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How to Boost Your Drupal Performance: 10 Simple, But Effective Techniques
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How to Boost Your Drupal Performance: 10 Simple, But Effective Techniques

by Adrian Ababei on Mar 08 2017

Here you are, super excited and quite proud of your content-driven Drupal website that:

  • you can customize to your liking
  • “spoils” you and your team with a highly flexible editorial workflow, with a great administrator experience
  • comes with unmatched scalability which allows you to project your business far into the future, in other words: to dare and to dream big.

     

No matter what “floods” of traffic and “truckloads” of data/content the future has in store for you, Drupal's got you covered!

How about speed? 

It would be a pity to compromise its powerful heavy content-handling capabilities “in the name of” top speed now wouldn't it?

You don't have you!

Your content “load” and your Drupal website's complex architecture can remain “unharmed” while you continue to dream big in terms of page loading super speed if you implement these 10 techniques to speed up your Drupal performance:

 

1. Is Your Site Running on The Latest Version of Drupal?

 

As obvious and quick and easy (compared to other “tweaks for speed”) this performance-booster might be, there still are Drupal website owners or Drupal developers that overlook or underestimate it!

Don't be one of those who rush in to implement the more advanced performance-improving tactics and skip the “elementary” ones!

So, you've got our point: always make sure to update to the latest version of Drupal.

Needless to add that it's that version, the last released one by the Drupal community, that has all the bugs and errors that you might be facing right now already solved. Not to mention that all the other “surprise” upgrades and improvements that it's been supercharged with while your site was still running on an older version.

2. Boost Your Drupal Performance Using a CDN

 

Get used to picturing your Drupal website's visitors as “highly demanding”!

They might be impressed with your site's (high quality) content richness, but their first impression will worsen, drastically, if that "highly valuable" content takes ages to load!

Therefore, consider relying on a content delivery network (CDN) for delivering the content (obviously!) that your users will request at a higher speed.  

3. Configuration Changes: a Simple, Yet Effective Performance Tuning

 

Before you rush to tackle the bigger issues affecting your Drupal performance, make sure you do all the basic configuration settings!

Such as this configuration "trick" here, aimed at helping you to boost your Drupal performance: got to Administer- Site configuration- Performance.

It's there that you can make your own "inventory" of all the options at hand for JavaScript optimization, CSS optimization and page cache. They're handy speed-boosting options, so why not use them? It's just a matter of box-checking after all!

Make sure to check all the key boxes there such as "Compress cached pages", "Aggregate JavaScript files" (and the CSS ones, of course - CSS JS aggregation), "Cache pages for anonymous users" etc.

4. Spare The Resources Invested in Displaying 404 Error Pages 

 

No matter how brilliantly-customized and appealingly-designed your 404 error page might be, it will still use valuable server resources!

So, you might want to first get your website scanned using software such as Screaming Fog or Online Broken Link Checker. To identify its “weak points”, its non-existing pages, broken URLs and noneffective content sections than to rely on a Drupal-dedicated module for displaying a 404 error page each and every time there's a requested content-related issue.

For all the other cases when you have no choice and you just have to get the “resource-consuming” 404 error page displayed, you might want to enable Drupal Fast 404.

It's one of Drupal's modules designed with to speed in mind, you know! It will use just 1 MB of your server's memory. 

5. How Heavy Is Your Website's “Load” of Unused Modules?

 

It's in a CMS's nature (and Drupal's definitely no exception) to “ship with” a heavy load of modules and plugins.

Now, can you remember our advice from a previous post on this blog? “If there's a module for it, it doesn't mean you have to rush in and install it on your site” (or something like that; if you want to test my memory you can always look over that blog post again).

Therefore, consider it as a “spring cleaning“ for your Drupal website!

Go through all of them, make a list including 3 major categories: the “crucial” ones, the ones you've actually never used and those which, once uninstalled, wouldn't impact your website functionality at all (be “cruel”, be “honest” with yourself!).

You'll be surprised by how much load you'll ease your Drupal website off just by carrying out this task: disabling and even removing all the unused/unnecessary Drupal modules from your site!

Combined with a well-tuned cache (that we'll be tackling in this post, as well), getting rid of your modules overload is probably one of the most efficient ways to boost your Drupal website's performance!

6. Speed It Up: Aggregate Your CSS and JavaScript Files

 

And here's another factor that dramatically influences your website's overall performance: Drupal's “burden” of CSS and JavaScript files!

It's Drupal itself that provides the solution: it enables these files' aggregation so that they load together and significantly improve your website's front end performance.

Fewer HTTP requests will automatically lead to faster page loading time, as simple as that!

