Raluca Olariu / Mar 23'2023
Search engine optimization (SEO) is a powerful tool for helping your website grow and reach its full potential. SEO involves optimizing your website to make it easier for search engines like Google to find and rank it in their search results. By using SEO techniques such as keyword research, content optimization, link building, and more, you can increase the visibility of your website and attract more visitors. With the right SEO strategy in place, you can drive more traffic to your site and generate more leads and sales. In this article, we'll discuss how SEO can help your website grow and become successful. What is SEO? SEO stands for Search Engine Optimization, and it is the process of optimizing a website to make it easier for search engines like Google to find and rank it in their search results. SEO involves a variety of techniques, such as keyword research, content optimization, link building, and more. By using these techniques, you can increase your website’s visibility and attract more visitors. SEO helps your website become more visible in the search engine results pages (SERPs), which can lead to more traffic, leads, and sales. Benefits of SEO for Website Growth Let's have a look at some of the top benefits of SEO for website growth: Increased visibility: SEO helps your website become more visible in the search query, which can lead to more traffic and leads. Improved user experience: SEO also helps enhance the user experience of your website by making it easier to navigate and providing relevant content. Increased brand awareness: SEO can help boost brand awareness by making your website more visible in the SERPs, which can lead to more people recognizing your brand. Higher conversion rates: SEO can also help increase your website's conversion rate by making it easier for visitors to find what they are looking for and take the desired action. More organic traffic: SEO can help you drive more organic traffic to your website, which is free and highly targeted. Keyword Research for SEO Keyword research is an important part of SEO, and it involves finding the right keywords to target for your website. Keyword research helps you identify the words and phrases that people are searching for when looking for products or services related to your business. By targeting these keywords, you can increase your website’s visibility in the SERPs and attract more organic traffic. When doing keyword research, you can use specialized software to make the job easier. Content Optimization for SEO Content optimization involves optimizing your website’s content to make it more relevant to search engines. Content optimization includes optimizing titles, meta descriptions, headings, images, and other elements of your website’s content. Many companies rely on a solid blog approach to boost their content optimization strategy and highlight their SEO efforts. Link-Building Strategies for SEO Link-building is another top SEO strategy, and it involves creating backlinks to your website from other websites. Backlinks are links from other websites that point to your website, and they can help improve your website’s visibility in the SERPs. There are a variety of link-building strategies you can use to build backlinks for your website. These include guest blogging, directory submissions, social media marketing, and more. Conclusion SEO is an important part of website growth, and it can help you increase your website’s visibility in the SERPs, attract more organic traffic, and boost your conversion rates. In the competitive digital world, brands that harness the power of SEO are on top of the game. If you, too, want to integrate SEO into your web development project and are looking for professional advice, don't hesitate to contact Optasy. Optasy is a web development company that provides complete web development and maintenance services that support business growth. Photo credit: Unsplash.
Raluca Olariu / Feb 14'2023
Website security is an important consideration for any business or organization with an online presence. With the ever-increasing threats posed by cybercriminals, it is essential to ensure that your website is secure and protected from malicious attacks. Implementing best practices in website security can help protect your website from hackers, malware, and other malicious activities and security issues. This article will discuss some of the best practices for website security and how you can stay away from cybercriminals and improve your security posture. "Cybersecurity is a shared responsibility, and it boils down to this: in cybersecurity, the more systems we secure, the more secure we all are." - Jeh Johnson Overview of Cybersecurity in 2023 The cybersecurity landscape heads towards a privacy-first approach to information security in 2023. Also, aligning regulations globally will allow businesses to gain more security and data protection. There are growing voices that give their positive vote to passwordless authentication, which will presumably eliminate the risk of password breaches and amplify organizational security. However, the rise of the Internet of Things (IoT) devices will likely increase security risks for organizations and expose more security vulnerabilities. So how can websites cope and become more agile and accessible in this uncertain cyber landscape? Best Website Security Practices in 2023 At the moment, the best website security practices involve a combination of proactive measures and reactive responses. Proactive measures include implementing strong authentication methods, encrypting data, and regularly patching software. Reactive responses include monitoring suspicious activity and responding quickly to identified security threats or security breaches. Strong Authentication Multi-factor authentication is one of the most important best practices for website security. It involves using two or more