How to Create Accessible Content More Easily

Web accessibility heavily relies on developers and designers. They are responsible for building code and specific design patterns to make a website accessible for people with disabilities.

Another way to enhance a site's accessibility is through content. Creating accessible content is paramount when it comes to making a website accessible to screen reader users or visitors that use assistive technologies.

Content editors can give a piece of writing accessibility by:

writing relevant, concise, descriptive text links
creating easily scannable headings
adding alternative texts to every non-text element of the content
writing meaningful copy

Regardless of the scope of your website, as a content editor, your mission is to create and optimize every piece of writing on your site with accessibility in mind. This also means putting yourself into the shoes of your audience and thinking from their perspective. You should ask yourself: What do I need in order to have full access to this website? Which features and website tools can help visitors interact with this website more conveniently?

If you use empathy to answer these questions, you'll get closer to understanding your audience. Only then will you be on the right path to building accessible content on your website.

How do you define accessible content?

Web content accessibility doesn't just include people with disabilities. It also refers to content that can be easily understood and interacted with by smartphone users, older people, persons with low literacy, or those who have low English skills.

According to the WCAG 2.0 standards, web content is considered accessible if it's:

Perceivable. Website users should easily perceive any piece of content that is presented on the site.
Operable. When structured, a site's content should focus on operability.
Understandable. Accessible content is comprehensive, concise, and includes meaningful structural elements.
Robust. A piece of content is considered robust when it can be easily scanned and interpreted by assistive technologies.

How to create accessible content

1. Use specific link texts.

And try to avoid link text like "Click here" as they're not suitable in terms of accessibility. Meaningful link texts convey and clearly describe what the URL is about, making it easier for people who use screen readers to interact with the content.

When using link texts, try to:

Avoid raw URLs
Include specific keywords
Be short and concise
Make sure the link text fits naturally into the content
Mention the type and size of files in case of downloadable links

2. Write clear and simple content.

Using concise language for your website's content benefits multiple groups of visitors, such as:

Users with cognitive disabilities
Non-native English speakers
Screen reader users
Busy people who want to quickly go through your copy

Depending on the professional level of your content's target audience, you should either avoid or explain technical terms and acronyms. Also, focus on using an active voice that clearly states your ideas and avoid long sentences and idioms.

3. Provide transcripts and captions.

While captions appear on the screen as written text, transcripts are the textual version of the video or audio content provided in a separate document.

Transcripts and captions make websites more accessible for users who:

Have hearing issues
Have low English skills
Can't listen to the content due to environmental reasons

Transcripts and captions can be provided for all video and audio content, or they can be done by request. Either way, they are great ways to improve a website's accessibility.

4. Add relevant, appropriately formatted headlines.

People with disabilities that use assistive software need scannable content that allows them to quickly find relevant information instead of wasting time going through the entire chunk of text. Structuring and styling your content in a scannable manner can also enhance your SEO efforts and improves your SERP visibility.

Design your headings with accessibility in mind, and ensure that you use them as structural elements of the content and define its hierarchy. The accessible text needs to provide readers the ability to quickly navigate between the most important sections, and headings are the tool for allowing this.

5. Use ALT text for images.

Whether you have complex images or just decorative images on your site, make them accessible by providing precise and concise ALT descriptions. Screen readers can't interpret non-text content elements, so images without ALT text are useless for screen reader users.

Like headlines, alternate descriptions highly improve your SEO rankings and visibility.

Make sure you use ALT text wisely by:

Keeping your description short (under 125 characters)
Avoiding images with text like graphs or diagrams

6. Write clear, to-the-point website instructions.

Web accessibility is all about easier interactions with digital platforms. People want web experiences that require as few resources as possible on their part. And for online visitors with disabilities, this is more than a demand; it is a necessity.

Therefore, web instructions, error messages, or data formats must be easy to understand, so they can be considered accessible. Part of creating accessible web content includes paying attention to how you write basic text like website instructions.

Web accessibility is here to stay.

Implementing web accessibility into the core of your digital platform is a must. As web accessibility laws are getting more restrictive, brands start to think of making their websites accessible to support the future of their businesses.

In an increasingly populated digital landscape, the mindset has to evolve in order to meet the complex needs of a variety of internet users. Companies that don't keep up with these trends will fall behind, and those who take web accessibility seriously will be on the winning side.

