9 Free Magento 2 Blog Extensions You Should Be Using

Informative, entertaining, engaging and... a key revenue source! These are just some of your expectations regarding your Magento 2 blog, right? Well, then, get ready to check them all off your “wishlist” digging through my shortlist of can't-believe-its-free Magento 2 blog extensions.

From SEO-oriented to shipping-focused features, from functionalities centered on social media to those geared at enhancing page loading speed, these 9 extensions are, each, extra functionalities to inject into your blog.

So that it (your blog) should serve your specific needs and help you reach your goals. And that without having to “stretch” your budget (there are only 100% free extensions in this list)...

Oh, yes: and they're all wearing the signatures of certified Magento partners!

And now, let's get straightaway to these must-have Magento 2 extensions that you should be turbocharging your blog with:

all of them “spoiling” you with configurations that make customization unexpectedly easy
… blending perfectly into your blog's design and fitting into your codebase (no need to depend on an “army” of coding experts)

1. Magento 2 Image Slider

Let's review a visual/aesthetics-oriented extension first things first.

Free Magento 2 Blog Extensions- Image Slider

For, as above-mentioned, a “money-making” blog shouldn't be purely informative and helpful, but... engaging, visually-arresting, as well.

So, imagery does play its major part here!

Now here are a few of this extension's key features:

supports no less than 10 sliders
built-in support for inserting video text, image
one of those fully responsive free Magento 2 blog extensions
provides tons of animations, with Live Preview, for you to select from
supports OWL Carousel
conveniently intuitive UI
you're free to display it anywhere on your blog with CMS & Widget

2. Facebook Live Chat

A blog is the ultimate channel of communication with your brand's audience. With your e-store's regular and potential customers.

Free Magento 2 Blog Extensions- Facebook Live Chat

Well, then moving from standard communication to... instant communication is a must if you want to meet their expectations. And this is what makes Facebook Live Chat one of the must-have free Magento 2 blog extensions.

It's that chatbox incorporated into your blog that's powerful enough to turn “just” guests into loyal customers.

And now, let me point out to you some of its most powerful features:

there's a Like button and a store profile incorporated into the chatbox
user statistics capabilities
unlimited History Chat
you get to set upcoming events, define greeting text and integrate your e-store's Facebook profile into the chatbox
simple backend operations for enabling/disabling the chatbox displayed on your blog
familiar UI; a Facebook Messenger Interface-alike chatbox

3. Magento 2 Lazy Load

A must-have extension for your Magento 2 blog if you care enough about the user experience that you provide there. And page loading speed does play a key role in improving/negatively impacting it.

Moreover, besides optimizing your blog's performance, Magento 2 lazy load creates some aesthetically-pleasing image transitions influencing the UX.

But let's get deeper into details and “unearth” all those advanced features that make this extension one of the must-haves:

it helps you save your web server resources — saves bandwidth and minimizes server requests
it creates smooth, blurring effect transitions for your lazy load images
… and a smooth, visually-pleasing transition when users keep scrolling down your pages
it gives your blog a ranking boost by creating friendly code strings
it optimizes your blog's page loading time
you're free to enable/disable the “Lazy Load” mode for each one of your blog's pages
you get to set advanced time point for loading pages

4. Better SEO, One of the Free Magento 2 Blog Extensions You Should Be Using

Inject Better SEO into your blog and... propel it in the search engines results!

Free Magento 2 Blog Extensions- Better SEO

And it's not “just” packed with clever features, but ideally easy to use, as well. Built to fit into your blog's existing code structure and to empower you to customize it to serve your SEO goals in detail.

I'm talking here about:

meta descriptions
meta keywords

… that this extension's flexible enough to allow you to insert quick and easy.

Now that we've settled that Better SEO makes an ideally customizable, blog/store-friendly extension, let's check out its powerful features:

SEO checklist — a more than handy “TO Do” list, pointing out to you the SEO tasks to complete for reaching a high SEO score
its detects duplicate content issues
advanced HTML/XML sitemaps — one for the users, the other one to be used by search engines
structured data — implements schema structured data
metadata template rules — easy to define mass and dynamic metadata for your pages, categories, layered navigation
provides you with actionable SEO reports
rich snippets preview
cross links
social optimization

5. Exto Analytics

Applying a marketing strategy that lacks the proper data-fuel is like aiming at a target... blindfolded.

