For it all comes down to this: what's the return that you'd get from switching to this new way of developing applications?
Why cloud-native apps?
How does migrating from cloud-hosted to cloud native applications translate into clear benefits for you? For your own business?
We've listed them, then... shortlisted them to the 6 biggest benefits that you can expect from developing cloud native apps.
Or, if you wish, the top 6 reasons why you'll want to use a cloud-native architecture from now on.
But First: What Are Cloud Native Applications More Precisely?
They're collections of independent, loosely coupled microservices, each one performing a single service or business function.
Unlike the traditional "monolithic" app architecture, where you have a single... block. So that whenever you needed to apply even a small change, you had to interrupt the entire app.
And it's precisely this intrinsic constraint of the monolithic approach — translating into limited scalability and flexibility — that has made the cloud-native model so "tempting":
it allows you to develop and deploy each microservice independently
so, whenever you need to apply changes, you're no longer constrained to wait first for all the components to get updated
you can incorporate the new features (in many cases, suggested by users themselves) and deliver the app to your audience right away
#1: You Get to Incorporate User Feedback into Your App in... Real-Time
Why cloud-native apps?
Due to their high availability:
You get to make real-time changes to your applications... on the fly.
... to respond to users' expectations of specific new features and functionalities faster than with the traditional app development model.
"Continuous improvement" is the key phrase here:
You're free to add and roll back new features and enhance its performance... constantly.
On the go.
#2: You Benefit from a Higher Developer Productivity
And this is another one of the key cloud native application benefits.
The cloud-native architecture:
speeds up the development process
helps your team save time, that they'd otherwise need to spend trying to solve various infrastructure issues and handling critical business requirements instead
enables easy remote access to their system, irrespective of their location
#3: Why Cloud-Native Apps? Because You Can Build, Update, and Deliver them Faster
The cloud-native approach enables you to scale your resources and comply with user demand way faster than the monolithic approach:
You get to bring new features online — requested by your users — more quickly. To roll out changes and start marketing your app much faster.
In short, you get to be more responsive to user demand and more relevant with the updates you make to your app in… real time.
#4: You Save Time and Money
From all the cloud native applications advantages, cost-savings must be the most tangible one.
And it’s pretty obvious if you come to think of it:
Since the cloud-native approach to developing applications allows you to build and release them much faster, you’re practically left with more time. More time to focus on your other revenue-generating tasks.
#5: You Can Make or Roll Back Small Changes Without "Freezing" the Entire App
Why cloud native applications?
Because you can minimize downtime when you need to update your app.
#6: You Get to Run Your App on Multiple Platforms
Cloud native applications run on both public and private platforms without you being forced to make any major changes.
For “flexibility” (along with “efficiency” and “high availability”) is another word for cloud-native.
So, Why Cloud-Native Apps?
It’s simple:
You get to innovate faster and to react to users’ changing needs and trends... faster.
Do you already have an app idea and you just need the right team to, ask the right questions, grasp your vision, and… make it happen?
Just drop us a line, let’s hear all about it and let's... build it!
Image by Ashish Bogawat from Pixabay
Adriana Cacoveanu / Aug 15'2020
You've just started your WordPress site and you're facing a "Rank Math vs Yoast SEO" dilemma.
Which plugin should you use?
Or maybe you've already been running a WordPress site for a while now and you've been using Yoast during all this time.
But recently you've been having doubts that you're using the best tool: what's all this fuss about Rank Math?
Is Rank Math better than Yoast?
Which one should you choose?
And how do you choose?
In this post, you'll get straight answers to questions like:
"What do I get when I choose Rank Math?"
"When exactly would I choose Rank Math over Yoast SEO?"
"Are there any reasons not to use Rank Math over Yoast?"
"What do I get when I choose Yoast?"
"When is Yoast a better solution for me?"
1. What You Get When You Choose Rank Math: Top Features
Expect to get far more features for free.
Here are the most powerful ones:
Rich snippets
A dedicated SEO audit tool: you get a site-wide SEO analysis tool integrated right into your WordPress dashboard; it evaluates your pages based on... 40 SEO factors, so expect a much more detailed technical insight into your web pages
a visually-attractive UI: unlike Yoast SEO, Rank Math doesn't trade aesthetics for functionality; you have all your options organized into categories, which makes each operation far more intuitive
full schema support (for any type of content on your WordPress site, from Article to events, to video, product, and... recipe)
the option to noindex certain pages as you publish them
the option to optimize the same page for up to... 5 focus keywords (for free...): you get to check the SEO score for all of them
auto-link suggestions
redirects and 404 monitoring
local SEO
Google search control integration
clearer content analysis: instead of rating your content as "OK", "Good", or "Bad", Rank Math uses numbers in its SEO scores, making its analysis more to the point, more accurate
So, getting back to your dilemma — "Rank Math or Yoast?" — from a feature set standpoint we can say that:
Rank Math offers you much more functionality... out of the box (i.e. free of charge).
2. Rank Math vs Yoast SEO: You'll Want to Bet on Rank Math If...
you know your way around SEO, so you can use it to its full potential by checking every little setting you have there
you want to cut down on your plugins: since you get so much built-in functionality "by default", you don't need so many plugins (i.e. plugin for scheme support) or to get yourself tangled up in additional coding
3. 2 Reasons NOT to Choose Rank Math over Yoast SEO
For there are a few... inconveniences of using Rank Math that you should be aware of when you run a "Rank Math vs Yoast 2020" comparison:
indexing: it won't show up under your site:mydomain.com, so you'll need to go and click "Request Indexing" in the Google Search Console yourself
too many features: checking every single setting there might get a bit... overwhelming, especially if you're new to technical SEO or you just don't have that much time at your disposal
4. What You Get When You Choose Yoast SEO
Now, since it's a "Rank Math vs Yoast SEO" dilemma that you're struggling with, let's put the spotlight on the latter, as well.
Here's why you'll want to go with Yoast:
70% of its features are free
you can add unique tags, meta titles, and descriptions to all your web pages
you get to rank your WordPress website quickly (and, once it's reached a decent position, to level up to its premium version, maybe)
you can generate a sitemap and submit it to Google Search Console
5. You'll Want to Go with Yoast SEO If...
"Should I use Yoast?"
You should if you're an SEO beginner.
Or simply not familiar with all the technical aspects of SEO (maybe your WordPress site doesn't need that much SEO work done).
Then, Rank Math's heavy load of powerful features might seem too discouraging and... unnecessary for you.
