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Take your daily dose of (only) relevant news, useful tips and tricks and valuable how to's on using the latest web technologies shaping the digital landscape. We're here to do all the necessary information sifting for you, so you don't have to, to provide you with content that will help you anticipate the emerging trends about to influence the web.

How Does a Content-First Design Strategy Streamline Your Web Development Process
"But we're highly visual beings!" you might say.   It's true and yet, in modern design, which reaches out to users with shortened attention span, users that have the latest technology at their fingertips, technology enabling them to access the needed information instantly: content prevails.   And design is (just) the means for highlighting it with, for making it easy to find.   Now imagine this other possible scenario: "You pick the wrapping paper (and you're quite proud of your color choice, you so love its pattern, too) and then a cute gift box, a lovely ribbon, as well, and then: you go shopping for the present itself!"   It should fit in that box that you've already so carefully picked!   If it doesn't, you should go for another gift (even if it's your second best choice) or strive to make it fit in, somehow.   And this is what the "design first" strategy, the one that we, too, use in our digital agency in Toronto, does: it either forces you to craft a brand new content or to make it jam in the “package”/design.   In result: you either waste priceless time or you risk to “ruin” your content.   Now let's cut the chase and see exactly how a content-first strategy will streamline your website building/redesigning process:   1. Put Content First: Save Time and Money   Ready for some more visualization exercises?   Let's say you're almost there, so close to releasing your Drupal website (or your client's) into the wild and to “crushing” your competition from the very first day you launch it.   And, all of a sudden, someone waves the red flag:   certain pieces of the content still need stakeholders' approval (and this might require more time than estimated)   it's just now that you realize that there's more content needed to be written from scratch or revised and, surprise, surprise: you don't have all the needed resources to deliver it on time   the designer comes in with his/her own input, too: he's just realized that, well, his work and the copywriter's work are not exactly a “match made in heaven”    Can you guess where all the above scenarios lead to?    To project delay, to a major waste of energy from the part of your team, a lot of stress and last but surely not least: to a big hole in the budget allocated for this web project, too.   And you don't want this to happen.    If only you could have invested some time for strategically planning and structuring your content beforehand!   If so, now you would have just thrown it into the mocks, focusing on the last on the last details and polishes.   Planned ahead content:   would have helped your team lay the very foundation stones of the whole UX of your website (where exactly the user would find the needed information at various stages of his/her journey on your site) would have helped them draft the whole site's architecture would have also driven the right contextual design decisions, too.    Instead, now you're facing panic and the risk of not being able to efficiently repair the major gaps detected in your site's UX...   2. Organize Content First and Prioritize Users' Needs   It's content that users come for on your website!    You should keep this in mind throughout the whole Drupal site building/redesigning process!   Everything else revolves around content:    how to make it easy to find how to add meaningfulness to it how to compliment it with stunning visuals etc.   Now, by focusing on content first, on organizing and structuring it, you basically put your future users' needs first.    Get it?   And now speaking of organizing content first and foremost, it's vital for you to realize the importance of investing time in a solid content strategy:   it helps you outline the whole site's architecture it's the step where you put together your site maps   it's now that you structure the whole content hierarchy on your future website    Basically, it's at this part of the process that you take major content-related decisions on how to meet your audience's needs and how to reach your marketing goals through the content you'll provide on your website.   Who is your target audience?   What type of content will they be looking for on your Drupal website?   Where exactly, on which pages on your website will you be placing different parts of your content, each one standing for a different stage in your users' journey on your site?   Once you have some clear answers to all the above content creation-related questions: go ahead and run a content audit (if it's a site redesigning project that you're involved in)   establish every single step of the whole content production process with all the stakeholders.   Its vital, at this step, to know what budget and other types of resources the whole content creation process implies. This way you'll avoid all the unfortunate situations where certain content-related tasks included in the “master plan” cannot be carried out due to lack of resources.   3. Harmonize Content With Design From The Very Start   Design used to come first! And it was like putting the cart before the horse.   Just think about it: the design team would challenge their “muses” to help them create a truly stunning design for the final website with no guidelines, whatsoever (or very vague ones) regarding the content that will go on the website.   The content, the main reason why users would land on your website in the first place, remember, used to come second.   Where did this work-flow lead to?   Well, it lead to an imminent clash between design and content!   Content had to get “squeezed in” or “enlarged” just to fit the given design, in other words: it was the “package” that determined the item inside!   Be better than that!   Go for a content-first strategy and thus put the basis to a healthy and fruitful collaboration between the copywriters and designers, right from the start.   This way, they can harmonize their work. They can smooth out any wrinkle in design or fill in any gap in the user experience from the very start.   4. It Enhances Understanding From Start to Post-Launch   As already pointed out in this post: once the whole team, designers here included, get the chance to work with real content, instead of lorem ipsum, they get to put everything in a context and make the best design decisions right from the prototyping phase.   With real content at hand, crafting an intuitive navigation path and an engaging web design gets a lot easier.     Well planned content, crafted so that it should go hand-in-hand with design, will enhance users' understanding, as well. Your main goal, after all, either as a web developer in Toronto or a website owner.   And this is the idea that we wanted to get to in the first place!    Users won't have to rely exclusively on directional cues, arrows and tabs in order to navigate through your website: content, too, comes in the equation, making it far easier for them to scan though and explore your site. To get to the content they're interested in.   5. Planned Ahead Content Enhances Communication   Design is communication! Nothing to argue about here.   “A picture is worth a thousand words”, indeed, but not in modern design: think about mobile users looking for answers or information, looking to buy something or in need for a certain service etc.   In such cases words come first, no matter how suggestive or stunning the picture may be!   Get it?   The very first step is to think through what is it that you'll communicate to your users. Otherwise you'll communicate them just the “channel” used for conveying the message instead of the message itself.   The “What” (what message will you convey to your end users?) should come first, followed, closely by the "How": how could you present that content in a meaningful way? How can you craft the most intuitive interface for your user?   Your turn now:   What other reasons would you add to our list if you've already adopted the content-first strategy in your web projects?   Or what objections do yo have if you still consider that content should follow design instead? Feel free to express yourself in the comments below! ... Read more
