In light of the recent COVID-19 pandemic - OPTASY would like to offer DRUPAL website support for any Health Care, Government, Education and Non-Profit Organization(s) with critical crisis communication websites or organizations directly providing relief. Stay Safe and Stay Well.

Adobe Spark Video: How to Create Powerful, Engaging Videos... The Easy Way

Adobe Spark Video: How to Create Powerful, Engaging Videos... The Easy Way

by Adrian Ababei on Dec 22 2016
Engaging” could easily be called “the word of 2016” in the digital world!
 
Everything you did, as a website owner, a website developer or a web designer in Toronto has been oriented towards (and will continue to be in 2017, too) getting your audience engaged, right?
 
Which have been your most efficient “tools” for keeping with your own audience “engaged”?
 
Video” and “Visual storytelling!” Bravo! Correct answer!
 
It's been a while since Adobe allowed you to combine these two powers and to boost all your content marketing plans with the power of video-storytelling.
 
It brought you Spark Video: the app that helped you engage with your users, inspire them and motivate them through customized animated videos. They used to “tell” your story and therefore to pull your users into the world you created for them and to get your message conveyed to them far more easily.
 
Such powerful visual aimed at adding meaning and triggering emotions!
 
Now Adobe strikes again!
 
It announced on their blog a major update to Spark Video: enabling users to craft beautiful, powerful video clips (that will gradually replace the now “old” animated videos).
 
Say “Hello!” to a new era of video-storytelling!
 
Say “Hello!” to a new wave of traffic on your website and not just any type of traffic, but one made of loyal users, “seduced” by and committed to your brand thanks to "the power of video clips”.
 
Before we go on with the step-by-step guide on how you get to create video-clips in Spark Video, let's sum up, very briefly, what you've been able to create and to share with this app up to now (when it got seriously upgraded):
 
Animated videos featuring:
  • icons
  •  text
  • narration                                            
 
In a nutshell: you've been able to breathe life into your animated videos by adding all the features specific to immersive, interactive visual storytelling.
 
Now here's how you can flesh out stunning video-clips that will help you “lure” new users, bond with your users, engage them and keep them engaged to your brand, using Spark Video:

 

1. Add Your Video Clips Faster Than You Say “Spark”

 
Adding a new video clip is nothing but a sequence of two quick steps:

 
           1. you first add a slide to your Spark Video projects
 
            2. you browse through the video collection on your device and pick your target one
 
A way too tempting feature: as compared to “standard” video editors, using Spark Video you get to cut your video into a series of slides varying in duration times.  

 

2. Make a New Point Over The Same Video Clip

 
How? Nice and easy: you simply click on the “continue” button and select a new slide, then you coat it with your visually-pleasing icon, with your compelling text and with narration and it's now that you can adjust the volume, too.

 

3. Trim It To Your Liking 

 
Get the most out of Spark Video's one-touch trimming feature for customizing precisely those points where your video clip starts and ends.

 

4. Breathe Life Into Your Video Clip With Narration 

 
It's now easier than ever to add voices to your video project: just tap on the record button and start telling your story to your audience. Next, with another quick tap you get to align the narration's length to the video's length.

 
Can you already predict your brighter future as Toronto web designer who's been “slaving away” to constantly come up with interactive and engaging web design? A type of design that should “tell” a meaningful story, one that should trigger emotions in the audience?

 

5. Craft The Desired Mood Through Music

 
What possibly could be so engaging about a video clip with no music?” your users might ask themselves. 
 
Therefore, add the background music, too, the one that will help you craft the right mood for your video's watchers.
 
How? Quick and easy: add either your preferred track saved on your device or pick one of the app's suggestions!
 
If you really want to go deeper with your video clip's customization through music, get this whole process even more refined: use Spark Video's mini-feature which allows you to highlight and therefore to draw your audience's attention to key moments of sound from your video clip.
 
Therefore, instead of getting overwhelmed by data forecasting VIDEO-s “dictatorship” in the digital world, you'd better embrace the future of the video: video clips!
 
Here's how this video-related data looks like now, at the end of 2016:

 
  • it's been proven that if you “upgrade” your landing page with a video your conversion rate will increase by 80%
  • by 2019 video will represent up to 80% of global Internet traffic
  • data proves that in just one month over 3 million small businesses shared a video on their Facebook accounts
 
So, how about taking the new Spark Video for a “test drive”?
 
Have some fun, try out all its new features and put together some sample videos clips so that you'll learn to master the upgraded Spark Video and to get the most out of its improved features by the time it becomes a huge trend in web design and development in 2017.
Development

We do Web development

Go to our Web development page!

