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7 Tips from Experts on Magento Web Development
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7 Tips from Experts on Magento Web Development

by Raluca Olariu on Apr 14 2021

 

Magento is a versatile content management system (CMS) that offers outstanding mobile-friendly configuration and easy third-party integrations. As one of the most popular platforms for medium and big eCommerce businesses, Magento provides excellent flexibility and a wide range of integration and features that take customization to the next level. 

However, working with Magento might come with some challenges like:

  • Slow loading times
  • Data security issues
  • Poor Google search visibility
  • Extension conflicts

 

While dealing with these issues is not uncommon in today's dynamic digital environment, there are ways to avoid regularly facing these challenges by implementing solid web development strategies and following specific steps. This article will give you key insights to better understand the process of building and managing Magento websites. It will also include expert tips and tricks from leading professionals in the web development industry. 

If you are looking to fully exploit Magento development and get the most out of your web development plan, here are some tips and tricks that might help you.

 

1. Select your hosting provider carefully and make sure they provide reliable hosting services. When running an eCommerce website, connectivity issues are the last thing you want. The hosting server your website runs to can make a difference in your website's responsiveness and functionality. 

 

2. Provide customized alerts that apply to the specific needs of your customers. By doing this, you'll not only ensure that your users are kept informed, but you'll also make them feel more connected to your brand. Basic alerts include alerts about price changes, and you can take it a step further by notifying customers when desired items are in stock. 

Again, you'll kill two birds with one stone by following this practice, as it will contribute to your digital marketing efforts as well. 

 

3. Add responsive parts and create a customized site that allows your audience to become more intimate with your brand. At this stage, you want to establish your brand and craft cohesive design schemes for all the elements that form your eCommerce website. Creating a responsive design element for mobile will allow you to build stronger customer relationships and satisfy your users' demand for accessibility. 

As mobile devices are becoming the primary tool that connects your audience with your brand and content, you want to make sure that this connection is streamlined and effective.

 

4. Focus on selecting the best functions and features to suit the specific needs of your business. To set your website apart from your competition, you must choose Magento's features and plugins wisely. Spend some resources on finding out which functionalities speak to your customers specifically and add the most significant value to your website. 

Your choice of Magento features should always reflect your business objectives and match your brand strategy, not the other way around. 

 

5. Use tier pricing and group pricing to set your eCommerce business to success. How?

Reward your regular customers and those who buy more inventory in bulk with incentives to stimulate and keep them coming back for more. Magento's tier pricing feature is a reliable tool that can help you manage this financial aspect by allowing you to price items differently and offer incentives. 

The feature doesn't require any edits, and it will show your customers exactly how much they save when shopping at your store. 

 

6. "Make SEO a priority" should be the motto of eCommerce businesses. When optimizing your Magento website for SEO, you should focus on boosting your product pages. 

Firstly, ensure that your content is straightforward, concise, offers the exact amount of data needed to inform customers, but do not exaggerate at this point. Secondly, you should pay attention to updating the URL key to create a search engine-friendly link to your products.

 Lastly, fill in your metadata section of each product in detail and include a minimum of five relevant keywords in each description. This should make your website more visible on search engines and allow people to find your online store more easily. 

 

7. Don't forget about images, as eye-catching photos are often the first item on a website that catches the visitor's attention. Also, ensure that you use relevant names for your images, describing them as accurately as possible. SEO-optimized photos attract more visitors and help your website rank higher on search engines. 

 

Magento is a winning choice for eCommerce

 

Magento web development may be tricky sometimes, but it's worth investing your resource in building and managing your eCommerce website with this reliable CMS. 

Magento provides a wide variety of features that meet specific business needs, and the platform is developed for secure and functional web development. 

When it comes to SEO, Magento won't disappoint you. On the contrary, the platform is an excellent choice for beginners as well, offering advanced SEO features that maximize your chances of ranking high on search engines and attracting more potential customers. 

See how Optasy can support your business by creating and optimizing your Magento project to match your objectives and your customers' needs. 

Photo credit: Megan_Rexazin on Pixabay. 