Adrian Ababei / Jan 12'2017
Here Is How You Build an Accessible Website With Drupal 8
"Barrier-free access” is carved within the very “DNA” of Internet itself. Therefore, your site, too, should be accessible first and foremost!   Before you even start to make it visually-arresting and useful. Before you even consider how you could add value to your website visitors' lives!   What started as an accessibility-focused initiative in Drupal 7, or better said "as an attempt” to comply with World Wide Web Consortium guidelines, has gradually evolved into a powerful set of accessibility-oriented features in Drupal 8.   Bugs have been addressed, “old” features improved, new enhancements and new features added in Drupal 8 to boost its accessibility in core.   Now let's stop “beating around the bush” and put the facts on the table!   Let us enlist and detail to you these particular accessibility-enhancing features in Drupal 8 that will make your job (building an accessible website) easier than never before:   1. Improved Contrasts   Empathize with those future visitors suffering from colorblindness, then try simulating a context where users would access your website (from their mobile devices) in bright sunlight.   Optimal contrast will “send” an invitation to the users in the above real-life scenarios to keep clicking/scrolling and thus prolonging their visits on your Drupal site.    The great news is that Drupal 8's accessibility maintainers have tackled the contrasts' issue and made the necessary improvements.   2. Controlled Tab Order    It was just yesterday, in our previews post, that we talked about the importance of “blazing your users' path” to the information they're searching for on your website. About easing their “search” with the right UX elements.   Well, this accessibility-boosting feature, in Drupal 8, serves the same purpose.    The Tabbing Manager Javascrip feature is that “flashlight” which will point out the main elements on your website to your visually-impaired or non-mouse visitors.   And this enhancement will make all the difference for them!   Just think about the time and energy that these visitors save by quickly scanning through your tabs instead of striving to navigate through a complex, crowded user interface relying entirely on screen readers!   Zero confusion leads to zero frustrations and to a better user experience for your website's visitors. And this is gold in the age of user experience, right?   3. Inline Form Errors   And this is a truly notable enhancement, which proves that we have come a long way from Drupal 7 when it comes to the support for accessibility available in Drupal 8's core modules.   If in Drupal 7 errors made when users filled in a web form appeared on top of that specific form, while fields got colored in red, as a “warning” sign (not exactly the most effective solution for the visually impaired users), Drupal 8 comes to your rescue with its form inline errors.   In this version of Drupal errors icons get displayed next to the specific fields of the form.   A much needed improvement, wouldn't you agree?   Note: still, the Form Inline Error is an optional Core module, therefore it needs enabling first.   4. Fieldsets for Radios and Checkboxes   When it comes to the Form Api, here's another great enhancement that Drupal's accessibility maintainers “spoil” you with: fieldsets for checkboxex and radios.   Just imagine how this improvement will ease screen readers' (and implicitly non-visual users relying on them) otherwise not at all easy “job” to parse complex forms.   Since related elements get grouped together in Drupal 8, it now becomes a lot easier for you (or your team of Toronto developers) to enhance forms in Drupal.   5. Alternative Texts for Images   Visually-arresting photography and stunning imagery cannot “wow” your visually impaired visitors.    Still, Drupal 8 lends you a hand for helping your users “visualize” and thus “bend before your talent” (or your web designers' talent). How? With its alternative text for image feature.   It's now a required field in Drupal 8, by default: you type in short descriptive text so that all users, without any discrimination, can imagine those visually-arresting images that you'll upload on your website.   6. More Semantics   Semantics! The ultimate impediment that any initiative aimed at enhancing accessibility on your site needs to overcome.   No wonder that one of the ultimate goals of Drupal 8 core maintainers was to “add more meaning to the code”. To enrich Drupal with more semantic HTML elements for the assistive technology to be able to interpret.   And here are the achievements of all the sustained efforts in this direction:   WAI-ARIA landmarks in core (a major step forward)   live regions   roles & properties     Now to name just one example of what “more semantics” in Drupal 8 means, when it comes to accessibility: now screen readers can easily interpret pieces of code such as  <footer>, <header> or <form>.    7. Tables and Views   Speaking of improved semantics, note that the views tables markup is more semantic in Drupal 8.   Let's shed some light on this feature:   it enables you to explain the purpose of a particular table on your website through a <caption> element   it enables you to add a quick “summary” explaining which is the best way to navigate the table and how the data included there is structured; and all this by using the <summary> element   it enables you to use “id” and “headers” attributes and thus associate data cells with header cells   it enables you to “play with” the “scope” attribute, thus to mark your tables' column and row headings   8. Aural Alerts    Animations, color changes, specific text and so on: how do you make visual updates accessible for all users? Even to those relying exclusively on screen readers as intermediates for accessing content on your website?   You rely on Drupal 8's Drupal.announce().   This JavaScript method creates an “aria-live” element on the page enabling instructions to be read to these specific visitors on your site either as assertive or as polite.   9. Hidden Elements    An alternative to CSS styling “display:none” was greatly needed, since this one makes elements invisible both to visual and non-visual users.   And hiding them from everyone is no web developer's (or website owner's) intention!   Therefore, the team “responsible” for Drupal 8's accessibility decided to enable future Drupal users to rely on 3 different classes for hiding certain elements:   “hidden”: for hiding an element from all the visitors on your site “visually-hidden”: for hiding an element from your website's visitors, but keeping it “visible” for screen readers  “invisible”: for hiding an element both from the visitors and from screen readers, without influencing your site's layout   10. CKEditor WYSIWYG Accessibility   CKEditor, too, has been greatly improved in Drupal 8 in the name of empowering users, like you, to generate accessible content on their Drupal websites!   Here are its significant improvements:   the WYSIWYG editor's been upgraded with keyboard shortcuts (for which all those keyboard-only users and power users on your site will “thank you” for)   more semantic elements have been added: for instance HTML 5 tags which enable you to add captions to images   a language toolbar button has been added, enabling screen readers to select the appropriate language for each content    an accessibility checker plugin is now available for CKEditor   And this is precisely how Drupal 8 empowers you to build barrier-free websites that say “welcome” to all visitors, both visual and non-visual!    What do you think of these improvements and new features in Drupal 8?   To what extent do you consider that they'll ease (or have they already?) your job as a Drupal web developer/Drupal website owner? ... Read more
Adrian Ababei / Jan 11'2017
What Are the 3 Most Common Web Design Mistakes and How to Avoid Them?
