1. Put Content First: Save Time and Money
- certain pieces of the content still need stakeholders' approval (and this might require more time than estimated)
- it's just now that you realize that there's more content needed to be written from scratch or revised and, surprise, surprise: you don't have all the needed resources to deliver it on time
- the designer comes in with his/her own input, too: he's just realized that, well, his work and the copywriter's work are not exactly a “match made in heaven”
- would have helped your team lay the very foundation stones of the whole UX of your website (where exactly the user would find the needed information at various stages of his/her journey on your site)
- would have helped them draft the whole site's architecture
- would have also driven the right contextual design decisions, too.
2. Organize Content First and Prioritize Users' Needs
- how to make it easy to find
- how to add meaningfulness to it
- how to compliment it with stunning visuals etc.
- it helps you outline the whole site's architecture
- it's the step where you put together your site maps
- it's now that you structure the whole content hierarchy on your future website
- go ahead and run a content audit (if it's a site redesigning project that you're involved in)
- establish every single step of the whole content production process with all the stakeholders.
3. Harmonize Content With Design From The Very Start
4. It Enhances Understanding From Start to Post-Launch
5. Planned Ahead Content Enhances Communication
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