When thinking about web development, there are usually three content management systems (CMSs) that come to mind: Drupal, WordPress, or Joomla. This article highlights the pros and cons of choosing Drupal for your web development project so that you can gain a broader perspective on your website building options. Top Pros of Drupal Web Development 1. Drupal is very effective for building complex, highly customized websites. As a free, open-source CMS, Drupal offers excellent opportunities for companies of all sizes. It is probably the best choice on the market if your project involves creating a large and complex website with high customizing options. Drupal also provides flexible content integration and taxonomies. You have the freedom to integrate many types of content into your site and group your content in any kind of configuration that you find is right for your business objectives. One great advantage of Drupal that developers are pleased about is how easy it is to scale Drupal websites to match specific needs and traffic fluctuations. As a Drupal user, you will also enjoy the multilingual functionality built in Drupal's core without installing any additional plugins. 2. Drupal has a large community of developers and users. Drupal's extensive online community is one of the greatest things about this CMS. You'll get free support regarding almost anything Drupal-related via documentation, support groups, user forums, and other resources. Another advantage of Drupal's community is that programmers and users regularly build new modules, plugins, or bug fixes that you can access for free. 3. Drupal is known as the most secure CMS. Websites build with Drupal are less prone to hacking than other CMSs due to its strong emphasis on advanced security features. Drupal's built-in access control system allows users to create roles with special permissions. Another way in which Drupal is focusing on security is by regularly posting and reviewing Drupal reports which are quickly worked on and updated. Top Cons of Drupal Web Development 1. Drupal can be more complex than other CMSs. When starting your web development journey with Drupal, you have to be ready to read a lot of documentation. Your learning curve might be steep no matter if you're an expert developer or an amateur user so having a lot of patience at this point is a must. Also, Drupal might not be the most inspired decision if you're a total beginner as it requires some basic knowledge of HTML, CSS, and PHP. Another obstacle in handling Drupal as a beginner or casual user is its interface. As it was built with professional web developers in mind, Drupal's interface is not very intuitive and user-friendly. 2. Drupal requires time and effort. To install themes and modules that match your site's needs, you'll have to invest some time in research. Also, many Drupal modules need to be purchased so take into account that you'll probably have to invest some money for higher functionality. As Drupal has many custom-coded themes, you'll probably need to hire a developer to create the theme that your website requires. Drupal does not support backward compatibility, which means you can' perform legacy installations. This translates into you having to dedicate more time and work on additional upgrades. 3. If not optimized accordingly, Drupal can have performance issues. Like all digital platforms, speed and accessibility are what sets the leading ones apart. Specific tools like a third-party module or plugin are designed to improve configuration and accelerate Drupal websites. However, this requires extra time and effort that you have to be willing to invest in your web development project. Drupal's module compatibility sets this CMS apart from other similar platforms. Still, it's essential to keep in mind that if you're running multiple modules with their own code, you risk having the wrong combination in place. And a faulty combination of modules might lead to Drupal core crashes. Conclusion Like all things on earth, Drupal has its advantages and disadvantages. If you're still unsure whether you should pick Drupal for your next web development project, contact Optasy for professional support. We are happy to provide all the necessary information so that you can rest assured that you have made the right decision for your business. Image credit: Tumisu on Pixabay.