Free Magento 2 Blog Extensions- Exto Analytics

So, if relying on pure chance doesn't define you and if you want to go beyond the data provided to you by the native Magento 2 reporting functions, go with Exto Analytics.

Here are some more heavy-weighing reasons to do so:

real-time mobile dashboard, so you should remain “connected to” your data anytime anywhere
convenience at its best when it comes to handling your reports — you get to sort data by specific columns and even to turn off the columns feature itself
date range picker — compare and evaluate your blog's performance on different periods of time
your previous data gets added to your reports, as well, once you install the extension
a chart, enabling you to visualize all data reports in parallel

6. Magento 2 Admin Theme

From user experience to... admin experience.

Free Magento 2 Blog Extensions- Admin Theme

As your own blog's admin, you should also consider making your dashboard's more user-friendly and intuitive.

For a high level of convenience on your side will bubble up, eventually, in the experiences that you'll create for your visitors.

But let's see specifically what makes Admin Theme one of the best Magento 2 blog extensions to use:

mobile optimized
easy to use and quick to customize
retina ready
clean, neatly structured code
a different interface for Login & Forgot Password
admin icon font
translation-ready

7. Magento 2 Infinite Scroll

It does precisely what its name says: it keeps loading content, without interruption, as your blog guests scroll down.

Fluidity in the way you present content to your readers translates into improved user experience!

And now, let's scan through this extension's specific features:

you can display and easily change the “Show” button, along with its loading text
the navigation bar can be placed anywhere on the page
you can implement it both on your category page and in the search page
the pages that your readers land on get automatically loaded
while scrolling down, your blog guests know, at all time, what section on the blog they're on
you get to customize your progress bar to your liking
users get to share the links of those specific pages that they reach during their scrolling (for instance, if they're on page 8 of your blog, they can bookmark/share the link of precisely that page)

8. Better Blog

Now, let's imagine that you don't own a blog yet, “only” an e-store.

Free Magento 2 Blog Extensions- Better Blog

And that now you want to integrate a simple blog, as well. One that should:

be conveniently easy to configure
have a beautiful layout design to “wow” your readers with
load fast
come packed with much-needed backend features, making updating content unexpectedly easy for you, the admin

Checked, checked, checked!

The Better Blog is undoubtedly one of the must-go-to Magento 2 extensions no matter the size of your current e-commerce site.

Once integrated into your Magento store's backend, you'll get to manage both your store and your blog from the very same place.

Here are the main reasons why it still is one of the best Magento 2 blog extensions:

SEO friendly: SEO-friendly URLs, metadata information, XML sitemap
open source code
layered navigation, with a significant impact on UX (your blog guests get to quickly track precisely those posts that they're looking for
out-of-the-box comment functionality: Disqus Comment, Facebook Comment
blog topics
built-in product recommendations feature: "Who Bought This Also Bought", "Auto Related Products", "Frequently Bought Together"
the option to integrate your store or your blog's sitemap
responsive design
social sharing buttons
blog widgets: show your (recent) posts on your site's homepage (sidebar here included)

In short: you get to integrate a simple blog with your e-store with no need for a third-party framework!

Moreover, you'll be managing comments, categories, posts, right from your Magento 2 admin, quick and easy.

And you'll get informed each time when a blog guest has posted a comment, not to mention that the extension grows into a powerful “ally”, supporting your SEO efforts.

One of the must-have Magento 2 extensions without question!

9. Magento 2 SMTP

A powerful extension to “turbocharge” your Magento 2 blog with so you:

gain total control over your email customization process
get enabled to run test sections on your Magento 2 SMTP server

And it does all that by providing your blog with configurable port and host.

Now, let's go through its cool features:

it stores all sent emails logs
built to support 20+ SMTP service providers
enables you to test how well your current email setting's doing
it empowers you to customize your emails in the slightest detail

The END! These are the 9 best Magento 2 blog extensions that you should be using. Scan them through, “weigh” their feature loads while setting them against your own needs and growth plans for your blog and... go for the most suitable ones!