User experience and usability!   Such “trendy” principles in today's web-design communities. Such powerful trends influencing major decisions-making processes in the digital world.   And yet, recent studies have proven that, although every web designer appears to be striving to craft the most engaging user experiences, to create web design “in the name of usability”, too many of them make the same mistakes as 20 years ago (when the approach to web design wasn't as sophisticated as nowadays or the expert advice as accessible as in the present days).   Well, it's time for you to “shake off" these “bad habits”, to take advantage of this time of year (a time of resolutions making) for making some strong commitments in this respect.   And here they are, the 5 long-lasting web design errors that we'd like to “confront” you with:   1. Failing at Responding to Users' Need for Clarity   Whether you're deliberately compromising clarity for the sake of “innovation”, for showing off your creativity, or you're simply overlooking its key role, it's time you helped your design (re)gain its clarity!   It's time you (re)considered your relation with your website's visitors:    you need to “serve” them first, by making it crystal-clear where they need to click and where exactly all the clicking will take them to and only then to “gain them over” with your talent and “appetite” for innovation.   It's not the other way round. It never is!   Now here are some “long-living” web design mistakes affecting clarity:   A. Unexpected content placement/Ambiguous category names   We preferred pairing these two examples of “popular” web design mistakes since they both lead to the same unwanted result: users getting the feeling that the particular content they're searching for is always somewhere else on the website.   It's perfectly legitimate and even advisable, as a web designer in Toronto or as a website owner, to want to break up the conventional patterns of design.   And yet, be aware that “you're playing with fire”.   Interfering with you users' browsing habits, placing certain pieces of content where they would never have expected to find them, might have the opposite effect: discouraging your visitors due to the time they will have wasted looking the information they needed.   Also, if you fail to clearly name your categories and your visitors land on web pages of your site having nothing to do with the content they were expecting to find (signaled by the “inappropriate” way in which you named your categories), you risk to make them bounce off your site for good.   B. Hidden fees   Reducing prices' visibility or hiding away certain fees is the quickest way to “crafting” a negative user experience!   So, shake off this bad habit and make a pledge for designing exclusively big and bold pricing information this year!   C. Misleading, almost identical links or navigational categories   It says it all: you risk (again) to piss off your visitors, who'll land on the “wrong” pages on your website for didn't stick to the principle of clarity when naming your links/navigational categories.   And this is how you lose some potential loyal visitors which could have converted into customers!   2. Failing at Efficiently Applying Basic UX Principles   How will your website's visitors find the needed information on your website? This is the question!   The question that should keep you alert throughout the whole designing process, lest you should wrongly apply or forget all about the fundamental UX “rules”.   You should envision your “mission like this: blazing your user's path to the due destination. Which is the information that he/she's searching for on your site!   And by “stuffing” your text paragraphs with internal links, placing your buttons in unexpected places or hiding away your navigation bar sure is not the way to do it!   Now here are some common UX errors you should commit yourself to avoiding this year:   A. Repetitive similar links   Resist the “temptation” of turning your visitors' quest for specific information hosted on your website into a “mission impossible”.   Forcing them to click on a heavy loads of almost identical links, over and over again, in order to access the information they're actually looking for, is nothing but a “sloppy” web design practice.   And you will only “succeed” in discouraging your visitors.    B. “Islets” of information   Here's a basic UX principle that way too may web designed keep “overlooking” even now, when “usability” is one every web designer in Toronto's lips: connecting together webpages hosting similar type of information.   You should avoid stranding your visitors on “final destination” type of web pages on your site. They do find the information they were looking for (hopefully), but are not “lured” with alternative destinations, as well: other pages on your website presenting a similar type of information that they might find useful.   In conclusion: make sure you don't “sabotage” yourself. Permanently “tempt” visitors with alternative pages they could visit, pages linked to the ones that they'll access first both through phsycal clickable links and through the similarity of the information that these pages provide!   C. Irrelevant search results   Remember: UX is all about lightening your users' path to the information they need.   Now imagine the following scenario: your visitor types his/her search items into your navigation bar, get the suggested link of a specific page on your website only to land there and to discover that it has nothing to do with the type of content he was expecting to find, based on his specific search terms.   How did you let this happen?    You've incorrectly or insufficiently tagged your facets and filters!   Now that you know how to avoid this mistake, you'll have no excuse for letting the above scenario turn into reality on the websites you'll design in 2017!   D. Casting away users on micro-sites   This is a web design mistake related to the one causing “islets” of information (that we've already detailed here).   Probably the most popular website relying on sub-sites is Yahoo. And this is a good example of web design: users are directed to visit certain subsites while they're provided with the way to go back on the main site, as well.   This is a good practice that you, too, should stick to when you handle sub-sites web design: whenever you suggest your users to visit a certain sub-site, remember to always make the home button as visible as possible. Otherwise you'll just cast them away, you'll drive them off the main website and thus “sabotage” yourself.   Why would you want that?    3. Failing at Creating An Effective Information Architecture   What's the point in creating valuable content when you, afterwards, “sabotage” yourself by making it discouragingly difficult for them to scan through it?   A well planned information architecture is what makes the difference between hasty web design and perfectly structured, intuitive navigation flow-ensuring web design. It's the very foundation stone of good design!   An effective information structure implies organizing, labeling and structuring the whole content available on your website as clearly as possible.   By the time you start to actually design your website, you'll have everything planned: how your future visitors will get from one section of your website to another, your page order, the number of pages your website will have, everything, to the slightest details, will have already been thought through.   What's the purpose of all these content structuring efforts?   Your users will effortlessly and quickly understand what your site is about, will be able to scam through its content and to easily “detect” the specific information that they're looking for.   Now here are 2 major information architecture mistakes you should avoid:   A. Content clutter   We'll never stop “bugging” you with this advice (presented to you in various forms) on this blog: declutter your website and you'll half won your “battle”!   Think “5 second attention span” and then think “fierce competition in the digital marketing arena” (competition which will get even fiercer this year).   No visitors will have the time or the will to try and “digest” huge blocks of text and to waste too much energy trying to navigate their way though piles of images, overcrowded products galleries or cluttered apps (weather app, countdown app, audio player etc.).   So, never bid on your user's goodwill!   Instead, do your best or easing his/her job for “digesting” the content on your website:   shorten your paragraphs give white (or so called: "empty space") space its due importance always bid of bullets   B. Hidden relevant links   And here we get to the risk of “auto-sabotaging” again!    Avoid placing relevant links in totally inappropriate, hard to find places on your website, such as amidst ads.   It will be like “looking for a needle in a haystack” for your visitors to find these particular links and thus you'll run the risk of blocking their access to key pages on your website.     This is how our list of web design “don'ts” for 2017 looks like!   Think them through, see which one(s) of them has been part of your work routine for too long now and make a pledge to “brake up with it/them” this year! ... Read more