In that case, you might want to use Yoast.
It's beginner-friendly, it helps you start your website ranking quickly and... it's backed by a huge community of WordPress site owners who've been using it for years.
The END!
Do you now have a clear answer to your "Rank Math vs Yoast SEO" dilemma?
But what if you do have a personal winner, yet just the thought of having to carry out all those SEO tasks recommended by your plugin is enough to... stress you out?
Maybe you don't have enough people available in your team to handle them. Or the time needed to complete them.
If so, just shift the burden to us.
Drop us a line and let's get your WordPress site evaluated for SEO issues and areas to be improved.
With that list at hand, we're ready to come up with its best version for both search engines and visitors.
Image by Surote Wongpaiboon from Pixabay
Adriana Cacoveanu / Aug 13'2020
Why would you want to build your next app with Flutter?
Instead of... React Native? Or maybe Swift?
What are the key advantages of using Flutter?
Here are the best reasons why you'd want to give it a go for your next app project:
But What Is Flutter Used For Anyway?
... for building native-looking Android and iOS apps using a single codebase.
"But how is it any different from other cross-platform frameworks?" you might ask yourself.
Widgets...
That's right, they're Flutter's equivalent of the React Native components. Or of the native UI components, if you wish.
You get to put together a fully customed UI for your app by choosing, then mixing and matching several ready-made widgets.
They look either iOS-native or Android-native and... you can even create your own widgets, from the ground up.
A widget could stand for a menu or a button, a slider, text, toggle...
Reason #1: You Get to Share Both the UI Code and the UI Itself Between Multiple Platforms
In short: you can make the most of having a common UI and business logic for all your target platforms.
And this is where Flutter manages to stand out from the crowd of cross-platform frameworks:
It doesn't just have a unique codebase for all platforms: it also shares both the UI and the UI code globally, across iOS and Android.
In other words, one language, one UI, same business logic translates into UI consistency across platforms.
Reason #2: You Reduce Maintenance Costs, One of the Main Advantages of Using Flutter
And that's pretty obvious since you only have one codebase to maintain.
Reason #3: You Save Time and Money (And Get to Be More Productive)
Just imagine:
You will use the same codebase for both the Android and iOS versions of your app.
So, this can only bubble up to your... overall costs.
You:
build one app and run it on multiple platforms (saving time and resources)
get to build more apps... faster
reach a wider audience with a single investment
Reason #4: You Get to Inject Native-Level of Performance into Your App
"Why choose Flutter in 2020?"
Because it powers your app with close-to-native performance.
With Dart (Flutter's programming language) compiling everything into native code, and the need of accessing OEM widgets, out of the equation, you get better app startup times.
Reason #5: You'll Develop Your App Much Faster
The Flutter development experience is one of the best. And the main reason why developing a Flutter app is so much simpler and, therefore, faster.
Here's why:
The "hot reload" feature allows your developers to view the changes made in code on simulators, hardware, and emulators in... real-time. With no need to restart.
This speeds up processes like adding new features, building your app's UI, and even testing it. One of the main advantages of using Flutter...
And, where do you add that you have a huge collection of ready-to-use-widgets at hand, which speeds up your app's development process.
Reason #6: You Speed Up Time to Market for Your New App
Since you don't need to develop separate apps anymore, one for iOS and one for Android, you get to launch your app much faster.
And to reduce your time to market.
Reason #7: You Get to Fully Customize the UI
Another one of the strongest Flutter app development advantages is the huge customization potential.
You get to customize your app's UI in the slightest detail.
And here are 2 ways that you can do that:
browse through its impressive collection of prepackaged, core layout widgets, pick the ones that fit your needs, customize them to your liking and... create a fully customed UI
go for some of the pre-built widgets that mimic the behavior of the iOS and the Android design languages: Cupertino and Material
You're free to customize every aspect of your UI, no matter how complex, thanks to Flutter's ready-to-use widgets.
... and to save lots of time while doing it.
Reason #8: You Spend Less Time Testing Your Application
Just think about it:
The widgets making up your UI are part of the app itself and not part of the iOS or the Android platform. So, you're less likely to face incompatibility issues.
Which translates into less time invested in testing your app...
Reason #9: You Can Learn It in Just About... 2 Weeks
You/your development team will spend less time learning it. And this is one of the key advantages of using Flutter.
Here's why:
The UI in Flutter is code, basically. So, you can just put logic on the UI code to create, use, and... reuse components.
Reason #10: You Get to Build a UI-Heavy App in No Time
"Is Flutter a good choice?"
It is if it's a UI-heavy application that you need to build. And you need it built really fast.
The END!
Now, whether these 10 reasons are strong enough for you to give Flutter a go or... not quite, one thing's for sure:
You need a fast, great-looking app, that should incorporate all those powerful features on your wishlist.
Nothing easier.
Just drop us a line with that wishlist of yours and let's get it built!
Image by RSunset from Pixabay
Silviu Serdaru / Jul 31'2020
You need to launch your small eCommerce business fast and without breaking the bank... if possible.
So, what's the best eCommerce platform for small business in 2020?
And, most importantly:
Which is the best eCommerce option for your store? The one that meets your specific needs?
For, let me guess: your wishlist doesn't end there.
You also want it to:
give you enough customization freedom so you can personalize every aspect of your website
be scalable, to accommodate all those big plans that you have for your store
be easy to use both for you, as you build your storefront, and your customers
provide you with robust sales features (and advanced SEO tools)
be fast
have great software integration; you want to be able to add all the extra apps and tools that you might need quick and easy
Now, let's see which of these 6 best eCommerce platforms for startups ticks most of the boxes on your list:
1. Squarespace
What makes Squarespace one of the first solutions to evaluate first when choosing the best eCommerce solution for your small store?
It gives you total creative control over how your website will look.
Squarespace stands out from this list with its sleek, modern templates. Templates that are flexible enough to enable you to DIY your online store exactly how you want it to look.
With no coding skills or additional plugins needed.
Key Benefits
you get unlimited creative control
you get an entire collection of beautifully-designed templates, as well as tons of flexibility to further customize them to your liking
you get to sell your products on Instagram, as well
Main Drawbacks
you're not free to add any extra sales features to those that you get out of the box; there's no app market
you're quite limited when it comes to payment options; there are 3 options only: Apple Pay, PayPal, and Stripe
its multi-channel selling offering is limited to Instagram
its sales features aren't as powerful as those of other eCommerce solutions for small businesses
You'd Choose to Build Your Website with Squarespace If...
it's a visually-arresting storefront that you want to create
you want total creative control over your website's design
2. Best Platform for Small Business in 2020: Wix
Wix is any small-scale seller's (with little to no tech knowledge) dream come true.
