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Find Out What Is Trending in Web Design This Time of Year
Web Design

Find Out What Is Trending in Web Design This Time of Year

by Adrian Ababei on Jan 06 2017
Curious what 2017 has in store for you in terms of new powerful web design trends? It is crucial for you, as an entrepreneur or business owner operating in the online world to “tell the future”, isn't it? 
 
Well, allow us to be your “fortune tellers”!
 
To reveal to you 3 web design trends that will dominate the web design industry this month and which we anticipate that we'll “dictate” how designers and business owners will approach web design this year.
 
Ready?
 
Here are the most influencing trends in web design in January 2017:

 

1. Crafting Visually-Appealing Shopping Experiences 

 
Stunning imagery + (unique) story telling products = new shopping experiences based on planting the “seed of desire” in your viewers!
 
That's how we could call these new shopping experiences that (usually) high-end online stores, with fewer items on their inventories, have started to craft.
 
We already “suspect” it to become one of the most influencing of all the 3 web design trends that we've selected for you for this post! Definitely the trend that will influence how we do web design in Toronto!
 
So, you'd better give it a great deal of consideration if you own a Drupal e-commerce website or if you're planning to boost your business with one such website this year.
 
It might just be the surest way of setting yourself apart from all the common shops offering clunky shopping experiences, requiring to much clicking from their visitors, annoying them with too many options to select from and with over-sized navigation menus. 
 
Set yourself apart and join the high end shops' exclusive league instead!
 
The league of those brands that focus on the pure beauty of their products and that masterfully showcase it to their users triggering a sense of desire in them. All while while making sure that their online shopping experience is seamless (take Amazon's example for instance).
 
It's no news to anyone: Instagram has influenced and will continue to influence the way digital business owners approach to web design in 2017. 
 
So, bid on visually-arresting images, on card-style interfaces and remember to invest your products with a unique story (your brand's unique story) to “tell” your website's visitors!
 
First you visually dazzle them away with your high end design and it's only afterwards, once they've started to scroll down, that you reveal to them all the other “details” such as prices.
 
This is how major brands have been “charming” their customers with great success, so how about adapting their techniques to your own website?
 
Instill that sense of “gotta have this high-end, beautifully designed and unique story-telling product” in your website's visitors!

 

2. Using Ample Negative Space for Directing Viewer's Eye

 
When used right, the web design technique of "playing with" an ample “empty” space is such a powerful one!
 
Whether we're talking about the “empty” space that you'll decide to surround your images or text with, or about the background color or simply the strategically placed white space on your website, this “airy” space on your website lacking any visual elements can help you direct your visitors' attention to key elements on your web pages.

 
You'll practically guide the viewer's eye to the more “crowded” part of your design. You'll actually “tell” your users where to look and where to click! 
 
Note: when considering the use of ample negative space, think beyond (commonly) symmetrical design! Get creative and strive to strike a visually impacting balance between text or images and negative space in a rather asymmetrical format.

 

3. Breathing Life In Material Designs Using Pastel Colors 

 
Get ready to witness a shift in the usage of colors in web design this year!
 
If bold, neon colors have been “the go-for trend” in 2016, we've been collecting some “solid proofs” that pastel hues will steal the spotlight this year! As a Toronto web designer or entrepreneur operating in the digital “realm”, you should definitely keep an eye on how this trend will continue to evolve over the year!
 
Softer colors will climb the colors' hierarchy, going from (just) background colors to hero headers'/main imagery's dominating colors.
 
Expect to witness more and more brands (and you should seriously consider jumping on this trend yourself, too):
 
  • pairing pastel colors with images featuring the same soft hues
  • pairing photography with imagery featuring the same pastel palettes
 
Note: pastel colors will continue to perfectly complement material and flat designs as they've had over the last years, too.
 
So from this point of view there's nothing new under the sun in 2017's web designs! And yet, softer colors won't be playing just a “secondary” role, somewhere in the background.
 
Designers will start matching and pairing them in various ways for putting together the central images themselves.
 
Therefore, you'd better start considering playing some more with pastel color palettes when designing or redesigning your Drupal website/s this year. 

 
 
What do you think? Will these 3 web design trends, that have influenced designers more than other trends this month, turn into THE most powerful ones this year?
 
Which one(s) of them (if any) is it more likely to “influence” you, too, when you develop the web projects that you've planned for 2017?
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Karim Boudjema / Aug 27'2020

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