Adrian Ababei / Jan 10'2017
What Are the Trends with the Biggest Impact on Your Digital Marketing Success? 7 Most Powerful Ones
“Good things come to those who plan ahead!”   Or maybe we should have gone for this quote instead: “Those who plan ahead stay ahead of plan!”?   What do you think? Have we managed to select the 2 most suggestive sayings for the topic announced in this post's headline or... not quite? We can take a brutally honest answer, you know.   What we'll strive to point out in today's post is that digital marketing is a permanently evolving industry!   You can never ever afford to rest on your oars (not even if you've successfully managed to anticipate all the major trends which have shaped the digital marketing “realm” in 2016).   New powerful trends will emerge and new shifts will shake this industry on a regular basis; your competitors might seize them before you do and you risk to be left behind, at considerable disadvantage.   And you definitely don't want that!   There's no need to panic either! Even if we all know that the “addressees” are more or less the same (from a numerical point of view) and (yet) that more and more brands are making their debut in the digital marketing landscape, all of them wanting (at least) a “piece of the pie”.    For if you keep your cool and you remain vigilant, you can “track” the brand new influencing trends and the already emerged trends which will grow a lot more powerful in 2017.   As you run your own researches that will help you predict the digital marketing trends in 2017 with the biggest impact on your business, we'd love to share with you some of our own forecasts, too.    Ready?   1. VR and AR Will Be The New Marketing Channels   Future-oriented marketers have had a lot to learn from the whole Pokemon Go “hysteria” in 2016.   How about you? What insights into the industry's future development and into the online users' preferences and new expectations have you developed from the Pokemon Go “madness”?   Here is what we, the team working in this Toronto web design company, have learned:    that this year, after all the “Pokemon frenzy” which dominated 2016, users will expect to be engaged in even more augmented reality experiences    that, implicitly, AR becomes one of the newest/surest source of revenue for agile marketers in 2017   Whether you implement AR ads or maybe AR games into your digital marketing strategy this year, one thing is certain: augmented reality is here to stay and rule the day!   It's up to you how you'll be turning it from (just) a trend into a “cause” for your overall online marketing success in 2017!   2. Brands Will Start Targeting Niche Communities    It will continue to get more and more crowded in the digital marketing arena in 2017!   You'll need to deal with it and to adapt to the given context: more brands will emerge in the online landscape while the number of available users won't grow exponentially.   Get the point? Competition is going to get fiercer!   What do you do then? You find your “tribe”, so to say.   You appeal to your on niche market instead of wasting valuable resources of time and money trying to reach out to a mass market.   This means that you should start (if you haven' already) or to continue to personalize your content, your overall marketing campaigns in order to appeal to your niche audience.   Resist temptation of getting recklessly greedy and thus delivering “one-size-fits-all content” to a larger audience and steer your efforts to fine-tune the user experiences that you're crafting for your own loyal, dedicated community of users instead.   Food for the thought: niche communities (GoodReads for “voracious” readers, Fantasy Life App for sports addicts etc.) are perfect for you to “recruit” your future dedicated users from.    3. Immersive Content Will Be Almighty King in 2017   Make your users feel that they're doing so much more than just staring at their devices' screens!   This is the rather “rudimentary” goal that you should have in mind each time you'll “experiment” in the field of immersive content creation!   It will surely be exciting to discover where all these experiments will lead to in 2017!    For now, what we know for sure that marketers like you have at their disposal, in terms of technology, for crafting emmersive user experience is:   360-degree video live video  AR and VR technologies   From webinars, to augmented reality ads, to workshops and 360 videos, your marketing “toolbox” is already more than tempting.   Just pick the type of technology that will help you create and deliver emmersive content and get ready to “wow”  and to engage your users.    Provide them those highly interactive experiences that will instill in them the feeling that they're being challenged to participate to something bigger, that they're “actors” in the story that you're telling and not just some addressees.   4. Native Advertising Will Become an Engaging Factor    What is there left to do for a marketer “stuck” in the age of ad blockers, of the decline of banner ads, of less and less social media organic reach?   Well, a savvy marketer, like you, should “exploit” the native advertising's potential!   Instead of longing for the good old days, when one could get away with “annoying” users with ads, lots of ads, and thus to increase his (short-term) profits, how about embracing the future of online advertising?   Native ads, with their higher level of personalization, are more likely to engage users and to get shared.   And these already are 2 way too significant goals that you can't ignore in the “age of engagement”, right?   5. Live Video Will Dramatically Impact Digital Marketing   And it won't be a “shock” for any savvy marketer!   Live video streaming has been a “ticking time bomb” last year and it was expected to “explode” in 2017.   Users love live videos! They crave and demand “in-the-moment” type of content, so you can't but comply with your users' expectations and deliver it to them.   Think this powerful trend through, gather around your team of web development “gurus” and find out how you could integrate a “live streaming” functionality to your Drupal website/app if you still want to remain competitive in you marketplace.   Users have slowly got bored with “just” content. They now enjoy faster internet and own mobile devices of the latest technology, so their expectations, too, are continuously redefining.   Not only that they want to be challenged to interact, but they want to “be there”, to actually enjoy the ongoing event, even if psychically they can't participate.   Think Facebook, Twitter, Instagram and other big “players” which are using live streaming and then think of last year's live streamed Presidential debate.    6. Longer-Form Content Will Rival “White Noise”   Counteract the effects that the “white noise” type of content has on your users (making them skim, skip and filter through the articles/posts they're invaded by online) with denser, high-quality content.   If we've already “warned” you, in our 2016 posts, that long-form content would gradually take over short, superficial content, now it's a powerful trend you can't afford to underestimate: you either invest in your research, in crafting your pieces of content and personalizing them, in investing them with added value, or you'll get swept by your competition.   7. The Usage of Data Visualization Tools Will Be a Must   That's right, this year it will no longer be a matter of “should” or of “the size of the company” when it comes to using data visualization tools for collecting and efficiently “deciphering” big data.   Everything can be measured in digital marketing, remember?   Well, it's no excuse any longer no to efficiently interpret your data, especially since 2017 will witness an “explosion” of data visualization tools. Pick the one that better responds to your business's specific needs, the one that you find easier to implement and to handle and start getting the most out of your data!   You'll have no excuse, whether you're an entrepreneur or a small business owner, not to be efficiently interpret your data, claiming that the process is way too challenging for the human brain.   Now the online delivers you the right tools (and there will be much more emerging along the year) to help you collect and learn what your data “is telling you” (valuable information about your campaign performance, about your target audience etc.).   It's this data that will help you craft your personalized, targeted user experiences this year. For yes, this is our last prediction regarding the 2017's digital marketing “arena”: personalization will definitely take off this year!     What do you think?   Is it likely for these predictions to turn into some truly influencing trends this year? Which one(s) of them will have the greatest impact on your own future marketing campaigns? ... Read more
Adrian Ababei / Jan 09'2017
Find Out What Is Trending in Web Design This Time of Year
