "What makes it so revolutionary?". Or "Why is linen so expensive?" or "What's the difference between cotton and linen?"
Step 8: Find and Fix all the Duplicate Content Issues
Removing all duplicates is one of the crucial steps to take for improving the SEO of your Shopify store.
It's also one of those issues common to Shopify stores in particular:
2 versions of your domain (with the same content) get indexed: the myshopify one and the custom domain one.
Tip! When you add your custom domain to Shopify, make sure to check that all the traffic gets automatically redirected to your primary domain.
How? Just go to Online Store > Domains and, if the message that you get there is “Traffic from your domains is not being redirected to this primary domain.”, click "Enable redirection".
If it says “Traffic from all your domains redirects to this primary domain", then you're safe.
But it's always best to check first.
This way, you avoid the scenario where you're making it harder than necessary for Google to rank your Shopify store. For it won't know which of the 2 indexed versions is the "official" one.
And speaking of the "duplicate content" danger that's greater in the case of Shopify websites, here are 2 ways that this eCommerce platform duplicates content.
8.1. It duplicates collection pages via pagination
Meaning that it duplicates the first product category page in a series.
You'll see “?page=1” included in the URL to the first page in that series.
And this URL is highly likely to have the same content as the first, non-parameterized URL.
So, when working on the SEO for your Shopify store, make sure to identify and to remove all the duplicate paginated URLs.
8.2. It duplicates product pages
You'll have your product pages rendering at 2 different URL paths:
the canonical one: /products/
the default, non-canonical one: /collections/.*/products/
Basically, Shopify creates several links for each category that a product is in.
How to fix that?
You can address this issue right in your theme's .liquid files. Just follow the step-by-step guide there to get it fixed.
Step 9: Use an Alternative to Robots.txt File to Control Google's Crawl
Why would you want to add this point to your SEO Shopify checklist?
Because in Shopify you cannot adjust the robots.txt file.
And, since you don't want Google to crawl the content on your website altogether, you'll need to look for alternatives.
You could, for instance, consider canonical or "no follow" tags.
Step 10: Build Links to Your Shopify Store
It's sill is one of the most challenging parts when doing SEO for Shopify in 2020.
But it's also one of the most powerful tactics, that can make or break an effective SEO strategy.
Still, no need to get discouraged.
There are a few simple and effective ways to get quality, relevant links to your Shopify store and boost its authority:
guest blog on relevant websites (remember to add a link to your online store in your blog post)
reach out to those websites that have already mentioned your brand (your products, your brand's name, etc.), but "overlooked" to include a link to your website, as well
form partnerships with publishers or other eCommerce businesses in your industry
find out who's linking to your competitors' stores and reach out to them
Our Recommendation for You Is...
... to balance out your SEO efforts and your efforts to provide the best user experience.
Your mail goal, as a Shopify store owner, should go beyond that of achieving a higher ranking:
More sales is your ultimate goal.
And for that, delivering the best user experience (a fast loading site, helpful image descriptions, useful content, etc.) is critical.
So, in addition to these 10 points on your SEO Shopify checklist, be sure to add another one:
Provide users with what they're looking for on your website. And make it easy for them to find it.
The better their experience will be, the higher your chances to have your site pushed up in the rankings.
Now, if you'd want to have your store bumped up in the search results, but without having to:
get tangled up in link building tactics
be on the lookout for duplicate content issues
come up with a unique and keyword-optimized description for every single product in your inventory
... just shift the burden to us.
Drop us a line and let's start building out the SEO strategy that'll set your Shopify store up for success!
Image by mohamed Hassan from Pixabay
Adriana Cacoveanu / Jul 17'2020
You've just opened your Shopify store.
Now, you want to make it easy to find in the search engines (obviously!). So, you're working on its SEO.
And you ask yourself:
"Is there an easy-to-follow SEO Shopify checklist that I could use to get my store to rank higher on Google... fast?"
Higher ranking on Google » Higher traffic » More sales. The butterfly effect of good Shopify SEO...
To give you a hand with that, we've reviewed our own process for improving the SEO of our clients' Shopify stores. And we've extracted the 10 most common adjustments that you, too, can make to give your new Shopify store a boost in the searches... quickly.
But First: Is the SEO for Shopify any... Different?
Can we really talk about "SEO Shopify vs BigCommerce"? Or "SEO Shopify vs Woocommerce or WordPress or..."?
What makes the SEO approach for Shopify stores any different than the one for any eCommerce websites?
There are some nuances that make it somehow unique:
SEO particularities when it comes to crawling and indexing that you'll need to be mindful of
the fact that you cannot edit the robots.txt file in Shopify (so, you'll need to come up with an alternative solution for that)
issues related to duplicate content that are specific to Shopify
...
Step 1: Create a Strong and Logical Structure for Your Website
"The better your site structure, the better your chance of ranking higher in the search engines." (Neil Patel)
"How to optimize SEO on Shopify?"
You go ahead and set up a powerful structure for your site.
"What's a powerful structure?" you ask?
A structure that makes it easy for the user the navigate the content and for the search engines to understand your website (that is, to crawl it and to rank your products).
Which can only lead to:
a great user experience
a higher ranking in the search results
A "powerful website structure" based on a logical hierarchy:
Main categories » Subcategories » Products.