7. Is Your Website a Drupal Cache System-Powered One?

 

Learning how to trigger Drupal's cache system's “superpower” is one of the best tactics to boost your Drupal website's performance with!

If we are, to sum up, in a very rudimentary manner, how Drupal's caching system works, it would be something like this:

 

  1. a user lands on your website
  2. tries to access a certain page on your site
  3. that specific request gets stored (a copy of it, course) in an easily accessible location so that it will load quicker for the next user who'll land on your site and try to access the very same page

     

Got it?

Now since it's a whole caching “system” that we've referred to, you should know that there are dedicated Drupal modules that you can put in charge of all the caching going on on your website:

  1. The Internal Page Cache module: it caches and stores anonymous visitors' page requests, delivering them much quicker to future users trying to access them

     
  2. The Internal Dynamic Cache module: a great “tool” for improving your page load time both for anonymous and for logged-in visitors

You simply can't afford (it would be quite “reckless” to overlook this performance-booster) not to use Drupal's cache system to its true potential. Especially since it “overwhelms” you with so many types of caches that you only need to enable:

  • page caching
  • panel caching
  • PHP caching
  • Views caching

     

8. Is Your Current Web Hosting Satisfying Your Need for Speed?

 

A fast web hosting is key when it comes to optimizing your Drupal website for high speed!

It's one aspect that you can't afford getting “tight-fisted” about! So, you may want to keep the distance from those web hosting providers offering you “irresistible” prices at the cost of shared resources that will just bog down your website.

Piece of advice: make sure to choose a Drupal specific host!

It's another great “trick” when you want to boost your Drupal performance!

9. Set Up a Reverse Proxy and Your Drupal Server 

 

Call this technique an “HTTP accelerator”!

It will streamline the whole cached copies delivery process thanks to the “go-between” server that it relies on.

 

10. Optimize The Main “Culprits” for Low Speed: Images

 

That's right, it's the load of images on your website that's consuming most of its resources and, implicitly, which have the greatest impact on your site's loading speed.

The solution? 

Optimize, optimize, then optimize some more! 

And since when it comes to images optimization is just another word for compression, you do that: compress the images slowing down your Drupal website!

Tip: among many other built-in “treats” that the innovative Drupal 8 spoils us, developers in Toronto, with, there are its awesome image optimization features.

We're referring here to Image Styles, for instance (then you get “by default”) which enables you to optimize your images' sizes so that they're the perfect fit for any type of device, irrespective of its screen size!

And this is our “decalogue”! Our list of 10 speed-up techniques, ranging from basic to a bit more advanced, that you should consider when you decide to boost your Drupal website's performance! 

How does your own list of top speed-boosters look like?

