OPTASY: Drupal Web Development Agency Toronto
(416) 243-2431Drupal SupportRequest A QuoteQuote

Main navigation

  • Home
  • Services
    • Digital Strategy
    • Design
    • Web Development
      • Drupal
      • WordPress
      • Magento
      • Laravel
      • Shopify
      • Sharepoint
      • Contentful
      • Gatsby
      • Next.js
      • Node.js
      • React
      • AngularJS
    • Mobile & App
      • IOS
      • Android
      • Augmented Reality
      • Artificial Intelligence
      • Virtual Reality
    • Maintenance & Support
      • Drupal Maintenance
      • Wordpress Maintenance
    • Staff Augmentation
  • Portfolio
    • Web
    • Mobile
    • Ar
  • About
    • Who we are
    • Values
    • Events
    • Awards
    • News
    • Careers
    • Partners
      • Acquia
      • Google
      • Pantheon
      • Shopify
      • Wordpress
  • Blog
    • Drupal
    • Drupal 8
    • HTML
    • CSS
    • Javascript
    • PHP
    • Microsoft
    • Web Design
    • Design
    • Tips
    • News
  • Contact
(416) 243-2431 Drupal Support Request A QuoteQuote

In light of the recent COVID-19 pandemic - OPTASY would like to offer DRUPAL website support for any Healthcare, Government, Education and Non-Profit Organization(s) with critical crisis communication websites or organizations directly providing relief. Stay Safe and Stay Well.

Here Is How You Design MOBILE Landing Pages That Convert
Design

Here Is How You Design MOBILE Landing Pages That Convert

by Adrian Ababei on Jan 06 2017
Mobile rules the day or better said: mobile has been ruling the whole year of 2016 and is here to stay, to constantly evolve and to dominate the digital landscape in 2017, too!
 
It will continue to redefine the way users perform different actions online and it will definitely continue to reshape the way companies conduct their businesses online.
 
Implicitly, it has started to redefine the way online marketers are crafting their landing pages, too. 
 
How are you adapting to “the new way” of designing landing pages? Have you gone beyond the “simply stacking content at mobile size” mentality? Have you started to approach content differently when you build your mobile landing pages?
 
To cut out the lengthy content? To reconsider the placement of your conversion elements, due to the limited amount of space at your disposal?
 
As you ponder upon the above questions and reexamine your previous mobile landing pages, scan through these 5 strategies bellow, strategies that we, ourselves, are using here, at our web development company in Toronto, strategies aimed at helping you convert your users on mobile:

 

1. Think Through Your Mobile Content 

 
Content is (the almighty) king on mobile, too! Just make sure you don't “push it off” its throne by approaching it the wrong way.
 
Which is this “wrong approach” you say? 
 
Not adapting your mobile content to your own specific area of activity and, therefore, to your specific target audience's expectations, as well!
 
Instead of “jumping on whatever's the most popular trend right now” when it comes to content's ideal length on mobile devices (some will say you should go for a 500-word, others for a 1000-word piece of content for your landing page), you should run some A/B test yourselves.
 
But that only after you've drawn some pretty logical conclusions from analyzing your area of activity and studying your target audience, too:
 
  1. Let's assume you run a plumbing company; well, then, my friend, you can't expect a user accessing your landing page (going through a pipeline leak “crisis”) to be willing to read a lengthy piece of content detailing various types of pipelines (let's say), before he/she will have scrolled down like a madman for finding your contact details. It's common sense deduction don't you think?

     
  2. Let's assume that you run a luxury goods company; considering your items' high prices, you should expect your potential customers to want to read detailed product descriptions, including all the details they need for making their final decision. You should expect them to want pictures, lots of pictures, which will help them visualize those expensive items from various angles, to read all about the lifetime guarantee that you provide and so on.
 
In one word: you can't just play by “what's most likely to happen” and you definitely can't risk guessing, either.
 
Just keep in mind the type of products/services that you're selling through your landing page!
 