Raluca Olariu / Apr 29'2021
Custom eCommerce development is undergoing continuous changes. As this environment keeps transforming and evolving, different challenges arise, and businesses face new issues. Building custom eCommerce functionality into your Drupal site can take up many resources, especially when it comes to scaling your website by adding more features and improving its functionality. Top challenges of custom eCommerce systems Let's have a look at some of the biggest challenges you may face with a custom eCommerce system. Implementing new features can be a slow process. It's difficult to have a proactive mindset when working with custom development since everything you add to your site needs to be built. There are no frameworks or other time-saving options that could help you accelerate your workflow. Not being able to integrate third-party platforms can be costly. Open-source solutions are a blessing when it comes to integrations. Whether it is a new payment system or a marketing tool, being able to quickly integrate third-party platforms is a must for any successful eCommerce website. When opting for custom development, the lack of underlying frameworks makes it harder, more expensive, and time-consuming to build any type of tool. Sacrificing the front-end experience. As custom development is created mainly by developers, the design and presentation of a website rarely come as a priority. Building code and building design are different things, and not many developers are skilled at both. Unfortunately, missing the point when it comes to good UX and design might seriously affect your business performance, as customers expect top-notch front-end experiences today. Not having a community. One of the best things about Drupal is its community. If your website is fully custom-made, everything you need, any issues you might run into can only be solved by your team of developers. All the community-made modules for extending your site's functionality are a great advantage offered by the Drupal community. With the custom eCommerce development approach, you don't get to leverage that benefit. Depending on an internal development team or agency. A company using custom development is tied to the original development team that has built its website. It's a real challenge to hire new developers when you don't have a predefined framework, and supporting them in learning how your eCommerce components were made can prove to be highly expensive. Top benefits of Drupal Commerce This Drupal-native eCommerce module is a popular choice among eCommerce businesses since 2011. It is widely known for providing secure, scalable, SEO-friendly, and highly optimized Drupal frameworks that work for specific needs and business requirements. Let's have a look at the key benefits that Drupal Commerce provides for online stores. More straightforward setup and development. Drupal Commerce has out-of-the-box modules that don't require too much hassle to install. Combines commerce and content. Being able to manage your content approach on your eCommerce platform easily is a must. With Drupal Commerce, you can handle complex content marketing strategies and build custom landing pages that keep your visitors engaged. Customization and scalability. Drupal eCommerce's architecture can be highly customized for specific business needs. However, all its extensions follow a general standard, making it easier for developers to handle the software more efficiently. Drupal eCommerce can also scale to meet the demands of all-sized businesses. Third-party integration. One great benefit of Drupal is that its modules were built with integration in mind. Interaction with third-party tools like payment gateways, analytics, or SEO is much easier and can be done quickly. Community support. With Drupal, you can take advantage of a multitude of modules made by users from the community. If you need advice on anything related to Drupal, you have a community of highly skilled developers to answer you. All things considered, whether you choose a custom eCommerce system or you opt-in for Drupal Commerce, you need a strong and reliable team of experts to have your back at all times. That team can be Optasy, an agency formed by Drupal experts with 10+ years of experience building and maintaining successful Drupal projects. Have a look at our services, and let us provide proactive Drupal support in your Drupal journey! Image credit: mohamed_hassan on Pixabay.
Raluca Olariu / Apr 26'2021
Raluca Olariu / Apr 12'2021
In 2021, it is expected that about 27.2% of the world population will shop online at least once. A lot of potential customers out there, right? As eCommerce is becoming the new norm, digital businesses seek out ways to thrive in this competitive landscape and position themselves as leading trend-setters. To do that, companies need to realize the power of digital transformation and how they can embrace it in order to support the modern demands of speed and accessibility that customers require today. This starts with leveraging the right tools for building robust digital assets. One of these tools is represented by eCommerce platforms, which are getting increasingly popular for businesses that seek to deploy an eCommerce system. Drupal Commerce and Magento are two of the leading eCommerce solutions on the market and are often seen as direct competitors in the industry. This article provides a side-by-side