Curious what 2017 has in store for you in terms of new powerful web design trends? It is crucial for you, as an entrepreneur or business owner operating in the online world to “tell the future”, isn't it?    Well, allow us to be your “fortune tellers”!   To reveal to you 3 web design trends that will dominate the web design industry this month and which we anticipate that we'll “dictate” how designers and business owners will approach web design this year.   Ready?   Here are the most influencing trends in web design in January 2017:   1. Crafting Visually-Appealing Shopping Experiences    Stunning imagery + (unique) story telling products = new shopping experiences based on planting the “seed of desire” in your viewers!   That's how we could call these new shopping experiences that (usually) high-end online stores, with fewer items on their inventories, have started to craft.   We already “suspect” it to become one of the most influencing of all the 3 web design trends that we've selected for you for this post! Definitely the trend that will influence how we do web design in Toronto!   So, you'd better give it a great deal of consideration if you own a Drupal e-commerce website or if you're planning to boost your business with one such website this year.   It might just be the surest way of setting yourself apart from all the common shops offering clunky shopping experiences, requiring to much clicking from their visitors, annoying them with too many options to select from and with over-sized navigation menus.    Set yourself apart and join the high end shops' exclusive league instead!   The league of those brands that focus on the pure beauty of their products and that masterfully showcase it to their users triggering a sense of desire in them. All while while making sure that their online shopping experience is seamless (take Amazon's example for instance).   It's no news to anyone: Instagram has influenced and will continue to influence the way digital business owners approach to web design in 2017.    So, bid on visually-arresting images, on card-style interfaces and remember to invest your products with a unique story (your brand's unique story) to “tell” your website's visitors!   First you visually dazzle them away with your high end design and it's only afterwards, once they've started to scroll down, that you reveal to them all the other “details” such as prices.   This is how major brands have been “charming” their customers with great success, so how about adapting their techniques to your own website?   Instill that sense of “gotta have this high-end, beautifully designed and unique story-telling product” in your website's visitors!   2. Using Ample Negative Space for Directing Viewer's Eye   When used right, the web design technique of "playing with" an ample “empty” space is such a powerful one!   Whether we're talking about the “empty” space that you'll decide to surround your images or text with, or about the background color or simply the strategically placed white space on your website, this “airy” space on your website lacking any visual elements can help you direct your visitors' attention to key elements on your web pages.   You'll practically guide the viewer's eye to the more “crowded” part of your design. You'll actually “tell” your users where to look and where to click!    Note: when considering the use of ample negative space, think beyond (commonly) symmetrical design! Get creative and strive to strike a visually impacting balance between text or images and negative space in a rather asymmetrical format.   3. Breathing Life In Material Designs Using Pastel Colors    Get ready to witness a shift in the usage of colors in web design this year!   If bold, neon colors have been “the go-for trend” in 2016, we've been collecting some “solid proofs” that pastel hues will steal the spotlight this year! As a Toronto web designer or entrepreneur operating in the digital “realm”, you should definitely keep an eye on how this trend will continue to evolve over the year!   Softer colors will climb the colors' hierarchy, going from (just) background colors to hero headers'/main imagery's dominating colors.   Expect to witness more and more brands (and you should seriously consider jumping on this trend yourself, too):   pairing pastel colors with images featuring the same soft hues pairing photography with imagery featuring the same pastel palettes   Note: pastel colors will continue to perfectly complement material and flat designs as they've had over the last years, too.   So from this point of view there's nothing new under the sun in 2017's web designs! And yet, softer colors won't be playing just a “secondary” role, somewhere in the background.   Designers will start matching and pairing them in various ways for putting together the central images themselves.   Therefore, you'd better start considering playing some more with pastel color palettes when designing or redesigning your Drupal website/s this year.      What do you think? Will these 3 web design trends, that have influenced designers more than other trends this month, turn into THE most powerful ones this year?   Which one(s) of them (if any) is it more likely to “influence” you, too, when you develop the web projects that you've planned for 2017? ... Read more
Adrian Ababei / Jan 06'2017
Here Is How You Design MOBILE Landing Pages That Convert
Mobile rules the day or better said: mobile has been ruling the whole year of 2016 and is here to stay, to constantly evolve and to dominate the digital landscape in 2017, too!   It will continue to redefine the way users perform different actions online and it will definitely continue to reshape the way companies conduct their businesses online.   Implicitly, it has started to redefine the way online marketers are crafting their landing pages, too.    How are you adapting to “the new way” of designing landing pages? Have you gone beyond the “simply stacking content at mobile size” mentality? Have you started to approach content differently when you build your mobile landing pages?   To cut out the lengthy content? To reconsider the placement of your conversion elements, due to the limited amount of space at your disposal?   As you ponder upon the above questions and reexamine your previous mobile landing pages, scan through these 5 strategies bellow, strategies that we, ourselves, are using here, at our web development company in Toronto, strategies aimed at helping you convert your users on mobile:   1. Think Through Your Mobile Content    Content is (the almighty) king on mobile, too! Just make sure you don't “push it off” its throne by approaching it the wrong way.   Which is this “wrong approach” you say?    Not adapting your mobile content to your own specific area of activity and, therefore, to your specific target audience's expectations, as well!   Instead of “jumping on whatever's the most popular trend right now” when it comes to content's ideal length on mobile devices (some will say you should go for a 500-word, others for a 1000-word piece of content for your landing page), you should run some A/B test yourselves.   But that only after you've drawn some pretty logical conclusions from analyzing your area of activity and studying your target audience, too:   Let's assume you run a plumbing company; well, then, my friend, you can't expect a user accessing your landing page (going through a pipeline leak “crisis”) to be willing to read a lengthy piece of content detailing various types of pipelines (let's say), before he/she will have scrolled down like a madman for finding your contact details. It's common sense deduction don't you think?   Let's assume that you run a luxury goods company; considering your items' high prices, you should expect your potential customers to want to read detailed product descriptions, including all the details they need for making their final decision. You should expect them to want pictures, lots of pictures, which will help them visualize those expensive items from various angles, to read all about the lifetime guarantee that you provide and so on.   In one word: you can't just play by “what's most likely to happen” and you definitely can't risk guessing, either.   Just keep in mind the type of products/services that you're selling through your landing page!   Takeaways:   A common sense rule is to place your conversion elements and important content as high as possible on the page, but not to be afraid to continue to deliver quality content and more information about your business bellow the “fold” at the bottom of your users' screens  It's perfectly true that more often than not mobile users would stop with their scrolling (and reading) to he bottom of their screen But! There are also surveys revealing that if websites feature a user-friendly interfaces and engaging content (such as video content) they're more likely to keep scrolling down   Shorten your paragraphs, more frequent paragraph break will help your mobile (potential) shoppers to easily “digest” your content. Remember that a paragraph of reasonable length on desktop will look awfully “crowded” when compressed for the mobile screens! Therefore: ease your reader's job and break your content into breaf paragraphs!   