You get:
an easy to use drag and drop system to put together your store (just drag text boxes and images and position them anywhere you want on the page)
tons of creative freedom over your website's looks: make your website look exactly like the one in your head
the chance to build your store with... zero costs (pay when you start to actually sell products/services on your newly built website)
What more could you want from a solution of eCommerce for small retailers!
Key Benefits
you can build your first online store in no time: you just drag and drop elements on the page
you're free to design it exactly how you want it to look
you get to add product videos, too
Main Drawbacks
you can't sell your products across multiple social channels
you get a less robust inventory, compared to other platforms (i.e. you can't bulk upload products)
Overall, the eCommerce tools that you get aren't as powerful as those of other platforms (i.e. Shopify).
You'd Choose to Build Your Website with Wix If...
you're looking for an affordable eCommerce solution
you want it to be super easy to use
you want to be able to personalize every little aspect of your store
3. Weebly
Image by Hannes Edinger from Pixabay
If you're looking for a 100% beginner-friendly and budget-friendly solution, Weebly is the one.
You get to:
sell for free (and upgrade later to one of its eCommerce plans)
set up your small-scale eCommerce website with no tech skills
Key Benefits
you get to build your online store on a budget: it doesn't get any cheaper than Weebly
you can get your website up and running in no time: Weebly's the most beginner-friendly eCommerce solution you'll find
Main Drawbacks
you're not free to customize your checkout page (a crucial page on your eCommerce website)
it doesn't provide you with multichannel selling features
You'd Choose to Build Your Website with Weebly If...
you have a really small inventory, so you don't really need any advanced selling features
4. BigCommerce
It's one of the best eCommerce options for small businesses with... big ambitions.
Why? Because:
you get lots of powerful eCommerce features from the get-go (robust SEO tools and selling features); you don't need to look for (and pay for) any extra apps if you need to incorporate specific selling features into your website
it is the most scalable eCommerce platform for a small business
Key Benefits
you get to grow your small business... fast
you get to expand your store's reach and keep your costs within budget by selling across various platforms (BigCommerce comes with lots of multi-channel integrations)
Main Drawbacks
its advanced tools come at a cost: a steep learning curve
it's not as beginner-friendly as the other eCommerce platforms on this list: don't expect to get your BigCommerce store live in... a matter of hours
if you don't plan to grow your business any time soon, you'll find yourself paying for powerful features that you just... don't need
You'd Choose to Build Your Website with BigCommerce If...
you have big plans for your small eCommerce business and you want to make them a reality... fast
5. Square Online Store
Image by mohamed Hassan from Pixabay
What makes it the perfect candidate for the title of “the best platform for small business in 2020”?
it's affordable
it's easy to use, for any beginner trying to launch his/her first online store on his own
it taps into AI to help you make the best choices when building your site
Key Benefits
you get to build your website and start selling with... zero costs: Square Online Store does offer you a free plan
the AI tech that it uses makes it so much easier (and faster) for you to build your store (i.e. you save valuable time when loading your products since it points out what categories they fit into)
it's the “best value for money” type of eCommerce option for small-sized businesses
Main Drawbacks
you're not 100% free to customize your website
you'll find its selling features to be quite... basic if you're planning to grow your small business
You'd Choose to Build Your Website with Square Online Store If...
you want to be able to combine your offline sales with your online selling strategy
you're on a shoestring budget and you have zero tech skills, so you're looking for a really affordable and easy to use eCommerce platform to build your small online store... fast
6. Shopify
New to eCommerce and you're looking for a turnkey solution to launch your business fast?
Shopify could be the best choice for you:
it's easy to use and code-free
it ships with 50+ different store themes (the Shopify themes are some of the best-looking ones in the marketplace)
you have lots and lots of apps to choose from to incorporate precisely the functionality that you need into your store
The whole process of building your eCommerce website with Shopify could get summed up to 3 simple steps:
you select the store theme
you add on your content
you import your products' CSVs
There! You're now ready to launch your Shopify store.
Key Benefits
you get a huge app market and the most advanced sales-specific features on the market
you get multichannel selling options (Amazon and eBay integrations here included)
you can sync your inventories if you're already selling on another platform: centralize your inventory management
you get a robust inventory system (i.e. you get alerted when one of your products is out of stock)
you get built-in dropshipping tools, essential when you run a small business on a budget and you don't have storage for your products yet
Main Drawbacks
it's not exactly the most budget-friendly eCommerce platform for a small retailer
expect to be charged transaction fees on your sales, unless you use its in-house payment gateway: Shopify Payments
You'd Choose to Build Your Website with Shopify If...
you're committed to building a successful eCommerce business (you're not selling just a couple of products)
you want to create a solid foundation for your store: Shopify provides you with powerful tools to build and manage your store and a big app store to browse through and grow your business
The END!
The best eCommerce platform for small business in 2020 is on this list, but the real question bugging you is:
“Which one's the perfect choice for my own store?”
It really depends on what you value most:
a low price?
powerful sales tools and features?
creative freedom to customize your product listings, your checkout page, your...?
If what you need is a visually-appealing, easy to manage online store, equipped with advanced eCommerce features that best fit your needs, then what you need is Shopify.
Now, if the idea of:
digging through a huge app store
browsing through a big collection of store themes to pick the one that suits your niche and store's personality
setting everything up (optimizing it to rank high in search results here included)
... seems too time-consuming for you, we're here to help.
Just drop us a line and let's get you that Shopify store that engages and drives sells.
Image by Darwin Laganzon from Pixabay
Adriana Cacoveanu / Jul 29'2020
See? We are a team of our word.
As promised in Part 1, we're back with 5 more steps to add to your SEO Shopify checklist.
And to boost the ranking of your new Shopify store (and its traffic, and the sales, and... all the "good stuff" that comes from an effective SEO strategy).
So, let's dive right in. Here are the other 5 simple, yet effective improvements that you can make to your eCommerce website:
Step 6: Optimize Your Product Pages
"How does a Shopify store rank on Google?"
It "bets" on a mix of unique product descriptions and on-product-page SEO best practices.