comparison of these two platforms in regards to technical capabilities, development, costs, scalability, security, and mobile responsiveness. Hopefully, this information will help you narrow down your choice in order to ensure that you choose the best fit for your business needs. Key eCommerce Capabilities Enabled by Drupal and Magento Drupal Commerce was released in 2011 and offers an open-source application framework that supports retailers in building and managing inventory, track orders, or handle payments. Magento's initial release was in 2008. This PHP-based eCommerce site provides high levels of PayPal protocol integration and supports 12 worldwide payment gateways. Both platforms offer, through native features or third-party add-ons, the following benefits: Intuitive, easy-to-use user interface and control panels. No technical knowledge is required to customize and edit basic features. Full-featured CMS that supports social sharing. Business-centric structure for online stores. Native integration of inventory-driven advertising material Integration capabilities with third-party analytics, invoicing, or quoting solutions One thing to keep in mind is that neither of these eCommerce platforms is a "plug and play" solution and making the most out of their potential may require further expertise. Headless eCommerce The headless version of Drupal Commerce has been in the spotlight in the last few years. This new initiative is an eCommerce solution that stores and delivers content without a front-end delivery layer. It's an API-driven implementation that transforms eCommerce functionality, making it available across a wide range of potential host environments. A headless eCommerce model inclines towards a more SaaS-oriented, platform-agnostic solution that allows for better employee adoption and considerable time savings across IT departments. When it comes to Magento, the open-source eCommerce platform, headless eCommerce is equally prioritized. Both Drupal Commerce and Magento are supporting headless models as the future of eCommerce. Pricing Drupal eCommerce's technical cost of entry is free. However, depending on scope and scale, the costs of developing and maintaining performant and secure eCommerce servers might reach tens of thousands of dollars. Drupal Commerce project costs are directly proportional with a business needs for specific development architecture, module integrations, custom theme styling, or particular feature integrations. Magento's newer modules are not offered as open-source and upgrading from Magento Open Source to Magento Commerce might be challenging. From this financial point of view, Drupal Commerce seems to be a clear winner. Scalability Drupal Commerce has relevant capabilities of staying highly performant at scale. However, this CMS platform does not provide out-of-the-box database sharding and it can only be implemented on a third-party basis. Drupal Commerce has lower requirements than Magento Commerce when it comes to the web server—the minimum required RAM for PHP is 64 MB and production systems usually require 128 or 256 MB. Drupal Commerce-based implementation splits the eCommerce experience across three related Drupal domains. As a result, scaling is better, bottlenecks are eliminated, and the content and purchasing experiences are efficiently separated. On the other hand, Magento's cloud hosting solves a large number of scalability issues, although at a higher price. The minimum RAM requirement of 2 GB will probably not scale well and distributed networks or caching may need to be deployed with greater care to keep up with the heavy load. Security Drupal is proven to be the most secure CMS and Magento's infection rate is much higher than Drupal's. From the point of view of security, Drupal Commerce is a winner for businesses that want to prioritize secure platforms. Source: Sucuri.net Mobile Responsiveness As most websites transition to a mobile-first approach, eCommerce platforms that prioritize mobile responsiveness are a must. Fortunately, both Magento Commerce and Drupal Commerce provide robust mobile capabilities to satisfy the need for accessibility and performance. Drupal Commerce's themes allow building a fully responsive design for eCommerce websites and offer screen flexibility for creating versatile experiences. The most popular themes like Corolla or eStore provide: Multi-level responsive header menus Custom layouts and color options Box shadow and background textures Custom field additions Magento Commerce is close to Drupal when it comes to mobile optimization capabilities. Its responsive web design features help users create optimal viewing experiences for multiple devices. Magento Blank or Luma are out-of-the-box themes that deliver a fully responsive design. Who's the winner for eCommerce? While both Drupal Commerce and Magento Commerce are reliable options for a digital company that wants to thrive in the eCommerce market, every business has its own unique needs and requirements. Choosing the software that best supports these needs is a process that involves a lot of research and planning. If you want to speed up this process and ensure that you reach the right decision, don't hesitate to contact Optasy for professional Drupal and Magento 2 services in Toronto. Discover which platform is most suited to provide a robust eCommerce experience for you and your customers. Photo credit: Mark Konig on Unsplash.