Takeaways:
 
  • A common sense rule is to place your conversion elements and important content as high as possible on the page, but not to be afraid to continue to deliver quality content and more information about your business bellow the “fold” at the bottom of your users' screens 
  • It's perfectly true that more often than not mobile users would stop with their scrolling (and reading) to he bottom of their screen
  • But! There are also surveys revealing that if websites feature a user-friendly interfaces and engaging content (such as video content) they're more likely to keep scrolling down

     
  • Shorten your paragraphs, more frequent paragraph break will help your mobile (potential) shoppers to easily “digest” your content. Remember that a paragraph of reasonable length on desktop will look awfully “crowded” when compressed for the mobile screens! Therefore: ease your reader's job and break your content into breaf paragraphs!
 

2. Consider and Prevent User Experience Barriers 

 
As we've already relentlessly pointed out here, on our blog: user experience is and will be the main “generator” of online initiatives, strategies and plans impacting your business. You simply can't afford underestimating it!
 
How does the user experience factor shape your mobile landing page designing efforts?
 
Easily! It will challenge you to foresee that whole journeys that your users will take once they visit your landing page. It will also challenge you to to review it, beforehand, on multiple mobile devices and by asking the opinion of several users.
 
Now speaking of the user experience barriers that you should avoid, here are a   examples:
 

1. Illegible Text on Mobile Devices

Don't just transition your text from desktop to mobile and consider your job done!
 
Make sure your text, once shrunk to mobile size, still looks legible. Is the font too small? How about the background color? Does it impair legibility or not?
 
Tip: your goal shouldn't be to keep your user “captive” on your mobile landing page, but to direct him/her on your primary Drupal website instead. Therefore, remember to make your logo visible and to provide footer links back to your site.

 

2. The Temptation of Using Interstitial Forms

No matter how tempting it might look to you to use such conversion tactics, resist it!
 
The result is sure to be a high number of users who'll instantly bounce off your landing page instead of that luring no. of converted users that you might have in mind!
 
Note: if on the desktop variant of your website it might be easier for your users to click the “X” for closing your newsletter sign up form, just imagine how frustrating this action gets on mobile. Your users might just assume that you will have specifically made it impossible for them to close your form and you can just guess how this will affect your conversion rate, right?

 

3. Faulty Responsive Design

Take your time (it will be well invested time) to think through how you'll stack all the elements of your landing page at a mobile size!
 
By doing so you'll avoid risks such as: users having to scroll down excessively in order to reach your “Contact” button or your form.
 
This will also allow you to apply the right layout adjustments for placing your contact form higher on the mobile-size page or for opting for a “Contact” button that remains visible on the page as the user scrolls down.

 

3. Don't Lose Sight of Your Goal: Conversions

 
It's not (just) for presenting your products/services, for “wowing” users or for “showing off” your design skills that you're building your mobile landing page! But for converting your users!
 
That's your main goal and you should steer all your efforts towards reaching it! 
 
How do you do that “constrained” by the limited pace you have on a mobile devices' screen? 
 
Here are a few tips:
 
  • you keep in mind to place and to make visible a click-to-call button; remember that it's from their mobile devices that your users access your landing page and, therefore,  they're far more likely to place a call for service than desktop users
  • you keep in mind to place both a “Contact” button and a prominent contact form on your mobile landing page
  • you keep in mind that your form's fields might get awfully shrunk and thus impossible to be tapped on when transitioned from desktop to mobile. Make sure to fix this issue!

     

4. Make Sure That It Loads “Instantly”

 
Remember that it's mobile users that you're reaching out to! They don't expect your landing page to load (just) quickly, but instantly! 
 
Gather your team of web development experts and run some speed tests and then figure out how you could optimize your mobile landing page for a better performance!
 
You simply can't afford to underestimate this aspect!

 

5. Properly Test It Before Launching It

 
Without proper testing all your (mobile) landing page building efforts risk to be nothing but a waste of resources!
 
How do you run “proper” tests on your landing page? Here are some good practices for testing your landing page performance before launching it:
 
  1. You “recruit” your testers from both the Android and iOS users' communities; make sure to pick users owing different types of mobile devices for getting them to test your landing page

     
  2. You run A/B tests (you could use tools such as Google Analytics, Optimizely, Content Experiments) to find out which is the most efficient way of placing elements on your landing page

     
  3. You install a heatmapping tool (we recommend either Hotjar or Crazy Egg) to discover how far into the content your users would scroll down and what elements on your landing page they're more likely to engage with

     

And here is how you do it! Here is how you put together not just visually-pleasing, but also efficient mobile landing pages. 