"Often times product pages don't have the content that they need to perform well in the SERPs" (MOZ.com)
With so many eCommerce brands still striving to get the most out of these 2 totally ineffective tactics:
using the same description on multiple product pages across their websites
displaying the manufacturers' descriptions on their product pages
... you stand high chances to get your own product pages to rank higher in the SERPS.
Now, let's get specific.
6.1. 4 Best Practices to Increase Engagement on Your Product Pages
add unique content to each page (don't be that Shopify store owner who uses the same content across all his/her product pages!)
write your own product descriptions (and make sure to create one for each product in your inventory; focus on their best features and benefits)
add product reviews and highlight ratings
add high-quality images and videos of your products
link to related products
Source: spiegel.medill.northwestern.edu
Tip! One of the best SEO Shopify apps that you could use at this point is Product Reviews. It'll add SEO-friendly scores to all your product pages.
6.2. 3 Best Practices to Keyword Optimize Your Product Pages
include your target keywords in the title tags, product descriptions, and meta descriptions
remember to add it to your ALT text for images, as well
make sure your keywords fit naturally into the text
And, again, I can't stress enough the importance of original and unique product descriptions!
Step 7: Add a Blog, Another Critical Step On Your SEO Shopify Checklist
"If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself." (MOZ.com)
Now, let's say that, as you're building the SEO for your Shopify store, you're trying to rank for quite a lot of informational keywords ("How to...", "What's the best...", etc.).
You've already mapped them all to your store (i.e. to your product and your category pages) and... nothing. Your Shopify store's still on... page 10 in the searches for those keywords.
But what about those stores that do rank high for the same keywords with informational intent?
Is it their product/category pages that Google ranks? Or rather post from their blogs, that include those keywords?
Mystery solved.
If you want to have your store rank high for keywords with informational intent you need to add a blog to your Shopify site.
It's there that you can write informational (and epic) content around those specific keywords.
"Google is starting to prefer to rank more informational content above transactional. " (MOZ.com)
7.1. 4 Reasons Why You'd Want to Start Blogging on Your Shopify Store
face it: only a ridiculously small percent of your website's visitors access it with a clear intention to buy. To increase chances to turn them from visitors to customers, you need to... educate them; to provide them with informational content for each stage in the buyer's journey
once you write high-quality content on your blog you can send some of that authority to your product and category pages (which, otherwise, are so hard to link to); internal linking still is on of the best SEO tips for Shopify that you should make the most of
blog posts make great tools for "pitching" your products (just make sure you target the right keywords)
a blog is a perfect place on your website to add informational content that Google ranks high
"But what should I blog about?"
Glad you asked.
Here are 3 simple ways that you can come up with some killer blog post topics:
a. Ask yourself how your customers could get more value out of your product.
For instance, you might be selling... hand blenders. Then, you could come up with recipes on "how to make creamy tomato soup in just 3 minutes" using a particular feature of your blenders.
b. When you do your keyword research, make a list of all the user questions around those keywords.
Then, go ahead and "exploit" them: write blog posts around the questions that your future customers have.
c. Or, you can... brainstorm those questions.
Ask yourself what inquiries and dilemmas related to your products your customers might be dealing with.
For instance, you could be selling clothes made of a... revolutionary type of linen.
Your potential customers could be wondering: "What makes it so revolutionary?". Or "Why is linen so expensive?" or "What's the difference between cotton and linen?"
Step 8: Find and Fix all the Duplicate Content Issues
Removing all duplicates is one of the crucial steps to take for improving the SEO of your Shopify store.
It's also one of those issues common to Shopify stores in particular:
2 versions of your domain (with the same content) get indexed: the myshopify one and the custom domain one.
Tip! When you add your custom domain to Shopify, make sure to check that all the traffic gets automatically redirected to your primary domain.
How? Just go to Online Store > Domains and, if the message that you get there is “Traffic from your domains is not being redirected to this primary domain.”, click "Enable redirection".
If it says “Traffic from all your domains redirects to this primary domain", then you're safe.
But it's always best to check first.
This way, you avoid the scenario where you're making it harder than necessary for Google to rank your Shopify store. For it won't know which of the 2 indexed versions is the "official" one.
And speaking of the "duplicate content" danger that's greater in the case of Shopify websites, here are 2 ways that this eCommerce platform duplicates content.
8.1. It duplicates collection pages via pagination
Meaning that it duplicates the first product category page in a series.
You'll see “?page=1” included in the URL to the first page in that series.
And this URL is highly likely to have the same content as the first, non-parameterized URL.
So, when working on the SEO for your Shopify store, make sure to identify and to remove all the duplicate paginated URLs.
8.2. It duplicates product pages
You'll have your product pages rendering at 2 different URL paths:
the canonical one: /products/
the default, non-canonical one: /collections/.*/products/
Basically, Shopify creates several links for each category that a product is in.
How to fix that?
You can address this issue right in your theme's .liquid files. Just follow the step-by-step guide there to get it fixed.
Step 9: Use an Alternative to Robots.txt File to Control Google's Crawl
Why would you want to add this point to your SEO Shopify checklist?
Because in Shopify you cannot adjust the robots.txt file.
And, since you don't want Google to crawl the content on your website altogether, you'll need to look for alternatives.
You could, for instance, consider canonical or "no follow" tags.
Step 10: Build Links to Your Shopify Store
It's sill is one of the most challenging parts when doing SEO for Shopify in 2020.
But it's also one of the most powerful tactics, that can make or break an effective SEO strategy.
Still, no need to get discouraged.
There are a few simple and effective ways to get quality, relevant links to your Shopify store and boost its authority:
guest blog on relevant websites (remember to add a link to your online store in your blog post)
reach out to those websites that have already mentioned your brand (your products, your brand's name, etc.), but "overlooked" to include a link to your website, as well
form partnerships with publishers or other eCommerce businesses in your industry
find out who's linking to your competitors' stores and reach out to them
Our Recommendation for You Is...
... to balance out your SEO efforts and your efforts to provide the best user experience.
Your mail goal, as a Shopify store owner, should go beyond that of achieving a higher ranking:
More sales is your ultimate goal.
And for that, delivering the best user experience (a fast loading site, helpful image descriptions, useful content, etc.) is critical.
So, in addition to these 10 points on your SEO Shopify checklist, be sure to add another one:
Provide users with what they're looking for on your website. And make it easy for them to find it.
The better their experience will be, the higher your chances to have your site pushed up in the rankings.