Raluca Olariu / Apr 06'2021
Today, businesses interact with their customers in many forms of digital services on all kinds of devices. As the digital world is more and more present in our lives, delivering streamlined experiences at the tip of your customers' fingers is the key to success. A vital role in delivering rapid, accessible IT services is played by DevOps, a set of practices that brings software development and IT operations together. And when it comes to Drupal web development, DevOps represents a valuable instrument that can maximize the potential of Drupal-delivered projects. How does DevOps work and what benefits does a DevOps model deliver? DevOps, the culture that encompasses most digital businesses today, uses automation and advanced tech stacks to add a new layer of velocity to a company's infrastructure. “DevOps represents a change in IT culture, focusing on rapid IT service delivery through the adoption of agile, lean practices in the context of a system-oriented approach. DevOps emphasizes people (and culture) and seeks to improve collaboration between operations and development teams. DevOps implementations utilize technology — especially automation tools that can leverage an increasingly programmable and dynamic infrastructure from a life cycle perspective”. - Gartner, Inc. Businesses that incorporate a DevOps model into their workflows see benefits like: Scalability. Fundamental processes like infrastructure and development are operated at scale, which allows for a more efficient approach to developing, testing, and producing environments in a repeatable and streamlined way. Faster and more reliable delivery. The modern customer's need for speed is real, and DevOps can support organizations in their quest to speeding up feature releases, bug fixes, and other types of upgrades. Continuous integration and delivery are two critical practices that can automate the release process. High velocity. Adopting an efficient DevOps model allows professionals to build digital innovations faster and keep up with the trends imposed by ever-changing markets. Security. When adopting DevOps, you don't have to compromise on safety as DevOps models provide automated compliance policies and configuration management mechanisms. DevOps best practices To make the most out of DevOps, there are some key practices to follow when implementing your model: Leverage microservices architecture, which allows breaking down large systems into more specific, independent projects. As a result, developers and architects have more flexibility over managing these projects, and applications are more pliable and allow faster innovation. Install minor updates on a regular basis to solve issues and fix bugs quicker. The DevOps model aids companies in deploying updates more often and constantly optimizing their ongoing processes. Use continuous integration and continuous delivery to overcome operational challenges in complex development workflows. Don't forget about infrastructure as a code, as automating your infrastructure provides better computing resources and higher responsiveness to possible alterations. DevOps for Drupal development Implementing a DevOps model into your Drupal development workflow will not only accelerate your development cycle and delivery but will also contribute to better user experiences and business outcomes. As more companies are adopting DevOps models (according to a recent report, 60% of businesses are using or are considering DevOps for their organization), it is expected that DevOps will gradually become even more essential for any digital business. With this growth will come better opportunities for building future-ready Drupal deployments and web experiences suited for the modern customer’s complex needs. Wrapping Up DevOps continues to grow in new industries, opening possibilities for enhancing security, product monitoring, development, and cluster computing. As it will become the new norm, DevOps will continue to integrate more departments, improve solutions and designs. As we've seen, DevOps models can also support a Drupal development team that focuses on improving project timelines and delivery. Optasy is the right partner for fostering digital innovation and can help you create customized Drupal digital experiences. What do you need support with? Photo credit: PCB-Tech on Pixabay.
Raluca Olariu / Apr 02'2021
"A successful website does three things: It attracts the right kind of visitors It guides them to the main services or products you offer It collects contact details for future ongoing relation." - Mohamed Saad When embarking on the quest to building successful websites, developers and website builders face various challenges such as: Crafting the site without coding Designing a good structure and making it appealing to visitors Adding specific modules and features Fixing bugs and disrupted features Connecting your brand new website to services like Google Analytics Sailing through the rough waters of web development can be tricky at times. However, you shouldn't be discouraged. There are plenty of tools and techniques that can help you navigate website creation more skillfully, and this article will guide you through leveraging some of them. More specifically, we'll focus on Drupal web development and outline some essential tips for crafting more successful Drupal websites. What types of websites can you create with Drupal? If your new to using this CMS, then you might be asking what Drupal can do for you. Well, Drupal is an excellent choice for almost any type of project: Personal or business websites E-commerce sites Blogs, portfolio, art, social networking websites Forums and news sites, etc. As you can see, Drupal is a versatile software that can address a wide range of needs and requirements. You only have to know how to use it to your advantage. Keep reading and get more familiar with the world of Drupal web development. 