Visit page!

Recommended Stories

Drupal 9 Features: From “No New Features” to... 9 New Shiny Things You Can Expect to See in Drupal 9
What new Drupal 9 features can you expect to see on June 3rd, 2020? For, it's a bit confusing, isn't it?   on one hand, you have the “no new features“ statement on the other hand, you get answers like: “the easiest upgrade in a decade”, “newer PHP libraries”, “a brand new admin theme”, and so on   So, are there any new shiny things in Drupal 9 that you can look forward to? Or maybe get worried about... There is one shiny new feature and 8... improvements, from what I've seen. And I've grouped all together in a list. Here it is: 1. The New Shiny Thing: Easy Upgrade from Drupal 8 to Drupal 9 A smooth upgrade experience, this is the only new shiny thing that Drupal 9 ships with. In short, moving to Drupal 9 will be as easy as updating from one minor Drupal 8 version to another. Source: Drupal.org Word of caution: the upgrade path to Drupal 9 is “buttery smooth” if and only if you stick to a “healthy” routine of weeding out old and deprecated code from your current codebase. 2. Drupal 7 and 8 Will Continue to Get Supported Alongside Drupal 9 One of the biggest Drupal 9 vs Drupal 8 (and even Drupal 9 vs Drupal 7) difference is the overlap of security coverage: Till Drupal 9, whenever a new stable version got released, the previous one lost its support. Starting with the 9th version of the CMS, Drupal 7, and Drupal 8 will continue to get community support till November 2021. In other words, Drupal 8, cleaned-up of all deprecated API will continue to work on Drupal 9.  And Drupal 7 will get community support for... 1-1.5 years after Drupal 9 gets released.  One of the unexpected Drupal 9 features. For it disrupts the way that the Drupal community used to approach major versions once they were no longer “the latest” ones. 3. Claro Becomes the Default Administration Theme … once it gets stable. 4. New Drupal 9 Features: CKEditor 5 Gets Implemented ... in a future version of Drupal 9. Security support will drop for CKEditor 4 sometime around Drupal 9's end of life. Therefore, Drupal 9's roadmap includes adding CKEditor 5 to a future version (and eventually removing CKEditor 4 completely in Drupal 10).   5. The Workspace Module Goes from Experimental to Stable Source: Drupal.org How is this good news for you? Let's say that you need to prepare multiple versions of your Drupal site and, depending on certain factors, to push live only one of them. The Workspace module allows you do to precisely that: to replicate content between workspaces on the same Drupal site. And, luckily, the module will be generally available starting with Drupal 9... 6. What's New in Drupal 9? Twig 2 That's right, Drupal 9 comes with support for newer PHP libraries. Support for Twig 2 here included. 7. Drupal 9 Will Be Backward-Compatible with Drupal 8 from Day One What are the new Drupal 9 features? Minor upgrade versions of Drupal 8 will be backward-compatible with Drupal 9. This means that all your Drupal 8 components will work with Drupal 9. This ninth version of Drupal is built on top of Drupal 8, basically.  In other words: no need to panic that your (Drupal 8) website's key features will no longer be valid in Drupal 9. This is going to be the first time that 2 major versions of Drupal are fully compatible.   8. From Symfony 3 to Symfony 4.4 “What's new in Drupal 9?” Symfony 4.4. Since its third version will no longer be supported in November 2021, Symfony 4.4 gets integrated with Drupal 9. All while making sure that Drupal 9 is forward-compatible with Symfony 5, as well...   9. Olivero Becomes Drupal's New Default Theme New Drupal version, new front-end theme. Olivero will come to replace Bartik, the current default theme in Drupal.   Wrap-Up: 5 Drupal 9 Requirements Your Drupal Site Should Meet Now you know which are the predictable, the new and the... shiny new features in Drupal 9. What next? How do you ensure that your Drupal website's Drupal 9-ready? Here are 5 key steps to take for a buttery-smooth upgrade:   Make sure your environment is Drupal 9-compatible: PHP 7.3, MySQL 5.7.8, Drush 10   Update to the latest minor versions of Drupal 8 as soon as they get released: you'll be able to upgrade your website to Drupal 9 only from Drupal 8.8. and Drupal 8.9    Keep your modules up to date: do all your contributed modules run on their latest versions?   Weed out any deprecated API from the custom projects that your website's using   Update core to Drupal 9   Word of caution: if your website (still) runs on Drupal 7, upgrade to Drupal 8.  To sum up, the shortest path to a smooth upgrade to Drupal 9 is sticking to the best practices:   remove all deprecated code (go for an automated tool like drupal-check or Rector to identify deprecations on your website) update your Drupal core and contributed projects to their latest versions   Or, you can leave all the preparations to us. Just drop us a line and we'll evaluate your website's level of... readiness:   Is there any deprecated code still “lingering in there? Does it run on Drupal 7? Are there any outdated versions of PHP or MySQL that it is still using?   Then, we can come up with a plan to get it Drupal 9-ready. Image by Marsel Elia from Pixabay   ... Read more