Now, if you'd want to have your store bumped up in the search results, but without having to:
get tangled up in link building tactics
be on the lookout for duplicate content issues
come up with a unique and keyword-optimized description for every single product in your inventory
... just shift the burden to us.
Drop us a line and let's start building out the SEO strategy that'll set your Shopify store up for success!
Image by mohamed Hassan from Pixabay
Adriana Cacoveanu / Jul 17'2020
You've just opened your Shopify store.
Now, you want to make it easy to find in the search engines (obviously!). So, you're working on its SEO.
And you ask yourself:
"Is there an easy-to-follow SEO Shopify checklist that I could use to get my store to rank higher on Google... fast?"
Higher ranking on Google » Higher traffic » More sales. The butterfly effect of good Shopify SEO...
To give you a hand with that, we've reviewed our own process for improving the SEO of our clients' Shopify stores. And we've extracted the 10 most common adjustments that you, too, can make to give your new Shopify store a boost in the searches... quickly.
But First: Is the SEO for Shopify any... Different?
Can we really talk about "SEO Shopify vs BigCommerce"? Or "SEO Shopify vs Woocommerce or WordPress or..."?
What makes the SEO approach for Shopify stores any different than the one for any eCommerce websites?
There are some nuances that make it somehow unique:
SEO particularities when it comes to crawling and indexing that you'll need to be mindful of
the fact that you cannot edit the robots.txt file in Shopify (so, you'll need to come up with an alternative solution for that)
issues related to duplicate content that are specific to Shopify
...
Step 1: Create a Strong and Logical Structure for Your Website
"The better your site structure, the better your chance of ranking higher in the search engines." (Neil Patel)
"How to optimize SEO on Shopify?"
You go ahead and set up a powerful structure for your site.
"What's a powerful structure?" you ask?
A structure that makes it easy for the user the navigate the content and for the search engines to understand your website (that is, to crawl it and to rank your products).
Which can only lead to:
a great user experience
a higher ranking in the search results
A "powerful website structure" based on a logical hierarchy:
Main categories » Subcategories » Products.
In the context of a Shopify store, an example of a "good structure" would be:
Homepage » Collection pages » Product pages
Tip! Keep it simple. A too complex maze of categories and subcategories will only discourage your users.
Good to know! In Shopify, the "collection" pages stand for the product category pages.
Step 2: Choose Your Keywords (A Key Point on Your SEO Shopify Checklist)
"How to set up SEO for Shopify?"
You go keywords hunting, that's how.
Where to start? There are 2 paths that you can take:
the free one
the paid one (aka, choosing one of the SEO Shopify tools to search for the best keywords)
2.1. The Free Way to Find the Best Keywords for Your Shopify Store
Here are 4 simple methods that you can use to identify the most suitable keywords:
explore forums and subreddits related to your products
analyze the social media hashtags related to your products
make a list of 5 key topics that your customers are interested in, which are closely related to your products (i.e. if you sell bicycles, your buyer personas might care about "bike riding lessons", about "how to store a bike outside" or about "bike wear and shoes"...)
scan the title tags, image alt-texts, and meta descriptions on your competitors' websites and see what keywords they're targetting
Note! These are all non-data-driven ways to search for keywords.
2.2.The Paid Way to Look for Keywords: Using Keyword Search Tools
If you don't feel like doing any guesswork when it comes to choosing the best keywords for your Shopify store, just use one of the best tools available:
SEO Metrics
Moz's Keyword Explorer (use it to spot high priority keywords and to uncover new keyword opportunities)
Ahref's Keyword Explorer (i.e. you can use the "Content Gap" report to identify those keywords that your competitors' webshops rank for and yours doesn't)
Google's Keyword Planner
...
And here are a few more simple strategies to get keywords ideas:
list of all those keywords that are currently getting most clicks your Google Search Console
find and target those Google AdWords keywords that generate the most revenue for your Shopify store
When doing your research, you'll want to find the (almost) perfect balance between search volume and keyword difficulty.
And always make sure that the keywords you've selected align with the search intent.
Tip! Target long-tail keywords.
Conversational, natural language search queries are powerful enough to boost your website's ranking on Google.
Step 3: Keyword-Optimize Your Pages (Titles, Meta Descriptions, URLs...)
With your list of keywords at hand, it's time for you to sprinkle them strategically throughout your website.
Here are the best spots to place them:
your pages' title tags (homepage, product pages, category pages, blog posts)
the meta descriptions
the URLs
the page content (i.e. in your product's descriptions)
the image Alt tags
Now that you know what are the "hot spots" on your website, here are some Shopify SEO best practices for optimizing them:
keep your page title tags under 60 characters
write a unique title tag and meta descriptions for each page
keep your meta descriptions under 155 characters
place your focus keyword at the beginning of the meta descriptions
Step 4: Target One Focus Keyword per Page
And this is another critical step on your SEO Shopify checklist to be mindful of.
Make it even more powerful by linking it to another SEO best practice:
Mapping keywords to content types.
It's still one of the top SEO tips for Shopify.
Meaning that you target specific types of keywords for each type of page on your website — blog posts, product pages, homepage, category pages, etc.
Let's say that you're selling kombucha tea on your Shopify store:
You'll want your blog posts to target searches for information ("what is kombucha"), and your product category pages to target lower search volume, but which point out to a strong intent to buy ("buy kombucha in bulk").
Step 5: Optimize Your Product Category Pages
“To help category pages rank better, we advise our clients to not only have a list of product names, thumbnails and ‘view more’ buttons, but to turn this page into an experience that helps the user with making a decision,” (Arsen Rabinovich on searchengineland.com)
This is one of the SEO optimizations on Shopify best practices that more and more eCommerce brands have been adopting these days.
So, how about seizing this opportunity to have your Shopify store rank higher than your competitors'?
By upgrading your product category pages from... mere lists of products to influential touchpoints in your customers' buying journeys. To pages that deliver a richer experience.
Pages that provide more informational type of content, aligning with the user intent.
5.1. Best Practices for Optimizing Your Category Product Pages:
display star ratings, tips, recommendations, user comments
... excerpts from product descriptions, related products, FAQs
create content around users' questions
feature direct access to your blog posts related to that specific product type
use a combo of fresh and evergreen content on your collection pages
Make it useful, make it relevant.
You want those pages to rank high, but you also want them to deliver a rich user experience...
5.2. Best Practices for Optimizing Title Tags for Categories
You know now how to optimize the content on your collection pages. But what about their title tags?
