The eCommerce market is getting more competitive. As the digital world expands at a rapid pace and online stores become the norm, eCommerce retailers must find new ways of differentiating their brands from the competition. A reliable method of building a solid online presence is search engine optimization (SEO).
To generate more organic traffic on your website, you need to improve your search engine rankings. With the right SEO strategies in place, you will not only rank higher on Google but also get more value from your Magento eCommerce store.
Keep reading this article to discover five SEO tips for driving better search engine rankings and organically grow your business.
Tip #1: Optimize Meta Tags.
Title tags and meta descriptions help search engines understand the content on a page. Optimized and well-written meta tags can attract more visitors to your site and increase your organic traffic.
SEO-friendly page titles have between 50-60 characters and include the main keyword from a particular page that you target. When it comes to meta descriptions, their length should be between 50-160 characters and incorporate primary and secondary keywords. Although inserting keywords is essential to improve your SEO, it's also important to pay attention to the way your description sounds. It shouldn't be forced or unnatural.
Tip #2: Realize an SEO-Friendly URL Structure.
When working with Magento, it is advisable to use the following URL structure for your pages:
- website.com/category-sub-category/product name/ for product pages
- website.com/category/ for category pages
- website.com/category/sub-category/ for sub-category pages
To remove the "index.php" part from your URLs, you need to enable URL rewrites. You can do this by clicking on Stores - Configuration - General - Web, then enter the Search Engine Optimization tab and then click on YES in the Use Web Server Rewrites section.
By doing this, you'll create cleaner, more readable URLs, which will make it easier for you to complete a website migration in the future if that will be the case.
Tip #3: Spend Some Time on Product Descriptions.
As many eCommerce sites sell products manufactured by other companies, the product description they receive from the manufacturer is often the one actually used on the site. Consequently, product pages may end up containing little valuable content that doesn't provide significant insights to visitors. Also, Google doesn't usually rank these websites very high, so you need to start creating your own unique product descriptions.
Tip #4: Accelerate Your Site's Speed.
Today, speed and accessibility are what digital customers are looking for. Around 40% of people abandon a website that doesn't load in less than three seconds. A ranking factor used by Google for mobile is page speed, so it's essential to take all the measures to accelerate your loading speed.
Here are some tips for this:
- Migrate to a new host. Try searching for a Magento hosting package as it will be optimized for Magento's infrastructure and capabilities.
- Use browser caching. By doing this, users that visit your website won't need to download the same files each time they enter your site, which improves load speeds.
- Don't forget about a content delivery network. There some free options on the market that you can use with confidence.
Tip #5: Leverage Magento SEO Plugins.
Fortunately, Magento has high-quality extensions for boosting your website's SEO, like ReloadSEO or SEO Suite Ultimate. Investing in SEO extensions is a great way of taking your SEO efforts to the next level and improve your SERP rankings and organic traffic.
Or you could let a team of experts like Optasy do the hard work for you. We can help you build your SEO-friendly website and grow your business in the digital world. Don't hesitate to contact us for more details.
Photo credit: Myriam Jessier on Unsplash.
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