3 Elements to Consider When You Start 1. Drupal modules. From managing user accounts to organizing basic content, Drupal offers a wide range of functional modules. It's important to remember that Drupal is known for its fantastic customization capabilities. Take advantage of the suitable modules to build personalized sites that match the needs of your visitors. "Optimizing for impact means creating software that works for everyone. In recent years, our community has prioritized accessibility for users with disabilities, and features like lazy loading of images that help users with slower internet connections. Drupal's priority is to continue to foster diversity and inclusion within our community so all voices are represented in building an Open Web." - Dries Buytaert, founder of Drupal. 2. Web hosting allows all your site content to be seen anywhere at any time. There are some key factors to consider when choosing your web hosting service: - loading speed: consider a host that loads faster than the current average, 850 ms. - uptime score: look for hosts that provide high uptime scores, preferably above 99.5%. - customer support: collaborate with a host that provides high-quality, responsive, and reliable support. - cost: choose a host that you can afford and count on for reliability and professionalism. 3. Environment. Drupal web development is a complex process that requires focusing on functionality, appearance, or code integrity. Many elements contribute to successful side building and the environment that revolves around your Drupal project is one of them. Good environments can foster growth and are usually dependant on the following factors: - How big the project is. This allows you to plan more efficiently, especially when dealing with multi-project environments. - The size of your company. This is related to the growth of your business and is underpinned by elements like discipline, culture, management, knowledge, etc. - How skillful your team is. Having a highly experienced team that is reliable and efficient is essential when it comes to the environment. How to maintain your Drupal website Proper website maintenance can be challenging. Here are some aspects to pay attention to. Status report This is a feature provided by Drupal that monitors your site's health. It checks folder permissions, disruptive modules, or libraries. The Status Report feature also helps with debugging technical support issues, providing excellent support for your maintenance practices. Cron This is an automated task that your Drupal website runs on periodically. It performs scheduled duties like cache clearing, sending emails, or reminders, and it doesn't involve any manual intervention. This tool also performs routine maintenance for the System Module and checks for available updates. Caching In Drupal web development, there are two modules for caching: The Internal Dynamic Page Cache Module that aims to accelerate site speed. The Internal Page Cache Module which caches pages for anonymous users in the database. Deployment Drupal deployment allows users to move content from one Drupal site to another. More precisely, when editing your Drupal site, it is helpful to use different environments to modify or test your content without harming the live site's performance. The changes are then deployed through an automated process. When it comes to Drupal website maintenance, it often saves a lot of resources to hire a Drupal agency to do it for you. Optasy can help you navigate the sea of challenges that come with your Drupal project. Be it your digital strategy, web design project, or maintenance services, count on us and leave your worries behind! Photo credit: Sam Dan Truong on Unsplash.
Raluca Olariu / Mar 23'2021
“Marketers need to build digital relationships and reputation before closing a sale.” - Chris Brogan, Chief Executive Officer of Owner Media Group. And how else can you build brand reputation in the digital era than with a robust online presence? Today, leading companies are leveraging web design to sustain their digital marketing efforts and are seeing remarkable business results. The following article provides a clearer picture of how digital marketing and web design can work together to deliver digital-readiness and build long-term customer relationships. What makes a great web design strategy? User-friendly web experiences. One of the primary purposes of a website is to build brand awareness, attract, and retain customers. Consequently, when crafting your web design strategy, the user experience should be a top priority. Think big: accessibility, usefulness, credibility, value, desirability, usability, ease-of-use. All of these are core elements of what attracts website visitors to turn back to your site and, ultimately, become your customers. Search engine optimization (SEO). An SEO-centric web design approach