Is there a formula to keyword-optimize those titles?
There is:
Keyword 1 – Shop for Keyword 2 – Store Name
For example:
Trek Bikes – Shop for Trek Bike Online – The Store
That's it for today!
But stay tuned for the Part 2 of this post, where we'll be sharing 5 more steps to add to your SEO Shopify Checklist.
Now, if you find these tips on how to optimize our store for higher ranking too time-consuming and overwhelming, just shift the "burden" to us.
Drop us a line and let's come up with a fine-tuned SEO strategy for your Shopify store.
One that'll guarantee it the ranking and traffic that it deserves.
Image by Abdul Rehman from Pixabay
Adriana Cacoveanu / Jul 16'2020
You either ride the wave or drown in it (yes, I am talking about the new e-commerce reality that COVID-19 has brought). So, you’ve decided to go ahead and open up your own online shop and you ask yourself: “Why would I use Shopify?”
Why not... BigCommerce, for instance?
And you know that going through this digital transformation is going to be painfully challenging since you’ll need to:
go through the entire process of building your online store (obviously!)
make sure the servers will withstand huge (hopefully) amounts of traffic
actually ship your products
handle those scenarios where customers return their products
handle all the marketing of your online business
…
With so much on your plate, the last thing you need is a complex or a too rigid eCommerce platform.
One that would make setting up and managing your store even more cumbersome.
But still: why Shopify?
Here’s why:
1. You Can Start Your Own Shopify Store with… Zero Technical Skills
And this is one of the key reasons why it’s the best eCommerce website builder, particularly for small businesses.
Shopify handles all the technical stuff for you: backups, security, web hosting, updates.
Unless you need some more advanced features than the ones it provides you with out of the box.
Otherwise, you’re good to go: you can set up your store in no time, with no computer science degree.
Talking about empowering entrepreneurs, right?
2. “Why Would I Use Shopify?” Because It’s the Easiest to Use
The question "Can I build my own eCommerce website?” has one simple answer:
Definitely!
With Shopify, you can set up your storefront and start loading in products in a few hours.You have an intuitive interface “at your service”, enabling you to get everything up and running with… no single line of code.
It’s conveniently easy to use, with your store ready to go pretty much right out of the box.
3. You Get Everything You Need to Run Your eCommerce Business
And I’m talking here about:
web hosting
deep insights into your customer behavior via its easy to navigate dashboard (Are they abandoning carts? How long are they hanging out in your online shop? Which social media channels do most converted customers come from?)
advice on the measures you could take to boost your sales
transaction management
a dedicated payment gateway: Shopify Pay (while it also integrates smoothly with Amazon Pay, PayPal, Stripe, Worldpay)
integrations with Google and Facebook and other platforms, as well
In short, Shopify takes care of everything online store management-related for you.
4. You Get a Fast and Low-Cost Shipping Service
“Why would I use Shopify for my eCommerce store?”
Because you get access to a network of thousands of third-party logistics providers.
And this is gold particularly for small eCommerce businesses (with big plans), who don’t have a global logistics network.
In this respect, Shopify Fulfillment Network taps into machine learning to guarantee you deliveries on time (two-day shipping) and lower costs for your shipping.
And speaking of shipping (and empowering eCommerce businesses), you’re free to choose the shipping option that best suits your needs:
by product weight
by delivery speed
by the region on the globe that you’re shipping to
5. You Get a Large Collection of Apps to Add More Functionality to Your Store
It’s what makes Shopify one of the most “tempting” eCommerce platforms:
You get to start small, using its built-in features, then… scale up, adding more power to your eCommerce business via add-on apps.
And, thank God, there are thousands of them in the Shopify App Store.
Ranging from:
reviews sections
to chat feature
to the feature of converting prices to international currency
to email marketing tools (if your chosen theme doesn’t already provide you with such a feature)
… you can browse, choose, and add any type of new functionality that you need to “inject” into your web store.
And since scanning through such a rich collection of third-party apps can get overwhelming, just make sure you go with the best-rated ones. It’s the best criterion to filter them by.
6. You Get a Whole Range of SEO Tools to Rank Your Store Higher in Search
“Why would I use Shopify to create my online store?”
Because it “spoils” you with a heavy load of built-in SEO tools to help your store get found:
it prompts you with SEO best practices whenever you add a new product to your catalog
you get header code and custom URL
multilingual options
reporting tools
blogging
7. You Get a Rich Collection of Themes, Specifically Designed for eCommerce
This is another strong reason why Shopify’s still one of the most popular eCommerce website builders.
It provides you with one of the most impressive collections of stylish, clean, professionally designed themes.
Themes that you get to browse through by:
industry: food and beverage, art and photography, home decor, etc.
price
popularity
style: “fun and lively”, “minimalist”, “great for small inventories”
Good to know! The Shopify Express theme is the theme to go for if you need to get your store online… yesterday. If you don’t have tons of images for your product catalog and you need to get online fast, this theme’s the one for you.
When it comes to built-in features, all Shopify themes ship with:
social media icons
drop-down navigation support
free stock photos by Burst
SEO
customizable content sections on the home page
mobile-friendly design
free theme updates
built-in styles and color palettes
Prioritize those themes that ship with features that are critical for your store over the great looking ones that… lack them.
Otherwise, you’ll need to look for (and pay for) Shopify apps to compensate for the missing features.
In other words:
Why not make your life easier from day one, going for a theme that helps you check most of the features off you wishlist?
You’ll find it more… natural and easier to design your product pages around your products, then to style them with no products to feature.
The END!
Are these reasons strong enough to answer your question: “Why would I use Shopify for my online store?”.
But what if you’re not that thrilled about the idea of a DIY store?
Maybe you don’t have the time (or you simply want to invest it in other projects) to get into the nitty-gritty of building your own online store, from A to Z
Or what if you:
need a fully custom Shopify app for your store? One that should store a particular functionality that you need incorporated into your shop?
… or maybe a theme that’s tailor-made to suit your specific business needs and to do your brand justice?
want to customize your product page or your checkout form?
We’re here to help you make the most of Shopify and fine tune it to your needs.
Just drop us a line and let’s build your powerful online presence.
Image by Akash Sanchihar from Pixabay
Adriana Cacoveanu / Jul 13'2020
Users come to your website. They start the checkout process and... leave. Why is that? Is there a "best practice" process to identify the pain points in the user journey? A website UX audit checklist that you could use?