2. Consider and Prevent User Experience Barriers    As we've already relentlessly pointed out here, on our blog: user experience is and will be the main “generator” of online initiatives, strategies and plans impacting your business. You simply can't afford underestimating it!   How does the user experience factor shape your mobile landing page designing efforts?   Easily! It will challenge you to foresee that whole journeys that your users will take once they visit your landing page. It will also challenge you to to review it, beforehand, on multiple mobile devices and by asking the opinion of several users.   Now speaking of the user experience barriers that you should avoid, here are a   examples:   1. Illegible Text on Mobile Devices Don't just transition your text from desktop to mobile and consider your job done!   Make sure your text, once shrunk to mobile size, still looks legible. Is the font too small? How about the background color? Does it impair legibility or not?   Tip: your goal shouldn't be to keep your user “captive” on your mobile landing page, but to direct him/her on your primary Drupal website instead. Therefore, remember to make your logo visible and to provide footer links back to your site.   2. The Temptation of Using Interstitial Forms No matter how tempting it might look to you to use such conversion tactics, resist it!   The result is sure to be a high number of users who'll instantly bounce off your landing page instead of that luring no. of converted users that you might have in mind!   Note: if on the desktop variant of your website it might be easier for your users to click the “X” for closing your newsletter sign up form, just imagine how frustrating this action gets on mobile. Your users might just assume that you will have specifically made it impossible for them to close your form and you can just guess how this will affect your conversion rate, right?   3. Faulty Responsive Design Take your time (it will be well invested time) to think through how you'll stack all the elements of your landing page at a mobile size!   By doing so you'll avoid risks such as: users having to scroll down excessively in order to reach your “Contact” button or your form.   This will also allow you to apply the right layout adjustments for placing your contact form higher on the mobile-size page or for opting for a “Contact” button that remains visible on the page as the user scrolls down.   3. Don't Lose Sight of Your Goal: Conversions   It's not (just) for presenting your products/services, for “wowing” users or for “showing off” your design skills that you're building your mobile landing page! But for converting your users!   That's your main goal and you should steer all your efforts towards reaching it!    How do you do that “constrained” by the limited pace you have on a mobile devices' screen?    Here are a few tips:   you keep in mind to place and to make visible a click-to-call button; remember that it's from their mobile devices that your users access your landing page and, therefore,  they're far more likely to place a call for service than desktop users you keep in mind to place both a “Contact” button and a prominent contact form on your mobile landing page you keep in mind that your form's fields might get awfully shrunk and thus impossible to be tapped on when transitioned from desktop to mobile. Make sure to fix this issue!   4. Make Sure That It Loads “Instantly”   Remember that it's mobile users that you're reaching out to! They don't expect your landing page to load (just) quickly, but instantly!    Gather your team of web development experts and run some speed tests and then figure out how you could optimize your mobile landing page for a better performance!   You simply can't afford to underestimate this aspect!   5. Properly Test It Before Launching It   Without proper testing all your (mobile) landing page building efforts risk to be nothing but a waste of resources!   How do you run “proper” tests on your landing page? Here are some good practices for testing your landing page performance before launching it:   You “recruit” your testers from both the Android and iOS users' communities; make sure to pick users owing different types of mobile devices for getting them to test your landing page   You run A/B tests (you could use tools such as Google Analytics, Optimizely, Content Experiments) to find out which is the most efficient way of placing elements on your landing page   You install a heatmapping tool (we recommend either Hotjar or Crazy Egg) to discover how far into the content your users would scroll down and what elements on your landing page they're more likely to engage with   And here is how you do it! Here is how you put together not just visually-pleasing, but also efficient mobile landing pages.  What other strategies have you been successfully implementing for converting your mobile users?   ... Read more
Adrian Ababei / Jan 06'2017
Is Your eCommerce Website Millennial-Friendly? A 7-Question Quiz to Help You Find Out
You'd better write this down: it's the milennial generation that will determine all your future initiatives, as a “player” in the online “arena”, and it's them, again, who'll continue to (re)shape it in 2017, as well!   There's no halfway to adapting your Drupal e-commerce website to their own different lifestyle, different experiences, different set of behaviors and overall different mindset.   If (maybe) you've “shyly” started to consider them as an emerging buying force and, subsequently, soon to become your target audience in 2017, now it's certain: you'll either model the user experiences that you provide on your site after millennials' different expectations or, well, you'll be left behind, stuck in baby boomers' age.   Since this time of year is perfect for evaluating and examining how you've been running your business online (so that you can outline your first business initiatives in 2017), let us assist you with 7 questions which will help you estimate just where you stand.   Whether your e-commerce website is luring millennials in, or, on the contrary, it drives them away.   1. Do You Deliver The Best Mobile User Experiences?   Millennials crave convenience! They want to get things done, to access the information they need or to shop the products they want while on the run: quick and easy!   They're pretty much “glued to” their mobile devices! Therefore, you either go for a mobile-first mentality (that Drupal 8 is already famous for) or you run the risk of losing an entire generation of potential customers!   Direct most of your web development and web design efforts for making your website perform and look great on mobile.   And once you've achieved that, mind you don't rest on your oars: remain “vigilant” and always on the look for new and new ways of perfecting the UX you'll delivering to your highly-demanding millennial shoppers on mobile.    If you don't do all it takes so that they can easily flow through your website, during their visits, you can as well kiss millennials goodbye!    2. Do You Incorporate Philanthropy Into Your Business?   That's right, the millennial generation is far more likely to genuinely devote itself to philanthropic causes as compared to their parents' generation! There's also a certain level of coolness associated with philanthropy.   How does this core value dear to the younger generation affect you, as a company? Well, if you want to reach out to these potential customers and to turn them into long-term loyal customers, you need to incorporate philanthropy into your business strategy.   Choose a philanthropic organization for directing your donations or stand for the eradication of a global disease, it's totally up to you how you choose to get involved. Just make sure that you broadcast your philanthropic initiatives on your website.   Remember: as compared to baby boomers, charity/environmental awareness is no longer a matter of personal choice to showcase on certain occasions. It's a way of life for the millennial generation (both personal and professional)!   3. Is Your Content Vivid, Funny or Rather Corporate-Like?   Forget all about corporate language if you want to efficiently reach out to millennial shoppers on your Drupal e-commerce website!   Take a “brutally” honest look at the current content on your website and if it sounds impersonal and rigid to you, consider giving it an overall content facelift for 2017.   Millennials appreciate vivid, funny and personal content. Therefore, jump of the video content trend that's so popular right now and rewrite the existing written content so that it should tell (in a slightly informal language) a story, your story. Make it fun, engaging and unique!   If there's something that millennials hate, that's “boring” corporate language and content lacking a personal touch. Keep that in mind!   4. Is Your Site's Design Simple, Yet Visually-Intriguing?   Keep your website's design simple, yet not simplistic!   In other words, strike a balance between a minimalist web design and visually-appealing elements. Simplify your young users' journey from your homepage to your shopping cart page, but make sure you don't bore them, either.   