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There are some nuances that make it somehow unique: SEO particularities when it comes to crawling and indexing that you'll need to be mindful of the fact that you cannot edit the robots.txt file in Shopify (so, you'll need to come up with an alternative solution for that) issues related to duplicate content that are specific to Shopify  ... Step 1: Create a Strong and Logical Structure for Your Website "The better your site structure, the better your chance of ranking higher in the search engines." (Neil Patel) "How to optimize SEO on Shopify?" You go ahead and set up a powerful structure for your site. "What's a powerful structure?" you ask? A structure that makes it easy for the user the navigate the content and for the search engines to understand your website (that is, to crawl it and to rank your products). 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The Free Way to Find the Best Keywords for Your Shopify Store Here are 4 simple methods that you can use to identify the most suitable keywords:   explore forums and subreddits related to your products   analyze the social media hashtags related to your products   make a list of 5 key topics that your customers are interested in, which are closely related to your products (i.e. if you sell bicycles, your buyer personas might care about "bike riding lessons", about "how to store a bike outside" or about "bike wear and shoes"...)   scan the title tags, image alt-texts, and meta descriptions on your competitors' websites and see what keywords they're targetting   Note! These are all non-data-driven ways to search for keywords.  2.2.The Paid Way to Look for Keywords: Using Keyword Search Tools If you don't feel like doing any guesswork when it comes to choosing the best keywords for your Shopify store, just use one of the best tools available: SEO Metrics Moz's Keyword Explorer (use it to spot high priority keywords and to uncover new keyword opportunities) Ahref's Keyword Explorer (i.e. you can use the "Content Gap" report to identify those keywords that your competitors' webshops rank for and yours doesn't) Google's Keyword Planner ... And here are a few more simple strategies to get keywords ideas: list of all those keywords that are currently getting most clicks your Google Search Console find and target those Google AdWords keywords that generate the most revenue for your Shopify store  When doing your research, you'll want to find the (almost) perfect balance between search volume and keyword difficulty.  And always make sure that the keywords you've selected align with the search intent. Tip! Target long-tail keywords. Conversational, natural language search queries are powerful enough to boost your website's ranking on Google. Step 3: Keyword-Optimize Your Pages (Titles, Meta Descriptions, URLs...) With your list of keywords at hand, it's time for you to sprinkle them strategically throughout your website. 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There is: Keyword 1 – Shop for Keyword 2 – Store Name For example: Trek Bikes – Shop for Trek Bike Online – The Store That's it for today! But stay tuned for the Part 2 of this post, where we'll be sharing 5 more steps to add to your SEO Shopify Checklist. Now, if you find these tips on how to optimize our store for higher ranking too time-consuming and overwhelming, just shift the "burden" to us. Drop us a line and let's come up with a fine-tuned SEO strategy for your Shopify store. One that'll guarantee it the ranking and traffic that it deserves.   Image by Abdul Rehman from Pixabay ... Read more
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And stay vigilant to detect any obstacles that might stop you or slow you down when trying to achieve your "user" goals. Tip! Since you already know all too well how your website works, base the whole process on established criteria. This way, you can keep your focus on those user goals. Step 5: Dive Deep into Your Data Analytics Your website analytics reports make some great insights into how great or... less than great the user experience delivered on your site is. Use it to "fuel" your UX audit with, as it'll provide you with key information on: conversion or cart abandonment what visitors were doing before accessing your website (most common entry points to your website) specific user flows on your site traffic metrics hotspots on your website Tip! Filter your data analytics by specific segments and timeframes.  Source: uxbooth.com Supplement the valuable data that you get from Google Analytics with reports provided by tools like: Kissmetrics Hotjar Crazy Egg Step 6: Determine Your Conversion Rate Performance Is your website an eCommerce one? Then you'll want to take a close look at your sales and download figures as you try to improve your site with a UX audit. Figure out how well your website copy supports the overall user experience and whether your website meets visitors' pain points. Step 7: Identify Your Highest Converting Pages Another crucial point to add to your website UX audit checklist. Why? Because the pages with the highest conversion rate give you an insight into what UX is doing right on your website. They stand for some successful customer journeys that you'll want to get inspired by and... replicate on other pages on your site, as well. Step 8: List Your High-Traffic Pages with a High Bounce Rate "How to perform a UX audit?" One of the essential tasks to add to your "To Do" list is identifying those high-traffic pages with a high bounce rate (above 70%). Step 9: Identify Strong Points and... Pain Points in the User Journey Where does the user step off the intended path? Why is he/she failing to take action? It's the strong points in the customer journey (those high-converting pages that you've listed at Step 7 are the best places to look for them) that'll provide you with the best solutions for fixing the weak points identified at this step. Step 10: Take a Close Look at Your Site Layout Your website layout is directly "responsible" for a great deal of the user experience delivered on your website.  So, at this point in your website UX audit checklist you'll want to check specific aspects of your site layout with a direct impact on the visitors' experience: Does it manage to meet visitors' needs? Is your website navigation intuitive enough and easy to use? Is your on-site search accessible enough? Is your website copy in line with the user journey? Step 11: Run a Competitive Analysis How will this help you? You identify your target customers' expectations when interacting with websites similar to yours. That sell the same type of products or services. What's those sites' traffic compared to yours? How usable are they? How well do they rank in the search engine results page? Seize any opportunities that your competitors might have missed. Or get inspired by what they do great in terms of user experience and... do it better on your own company website. Step 12: Organize Your Findings Into a UX Audit Report And use categories like: major usability issues A/B test suggestions challenges predicted impact ... to sort and group your results. 3 Tips to Keep in Mind When Conducting Your UX Audit I've saved 3 best practices for last. Apply them to streamline the whole process and to future-proof your findings. Group all your findings into buckets. It'll bet easier for you (and your team) to interpret your findings when you group them into categories (e.g. the "website navigation UX issues" category) Take screenshots of all the issues found. In other words: screenshot everything! It's the easiest and most effective way to document every aspect (web page, interaction, etc.) of your website with a direct impact on the user experience. Look for trends. Use your spreadsheets of UX findings to identify... patterns. Are there any common conventions and structures that visitors expect to find on your website? That they're already familiar with?   The END! I think I know what you're thinking right now: "But taking all the steps included in your website UX audit checklist takes... ages! And during all this time I'd have to put my team's projects on... hold." Not if you pass on the audit "burden" to us. Just drop us a line and let's uncover all the opportunities for UX optimization on your website! Image by Mudassar Iqbal from Pixabay     ... Read more
Adriana Cacoveanu / Jul 01'2020

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