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Customers might not mind navigating complicated interfaces; however, they hate slow ones. Employees dislike working with systems that require too much training. Both groups appreciate easy navigation and intuitive designs. How to make your website interactive There is a wide variety of tools and website features available today that help you build interactive websites. The most popular elements and features for making websites interactive are: Simple software tools that relate to your business like tax calculators, quizzes, or surveys. These types of applications allow visitors to interact directly with your content without having to leave your page. They also provide valuable feedback about your audience's interests and preferences. An eCommerce solution that integrates payment processing, shipping, inventory management, order tracking, and other functions needed to run a successful online store. Social media widgets that let you embed social sharing buttons on your website. 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Your digital marketing strategies can greatly benefit from an interactive design layout and functionality. According to a study, "the average person spends more than two hours per day consuming digital media." An interactive website design and functionality give businesses the chance to engage with consumers at all times. How interactive elements affect SEO The more interactive experiences you provide on your website, the better they'll perform when it comes to search engine optimization. In fact, Google has stated that sites with rich user interactions tend to rank higher in its results pages. Google uses many signals to determine whether a webpage should appear high up in its rankings. One of those factors includes how much attention users pay to each element on a given page. For example, if someone clicks on one particular link within a post, then this action indicates interest in that specific topic. Therefore, engaging your audience as much as possible through interactive features and elements will help boost your organic traffic and help you rank higher on SERPs. Interactive websites as part of a strong online presence Successful modern businesses provide valuable interactive website examples as they leverage the potential of interactive websites to create stronger connections between customers and companies. They understand the power that lies behind creating a positive impression on visitors by providing them with relevant information and making sure they feel valued. What tools or features do you use to make your website more interactive? Photo credit: John Schnobrich on Unsplash. ... Read more

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The Ultimate Guide to Canadian Web Accessibility Laws