As we've seen, accessible content creation is not rocket science and will improve your website in multiple ways. Making your content accessible should be a priority and an essential part of your editorial workflow.

A few practices to remember for optimizing your content are:

Always use ALT text for images
Provide captions and transcripts for audio and video content
Properly structure and format headings

If you need help to make your website more accessible, check out Optasy's Drupal Website Accessibility services. We'll offer our best support for helping you adopt an accessibility-first mindset to your website.

Photo credit: Nick Morrison on Unsplash.

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The Ultimate Guide to Canadian Web Accessibility Laws

According to a 2017 study, 1 in 5 Canadians aged 15+ has at least one disability. Failing to prioritize web accessibility means ignoring a significant part of the population. The increasing number of published legal cases around web accessibility shows that making websites accessible for people with disabilities is no longer optional. The international web standard WCAG (Web Content Accessibility Guidelines) includes three levels of accessibility compliance: A, AA, and AAA. However, as digital environments continually evolve, these requirements are frequently updated to match increasingly modern needs. The WCAG help companies remove unintentional barriers and reach the widest possible audience. Accessibility regulations in Canada vary based on: The type of business (public sector company or private organization) The place where your business has been founded The size of your organization Whether your company is country-wide or provincial So, how can you ensure you meet all Canadian accessibility requirements and provide accessible digital information for all your users? This article dives in the wavy sea of accessibility laws and policies in Canada, so you can determine which ones apply to your business. But first, let's have a look at what makes a website accessible. What is web accessibility? For a website to be accessible, it has to offer people with disabilities and those using assistive technologies easy ways to interact with the entire content found on the site. By supporting your visitors to overcome accessibility barriers in their interaction with your site, you position your brand as a trustful one. Therefore, the benefits of web accessibility extend to your business as well, not only your website's users. Web content accessibility doesn't just include people with disabilities. It also refers to content that can be easily understood and interacted with by smartphone users, elderly people, persons with low literacy, or those who have low English skills. An accessible website includes the following: ALT text for all types of images Captions and transcripts for audio and video content to help persons with disabilities, hearing loss, or low English skills understand the information provided. Link names that contain meaningful and descriptive text which can be easily interpreted by screen readers. Relevant, appropriately formatted headlines that help people with disabilities that use assistive software easily find the information they are interested in. This accessibility step also improves your SEO and SERP rankings. Use meaningful link texts that clearly describe what the URL i about. Try to include specific keyword and avoid raw URLs. Clear website instructions that make your users' interactions with your site more straightforward and streamlined. What is accessible content? Maybe your website is an Ecommerce platform, or it might be a publishing site on various topics. Regardless of its scope, your website has to provide clear, meaningful, and concise content in order to be considered accessible. As a content editor, you need to pay attention to how you write your copy so that it is always: Perceivable. Website users should easily perceive any piece of content that is presented on the site. Operable. When structured, a site's content should focus on operability. Understandable. Accessible content is comprehensive, concise, and includes meaningful structural elements. Robust. A piece of content is considered robust when it can be easily scanned and interpreted by assistive technologies. By doing so, your web content will be accessible to all your users (persons with disabilities, smartphone users, elderly people, non-native English speakers, etc.) What are the most important web accessibility laws in Canada? According to the Canadian Standard on Web Accessibility, all Governments of Canada websites and web applications must conform to WCAG 2.0 Level AA. Note: This does not apply to any business outside the government. Provincial regulations The Accessibility for Ontarians with Disabilities Act (AODA) established in 2005 was the first provincial accessibility law and is currently the only provincial law with an explicit digital accessibility element. Public sector organizations, private, and non-profit organizations with more than 50 employees need to comply to AODA regulations. Despite the fact that the AODA does not apply to self-employed individuals that don't have employees, all businesses in Ontario, regardless of size, are urged to consider web accessibility a priority. The current minimum standard for all public-facing websites is to comply with Level A and all public sector organizations and private businesses with 50+ employees need to be WCAG 2.0 AA accessible. To maintain their accessibility compliance status, companies are also required to publish a Statement of Accessibility Commitment and Accessibility Policy on their websites. The deadline for this report was set for December 31, 2020, and extended to June 30, 2021. In regard to companies that own a website with content built by international vendors, the content must comply with local laws and policies. 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One touchpoint of the ACA is the digital experience, which can be made accessible by: Leveraging conformance-facing tools in workspaces (intranets, employee services, internal learning resources) Including conformance of digital tools and content from vendors Installing kiosks, parking machines, or payments machines How to comply with accessibility laws In today's busy and complex digital landscape, all websites are highly encouraged to take accessibility seriously. Regardless of the regulation, you can ensure that you pass the accessibility test by: Keeping up to date with the latest versions of WCAG, which constantly change to match current technologies and user research. These regulations are established to meet a wide range of needs, including those of people with low vision or neurologic disorders, and to keep pace with the ever-changing mobile landscape. Leveraging analytics data to help you understand your target audience and their unique needs. 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Raluca Olariu / Jul 22'2021