will help you build a solid online presence and a long-lasting brand image. When thinking of SEO, you must consider your long-term objectives and adjust your optimization techniques according to these objectives. On-page and off-page optimization methods, meta descriptions, catchy headlines, alt tags in images, etc., are just a few of the elements in the arsenal of a solid SEO strategy. Content optimization. This is the backbone of your website, and it can work well in tandem with SEO. When done right, your content will be easy to read, accessible, comprehensive, and informative. You don't want to overwhelm website visitors with too much text, so keep it short and concise. And don't forget about engagement. Think from your audience’s perspective—what would you like to learn from the content displayed on your website? Streamlined navigation. It might sound basic, but the truth is many websites could use some serious work when it comes to navigation. A user-friendly website allows visitors to quickly move from one page to another without 'getting lost'. A site map can prove to be really effective for this purpose, offering interactive and functional features for the users to know exactly where they are on the website and how to get to the desired location. Branding. Your website should reflect your brand's identity, your business’s culture, and the way you relate to your customers. You can create this brand-website link by investing in visually connecting your logo, print material, and brick-and-mortar location. In this way, you'll add an extra layer of credibility and enhance your brand’s overall image. “Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” - Leland Dieno. What makes a great digital marketing strategy? Content management and planning. To be successful in digital marketing, you need to set realistic frameworks from the beginning. There are plenty of strategies and tools that can help you with this, such as content mapping, editorial calendars, or timelines. At this point, you want to plan smartly and organize your project with well-defined outcomes in mind. However, nothing is certain in life, especially in business, so leaving room for uncertainty can be a productive mindset. Set your key performance indicators (KPIs) and ensure that they match your overall business goals. Choosing the right KPIs. Speaking of goals and performance metrics, how do you accurately set them? To stay on target, you must understand your digital needs and marketing efforts. There are some key questions to ask here: How are your KPIs connected to your objectives? What's the subject of your measurements? How do these measurements relate to the user experience? To what extent do you need to monitor these specific metrics? Answering these questions will not only help you go beyond data and address the human experience but will also support a solid digital and sales marketing strategy. Leveraging effective content strategies by addressing the 3 R's of engaging content: reliable, relatable, and relevant. Getting to your audience and performing effective outreach campaigns relies on wisely chosen content. Provide your customers with fresh, relevant information, and you'll quickly build trust and position yourself as a reliable advisor. Strategies are important, but so is flexibility. In business, as in life, it is always wise to leave room for uncertainty. That means building a strategy that is flexible and can adapt to new, unexpected scenarios. In other words, leave some unfilled spots in your timeline so that you can, later on, incorporate things like viral competitors' articles, trends, and current events, or unforeseen expenses in new technologies. To build flexibility, ask yourself these questions from time to time: Where could I improve my strategies? Which tools should I choose to keep the business in line and better organized? Where is the business getting the most traffic from? What KPIs am I interested in at this stage? Measure your content's performance and see where it is heading. In digital marketing, you always want to know where the business is standing. That's why visualizing a clear direction and planning accordingly to reach your goals is essential. That means being aware of each stage of your funnel and adapting your strategies to match your current activity’s needs and demands. Why web design and digital marketing should work together? The impact of web design on your digital marketing outcomes is substantial. The way you design your website speaks volumes about your brand, and it plays a vital role in how your overall business is perceived and engaged with. Elements like the website experience, SEO, social media outreach, and branding are essential components of your digital marketing ecosystem. Blending web design and digital marketing is a modern approach that takes digital businesses to the next level. “Websites promote you 24/7: No employee will do that.” - Paul Cookson. What are your thoughts on the importance of connecting digital marketing and web design in a holistic business approach? If you want to leverage the full power of the digital, have a look at Optasy's services and see how our web development and digital marketing agency in Toronto can craft a personalized digital strategy that will suit the needs of your business. Let us build your roadmap to digital success! Photo credit: edhoradic on Unsplash.