factors to verify a user’s identity, such as strong login credentials, and a biometric factor like a fingerprint or facial recognition. This ensures that only authorized users can access the website and its data, protecting it from unauthorized access. Additionally, strong authentication can help protect against phishing attacks, which are attempts to gain access to sensitive information by posing as a legitimate website. Encryption Encrypting data is another significant best practice for website security. Encryption scrambles data so that it can only be read by the intended recipient, making it more difficult for hackers to access sensitive information. It also helps protect against man-in-the-middle attacks, which occur when a hacker intercepts data as it is being transmitted between two parties. Software Patching Software updates are another important best practice for website security. Regularly patching software helps protect against vulnerabilities that can be exploited by hackers. It also ensures that the latest security features are in place, making it more difficult for attackers to access sensitive information. Monitoring and Response Reactive responses like monitoring suspicious activities or responding quickly to identified threats are two valuable tools for website security. Monitoring for suspicious activity can help identify potential threats before they become a problem. Responding quickly to identified threats can help minimize the damage caused by malicious code. Conclusion Keeping websites secure in 2023 involves a combination of proactive measures and reactive responses. These best practices are just some measures you can take to protect your digital assets. If you want to go more in-depth and opt for complex ways to secure your website, don't hesitate to contact Optasy. Photo credit: Pixabay.
Raluca Olariu / Jan 25'2023
Debugging is an essential part of developing any website, and Drupal is no exception. Debugging in Drupal can be a complex process due to the complexity of the system and its many components. However, with the right techniques, it is possible to identify and resolve issues quickly. In this article, we will discuss some of the top debugging techniques for Drupal that can help you troubleshoot your website more efficiently. We will cover topics such as using the Devel module, using Xdebug, and other helpful tips and tricks. With these techniques in hand, you'll be able to recognize and repair any problems on your Drupal site quickly. Using the Devel Module for Debugging The Devel module is a powerful tool for debugging Drupal websites. It provides a suite of tools to help you quickly identify and resolve issues. The Devel module includes features such as the ability to view database queries, generate dummy content, and debug PHP code. It also has an API that allows developers to create custom debugging tools. Using the Devel module can be helpful when trying to identify the source of an issue. It can also be used to generate dummy content for testing purposes. Utilizing Xdebug for Troubleshooting Xdebug is a powerful debugging tool that can be used to troubleshoot issues on Drupal websites. It provides detailed information about the code execution, including stack traces and variable values. This can help developers quickly identify the source of an issue and resolve it more efficiently. Xdebug also has features such as breakpoints, which allow developers to pause the execution of code at certain points to inspect the application's state. This can be helpful when trying to identify and fix complex issues. Leveraging Drupal's Logging System Drupal's logging system is a powerful tool for debugging websites. It provides detailed information about the events that occur on the website, including errors and warnings. This can be helpful when trying to identify the source of an issue. The logging system also allows developers to set up custom log levels, which can be used to filter out unnecessary information and focus on specific types of events. This can help developers quickly identify and resolve issues. Using the Drupal Console for Debugging The Drupal Console is a command-line interface that can be used to debug Drupal websites. It provides commands for inspecting the database, generating dummy content, and running tests. This can be helpful when trying to identify and fix issues quickly. The Drupal Console also has an API that allows developers to create custom commands for debugging purposes. Have You Completed Your Drupal 10 Migration? The release of Drupal 10 marks a major milestone for the platform, and it is important to ensure that your website is up-to-date with the latest version. Migrating to Drupal 10 can be a complex process, but it is essential for ensuring that your website remains secure and performs optimally. When migrating to Drupal 10, it is important to test the website thoroughly and use debugging techniques to identify and resolve any issues. The Devel module, Xdebug, and Drupal's logging system can all be used to troubleshoot any problems that may arise during the migration process. Don't forget to ensure that all of the modules and themes used on the website are compatible with Drupal 10. It is recommended to use the Update Status module to check for any available updates and apply them before migrating to Drupal 10. Additionally, it is a good idea to create a backup of your website before beginning the migration process in case something goes wrong. By taking these steps, you can ensure that your website is properly migrated and running smoothly on Drupal 10. Conclusion Debugging in Drupal can be a complex process, but with the right techniques, it is possible to debug your website faster and easier. If you need more advice on your next web development project or on your Drupal 10 migration, our team of experts is here to help you. Contact us for more details. Photo credit: Unpslash.