In the context of a Shopify store, an example of a "good structure" would be:
Homepage » Collection pages » Product pages
Tip! Keep it simple. A too complex maze of categories and subcategories will only discourage your users.
Good to know! In Shopify, the "collection" pages stand for the product category pages.
Step 2: Choose Your Keywords (A Key Point on Your SEO Shopify Checklist)
"How to set up SEO for Shopify?"
You go keywords hunting, that's how.
Where to start? There are 2 paths that you can take:
the free one
the paid one (aka, choosing one of the SEO Shopify tools to search for the best keywords)
2.1. The Free Way to Find the Best Keywords for Your Shopify Store
Here are 4 simple methods that you can use to identify the most suitable keywords:
explore forums and subreddits related to your products
analyze the social media hashtags related to your products
make a list of 5 key topics that your customers are interested in, which are closely related to your products (i.e. if you sell bicycles, your buyer personas might care about "bike riding lessons", about "how to store a bike outside" or about "bike wear and shoes"...)
scan the title tags, image alt-texts, and meta descriptions on your competitors' websites and see what keywords they're targetting
Note! These are all non-data-driven ways to search for keywords.
2.2.The Paid Way to Look for Keywords: Using Keyword Search Tools
If you don't feel like doing any guesswork when it comes to choosing the best keywords for your Shopify store, just use one of the best tools available:
SEO Metrics
Moz's Keyword Explorer (use it to spot high priority keywords and to uncover new keyword opportunities)
Ahref's Keyword Explorer (i.e. you can use the "Content Gap" report to identify those keywords that your competitors' webshops rank for and yours doesn't)
Google's Keyword Planner
...
And here are a few more simple strategies to get keywords ideas:
list of all those keywords that are currently getting most clicks your Google Search Console
find and target those Google AdWords keywords that generate the most revenue for your Shopify store
When doing your research, you'll want to find the (almost) perfect balance between search volume and keyword difficulty.
And always make sure that the keywords you've selected align with the search intent.
Tip! Target long-tail keywords.
Conversational, natural language search queries are powerful enough to boost your website's ranking on Google.
Step 3: Keyword-Optimize Your Pages (Titles, Meta Descriptions, URLs...)
With your list of keywords at hand, it's time for you to sprinkle them strategically throughout your website.
Here are the best spots to place them:
your pages' title tags (homepage, product pages, category pages, blog posts)
the meta descriptions
the URLs
the page content (i.e. in your product's descriptions)
the image Alt tags
Now that you know what are the "hot spots" on your website, here are some Shopify SEO best practices for optimizing them:
keep your page title tags under 60 characters
write a unique title tag and meta descriptions for each page
keep your meta descriptions under 155 characters
place your focus keyword at the beginning of the meta descriptions
Step 4: Target One Focus Keyword per Page
And this is another critical step on your SEO Shopify checklist to be mindful of.
Make it even more powerful by linking it to another SEO best practice:
Mapping keywords to content types.
It's still one of the top SEO tips for Shopify.
Meaning that you target specific types of keywords for each type of page on your website — blog posts, product pages, homepage, category pages, etc.
Let's say that you're selling kombucha tea on your Shopify store:
You'll want your blog posts to target searches for information ("what is kombucha"), and your product category pages to target lower search volume, but which point out to a strong intent to buy ("buy kombucha in bulk").
Step 5: Optimize Your Product Category Pages
“To help category pages rank better, we advise our clients to not only have a list of product names, thumbnails and ‘view more’ buttons, but to turn this page into an experience that helps the user with making a decision,” (Arsen Rabinovich on searchengineland.com)
This is one of the SEO optimizations on Shopify best practices that more and more eCommerce brands have been adopting these days.
So, how about seizing this opportunity to have your Shopify store rank higher than your competitors'?
By upgrading your product category pages from... mere lists of products to influential touchpoints in your customers' buying journeys. To pages that deliver a richer experience.
Pages that provide more informational type of content, aligning with the user intent.
5.1. Best Practices for Optimizing Your Category Product Pages:
display star ratings, tips, recommendations, user comments
... excerpts from product descriptions, related products, FAQs
create content around users' questions
feature direct access to your blog posts related to that specific product type
use a combo of fresh and evergreen content on your collection pages
Make it useful, make it relevant.
You want those pages to rank high, but you also want them to deliver a rich user experience...
5.2. Best Practices for Optimizing Title Tags for Categories
You know now how to optimize the content on your collection pages. But what about their title tags?
Is there a formula to keyword-optimize those titles?
There is:
Keyword 1 – Shop for Keyword 2 – Store Name
For example:
Trek Bikes – Shop for Trek Bike Online – The Store
That's it for today!
But stay tuned for the Part 2 of this post, where we'll be sharing 5 more steps to add to your SEO Shopify Checklist.
Now, if you find these tips on how to optimize our store for higher ranking too time-consuming and overwhelming, just shift the "burden" to us.
Drop us a line and let's come up with a fine-tuned SEO strategy for your Shopify store.
One that'll guarantee it the ranking and traffic that it deserves.
Image by Abdul Rehman from Pixabay
Adriana Cacoveanu / Jul 16'2020