Raluca Olariu / Mar 18'2021
Drupal web development can be challenging sometimes—depending on the knowledge of the one performing it. On one side, this popular content management system provides amazing opportunities for customizing websites to meet the specific needs of brands, boosting web traffic, and business recognition. On the other hand, Drupal web development requires skilled developers and site builders that master the art of the Drupal project. We, at Optasy, know that Drupal web development can be challenging and keep many developers up at night. That's why we crafted this article to help you on your journey with Drupal. More exactly, this post covers five mistakes to avoid when redesigning your Drupal website. It will help you gain key insights into the technical, creative, operational, financial, and strategic decisions that you have to consider through your Drupal web development journey. Let's roll up our sleeves and start learning from the mistakes of others. But first, how do you identify when it's time for a website redesign? Your website is not mobile-responsive. To avoid losing credibility and value, your website has to be optimized for a wide range of devices. Since 52% of all website traffic comes from mobile nowadays, optimizing your Drupal website for mobile is a must. Navigation on your website is slow. Online visitors are now expecting seamless digital experiences at the tip of their fingers. A poorly functional website will chase them away and affect your brand's credibility. Your website is more than five years. As the digital landscape is changing at a rapid pace, a complete revamp for your Drupal website is necessary from time to time. Now that you have a clearer picture of whether you should plan a redesign project for your Drupal website or not, it's essential to understand what you should avoid doing in this process. #1 Mistake Skipping the analysis of your existing website. To solve an issue, you must be aware of it in the first place, right? The most successful companies are proficient at analyzing and identifying challenges in their workflows and proactively search for ways to overcome them. To evolve you must focus on your vulnerabilities and clearly define your weak spots. Only then, you can gain a sharper perspective of your destination. Key questions to ask yourself when analyzing your current Drupal website are: How many visitors is my website attracting? What's the average loading speed of my site? Is the bounce rate too high? Where does my website rank on SERPs? #2 Mistake Redesigning without a clear purpose. Like all things in life, your redesign strategy should have a well-defined goal (or goals). You can't build a lasting plan without first outlining its primary purposes. With that in mind, here are the main questions that can help you craft precise objectives: Where do you want your Drupal website to be in the next six months? How will the new versions of my pages help me reach my goals? What digital tools do I need in order to accomplish my objectives? When drawing your redesign plan, you need to know why you are doing it and then align your site updates with your marketing goals. #3 Mistake Not establishing analytics benchmarks. Now that you've gained a clearer perspective of your Drupal redesign plan and goals, it's time to start focusing on setting metrics related to the performance of the old version of your website. Google Analytics is a reliable resource that can help you with this, by providing these types of benchmarks: Visits that actually lead to sales conversions How much time users spend on site, overall visits, and banner click-through rates Lead generation When it comes to SEO, these are the metrics you should try to benchmark: Website traffic Organic traffic-generating pages Inbound links Conversion rates #4 Mistake Not investing enough resources in a robust content strategy. Content is still king. Around 70% of companies actively invest in content marketing. Why is content marketing so important? Because it answers your audience's questions. It helps businesses build trust and generate more high-quality leads. That's why you should redesign your Drupal website with content in mind and consider the pain points of your audience when crafting your content strategy. What does a content strategy for the website look like? Defined goals and target audience Analytics & SEO review Content inventory & audit Style guidelines and publishing strategy Omnichannel/cross-platform considerations SEO strategy and metadata standards #5 Mistake Ignoring your competition. Competitive intelligence refers to the ability to gather, analyze, and leverage insights related to your competitors in order to better understand the market and make stronger strategic decisions. How to get started with competitive intelligence? Step 1: Know your competitors. Determine which are your top five direct competitors and then your indirect, aspirational, and perceived rivals. Step 2: Collect your intel. This might be the most time-consuming part of the competitive intelligence process. At this point, you want to take the time to explore your competitors' online presence, products, websites, social media posts, teams, content, etc. Step 3: Craft your competitive analysis. Once you've gathered your intel, you should focus on breaking down the data and organize the findings such as trends or key insights so that you can easily communicate them throughout your enterprise. Step 4: Turn competitive intelligence into results. Make your data actionable and leverage it to benefit your overall business tactics. Wrapping up Having these key insights on board when you start your Drupal redesign project will help you navigate the whole process a lot easier. Optasy can also support you in getting more out of your Drupal website with top-notch Drupal web development, maintenance, and support offerings—whether you want to build or upgrade your Drupal site. Have a look and contact us if you want to accelerate your digital transformation. Image credit: mohamed_hassan on Pixabay.