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10 Best Practices for Making Web Icons Accessible

It's no secret that icons are widely used in web design and, to fully reap their potential, they should be truly inclusive. There are multiple ways in which brands can make their website content easy to interact with for people with disabilities, and icon accessibility is one of them. Regardless of the type of web icons you choose—material icons, flat icons, graphical icons, ready-made or fully custom, or on-brand icons—they have to be visible to all users. How can you make icons accessible to everyone? Keep reading to find out: What defines an accessible icon Best practices for making icons accessible Types of web icons and practical approaches for improving their accessibility What's an accessible icon? Icons that can be understood by all website visitors, no matter what impairments or disabilities they might have, can be considered accessible. To make icons fully accessible to screen reader users, consider following these steps: 1. Focus on noticeability. 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If you're thinking of interactive icons, then you need to ensure that users can easily click on them, whether they use a mouse, keyboard, or touchscreen. Best practices for making icons accessible How can you turn a standard icon into an accessible icon? Here are some useful tips to consider on this journey: Use the most popular pixel measurements and square dimensions. The most frequently used sizes for web icons are: 128x128 16x16 512x512 64x64 256x256 Make linked icons accessible with ALT-text. For example, you can write 'Email us' as the ALT-text near your '@' email icon. Use more SVG or PNG file formats. It's easier to make icons accessible with SVG icon systems or PNGs, and, as most designers advise, icon fonts should be avoided. Adjust the icon-background color contrast properly. If you consider adding your web icon to the background, you need to adjust the color contrast accordingly. Use a visible-hidden class selector for the text accompanying the icon. 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Raluca Olariu / Jul 19'2021

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How to Prioritize Accessibility Issues - 8 Tips