In a nutshell: millennials need to access the information they're looking for immediately and effortlessly. But they want to be entertained, surprised and engaged, as well!   Therefore, you'd better learn how to juggle with various web design techniques, that any web designer in Toronto, familiarized with the latest trends, would apply, in order to reach these goals:   ample white (or negative) space eye-pleasing directional cues, vivid colors, intriguing graphics, non-conventional fonts etc. minimalist web design techniques   Note: deliver your message in a straightforward way, make sure to go for an inviting (friendly) theme on your site and stay away from “common” when you're striving to simplify millennials' journeys on your site.    5. Does Your Website Load Instantly?   Remember: you're striving to reach out to the very first generation of digital natives!   Your millennial shoppers are highly technology savvy, so you simply can't afford not to keep up with them.    Make sure your website loads not just quickly, but “instantly”. And here your minimalist web design will make your best “ally”.   Keep in mind that your younger audience does not appreciate brands that compromise speed for added value. They want both: quality, engaging content and instantly loading web pages.   Therefore now, at the beginning of the year, it's the best time for you to run a speed test on your site and to figure out how you could optimize it for mobile so that its pages should reach better load times!   6. How Socially Active is Your Brand?   Millennials are more likely to get familiarized with your brand and to get to know your products/services, on social media, rather then by visiting your website.   So, how are you going to greet them there? How will you introduce your brand to them on social media?   You should direct a great deal of your efforts towards putting together an active social media presence for your brand. Keep your channels constantly updated with both promotional and engaging types of content. Aim at winning their trust there, at building a community of social media active millennials loyal to your brand!   Also, remember that the millennial generation has different expectations. They're expecting their favorite brand (hopefully you) to attend to them individually. To answer their questions and to take criticism well.    Be active, be positive, be always ready to engage with your millennial customers on social media and: be creative when you craft your social media presence!   7. Do You Provide “Complete” Online Shopping Experiences?   Online shoppers Millennials expect it all!   You just have to deal with it!    How? By offering them not just “an” online shopping experience, but a “complete” online shopping experience.   They want to access product information fast and effortlessly, to have product reviews and price comparisons displayed instantly.   They want a customer-oriented call center to answer their questions fast and all the shipping estimates-related info to be delivered to them the instant they've added an item into their cart.   There's not halfway here! If they're don't have this information and facilities at their fingertips, millennials will just go to another brand, no matter how amazing your products might be.   Convenience plays a major role in millennials' busy lives!     Now take your time to answer to all our suggested questions and to put together your millennials-centered business strategy for 2017!   ... Read more
Adrian Ababei / Jan 05'2017
The Top 8 SEO Resolutions You Should Make This Year
Deep in budget plans and marketing strategy drafts these days?   We so know the feeling and we're in the right position (since we're pretty much in the same situation ourselves, as well, here, at our Toronto web design company) to empathize with you!   But we'd like to go beyond (just) empathy! We'd like to help you in your online marketing efforts specific to this time of year!   In this respect, we've put together a list of 8 SEO resolutions that you should make and keep this year. Take them as some truly efficient little "adjustments", for they won't “shake” the foundation of your business plan, nor will they ruin your budget.   You should see our suggested SEO commitments, that you should make and stick to in 2017, rather as some mindsets that you should start adopting, as a marketer, or as different angles that you should start approaching SEO this year.   1. Create Mobile-First Experiences    “Mobile-first” and “experience” will be some truly influencing words/trends in 2017!   The online marketing arena has given us enough clues in 2016 that we're about to enter a new mobile-focused era, clues ranging from Google's Accelerated Mobile Pages to Facebook's Instant Articles, to Apple's News.    Now if we are to relate the first one of these 3 major clues, the AMP, to your SEO success in 2017 we should say that:   The little green lightning signaling AMP pages to searchers will attract visitors to your website   AMP is assumed, in the online marketers' community, to be a raking factor (a “supposition” that you should keep a close eye on till it turns itself into a fact)   As for the second powerful word of 2017's digital landscape, “experience”, expect it to influence marketers' approaches to SEO this year.   How come? Well, it won't be a matter of “pleasing” search engines anymore. SEO will become a matter of “pleasing” your visitors landing on your site from their mobile devices first.   The higher ranking on search engines will come too, if you play your “crafting the best mobile experiences” card right!   How do you ensure a good experience to your mobile users?   You improve your web page's load time on mobile devices   You make your users' journeys on your website intuitive, accessible and convenient, designed for them, consumers of mobile experiences, rather than just adapted, subsequently, for mobile.   2. Optimize Your Site For Your Visitors First   … and you'll be automatically optimizing it for search engines, too!   If in 2016 you've started to “shyly” adopt the “customer-first” type of thinking, as an online marketer, and to slowly leave the search engines-oriented type of thinking behind, in 2017 you should turn it into a must-adopt mindset.   Don't think exclusively about the algorithms and about winning search engine' favors when you optimize your website for mobile: do it with the “image” of your visitors in mind!   How intuitive are their journeys on your website? Are they enjoying the best mobile experience during their visit on your site?   Remember that Google turned user experience into a ranking factor for mobile, so don't be too surprised if it will do the same for desktop sites, too, in 2017.   Meanwhile, be prepared! Get to know your audience and to constantly improve their experience on your website.   Here are just a few strong reasons why better user experiences will grant your a better search engine ranking:   the more engaged with your brand your visitors are, the more chances you have for them to convert your inbound traffic   the more pages they'll visit on your site and the more they'll linger on your site, the more chances you have to get a better ranking   happy customers (happy with your site's load time, with how logical and intuitive their whole journey on your website is) translate into a lower bouncing rate and implicitly into a higher conversion rate and also in higher chances to win Google's attention (in a good way)   the better experiences you'll craft for your visitors, the more likely they are to “spread the news” about your brand    SEO= Optimized User Experiences in 2017!   3. Write Longer-Form Content   In 2017 you either go with the flow, which is the rise of the long-form content, or, well, the flow leaves you behind!   Deal with the fact that readers have gradually got sick of the same short-form and rather superficially written content.   They've started to look for content which should provide them more added value . This calls for more time invested in research and for more resources of time (again) in crafting and in elaborating longer-form, richer (more detailed) pieces of content.   Here are some benefits that high quality, long-form content will bring you:   you'll get to make a winning difference, to set yourself apart from competition you'll build trust (which is gold in your relation with your potential customers) the two above benefits will automatically grant you more conversions   4. Audit, Audit, Then Audit Some More   “Laziness” is one of the main reasons why SEO campaigns fail or grow less and less efficient in time.   Therefore, a “must” resolution to add to your list of resolutions for 2017 is to regularly audit your marketing campaigns. Make a pledge!   Proactively auditing will help you fix issues even before they get to turn into problems.   5. Perfect Your Video Editing Skills   In 2017 it's no longer a matter of “should I go for video content?”, it's a matter of “how can I create better video content?”   Adding video content is no longer an innovative trend, it's turned into a common practice for the “actors” of the digital world. Just start counting all the major platforms (Facebook here included) which have started to use live videos for complying with their users' demand for such type of content.   