Raluca Olariu / Jan 16'2023
Raluca Olariu / Jan 11'2023
Drupal 10, the latest version of the most popular content management system Drupal is here. The new release comes with a lot of improvements and features that will make your life easier as a developer or site owner. "Drupal 10 includes many new features that appeal to developers and content creators alike. A stronger developer and site builder experience combined with easier content authoring and editing make this a key update for all users," says Dries Buytaert, Founder and Project Lead of Drupal. "The path from Drupal 9 to 10 is easier than ever, so we anticipate organizations will want to move to the latest version quickly to gain its benefits." In this article, we’ll take a look at some of the main benefits and features of Drupal 10. Enhanced content editing experience CK Editor 5 is the new rich-content editor for the new version of Drupal. It has lots of new features that will make creating content more accessible than ever before. Drupal's popular web-building platform, Layout Builder, has been updated with some major changes. These changes include an improved user interface, which includes a new layout editor. Managing large blocks of content in the sidebar can be difficult and confusing; that's why improving this user interface has been on the list of upgrades, and it makes managing layouts so much easier. There are also some enhancements to the Paste From Document feature. The new version of CKEditor boasts the ability to remove the extra markup that results from pasting from Microsoft Word or Google Docs, and it also automatically uploads images when pasting images copied from the clipboard instead of just inserting them into the page as tags. Removed modules & improved content management experience Built on the latest Symfony 6.2 version, Drupal 10 has removed redundant core modules, focusing on its foundational strengths. Regarding upgrading processes and tools, they are the same as the previous major release. Drupal 10 has the majority of its code changes automated and three times as many contributed extensions as the previous version. New themes with better functionality Claro theme is replacing the outdated Seven theme, which has been discouraged by giving the impression of an out-of-date site. Drupal 10 has been built according to the latest standards and has been adapted to use the most recent features of this CMS. The Olivero theme is Drupal 10's new front-end theme, and it was designed to harvest the new system's full capabilities. Upgrading to Drupal 10 If you're currently using Drupal 7, you need to perform a full site migration to Drupal 9 or 10. It might sound overwhelming, but if you opt for a team of experts like Optasy to help you, you'll be in good hands. If your current version of Drupal is 8, then there’s no direct upgrade path to Drupal 10. You need to upgrade to Drupal 9 first. Drupal 9 users need to take the following steps: Perform an environment readiness check through the Upgrade Status Module. Update any modules that need upgrading and use Drupal Rector to fix incompatibilities. Issues that can't be fixed automatically can be addressed manually using documentation. Update Drupal Core to Drupal 10. Drupal 10 promises to deliver a faster, more secure, and more flexible website development experience. If you want to learn more about this new version or need advice regarding your migration, don't hesitate to contact Optasy. Photo credit: Unsplash.