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All of these steps also mean good SEO practices. 8 tips for efficiently prioritizing accessibility issues We've now understood why digital properties need to be accessible and what are the benefits of web accessibility for users and businesses. Now let's dive in and explore some best practices on how to efficiently create a strategic accessibility prioritization plan. 1. Does your website have lots of images on it? Then your main focus should be ALT text. 2. What does your analytical data tell you? Prioritize addressing accessibility issues according to this data to improve the user experience. If your target audience heavily relies on screen magnifiers to zoom in on particular sections on your site, then prioritize solving the issues around this specific feature. Take advantage of analytics tools and statistics to accurately address the needs of your customers and efficiently design your site accessibility plan. If you know that your population of users who uses a keyboard is 1 %, and your magnification users are 5 %, then a keyboard focus issue which normally is in the bottom third of the list since it is an AA suddenly becomes more important. In other words, prioritizing web accessibility issues according to their WCAG level (A, AA, AAA) is a bit rudimentary in the complex digital scenario that we currently interact with. What matters more is how these accessibility issues impact your customer base—that's where you should start from. 3. Does your site have lots of video content on it? In this case, prioritize adding captions to address the needs of people with disabilities. 4. Is an issue repetitive for screen readers? Then treat it as a top priority. For example, link names are a common issue listed on the W3C accessibility checklist. These links should contain unique, meaningful, and descriptive text. If your automated accessibility testing tool has identified repeated issues with link names and the experience of website visitors using a screen reader might be compromised, then address it quickly. 5. Are your users having trouble submitting forms? If so, consider addressing these web accessibility issues that prevent users from filling in a form on your website. Usability issues like inaccessible inline error messages or unhelpful error text messages can send a message to your visitors that they don't matter enough to have access to basic streamlined experiences on your site. 6. Does your site have accessibility issues that affect the user navigation experience? In this case, you know what to do: prioritize solving any issue that negatively impacts the way your visitors interact and navigate on your website. A poor navigation experience is bad for any visitor and even worse for users with disabilities who depend on assistive technologies to interact with your site. Most likely, they'll get discouraged, frustrated, and never again willing to come back to your website. 7. Are there any accessibility issues on your site's main pages? Consider putting them on top of your accessibility remediation list. Why? Well, it's pretty straightforward: your main pages like the product page or the contact us page are the ones your visitors interact the most with. 'It will be very difficult for a website to conform to all criteria on level AAA. For this reason, the recommendation is to address accessibility issues based on popular pages and specific groups.' 8. Do you prioritize according to your audience's needs, content, or website functionality? If not, get started because internal prioritization based on the requirements of your web accessibility plan is many times the winning strategy. Taking the 'A level vs AA level' shortcut may not be as effective, leading to poor long-term results. In today's highly dynamic digital landscape, web accessibility issues prioritization must be made based on deeper insights that involve your audience and business direction. Key aspects of web accessibility You now understand the importance of web accessibility for your audience and for your business, as well as how to spot priority issues in your accessibility strategy. Next, let's have a look at what makes a website accessible and what goals you should set for your website's content and design to make it accessible: Ensure that your design elements and text are visible for all users Create robust content that can be easily interpreted by specific assistive technology tools Make sure the information you deliver on your website is clear and the user interface easy to navigate and interact with Some key features that boost accessibility in a website are: Color contrast - Website visitors that can benefit from this accessibility feature are the ones with a sight condition, people who are accessing your site from their mobile devices, those accessing it in a poorly lit environment, etc. Implement a good color contrast between the background and the foreground of your site makes it more visible and enhances text readability. Text to speech - This accessibility feature allows users with learning disabilities to interact with your website in a convenient manner. Also, people with literacy difficulties, low vision, or just busy users that choose multitasking will be highly grateful for a text to speech feature. Clear and constant instructions - Providing feedback in the form of error/success messages for every action that users need to complete or have completed can highly benefit users with cognitive and learning disabilities or visitors that aren't skilled at computer operations. People love clear instructions, especially if they struggle to complete certain tasks, so making your website predictable and convenient is key. Video captions - Captions or subtitles make your video content accessible to people with hearing loss or users accessing your content from a loud environment. This feature is highly convenient and should not miss your top ten accessibility features list. Clear layouts and design - The benefits here are multiple, as simple designs load faster, provide better user experiences, and improve your website's SEO rankings. You can maintain your site clutter-free by getting rid of unnecessary design elements, non-relevant content, and unnecessary code. To decide which parts of your site need decluttering, perform an audit of the text sections, links, and menus, and start cleaning your site. Voice recognition - This accessibility feature is not beneficial just for users with various health conditions. It's convenient for anyone who would rather utter search phrases instead of writing them in the search bar. ALT-tags - When you think of accessibility, you think of confidence and comfort. That's what you want to give your audience and, by using concise descriptions, you offer them a sense of trust and control. Impersonal image descriptions that include specific keywords are the most helpful to them. Prioritizing web accessibility is not optional anymore. Learning how to efficiently manage your accessibility prioritization plan can be challenging, but, hopefully, the insights from this article have paved the way for a pragmatic approach to accessibility prioritization. You now have a better understanding of how to decide which functionalities need immediate attention, as well as the issues that should be fixed first. Efficient accessibility prioritization is all about stepping out of your business shoes and empathize with the user who's most affected by accessibility issues. Ask yourself, 'If I couldn't access this, how would it make me feel?' Then you'll be able to truly get on the other side of the table and understand your audience, thus prioritizing with their needs in mind. Check out our Drupal Website Accessibility services for more insights on how you can take web accessibility to the next level. Photo credit: mohamed_hassan on Pixabay. ... Read more

Raluca Olariu / Jul 15'2021

How to Create Accessible Content More Easily

How do you define accessible content?

How to create accessible content

Web accessibility is here to stay.

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The Ultimate Guide to Canadian Web Accessibility Laws

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How to Prioritize Accessibility Issues - 8 Tips

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How to Create Accessible Content More Easily

How do you define accessible content?

How to create accessible content

Web accessibility is here to stay.

Recommended Stories

The Ultimate Guide to Canadian Web Accessibility Laws

10 Best Practices for Making Web Icons Accessible

How to Prioritize Accessibility Issues - 8 Tips

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