Now the question that arises is: how do you perfect your video content?   Let us give you a few tips and tricks:   go for more creative, even surprising ideas   insert helpful information, practical advice for your users   always keep in mind the entertainment factor    consider collaborating with charismatic hosts   invest in better production resources   6. Embrace the Voice Search Trend    Users have quickly embraced the trend of looking something up online just by uttering the right search terms and it's certain that in 2017 they'll grow to like voice search even more.   So, how will you adapt your optimization efforts for complying with this ever growing demand from the part of your customers?   Just take some time to think about that, to actually visualize your customers performing their voice searches and you'll find the answers to how you can perfect their experiences on your site from this perspective, too.   Consider the fact that voice searches rely on longer search words!   7. Start Using Rich Snippets   Rich Snippets and rich answers will grow more and more frequent this year. So, you'd better learn to deal with it, to get on top of this SEO trend.   It's all about easing Google's work (and thus ensuring your higher ranking): micro-formatting makes it easy for the search engine to go through the whole content structure on your website.    8. Make a Habit of Constantly Analyzing Your SEO Efforts   Are you already measuring and analyzing your SEO efforts, on a regular basis? Then you should consider doing it even more frequently in 2017!   Still, that's not enough: you should aim for “efficiently” tracking and analyzing your data. You don't just need to gather more and more data, but to actually handle it better.    How? Ask the right questions, examine the key sections of your campaign so that you gain truly accurate and helpful insights, rather than speculations.   Don't guess your future SEO initiatives, but determine them based on the efficiently analyzed data that you dispose of.   Everything can be measured! Remember? So, commit to measuring your efforts more frequently and more efficiently this year!     And this was the last (but definitely not the least) resolution that we advise you to make and to keep in 2017 if one of your main goals this year is to be an (even) better online marketer.   Now your turn! How does your own list of SEO resolutions look like? Which are the key commitments that you've inserted there?   ... Read more
Adrian Ababei / Jan 04'2017
Why Would You Want to Start a Company Blog? 11 Powerful Benefits- Part 2
See? We're a team of our word!   We're back, as promised in our yesterday's post, with the other 6 reasons (from our list of 11) why you should inaugurate 2017 by starting your business blog. One that will give a major boost to all the digital marketing efforts concentrated on your company's website and on your social media channels!   As above mentioned, your primary goal, when you start a company blog, is not to make your sales “explode”, but: to build trust. If your customers come to trust your business blog, then they'll get to trust your company, too, and it's only as that point of the lifecycle that they'll buy your products or become willing to try your services.   It's a “healthy” mindset that you should have when your start your company blog: build trust first (through quality content that adds value to your users' lives), then you'll gain credibility, then you'll earn your authoritative voice in your niche and it's only then that: your conversion rates will improve!   Now let's cut it short and let us reveal to you the other 6 more reasons (in addition to the 5 ones presented to you in our previous post) why you should start a company blog. Reasons that we, as a web development company in Toronto, are always presenting and detailing to our customers before we start working on their web projects.   6. It Helps You Develop An Authoritative Voice    Authority goes hand in hand with trustworthiness!   It's quite logical, if you come to think of it:    you strive to post only high-quality content on your company blog, to bring value to your readers' lives just through that specific content (we don't bring in your products/services in the equation, not just yet)    thus you'll become trustworthy in your readers' minds   and they'll turn from readers who will have already benefited from the value added to your blog content to customers eager to enjoy the benefits of your products/services, as well.   Don't you think it's one of the best strategies for any future-driven entrepreneur? Invest now (in your blog) and you'll thank yourself later!   “Later” you will have already become an authority in your niche, a go-to authority for your customers, you'll become trustworthy (trustworthiness: your ultimate source of leads) and you will have won them over.   And yet: turning this possible scenario into reality does require considerable resources of time, expertise and creativity for crafting your high quality pieces of content posted on your business blog.   We won't hide it from you: it will take you plenty of time and work for making your blog work for you!   7. It Connects You With Influencers In Your Niche   Quality content doesn't attract “just” potential future customers, but experts in your niche, as well!   You never know who might land on your blog and what influencer in your field your posts might leave a great impression on!   And you never know what fruitful collaborations and great business opportunities might derive from those “decisive visits” on your company blog!   8. It Boosts Your Conversion Rates   A rule of thumb: once you've started a company blog, you need to keep it constantly updated!   You either stick to a content publishing plan or you'd better not start your blog in the first place.    How come? Since it's not just valuable content that will help you build trust and then brand loyalty, as well, but consistency, too.   And trust is what will bring you those conversion rates that you've been dreaming about!   9. It Turns Your Brand Into a Go-To Source of Value    What's in it for your reader? What will he/she get out of your posted article?   These are the key questions you should ask yourself each time you've completed a piece of content! If you can't actually come up with an answer quickly enough, then you should go back and rewrite your piece of content or write a brand new one instead.   One that should: inform educate entertain  … your readers (ideally it should reach all these 3 goals).   You don't just pass on (any) information. You first decide whether it will be helpful for your readers, whether the way you'll write about it will bring added value to their lives.    It's that added value that you'll provide that will help you build your online presence, your influence in your niche and, eventually, the “aura” of a trustworthy brand, which will translate into better conversion rates.   10. It Generates More Leads   Now here's another “more than obvious” type of reasoning: the more pages you have on your Drupal website, the more chances you have to collect leads!    Logical, right?    Now consider your future company blog: more blog posts means more pages, which inevitably means more chances for you to insert email opt-ins, quote requests, form submissions and so on.   Why should you leave money on the table when you can actually earn them through your business blog?   11. It Makes a Great Frame for Showcasing Your Discounts   Let's delve deeper into the future of your (future) company blog, after it has been fully fledged with high-quality content, after it has helped you build a wide community of loyal readers/customers around your brand. Now it's the perfect time to turn your blog into a frame for showcasing your promotional material.   Having a loyal audience who not only that constantly reads your blog posts, but buys your products/services, as well, offers you the chance to post your promotions and discounts on your blog. It's the right channel where you connect with your loyal customers, so why not get the most out of it?   Still, make sure you don't push it, that you don't overload your blog with promotional material, eitherwise you'll witness the boomerang effect: the more you'll “annoy” your readers/customers with your promotions, the less loyal they'll become to your brand!   In other words: why should you rely exclusively on your social media channels for “shouting” your discounts, when you can use your (future) popular blog? This way you'll automatically attract readers on your Drupal website, where the discounted products/services are, thus streamlining the whole online purchase process.   These are our 11 answers to your legitimate question: “Why should I even bother to start a company blog?”.   If you're still hesitant, we're looking forward to read all about your objections in the comments here bellow. If, on the contrary, you have some more reasons to add to our list, feel free to share! ... Read more
Adrian Ababei / Jan 03'2017