What other strategies have you been successfully implementing for converting your mobile users?
 

Share the article

Development

We do Web development

Go to our Web development page!

Visit page!

Do you want a website

or app developed?

 

Get a Free Quote

and let's make it work!

Get a Quote

Recommended Stories

DesignDrupalDrupal 8Web Design
What Are the Benefits of Web Accessibility for Your Business?

What Are the Benefits of Web Accessibility for Your Business?

  For people with disabilities, web accessibility is highly beneficial. They use multiple assistive technology tools that often require accessible web design and apps to function properly.  It is obvious how web accessibility benefits users with disabilities, but what about businesses? What are the advantages of building accessible sites for your company? Keep reading, and you'll discover seven key benefits of making your website ADA-compliant.    Why do companies hesitate to invest in web accessibility?   A survey of around 500 U.S. business leaders and web designers shows the main reasons behind the reluctance of some companies to make a website accessible. Most of the respondents confessed they are worried about the financial investments and potentially high costs (73.6%), while 66.9% think optimizing their sites for accessibility will require too much time.  We are here to tell you that making your website accessible for people with disabilities doesn't require too many resources, will highly benefit the user experience, and most probably keep you away from web accessibility lawsuits.    7 Benefits of Making Your Website Accessible   1. Increased traffic on your site. There's a myth regarding accessible websites that says accessibility only benefits the visitors. However, by improving the user experience and making it accessible for anyone, you plant the seeds for: Higher traffic rates on your site Better user engagement Improved search engine optimization rankings Higher conversion rate   2. Lower risk of legal complications. As legal requirements regarding web accessibility are getting tougher, optimizing your site for people with disabilities becomes non-optional—unless you don't mind being prosecuted. Make sure your site meets specific accessibility guidelines and pay attention to the accessibility standards required by the industry that you're operating in.    3. Bigger customer base. Making your website accessible means addressing the needs of bigger social groups, and that, in the long term, could lead to you growing your customer base. By investing in accessible design, you can attract more visitors that are likely to engage with your brand on a long-term basis.   4.  A more innovative business mindset. Building accessible design for your website visitors challenges you to deal with unanticipated issues and thus puts your creativity at work.  The constraint of adapting your design so that it incorporates a whole set of accessibility features challenges you to... come up with innovative solutions—and to preserve that mindset for innovation in the long term. In the current dynamic digital landscape, staying creative and ready for innovation is key to keep up with the ever-changing trends.    5. Boosted SEO efforts.  You can improve your site's accessibility by adding ALT-text to images, writing clear content, or choosing a clutter-free page layout. All of these steps also mean good SEO practices.  So, by making your website more accessible, you're also making it more SEO-friendly. You probably already know the importance of investing in robust SEO strategies in today's digital landscape. It's all about how high you rank on SERPs and the level of visibility that your website is gaining.    6. Improved brand reputation.  Accessibility is also essential for your business as it helps grow your brand reputation. By ensuring your website's universal design grants equal rights and easy access to your content, you raise awareness and build a positive reputation around your business.  Today, having an inaccessible website is the digital equivalent of sticking a big KEEP OUT sign in front of your business.    7. Faster page loading time.  It has been proven that if you improve a page's level of accessibility, you boost its speed score. As modern internet users demand fast website experiences, you want to improve your page loading times to keep up with your visitors' needs. By implementing features designed for users with disabilities, you're making your site a better place for all users.    There are many ways in which you can promote accessibility on your website. For example, users that struggle with visual impairments benefit the most from screen readers to help them understand the content on a particular website. This is a way to make your website accessible for people with sight issues and offer some support in making their daily lives a bit easier.    Hopefully, this article sheds some light on the importance of web accessibility for your business and how building a universal design for your site can positively impact your brand.  For more insights on how Optasy can help you make your website more accessible, check out our Drupal Website Accessibility services.    Photo credit: Wirestock on freepik.       ... Read more
Raluca Olariu / Jul 12'2021
DesignDrupalTipsWeb Design
Web Design + Digital Marketing = Success

