Trends digital marketing and SEO never stand in one place. With frequent Google updates and new tools and methods of outreach, companies have to race to catch up on the best practices in this field.
2017 is well on the way, and we can already form a list of most popular and effective digital marketing strategies adopted by Toronto SEO experts. There are many developments in this sphere of business, so we will focus on the main 5 trends.
Data Based Marketing.
It is no longer enough to choose keywords and work out an SEO strategy based on them alone. Google is no longer that easy to manipulate, and what’s more important now is how good you are at offering what people are really looking for. It requires more thorough research to figure out what it is that users are after and how Google deciphers it. We as an internet marketing company in Toronto find that the levels of precision you can reach are incredibly rewarding however, despite them requiring more work.
Video Ads and Live Streaming.
As mobile bandwidths become bigger, video is entering our lives in an insane rate. It’s easier and more accessible for most users, especially the younger audiences out there. Live streaming is easy to achieve, doesn’t require an expensive setup or editing tools, and very entertaining when done right.
Mobile is Growing.
Many users don’t even have a laptop computer at home anymore, let alone a desktop computer. Most of the browsing is done outside, on the way to work on the bus or when shopping around. Being easy to find by users when they browse from their mobile devices has never before been so important.
Social Media Integrations.
Social media works better and better in terms of integration with websites, and the conversion rates from there is only going to increase. Facebook and Twitter are no longer just PR platforms but can be used to drive real sales on your page.
Google and other search engines are constantly updating their means of going through and presenting search results to users. Naturally this means new hoops for us to jump through. PPC companies in Toronto and companies who focus on organic SEO practices will have to adjust yet again to stay in the game.
Naturally, this is a game we’ve been playing for a good, long time and have gotten very good at. If you want to improve your online presence and increase your sales, you are just a call away. Talk to you soon!