And how would you know:
what to include in your audit?
what pages to review?
how to interpret all the collected data and turn it into actionable insights?
You've got the questions, we've got the answers.
And we've included them all in an 11-point checklist to run whenever you want to assess the user experience on your website:
What Is a UX Audit More Precisely?
Source: process.st
Let's go back to the example above:
You notice that visitors on your website keep abandoning their shopping cart.
In this case, a website UX audit might uncover specific flaws in the customer journey responsible for this low conversion rate:
confusing navigation structure
cluttered screens
a too complicated checkout process
an inconsistent visual style across pages
not enough payment options
In other words:
A UX audit helps you identify all those usability challenges with a direct impact on users' experience.
key elements on your website that are too hard to find
... or too hard to use
the workflow users are to perform is not that obvious and intuitive
And it helps you find your answers to legitimate questions like:
What is working and what isn't?
What metrics are your collecting and what metrics should you be collecting?
What does the gathered data tell you about your website users' needs?
Why do they behave the way they do and how might they behave once you've taken follow-up action?
In short: a UX audit provides you with those metrics which, once turned into updates to your website, help you boost conversions.
Step 1: Run Stakeholder Interviews and User Surveys
Start off by talking to your:
development team, the one in charge with all the UX improvements on your website; ask them about their development challenges, future plans with the company website, and specific requirements for achieving those plans
marketing team and salespeople, who might already have their own user survey results collected along the years
Then, run your own updated user surveys and categorize results by:
task
severity
findings per screen
Tip! Run usability tests to filter through the qualitative data collected on these interviews and surveys. For instance, users might report a discouragingly complex checkout process. A usability test will confirm or disprove this claim.
Step 2: Create Your User Persona- A Key Point in the Website UX Audit Checklist
Who are you improving your website UX for?
And there are different types of users visiting your website and each user type stands for a unique way that you could improve the user experience delivered there.
To narrow down your options, you need to figure out who's the most representative user for your website.
Remember to add these 3 key attributes to your user persona as you're building its profile:
user goals: do they align with your business goals?
needs: what does he/she try to accomplish when visiting your website?
frustrations: things to avoid when designing this user persona's experience on your website
Tip! Bring your business goals (that we'll be focusing on at Step 3) into the picture, as they'll help you determine who your user persona is.
Also, while at this stage in your UX audit, answer these 3 crucial questions:
what are your visitors' demographics and behaviors on your website
where do they come from to your site?
are current visitors also your target users?
Step 3: Get Specific with Your Business Goals
Let me guess:
Your business goals tied to your website are related to conversions and revenue.
At this step of the audit, you'll want to clearly define those goals that a better UX can directly impact.
Once you've defined your business goals, include these key questions into your website UX audit checklist:
What's my business goal?
What's the key user goal?
What actions do I want users to perform on my website?
What are the top brand values that I want to communicate to my website visitors?
What are my key sales channels?
Who are my top competitors?
Step 4: Perform a Cognitive Walkthrough of Your Website
... to see things through the visitors' eyes.
Try to perform those actions that users come to your website for.
And stay vigilant to detect any obstacles that might stop you or slow you down when trying to achieve your "user" goals.
Tip! Since you already know all too well how your website works, base the whole process on established criteria. This way, you can keep your focus on those user goals.
Step 5: Dive Deep into Your Data Analytics
Your website analytics reports make some great insights into how great or... less than great the user experience delivered on your site is.
Use it to "fuel" your UX audit with, as it'll provide you with key information on:
conversion or cart abandonment
what visitors were doing before accessing your website (most common entry points to your website)
specific user flows on your site
traffic metrics
hotspots on your website
Tip! Filter your data analytics by specific segments and timeframes.
Source: uxbooth.com
Supplement the valuable data that you get from Google Analytics with reports provided by tools like:
Kissmetrics
Hotjar
Crazy Egg
Step 6: Determine Your Conversion Rate Performance
Is your website an eCommerce one?
Then you'll want to take a close look at your sales and download figures as you try to improve your site with a UX audit.
Figure out how well your website copy supports the overall user experience and whether your website meets visitors' pain points.
Step 7: Identify Your Highest Converting Pages
Another crucial point to add to your website UX audit checklist.
Why?
Because the pages with the highest conversion rate give you an insight into what UX is doing right on your website.
They stand for some successful customer journeys that you'll want to get inspired by and... replicate on other pages on your site, as well.
Step 8: List Your High-Traffic Pages with a High Bounce Rate
"How to perform a UX audit?"
One of the essential tasks to add to your "To Do" list is identifying those high-traffic pages with a high bounce rate (above 70%).
Step 9: Identify Strong Points and... Pain Points in the User Journey
Where does the user step off the intended path?
Why is he/she failing to take action?
It's the strong points in the customer journey (those high-converting pages that you've listed at Step 7 are the best places to look for them) that'll provide you with the best solutions for fixing the weak points identified at this step.
Step 10: Take a Close Look at Your Site Layout
Your website layout is directly "responsible" for a great deal of the user experience delivered on your website.
So, at this point in your website UX audit checklist you'll want to check specific aspects of your site layout with a direct impact on the visitors' experience:
Does it manage to meet visitors' needs?
Is your website navigation intuitive enough and easy to use?
Is your on-site search accessible enough?
Is your website copy in line with the user journey?
Step 11: Run a Competitive Analysis
How will this help you?
You identify your target customers' expectations when interacting with websites similar to yours. That sell the same type of products or services.
What's those sites' traffic compared to yours? How usable are they? How well do they rank in the search engine results page?
Seize any opportunities that your competitors might have missed.
Or get inspired by what they do great in terms of user experience and... do it better on your own company website.
Step 12: Organize Your Findings Into a UX Audit Report
And use categories like:
major usability issues
A/B test suggestions
challenges
predicted impact
... to sort and group your results.
3 Tips to Keep in Mind When Conducting Your UX Audit
I've saved 3 best practices for last.
Apply them to streamline the whole process and to future-proof your findings.
Group all your findings into buckets.
It'll bet easier for you (and your team) to interpret your findings when you group them into categories (e.g. the "website navigation UX issues" category)
Take screenshots of all the issues found.
In other words: screenshot everything!
It's the easiest and most effective way to document every aspect (web page, interaction, etc.) of your website with a direct impact on the user experience.
Look for trends.
Use your spreadsheets of UX findings to identify... patterns.
Are there any common conventions and structures that visitors expect to find on your website? That they're already familiar with?