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Accessibility regulations in Canada vary based on: The type of business (public sector company or private organization) The place where your business has been founded The size of your organization Whether your company is country-wide or provincial So, how can you ensure you meet all Canadian accessibility requirements and provide accessible digital information for all your users? This article dives in the wavy sea of accessibility laws and policies in Canada, so you can determine which ones apply to your business. But first, let's have a look at what makes a website accessible. What is web accessibility? For a website to be accessible, it has to offer people with disabilities and those using assistive technologies easy ways to interact with the entire content found on the site. By supporting your visitors to overcome accessibility barriers in their interaction with your site, you position your brand as a trustful one. Therefore, the benefits of web accessibility extend to your business as well, not only your website's users. Web content accessibility doesn't just include people with disabilities. It also refers to content that can be easily understood and interacted with by smartphone users, elderly people, persons with low literacy, or those who have low English skills. An accessible website includes the following: ALT text for all types of images Captions and transcripts for audio and video content to help persons with disabilities, hearing loss, or low English skills understand the information provided. Link names that contain meaningful and descriptive text which can be easily interpreted by screen readers. Relevant, appropriately formatted headlines that help people with disabilities that use assistive software easily find the information they are interested in. This accessibility step also improves your SEO and SERP rankings. Use meaningful link texts that clearly describe what the URL i about. Try to include specific keyword and avoid raw URLs. Clear website instructions that make your users' interactions with your site more straightforward and streamlined. What is accessible content? Maybe your website is an Ecommerce platform, or it might be a publishing site on various topics. Regardless of its scope, your website has to provide clear, meaningful, and concise content in order to be considered accessible. As a content editor, you need to pay attention to how you write your copy so that it is always: Perceivable. Website users should easily perceive any piece of content that is presented on the site. Operable. When structured, a site's content should focus on operability. Understandable. Accessible content is comprehensive, concise, and includes meaningful structural elements. Robust. A piece of content is considered robust when it can be easily scanned and interpreted by assistive technologies. By doing so, your web content will be accessible to all your users (persons with disabilities, smartphone users, elderly people, non-native English speakers, etc.) What are the most important web accessibility laws in Canada? According to the Canadian Standard on Web Accessibility, all Governments of Canada websites and web applications must conform to WCAG 2.0 Level AA. Note: This does not apply to any business outside the government. Provincial regulations The Accessibility for Ontarians with Disabilities Act (AODA) established in 2005 was the first provincial accessibility law and is currently the only provincial law with an explicit digital accessibility element. Public sector organizations, private, and non-profit organizations with more than 50 employees need to comply to AODA regulations. Despite the fact that the AODA does not apply to self-employed individuals that don't have employees, all businesses in Ontario, regardless of size, are urged to consider web accessibility a priority. The current minimum standard for all public-facing websites is to comply with Level A and all public sector organizations and private businesses with 50+ employees need to be WCAG 2.0 AA accessible. To maintain their accessibility compliance status, companies are also required to publish a Statement of Accessibility Commitment and Accessibility Policy on their websites. The deadline for this report was set for December 31, 2020, and extended to June 30, 2021. In regard to companies that own a website with content built by international vendors, the content must comply with local laws and policies. Ontario.ca specifies, “The organization that controls the website must meet the accessibility requirements.” Accessible Canada Act (ACA) The Accessible Canada Act (ACA) founded in 2019 by the Federal Government intends to create a barrier-free Canada for people with disabilities by 2040. Its futuristic vision and well-established strategies were built with the Canadian Human Rights Act and Canadian Charter of Rights and Freedoms in mind. These new legislations benefit everyone in Canada, especially people with disabilities, through the proactive identification, elimination, and avoidance of barriers to accessibility in the digital environment. The ACA encourages the Government of Canada to collaborate with stakeholders and persons with disabilities to create new accessibility regulations for private or non-profit organizations, banking, telecommunications, or transportation industries. To discover the right direction of the ACA development, the Government of Canada asked its citizens what an accessible Canada meant to them. The findings of the report, Creating new national accessibility legislation: What we learned from Canadians, outlines the following key areas where accessibility needed reinforcement: Programs and service delivery Employment Information and communication technology Procurement and transportation The ACA set a new accessibility standard for publishing and promoting digital content, and it received Royal Assent on June 21, 2019. What lays at the foundation of ACA is eliminating the barriers to accessibility for Canadians with disabilities and help them interact more easily with digital content and technology. 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Additionally, you can talk and ask for feedback from your active users to better grasp your website's strengths and weaknesses. By gaining awareness of ideas of improvement directly from your audience, you'll deliver more personalized and accessible web experiences. Testing assistive technology tools to gain a more accurate perspective on how you can support, for example, people relying on screen readers. Get in the shoes of your users and become more empathetic to be able to come up with appropriate inclusive solutions to make your site more accessible. Fines and penalties So, what happens if you fail to comply with the accessibility regulations that apply to your organization? The fines under the AODA include: Companies can be penalized up to $100,000/day. Individuals and unincorporated businesses can receive fines of up to $50,000/day. Managers and officers in a corporation can be fined up to $50,000/day. The current enforcement instructions state that businesses are fined larger penalties for their first violation, and, if the lack of compliance continues, these penalties can apply every day. However, the way these fines are given depends on the impact of the non-compliance and the history of the company or individual that has committed the violation. For minor violations, organizations may be fined as little as $500/day. The AODA applies to all levels of government, non-profit and private sector companies, but the penalties are currently targeting only organizations with 50+ employees. How can your business benefit from complying with accessibility laws? Improving your website's accessibility is wise regardless of legal compliance regulations. It is also good for the business. Some key benefits of optimizing your site for accessibility are: Higher traffic rates on your website. 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This will not only keep you away from lawsuits and penalties, but it will also boost your brand reputation and your business outcomes. If you need a hand in building websites and web apps that are compliant with the latest Canadian accessibility laws, we are happy to help with proactive Drupal support for your development projects. Check out our Drupal Website Accessibility services and let's discuss how you can embrace an inclusive mindset that supports all your customers. Photo credit: Tingey Injury Law Firm on Unsplash. ... Read more

Raluca Olariu / Jul 22'2021

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How to Create Accessible Content More Easily