 

 

 

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According to the Canadian Standard on Web Accessibility, all Governments of Canada websites and web applications must conform to WCAG 2.0 Level AA.  Note: This does not apply to any business outside the government.    Provincial regulations The Accessibility for Ontarians with Disabilities Act (AODA) established in 2005 was the first provincial accessibility law and is currently the only provincial law with an explicit digital accessibility element.  Public sector organizations, private, and non-profit organizations with more than 50 employees need to comply to AODA regulations. 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The ACA encourages the Government of Canada to collaborate with stakeholders and persons with disabilities to create new accessibility regulations for private or non-profit organizations, banking, telecommunications, or transportation industries.  To discover the right direction of the ACA development, the Government of Canada asked its citizens what an accessible Canada meant to them. 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Additionally, you can talk and ask for feedback from your active users to better grasp your website's strengths and weaknesses. By gaining awareness of ideas of improvement directly from your audience, you'll deliver more personalized and accessible web experiences. Testing assistive technology tools to gain a more accurate perspective on how you can support, for example, people relying on screen readers. Get in the shoes of your users and become more empathetic to be able to come up with appropriate inclusive solutions to make your site more accessible.    Fines and penalties So, what happens if you fail to comply to the accessibility regulations that apply to your organization?  The fines under the AODA include: Companies can be penalized up to $100,000/day. Individuals and unincorporated businesses can receive fines of up to $50,000/day. Managers and officers in a corporation can be fined up to $50,000/day.   The current enforcement instructions state that businesses are fined larger penalties for their first violation, and, if the lack of compliance continues, these penalties can apply every day.  However, the way these fines are given depends on the impact of the non-compliance and the history of the company or individual that has committed the violation. For minor violations, organizations may be fined as little as $500/day.  The AODA applies to all levels of government, non-profit and private sector companies, but the penalties are currently targeting only organizations with 50+ employees.    How can your business benefit from complying with accessibility laws? Improving your website's accessibility is wise regardless of legal compliance regulations. It is also good for the business. Some key benefits of optimizing your site for accessibility are: Higher traffic rates on your website. By making your site accessible, you are opening the door for a wider range of visitors, which may lead to increased traffic, engagement, and conversion rates. More customers. Web accessibility is all about meeting a wide variety of customer needs, and it can grow your customer base in the long run.  Improved SEO rankings. Some practices to make your site more accessible include writing relevant, concise content, adding ALT-text to images, or selecting simplistic layout designs. Also, these practices are good for SEO, as they increase your SERP ratings and your website's visibility.  Faster page loading speed. By working on your website's accessibility, you also improve your page loading time and the overall user experience.    Conclusion Keeping up with the evolving web accessibility laws in Canada is a must. The next step is to become proactive on your accessibility journey by designing and optimizing your web apps and sites to comply with the rules and regulations of WCAG. This will not only keep you away from lawsuits and penalties, but it will also boost your brand reputation and your business outcomes.  If you need a hand on building websites and web apps that are compliant with the latest Canadian accessibility laws, we are happy to help. Check out our Drupal Website Accessibility services and let's discuss how you can embrace an inclusive mindset that supports all your customers.    Photo credit: Tingey Injury Law Firm on Unsplash. ... Read more
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How to Create Accessible Content More Easily

How to Create Accessible Content More Easily

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Screen readers can't interpret non-text content elements, so images without ALT text are useless for screen reader users.  Like headlines, alternate descriptions highly improve your SEO rankings and visibility.  Make sure you use ALT text wisely by: Keeping your description short (under 125 characters) Avoiding images with text like graphs or diagrams    6. Write clear, to-the-point website instructions. Web accessibility is all about easier interactions with digital platforms. People want web experiences that require as few resources as possible on their part. And for online visitors with disabilities, this is more than a demand; it is a necessity.  Therefore, web instructions, error messages, or data formats must be easy to understand, so they can be considered accessible.  Part of creating accessible web content includes paying attention to how you write basic text like website instructions.   Web accessibility is here to stay. 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10 Best Practices for Making Web Icons Accessible

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Raluca Olariu / Jul 19'2021

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