The END!
I think I know what you're thinking right now:
"But taking all the steps included in your website UX audit checklist takes... ages! And during all this time I'd have to put my team's projects on... hold."
Not if you pass on the audit "burden" to us.
Just drop us a line and let's uncover all the opportunities for UX optimization on your website!
Image by Mudassar Iqbal from Pixabay
Adriana Cacoveanu / Jul 01'2020
They're not there for the looks, you know. Users come to your website to search for... something — a product, a service, information. Its role is to make it easy for them to find that "something" via its search engine. But how to improve internal site search and "shorten the time between query to conversion"?
What are some best practices when adding search functionality to your website so that:
it serves up the most relevant search results?
it reduces user-friction?
it provides the best search experience?
it helps users to convert faster?
Here's your 12-step checklist to an effective on-site search:
Why Site Search Is Important?
"Adding on-site search to your website increases conversions by 480%!" (Neil Patel).
Just think about it:
The user's found your website (your SEO efforts have paid off). It's something specific that he's looking. Or he at least has some idea of the type of products/services that he's there for.
Now, why would you want to make him go over... 5 different pages of results before he reaches that service/product page that he was looking for in the first place?
Instead, your website's search engine should help him out with:
search suggestions
autofills
real-time preview of search results
Like Office Depot here, whose on-site search engine gave me plenty of search suggestions when I looked for a "chair":
Step 1: Put It Front and Center
One of the powerful internal site search best practices. But also the most ignored one.
Don't be that website owner.
Instead, put your search box where users can see it the instant they get on the web page:
besides the navigation
right below the navigation, as a distinctive element
above the navigation
in the header
Take Zara's example here: how long does it take you to find the search box on this page?
Step 2: How to improve internal site search: Make It Easier to Navigate
And what better example than Google's Search Engine itself?
You just can't miss it on the page. Moreover, search results are grouped into different categories — images, videos, news — lifting some of the burdens off your shoulders as an online "searcher".
It'll even turn your misspelled search queries...
Key takeaways:
consider using tabs by categories to make the user search experience as breezy possible
make the most of keyword matches
... and assistive technologies
It's all about shortening the time from the user's query to... conversion, remember?
Step 3: Boost Your Site Search Engine with Product Metadata
"How to improve search functionality?"
By forgetting all about the "meta tags have no impact on SEO" principle and starting to add relevant product metadata.
For yes, they do not count for traditional search engines, yet they have a huge impact on the way that your on-site search engine finds any product in your inventory.
So "feed" it metadata: titles, tags, attributes, categories, descriptions, specific keywords that your target customers will enter...
Step 4: Cater to All Kinds of Searches
There'll be users who know exactly what they need. So they'll be typing the exact product/serial number in the search box.
And there'll be users who have heard of an innovative, newly launched product in passing and will misspell its name.
Make sure your on-site search will serve up relevant results for both types of user profiles:
turn the product/serial number into a search criterion
make sure your on-site search turns relevant results on "misspelled queries", as well
Step 5: "Fuel" Your Internal Search Engine with Long-Tail Keywords
"How to improve internal site search?"
By optimizing your website copy for long-tail keywords (3-5 words).
The more you use, the more power you'll inject into your search engine.
Let's take this example:
You go to Office Depot's website looking for an office chair. Chances are that you're trying to find something more specific than a "chair". You want it to be... grey, ergonomic, made of leather or mesh.
You get the idea.
You're not looking for a generic "office chair".
Now, switch from your role of potential customer to that of an online owner and start optimizing your website copy for long-tail keywords.
They still have most of the search volume.
Step 6: Give Users Multiple Filtering Options via Faceting
Add multiple categories to help users filter through generic query results.
This way, you enable them to make their way to more specific results.
This internal site search "best practices" becomes a must-have if it's an:
eCommerce website
with a large inventory
... that you have.
A customer won't spend half a day looking for a "green cotton t-shirt for girls size XS", digging through dozens of result pages.
Take H&M's example here: they're using faceted search options to help me narrow down my options when I type a generic query like "shirt".
Step 7: Tailor the Search Experience As Per the User's Location
"How to improve internal site search?"
Localize your website content.
Or, in plain English: add regional dialect and idioms to your copy.
And you'd also want to include "popular searches in your... (name of the region)".
The whole idea is to:
personalize the search experience, making it more user-friendly
help the user find what he's searching for faster (and to convert faster, as well)
Even if he's using a dialect-specific word or phrase as a search query.
So, start building a list of synonyms for your search queries and use them to improve the search functionality on your website.
Step 8: Implement In-Search Filtering
Go beyond autocomplete if you want to provide the best search experience to your potential customers.
In this respect, advanced in-search filtering is one of the most powerful on-site search features.
Take this example:
Someone enters "sneakers" in your search box. You'd want to give him/her more search options, more specific suggestions like "sneakers in men's clothes" or "sneakers on sale"...
Again, a must-have on-site search feature if it's a large eCommerce website that you have.
Step 9: Add Informational Content, As Well
Not everyone on your website is there to buy something from you.
Some of them are looking for specific information on your products.
So, another effective way of improving search functionality on your site is to you ensure there's enough info-rich content for these users to dig into.
Step 10: Serve Targeted Search Results Based on User Behavior Data
Here's another answer to your "How to improve internal site search?":
Make the most of previous user behaviour to serve targeted search suggestions.
Rely on users' profile log information to:
identify distinctive patterns and tailor your recommendations accordingly
identify regional phrases (e.g. "soda" instead of "coke") and use them to personalize your suggestions
Step 11: Give Users More Control Over the On-Site Search Results
How? By giving them:
categories to filter through their search results
drop-down menus
brand names that they could use as search criteria
a personal search results page where they can keep track of their past activity and use quick search options based on their past behavior
Step 12: Serve Relevant FAQs on Every Search
Another effective and easy way to optimize search function on your site is to display FAQS at the end of each search
This way, users get more information about the product features/price/specific fees/brand that they're interested in.
Tailor these lists of questions to the user's past behavior and query data and turn personalization into your most powerful ally.
The END!
Maybe you do want to increase the conversion rate on your website, but without having to:
optimize heavy of loads content for long-tail keywords
get tangled up in user data to track down all the regional words variations
write metadata for... hundreds of different product pages
We get you. And we've got your back.
Just drop us a line and let's improve your on-site search so that you stop leaving conversions on the table.
Adriana Cacoveanu / Jun 26'2020