Raluca Olariu / Dec 16'2022
Accessibility for disabled individuals is extremely important because they use multiple assistive technologies that often require accessible websites and mobile applications to function properly. Web accessibility is not just for people with physical limitations; it has real business value too! Read on to learn seven important benefits of creating an accessible site for your business. According to a survey of around 500 U. S. business executives and developers, most of them admit that making websites accessible requires too much time and financial investment. We're here to let you know that creating an accessible website isn't hard at all, will greatly improve the user interface, and will most likely prevent you from facing any legal issues. Laws regarding web accessibility In the United States, laws are being updated to make sure that websites are accessible to everyone. The Americans With Disabilities Act (ADA) was first passed in 1990 and has been amended several times since then. The ADA applies to public accommodations, including businesses, educational institutions, government agencies, libraries, museums, and other organizations that provide goods or services to the general public. It also covers places of entertainment such as movie theaters, restaurants, hotels, amusement parks, sports stadiums, and concert venues. As of 2020, there are no federal regulations requiring websites to be accessible to users with disabilities. However, some states have their own laws that apply to websites. For example, California's Business & Professions Code Section 5412(a) says: "All persons shall have equal opportunity to obtain employment, housing, and commercial transactions without discrimination or segregation based on disability." This means that if you operate a business in California, you must ensure that your website is accessible to people who use assistive technology. If you don't comply with this law, you could face fines up to $2,500 per violation. 7 Benefits of Making Your Website Accessible Improved conversion rates. It's true that accessibility only helps the visitor but if you improve the user experience and make it accessible for everyone, you're planting the seeds for: More visitors means more sales. Better user engagement Improving SEO ranking Higher conversion rate Legal complications are less likely when you invest in web accessibility. With increasing legal requirements surrounding web accessibility becoming stricter, making your website accessible has become an absolute necessity unless you want to be fined. Be aware of the various web accessibility requirements and ensure that your website complies with them. Bigger customer base. Accessibility means addressing the needs of larger audiences, which may lead to you attracting more people who are likely to interact with your business on a long-lasting basis. Invest in accessibility so you can attract more people who are likely to interact with your business on a longer-lasting basis. An innovative business mindset: an entrepreneurial one By building accessible websites, you challenge yourself to deal with unforeseen issues and so put your creative juices into action. Adaptability means that you need to be able to adapt your designs by incorporating accessibility tools into them. To stay competitive in today’s fast-paced digital world, you need to be innovative and always ready for change. Boosted SEO efforts. You can improve your website's accessibility by including alternative text for any image tags, making sure that your content is easy to read, or choosing a clean and clutter-free design. These steps also mean good SEO practice. By creating an easier-to-navigate website, you're also helping it become more SEO-friendly. You may be familiar with the importance of investing in strong SEO strategies in modern times. It's all about whether your site ranks at the top of search results and how visible your site appears on Google. Improved brand reputation. It’s important to ensure accessibility for your business because it promotes your brand image. Ensuring your web site has a universal interface makes sure everyone who visits your site gets equal access to your content and raises awareness for your company. Today, having an inaccessible website is the digital version of putting up a big "Keep Out" notice outside of your business. Fast page loading times. If you improve a page's accessibility, you'll increase its performance score. To meet the demands of modern web users, you need to improve your site's load time. By implementing features that are accessible to people who use assistive technology, you're making your website a better place for everyone. You can use several different methods to improve the accessibility of your website. For example, if you're designing a web page for blind users, they might be able to use a text-to-speech program to read out loud any important information on your site. Hopefully, this post helps shed some insight into the importance of web accessibility for your business and how making your website more accessible can positively affect your brand. If you'd like to learn more about how we can improve the usability of your website, please contact us today. Photo credit: Unsplash.
Raluca Olariu / Sep 08'2022