Web Design + Digital Marketing = Success

  “Marketers need to build digital relationships and reputation before closing a sale.” - Chris Brogan, Chief Executive Officer of Owner Media Group. And how else can you build brand reputation in the digital era than with a robust online presence? Today, leading companies are leveraging web design to sustain their digital marketing efforts and are seeing remarkable business results. The following article provides a clearer picture of how digital marketing and web design can work together to deliver digital-readiness and build long-term customer relationships. What makes a great web design strategy?   User-friendly web experiences. One of the primary purposes of a website is to build brand awareness, attract, and retain customers. Consequently, when crafting your web design strategy, the user experience should be a top priority. Think big: accessibility, usefulness, credibility, value, desirability, usability, ease-of-use. All of these are core elements of what attracts website visitors to turn back to your site and, ultimately, become your customers. Search engine optimization (SEO). An SEO-centric web design approach will help you build a solid online presence and a long-lasting brand image. When thinking of SEO, you must consider your long-term objectives and adjust your optimization techniques according to these objectives. On-page and off-page optimization methods, meta descriptions, catchy headlines, alt tags in images, etc., are just a few of the elements in the arsenal of a solid SEO strategy.  Content optimization. This is the backbone of your website, and it can work well in tandem with SEO. When done right, your content will be easy to read, accessible, comprehensive, and informative. You don't want to overwhelm website visitors with too much text, so keep it short and concise. And don't forget about engagement. Think from your audience’s perspective—what would you like to learn from the content displayed on your website? Streamlined navigation. It might sound basic, but the truth is many websites could use some serious work when it comes to navigation. A user-friendly website allows visitors to quickly move from one page to another without 'getting lost'. A site map can prove to be really effective for this purpose, offering interactive and functional features for the users to know exactly where they are on the website and how to get to the desired location.  Branding. Your website should reflect your brand's identity, your business’s culture, and the way you relate to your customers. You can create this brand-website link by investing in visually connecting your logo, print material, and brick-and-mortar location. In this way, you'll add an extra layer of credibility and enhance your brand’s overall image.  “Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” - Leland Dieno. What makes a great digital marketing strategy?   Content management and planning. To be successful in digital marketing, you need to set realistic frameworks from the beginning. There are plenty of strategies and tools that can help you with this, such as content mapping, editorial calendars, or timelines. At this point, you want to plan smartly and organize your project with well-defined outcomes in mind. However, nothing is certain in life, especially in business, so leaving room for uncertainty can be a productive mindset. Set your key performance indicators (KPIs) and ensure that they match your overall business goals. Choosing the right KPIs. Speaking of goals and performance metrics, how do you accurately set them? To stay on target, you must understand your digital needs and marketing efforts. There are some key questions to ask here:      How are your KPIs connected to your objectives?      What's the subject of your measurements?      How do these measurements relate to the user experience?      To what extent do you need to monitor these specific metrics?      Answering these questions will not only help you go beyond data and address the human experience but will also support a solid digital and sales marketing strategy. Leveraging effective content strategies by addressing the 3 R's of engaging content: reliable, relatable, and relevant. Getting to your audience and performing effective outreach campaigns relies on wisely chosen content. Provide your customers with fresh, relevant information, and you'll quickly build trust and position yourself as a reliable advisor.   Strategies are important, but so is flexibility. In business, as in life, it is always wise to leave room for uncertainty. That means building a strategy that is flexible and can adapt to new, unexpected scenarios. In other words, leave some unfilled spots in your timeline so that you can, later on, incorporate things like viral competitors' articles, trends, and current events, or unforeseen expenses in new technologies. To build flexibility, ask yourself these questions from time to time:      Where could I improve my strategies?      Which tools should I choose to keep the business in line and better organized?      Where is the business getting the most traffic from?      What KPIs am I interested in at this stage? Measure your content's performance and see where it is heading. In digital marketing, you always want to know where the business is standing. That's why visualizing a clear direction and planning accordingly to reach your goals is essential. That means being aware of each stage of your funnel and adapting your strategies to match your current activity’s needs and demands.  Why web design and digital marketing should work together?   The impact of web design on your digital marketing outcomes is substantial. The way you design your website speaks volumes about your brand, and it plays a vital role in how your overall business is perceived and engaged with. Elements like the website experience, SEO, social media outreach, and branding are essential components of your digital marketing ecosystem. Blending web design and digital marketing is a modern approach that takes digital businesses to the next level.  “Websites promote you 24/7: No employee will do that.” - Paul Cookson. What are your thoughts on the importance of connecting digital marketing and web design in a holistic business approach? If you want to leverage the full power of the digital, have a look at Optasy's services and see how our web development and digital marketing agency in Toronto can craft a personalized digital strategy that will suit the needs of your business. Let us build your roadmap to digital success! Photo credit: edhoradic on Unsplash.   ... Read more
Raluca Olariu / Mar 18'2021
DesignTipsWeb Design
”Why Would I Use Shopify to Start My Own Online Store?” Top 7 Reasons