Adriana Cacoveanu / May 20'2020
OPTASY Is Proud to be Named a Top Canadian E-commerce Development Partner by Clutch
Here at OPTASY, we know it can seem impossible for a new business to tackle their challenges while also implementing high-quality web development solutions. That’s why we’re here to help! We’re a Canadian Drupal firm and web development company that’s provided web solutions with outstanding results. Our team is dedicated, knowledgeable, and can help your company thrive!  Source: Clutch.com In recognition of our efforts, we’ve been named a top Canadian e-commerce development firm by Clutch, a development research resource.  We’d like to thank our superstar clients for helping us get this far! They engaged with Clutch analysts to assess our impact on their day to day operations. Our evaluation took into account the quality of our services and deliverables, attention to their project timelines, and the value of our work in relation to our pricing. We’re happy to announce that we’ve maintained a lovely 4.8 out of five stars in reflection of that data!  Take a look at one of our recent reviews below:  "We are thrilled to have been chosen as one of the leading web developers by Clutch!"  - Adrian Aabei, CEO of OPTASY, Inc. For those who might not know, Clutch is a verified market research firm that leverages a unique rating methodology to compare leaders across sectors. They showcase our development work on Visual Objects, Clutch’s sister site that centers on portfolio items. They feature us in their directory of top e-commerce developers.  We’re proud to receive this feedback and look forward to helping even more clients meet their potential! Contact OPTASY today if you’d like to learn more about how we can help you thrive!  Image by Megan Rexazin from Pixabay   ... Read more
Adriana Cacoveanu / Feb 06'2020
OPTASY: Ranked as Top Drupal Developers of February 2020
OPTASY strikes again! We've got listed among the top Drupal developers of 2020... FindBestDevelopment, the leading ranking platform for the web development industry, featured us in their “Best Drupal Development” category. Take it as a “hall of fame” showcasing 10 of the best Drupal development companies in the... world.   And we've just earned our spot there. What a great way to start the year!   But Who Is FindBestDevelopment? It's a market research and reputation platform that “detects” and rates the top software development companies in the world.    And they do that... monthly. Source: FindBestDevelopment.com Take it as a free, trusted and conveniently exhaustive resource at hand for when you look for top professionals in fields like AI, eCommerce, Drupal, web, mobile app or IoT. “And how do they evaluate and rank the IT service providers included in their tops? What criteria do they use?” A legitimate question to ask yourself.  FindBestDevelopment conducts an in-depth investigation of the targeted companies and:   analyses their business practices compares them to the industry standards   For instance, in the case of a team of Drupal developers, their editorial staff would evaluate:   the team's overall experience as a Drupal services provider its specific processes the reporting its portfolio and the impact of the projects included there   Source: FindBestDevelopment.com There are 8 different categories that FindBestDevelopment updates on a monthly basis:   Best Web Development Best Mobile Application Development Best Custom Software Development Best eCommerce Development Best WordPress Development Best Drupal Development Best IoT Development Best Artificial Intelligence Development From a Small Drupal Agency to... the Top 10 Drupal Developers Looking back, way back (2005), when OPTASY was just a small team of Drupal enthusiasts, and analyzing our trajectory, we do get a bit... dizzy. Little did we know (or hope to dare) that we would come 3rd place in the “Best Drupal Development Awards” on the world's most reputed ranking platform. Source: FindBestWebDevelopment.com It's overwhelming, it's rewarding and it's... a huge confidence-booster. Seeing the other 9 finalists — companies that we've been looking up to — and knowing that our past projects played a key role in this evaluation, we get both a confirmation and an incentive to live up to these higher standards.   Thank You! We have Drupal in our DNA: we've been living and breathing Drupal since... 2005. And yet... if it hadn't been for our clients':   innovative ideas that they wanted implemented in their projects:  unique functionalities turned into custom Drupal modules, high standards in terms of visual aesthetics turned into custom Drupal themes daring goals that they set for their projects courage to adopt new approaches and emerging technologies to deliver the best user experience to their customers   … we wouldn't have been here, among the world's top 10 Drupal developers. ... Read more
Adriana Cacoveanu / Feb 03'2020