Do we witness the dawn of a flash-free internet? Find out about the efforts Google is putting for turning HTML5 into a default browsing experience!Google wants to use HTML5 by default for all its products, including Chrome instead of Flash by the end of the year.

 

Flash’s Demise

Google recently outlined a plan to promote HTML5 as the default for Chrome instead of Flash. In 2016 Flash will only be used by default for a handful of domains that still depend on it. Chrome will run on HTML5 by default if it’s possible, but if Flash is required for a certain website the user will be asked if it’s allowed to run or not.

Flash has been losing ground to HTML5 for many years now. Considering the fact that Flash is a security nightmare riddled with vulnerabilities, it was only a matter of time until companies went in favour of HTML5. Chrome and Flash have always had a complicated relationship in the past.

Flash is currently being included in Google’s Chrome browser by default but that will surely change in the future. Back in September 2015 Chrome started automatically pausing non-essential Flash content such as animations and ads. Nowadays Google wants to pause all Flash content on websites you visit.

 

Google’s Proposal

The new Google proposal for HTML5 is finally here:

  • Flash Player comes in a bundle with Google Chrome but it’s presence is not advertised as before in Navigator.Plugins() and Navigator.MimeTypes().
  • If a site is able to run HTML5 smoothly, it will become the default experience
  • When users visit a site that requires Flash Player a pop-up will appear at the top of the page, asking permission to run it
  • If the user accepts, Chrome will advertise the presence of Flash Player before refreshing the page.
  • Chrome will remember the user’s setting for other visits as well, so just one approval is needed.

 

Exceptions Exist

A list of top 10 used sites are whitelisted – for these sites users don’t need to approve Flash to run. The whitelist is meant to avoid over-prompting and make the transition to HTML5 smoother. The whitelisted websites will most likely include Mail.ru, Amazon.com, Twitch.tv, OK.ru, Yandex.ru, Live.com, VK.com, Yahoo.com, Facebook.com and Youtube.com. The white list itself will be updated periodically in order to ad or remove websites.

If users allow Flash to run on any website, Google will simply store the preference and refresh the page. On the other hand, if a website directs users to download Flash, Google Chrome will present an infobar with “Allow Flash Player…” before directing users to the prompt.

Google will also add policy controls such as a setting to “Allow Sites to ask to run Flash”, “Allow Sites…” and “Never run Flash content”. With this system users are able to manage their preferences for each website.

 

Pulling the plug

Google has been at the forefront of killing Flash. Back in 2015, YouTube opted for HTML5 videos by default and in February of the same year Google began to automatically convert Flash-based ads to HTML5. Google wants all Flash display ads gone by 1 January 2017.

For some, Flash’s demise couldn’t come to soon – both for security and performance reasons. Despite Google’s strong opposition towards Flash, it was Adobe that actually pulled the plug back in November 2011 when the company withdrew support for Flash Player on mobile devices.

Even with tech giants pushing for the total elimination of Flash Players, it will likely take many years before we can finally have a Flash-free internet.

Development

We do Web development

Go to our Web development page!

Visit page!

Browse cities

Recommended Stories

Speak Now: Mastering Voice Search Optimization in 2024's Digital Marketing Landscape
Now that we're well into 2024, voice search has firmly established itself as a pivotal MarTech trend,… (Read more)
10 mins /
The Impact of Tech Consolidation and MarTech Stacks in 2024
In 2024, the marketing technology (MarTech) landscape has evolved dramatically, becoming a pivotal aspect of… (Read more)
10 min /
The Revival of Email Marketing as a MarTech Trend in 2024
 In the fast-evolving digital marketing landscape, trends come and go in the blink of an eye. However, one of… (Read more)
10 mins /