If you're new to Drupal web development and maintenance, it may seem like an overwhelming task. However, once you get started, things start to run smoothly. Building and optimizing a website is similar to buying a new house—you start out by making sure everything works fine, then you fix any issues that come up, and finally, you keep an eye on it, so nothing breaks down. The perfect time to clean up your website doesn't exist, so you might want to start as soon as you feel like it should be done—improve its performance, optimize it for search engines, and refresh it. If you do it yourself, you might even be able to increase your potential market value by 50%. First, it's important to understand why regular maintenance is crucial, how to tell if you need Drupal maintenance, what Drupal maintenance includes, and what happens during Drupal Maintenance. Read this article to find out more about why you need regular Drupal maintenance. Does regular maintenance help keep your site running smoothly? Yes, regular maintenance can help with plenty of aspects of your web strategy. Security Website maintenance used to be an option. It wasn't something that had to be done every month or even every week. You could just let it sit there and not touch it at all for months at a time. As the digital landscape continues to expand and become more vulnerable to cyberattacks, Drupal support is essential for maintaining a secure security posture. While Drupal is known for its high level of security, this only applies if you keep up with the latest security updates and patches. If you don't stay current on the latest security updates and modules, then you're putting yourself at risk for a breach. Updating Drupal core modules regularly helps protect websites from attacks and security breaches. Fixing errors If you want your site to perform well and meet the needs of the modern digital user, then it’s important to fix any bugs and errors. These malfunctions may occur due to rushed coding and deployment, inadequate testing, or miscommunications. They may affect your website's performance and loading speed or even alter its functionality. Because users don't want to wait more than four seconds for websites to load, they won't pay attention to fixing bugs if they're not there. Stay up-to-date by adding new features to your site One reason why Drupal maintenance matters so much are because it allows you to scale your site as your business grows. With Drupal 8, integrations are much cheaper than they were before, so if you haven’t upgraded yet, you may want to talk to a Drupal agency to help determine whether an upgrade is the best option for your business. User behavior has changed drastically in the past year, so content creation, new features, and improvements allow brands to remain fresh and aligned to this changing environment. SEO optimization It’s important to maintain good SEO practices so that your site stays relevant. A great Drupal maintenance team includes SEO experts who perform Drupal SEO audits and optimizations. “Good SEO only gets better over time; it’s only search engine tricks that need to be constantly updated when the algorithm changes.” -Jill Whalen. To know when you need Drupal maintenance, ask yourself these questions: Do you get error messages? If you aren't already convinced that you need Drupal Support and Maintenance Services for your website, here's an indicator that you can't delay it anymore without hurting your business: You have been getting error messages like "404 Not Found" or "500 Internal Server Error". These errors mean that your site isn't functioning properly. Your site might be down or slow to load. Your visitors will leave your site immediately if they see these errors. The solution is simple: hire a professional Drupal developer to do the job for you. We at Optasy have a team of expert developers who specialize in Drupal development. Our team of dedicated professionals will ensure that your site is always working smoothly. Check this page for more details. Photo credit: Unsplash.
Raluca Olariu / Aug 09'2022
Drupal 10 will be released on December 14th, 2022. The upgrade process from Drupal 9 to Drupal10 will be even easier than Drupal 8 to 9 was. Making projects that are already compatible with Drupal 9 compatible with Drupal10 requires removing deprecated API uses, which means that you'll have to remove them from your code. There are usually only a few deprecated API uses per module, but when we consider upgrading over 8,200 Drupal 9 modules on drupal.org hundreds or thousands of hours from our community could be spent on this task. The good news is that Drupal Rector is a tool developed by Palatir.net and Pronghorn Labs. that can be used by developers who want to make their modules compatible with Drupal 10. It can also be used to automatically fix deprecated API uses in existing projects. Using Drupal Rector is easy, but running it on all Drupal 9 projects could have taken hundreds of developer days to complete. Drupal Rector is an automated tool that generates patches for contributed modules. These patches will be made available to the community through the Drupal Association which has partnered with Acquia and Palantir. This means that developers will not need to write any code to upgrade their modules to Drupal 10. Instead, they will simply apply the patch. However, for some modules, it may still be necessary to manually replace deprecated API uses. This bot is not affiliated with any individual or company. It is a tool that will automatically post updates to issues created by the Project Update Bot. These updates will be posted to issues that were created during the Drupal 8 to 9 migration. Maintainers are encouraged to review the patches and provide feedback if they feel the patches are useful. If the project maintainers decide to use these patches, then they can help speed up the update process for modules for Drupal 10 dramatically. Related: Drupal 10 New Features and How to Prepare Your Migration. Maintainer Options There are several ways to deal with these issues when maintaining a project: Leave the issues open and apply the provided patches to remove some or all of the deprecated APIs. The Project Update Bot checks weekly if Drupal Rector can remove new deprecated APIs and posts a new patch if possible, so you don't need to worry about it. If you would like to use this issue as a starting point please remove the "ProjectUpdateBotD10" tag from the issue. The bot will not post any updates if this tag is present. You can add the tag back and the update bot will start posting updates again. If you see an issue that is closed, please don’t reopen it. Closing an issue stops the bot from posting new issues. You can also flag the issue if you think it should be reopened. For more information and support regarding your Drupal migration, please contact us and get in touch with our team of Drupal experts. Photo credit: Unsplash.
Raluca Olariu / Jul 15'2022