”Why Would I Use Shopify to Start My Own Online Store?” Top 7 Reasons

You either ride the wave or drown in it (yes, I am talking about the new e-commerce reality that COVID-19 has brought). So, you’ve decided to go ahead and open up your own online shop and you ask yourself: “Why would I use Shopify?” Why not... BigCommerce, for instance? And you know that going through this digital transformation is going to be painfully challenging since you’ll need to: go through the entire process of building your online store (obviously!) make sure the servers will withstand huge (hopefully) amounts of traffic actually ship your products  handle those scenarios where customers return their products handle all the marketing of your online business … With so much on your plate, the last thing you need is a complex or a too rigid eCommerce platform. One that would make setting up and managing your store even more cumbersome. But still: why Shopify? Here’s why: 1. You Can Start Your Own Shopify Store with… Zero Technical Skills And this is one of the key reasons why it’s the best eCommerce website builder, particularly for small businesses. Shopify handles all the technical stuff for you: backups, security, web hosting, updates. Unless you need some more advanced features than the ones it provides you with out of the box. Otherwise, you’re good to go: you can set up your store in no time, with no computer science degree. Talking about empowering entrepreneurs, right? 2. “Why Would I Use Shopify?” Because It’s the Easiest to Use The question "Can I build my own eCommerce website?” has one simple answer: Definitely! With Shopify, you can set up your storefront and start loading in products in a few hours.You have an intuitive interface “at your service”, enabling you to get everything up and running with… no single line of code. It’s conveniently easy to use, with your store ready to go pretty much right out of the box. 3. You Get Everything You Need to Run Your eCommerce Business And I’m talking here about: web hosting deep insights into your customer behavior via its easy to navigate dashboard (Are they abandoning carts? How long are they hanging out in your online shop? Which social media channels do most converted customers come from?) advice on the measures you could take to boost your sales transaction management a dedicated payment gateway: Shopify Pay (while it also integrates smoothly with Amazon Pay, PayPal, Stripe, Worldpay) integrations with Google and Facebook and other platforms, as well In short, Shopify takes care of everything online store management-related for you. 4. You Get a Fast and Low-Cost Shipping Service “Why would I use Shopify for my eCommerce store?” Because you get access to a network of thousands of third-party logistics providers. And this is gold particularly for small eCommerce businesses (with big plans), who don’t have a global logistics network. In this respect, Shopify Fulfillment Network taps into machine learning to guarantee you deliveries on time (two-day shipping) and lower costs for your shipping. And speaking of shipping (and empowering eCommerce businesses), you’re free to choose the shipping option that best suits your needs: by product weight by delivery speed by the region on the globe that you’re shipping to 5. You Get a Large Collection of Apps to Add More Functionality to Your Store It’s what makes Shopify one of the most “tempting” eCommerce platforms: You get to start small, using its built-in features, then… scale up, adding more power to your eCommerce business via add-on apps. And, thank God, there are thousands of them in the Shopify App Store. Ranging from: reviews sections to chat feature to the feature of converting prices to international currency  to email marketing tools (if your chosen theme doesn’t already provide you with such a feature) … you can browse, choose, and add any type of new functionality that you need to “inject” into your web store. And since scanning through such a rich collection of third-party apps can get overwhelming, just make sure you go with the best-rated ones. It’s the best criterion to filter them by.  6. You Get a Whole Range of SEO Tools to Rank Your Store Higher in Search “Why would I use Shopify to create my online store?” Because it “spoils” you with a heavy load of built-in SEO tools to help your store get found: it prompts you with SEO best practices whenever you add a new product to your catalog you get header code and custom URL multilingual options reporting tools blogging 7. You Get a Rich Collection of Themes, Specifically Designed for eCommerce This is another strong reason why Shopify’s still one of the most popular eCommerce website builders. It provides you with one of the most impressive collections of stylish, clean, professionally designed themes. Themes that you get to browse through by: industry: food and beverage, art and photography, home decor, etc. price popularity style: “fun and lively”, “minimalist”, “great for small inventories” Good to know! The Shopify Express theme is the theme to go for if you need to get your store online… yesterday. If you don’t have tons of images for your product catalog and you need to get online fast, this theme’s the one for you. When it comes to built-in features, all Shopify themes ship with: social media icons drop-down navigation support free stock photos by Burst SEO customizable content sections on the home page mobile-friendly design free theme updates built-in styles and color palettes Prioritize those themes that ship with features that are critical for your store over the great looking ones that… lack them. Otherwise, you’ll need to look for (and pay for) Shopify apps to compensate for the missing features. In other words: Why not make your life easier from day one, going for a theme that helps you check most of the features off you wishlist? You’ll find it more… natural and easier to design your product pages around your products, then to style them with no products to feature. The END! Are these reasons strong enough to answer your question: “Why would I use Shopify for my online store?”. But what if you’re not that thrilled about the idea of a DIY store? Maybe you don’t have the time (or you simply want to invest it in other projects) to get into the nitty-gritty of building your own online store, from A to Z Or what if you: need a fully custom Shopify app for your store? One that should store a particular functionality that you need incorporated into your shop? … or maybe a theme that’s tailor-made to suit your specific business needs and to do your brand justice? want to customize your product page or your checkout form? We’re here to help you make the most of Shopify and fine tune it to your needs. Just drop us a line and let’s build your powerful online presence. Image by Akash Sanchihar from Pixabay   ... Read more
Adriana Cacoveanu / Jul 13'2020

