How Can Web Accessibility Grow Your Website

Accessibility for disabled individuals is extremely important because they use multiple assistive technologies that often require accessible websites and mobile applications to function properly.

Web accessibility is not just for people with physical limitations; it has real business value too! Read on to learn seven important benefits of creating an accessible site for your business.

According to a survey of around 500 U. S. business executives and developers, most of them admit that making websites accessible requires too much time and financial investment. We're here to let you know that creating an accessible website isn't hard at all, will greatly improve the user interface, and will most likely prevent you from facing any legal issues.

Laws regarding web accessibility

In the United States, laws are being updated to make sure that websites are accessible to everyone. The Americans With Disabilities Act (ADA) was first passed in 1990 and has been amended several times since then. The ADA applies to public accommodations, including businesses, educational institutions, government agencies, libraries, museums, and other organizations that provide goods or services to the general public. It also covers places of entertainment such as movie theaters, restaurants, hotels, amusement parks, sports stadiums, and concert venues.

As of 2020, there are no federal regulations requiring websites to be accessible to users with disabilities. However, some states have their own laws that apply to websites. For example, California's Business & Professions Code Section 5412(a) says:

"All persons shall have equal opportunity to obtain employment, housing, and commercial transactions without discrimination or segregation based on disability." This means that if you operate a business in California, you must ensure that your website is accessible to people who use assistive technology. If you don't comply with this law, you could face fines up to $2,500 per violation.

7 Benefits of Making Your Website Accessible

Improved conversion rates.

It's true that accessibility only helps the visitor but if you improve the user experience and make it accessible for everyone, you're planting the seeds for:

More visitors means more sales.
Better user engagement Improving
SEO ranking
Higher conversion rate

Legal complications are less likely when you invest in web accessibility.

With increasing legal requirements surrounding web accessibility becoming stricter, making your website accessible has become an absolute necessity unless you want to be fined. Be aware of the various web accessibility requirements and ensure that your website complies with them.

Bigger customer base.

Accessibility means addressing the needs of larger audiences, which may lead to you attracting more people who are likely to interact with your business on a long-lasting basis. Invest in accessibility so you can attract more people who are likely to interact with your business on a longer-lasting basis.

An innovative business mindset: an entrepreneurial one

By building accessible websites, you challenge yourself to deal with unforeseen issues and so put your creative juices into action. Adaptability means that you need to be able to adapt your designs by incorporating accessibility tools into them. To stay competitive in today’s fast-paced digital world, you need to be innovative and always ready for change.

Boosted SEO efforts.

You can improve your website's accessibility by including alternative text for any image tags, making sure that your content is easy to read, or choosing a clean and clutter-free design. These steps also mean good SEO practice. By creating an easier-to-navigate website, you're also helping it become more SEO-friendly. You may be familiar with the importance of investing in strong SEO strategies in modern times. It's all about whether your site ranks at the top of search results and how visible your site appears on Google.

Improved brand reputation.

It’s important to ensure accessibility for your business because it promotes your brand image. Ensuring your web site has a universal interface makes sure everyone who visits your site gets equal access to your content and raises awareness for your company. Today, having an inaccessible website is the digital version of putting up a big "Keep Out" notice outside of your business.

Fast page loading times.

If you improve a page's accessibility, you'll increase its performance score. To meet the demands of modern web users, you need to improve your site's load time.

By implementing features that are accessible to people who use assistive technology, you're making your website a better place for everyone. You can use several different methods to improve the accessibility of your website. For example, if you're designing a web page for blind users, they might be able to use a text-to-speech program to read out loud any important information on your site.

Hopefully, this post helps shed some insight into the importance of web accessibility for your business and how making your website more accessible can positively affect your brand. If you'd like to learn more about how we can improve the usability of your website, please contact us today.

Photo credit: Unsplash.

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How Can Web Accessibility Grow Your Website

Laws regarding web accessibility