Raluca Olariu / Mar 15'2021
Choosing Drupal as your content management system (CMS) is a big step in your digital journey, and it will transform the way you deliver web experiences. In order to make the most out of Drupal's unique capabilities and features, you need to install suitable modules for your website. Don't know where to start? You're in luck. In this article, you'll discover which modules the best Drupal designers pick for user-friendly sites and optimized experiences. It's time to start expanding the functionality of your Drupal website and enjoy its full potential. Paragraphs This must-have module is an author-friendly extension that empowers content authors and editors to create flexible and structured content effortlessly. The extension pre-defines complex elements and allows content to be added as individual paragraphs such as text blocks, pictures, quotes, popup elements with links, etc. With the paragraphs module, you have complete control over the fields you want to compose and their appearance. The drag and drop functionality allows for greater flexibility and streamlined workflows. The best Drupal developers use this module to improve and facilitate the content-editing process. Advantages Standard fields are more flexible Content-editing is more user-friendly Nesting is infinite The level of customizing multiple fields is more complex Disadvantages The set up of this module must be made by a developer "You want to enable your developers to easily deliver content to different devices, channels, and platforms. This means that the content needs to be available through APIs. This is aligned with Drupal 8's roadmap, where we are focused on web services capabilities." - Dries Buytaert, founder of Drupal Webform This essential Drupal Module is hard to ignore, given its robust and versatile functionality. Any website needs a contact form, survey, or feedback questionnaire. The Drupal 8 Webform module is the ultimate interface for creating customizable and extendable forms, used by the best Drupal designers to transform the form-building experience. Advantages Flexible, easy to use interface Builds e-mail handlers, exporting options, and multi-step forms Highly customizable and extendable module Can export data to spreadsheets for further analysis Disadvantages Hard to operate, this module needs complex Drupal knowledge Drupal GraphQL The best Drupal developers choose this module to generate GraphQL schemas and display Drupal entities with GraphQL client applications. In other words, this technology enables you to quickly obtain content from your Drupal site and send it to front-end applications. Advantages Transfers the power to the front-end to request data Reduces the time spent on requesting data by grouping queries together Automatic caching system Disadvantages The GraphQL module is still limited in functionality Display Suite This module is best known for its easy-to-use interface that acts as a handy tool to build page layouts. As a practical display module, it permits users to arrange content with intuitive templates, and the drag and drop fields allow for greater versatility. Advantages Flexible, resilient layout module Provides custom layouts and easy-to-use templates Helpful template suggestions for website builders Disadvantages The Display Suite module has some minor functionally bugs and user experience flaws Security Kit When it comes to security, the best Drupal developers know that it has to be one of the top priorities when developing a Drupal website. Drupal is said to be the most secure CMS on the market, and the Security Kit module has been developed to support that statement. By leveraging this module, Drupal users can mitigate the risks of exploitation of various web app vulnerabilities. This all-in-one security module lets users configure, tweak, and create several options that decrease the risk of attacks on your Drupal website. Advantages Content security policy implementation Prevents multiple kinds of cyber threats, including man-in-the-middle and eavesdropping attacks Provides support for setting up HTTP headers Disadvantages Can be quite complex to operate for beginners The best Drupal developers have this Drupal security module in their toolbox to help them protect their digital assets. “The reason Drupal has been successful is because we always made big, forward-looking changes. It’s a cliché, but change has always been the only constant in Drupal. The result is that Drupal has stayed relevant, unlike nearly every other Open Source CMS over the years. The biggest risk for our project is that we don't embrace change”. - Dries Buytaert, founder of Drupal Captcha Module Another Drupal module that was built with security in mind is the Captcha module, comprised of a challenge-response test. Its primary purpose is to determine whether or not the user is human, thus hindering form submissions from spambots. By differentiating between real users and automated ones, the Captcha module protects websites from fraud and abuse. Advantages Detects potential hackers and prevents online services abuse Protects registration forms on websites Makes online shopping more secure Disadvantages The module may fail in some browsers It may prove to be challenging for website visitors, especially for people with disabilities Tends to annoy site guests How to leverage the full potential of your Drupal experience Drupal's power lies in its unique customization and personalization capabilities. While implementing the above modules might work for the more experienced developers, it can prove to be quite challenging for beginners or non-technical Drupal users. Here's where an experienced Drupal agency like Optasy can help. Optasy is an in-house team of Drupal experts that supports Drupal web development projects aimed at delivering best-in-class web experiences. Take a look at our services and discover what the best Drupal developers can do for the success of your digital business. Image credit: kreatikar on Pixabay.
Raluca Olariu / Mar 12'2021