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Which features and website tools can help visitors interact with this website more conveniently? If you use empathy to answer these questions, you'll get closer to understanding your audience. Only then will you be on the right path to building accessible content on your website. How do you define accessible content? Web content accessibility doesn't just include people with disabilities. It also refers to content that can be easily understood and interacted with by smartphone users, older people, persons with low literacy, or those who have low English skills. According to the WCAG 2.0 standards, web content is considered accessible if it's: Perceivable. Website users should easily perceive any piece of content that is presented on the site. Operable. When structured, a site's content should focus on operability. Understandable. Accessible content is comprehensive, concise, and includes meaningful structural elements. Robust. A piece of content is considered robust when it can be easily scanned and interpreted by assistive technologies. How to create accessible content 1. Use specific link texts. And try to avoid link text like "Click here" as they're not suitable in terms of accessibility. Meaningful link texts convey and clearly describe what the URL is about, making it easier for people who use screen readers to interact with the content. When using link texts, try to: Avoid raw URLs Include specific keywords Be short and concise Make sure the link text fits naturally into the content Mention the type and size of files in case of downloadable links 2. Write clear and simple content. Using concise language for your website's content benefits multiple groups of visitors, such as: Users with cognitive disabilities Non-native English speakers Screen reader users Busy people who want to quickly go through your copy Depending on the professional level of your content's target audience, you should either avoid or explain technical terms and acronyms. Also, focus on using an active voice that clearly states your ideas and avoid long sentences and idioms. 3. Provide transcripts and captions. While captions appear on the screen as written text, transcripts are the textual version of the video or audio content provided in a separate document. Transcripts and captions make websites more accessible for users who: Have hearing issues Have low English skills Can't listen to the content due to environmental reasons Transcripts and captions can be provided for all video and audio content, or they can be done by request. Either way, they are great ways to improve a website's accessibility. 4. Add relevant, appropriately formatted headlines. People with disabilities that use assistive software need scannable content that allows them to quickly find relevant information instead of wasting time going through the entire chunk of text. Structuring and styling your content in a scannable manner can also enhance your SEO efforts and improves your SERP visibility. Design your headings with accessibility in mind, and ensure that you use them as structural elements of the content and define its hierarchy. The accessible text needs to provide readers the ability to quickly navigate between the most important sections, and headings are the tool for allowing this. 5. Use ALT text for images. Whether you have complex images or just decorative images on your site, make them accessible by providing precise and concise ALT descriptions. Screen readers can't interpret non-text content elements, so images without ALT text are useless for screen reader users. Like headlines, alternate descriptions highly improve your SEO rankings and visibility. Make sure you use ALT text wisely by: Keeping your description short (under 125 characters) Avoiding images with text like graphs or diagrams 6. Write clear, to-the-point website instructions. Web accessibility is all about easier interactions with digital platforms. People want web experiences that require as few resources as possible on their part. And for online visitors with disabilities, this is more than a demand; it is a necessity. Therefore, web instructions, error messages, or data formats must be easy to understand, so they can be considered accessible. Part of creating accessible web content includes paying attention to how you write basic text like website instructions. Web accessibility is here to stay. Implementing web accessibility into the core of your digital platform is a must. As web accessibility laws are getting more restrictive, brands start to think of making their websites accessible to support the future of their businesses. In an increasingly populated digital landscape, the mindset has to evolve in order to meet the complex needs of a variety of internet users. Companies that don't keep up with these trends will fall behind, and those who take web accessibility seriously will be on the winning side. As we've seen, accessible content creation is not rocket science and will improve your website in multiple ways. Making your content accessible should be a priority and an essential part of your editorial workflow. A few practices to remember for optimizing your content are: Always use ALT text for images Provide captions and transcripts for audio and video content Properly structure and format headings If you need help to make your website more accessible, check out Optasy's Drupal Website Accessibility services. We'll offer our best support for helping you adopt an accessibility-first mindset to your website. Photo credit: Nick Morrison on Unsplash. ... Read more

Raluca Olariu / Jul 20'2021

Which Are the Free Magento 2 Blog Extensions You Should Be Using? 9 Must-Haves

1. Magento 2 Image Slider

2. Facebook Live Chat

3. Magento 2 Lazy Load

4. Better SEO, One of the Free Magento 2 Blog Extensions You Should Be Using

5. Exto Analytics

6. Magento 2 Admin Theme

7. Magento 2 Infinite Scroll

8. Better Blog

9. Magento 2 SMTP

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The Benefits Of Interactive Websites and How to Create Them

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Which Are the Free Magento 2 Blog Extensions You Should Be Using? 9 Must-Haves

1. Magento 2 Image Slider

2. Facebook Live Chat

3. Magento 2 Lazy Load

4. Better SEO, One of the Free Magento 2 Blog Extensions You Should Be Using

5. Exto Analytics

6. Magento 2 Admin Theme

7. Magento 2 Infinite Scroll

8. Better Blog

9. Magento 2 SMTP

Recommended Stories

The Benefits Of Interactive Websites and How to Create Them

The Ultimate Guide to Canadian Web Accessibility Laws

How to Create Accessible Content More Easily

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