Browse cities

×

Toronto

WordPress Development Services in Toronto
iOS App Development Services in Toronto
Drupal Development Services in Toronto
Magento Development Services in Toronto
Laravel Development Services in Toronto

Montreal

WordPress Development Services in Montreal
iOS App Development Services in Montreal
Laravel Development Services in Montreal
Drupal Development Services in Montreal
Magento Development Services in Montreal

Vancouver

Magento Development Services in Vancouver
iOS App Development Services in Vancouver
Drupal Development Services in Vancouver
WordPress Development Services in Vancouver
Laravel Development Services in Vancouver

New York

WordPress Development Services in New York
Laravel Development Services in New York
iOS App Development Services in New York
Drupal Development Services in New York
Magento Development Services in New York

Need a new Project?

Dare us to shape and boost your idea(s)!

Start a Project

(416) 243-2431

Contact

(416) 243-2431

contact@optasy.com

Toronto Downtown

First Canadian Place,
100 King St. W. Suite 5700, Toronto

Toronto West

2275 Upper Middle
Rd. E, Suite 101
Toronto

New York

1177 Avenue of the
Americas, 5th Floor,
New York

Newsletter

Get the latest OPTASY news, tips and how-to’s on the go, right in your inbox!
OPTASY
clutch
Pantheon Premier Partner
  • Drupal 8
  • Services
  • Contact Us
  • Partners

  • Drupal
  • Google
  • Magento
  • Shopify
  • Wordpress
Facebook
Twitter
LinkedIn
Drupal
  • Cities
  • Support

© 2023 All Rights Reserved. Built with Drupal