In light of the recent COVID-19 pandemic - OPTASY would like to offer DRUPAL website support for any Health Care, Government, Education and Non-Profit Organization(s) with critical crisis communication websites or organizations directly providing relief. Stay Safe and Stay Well.

5 Ways to Harness the Power of AI on Your Ecommerce Site

5 Ways to Harness the Power of AI on Your Ecommerce Site

by Adrian Ababei on Jun 28 2017

“Viva la revolution!” Since we keep reading/hearing how AI revolutionizes the way people shop online, the way retailers leverage their user data to personalize the shopping experiences they provide, how AI revolutionizes the entire ecommerce space. So, how are you harnessing the superpower of AI on your ecommerce site?

Your set of options includes:

 

  • chatbots

     
  • virtual personal shoppers

     
  • ultra-personalized shopping experiences

     
  • AI-based search queries

     
  • machine learning-powered search results

     

… and the list is an ever-growing one!

Now you're probably disoriented: how do you know which one(s) of these revolutionizing forms of AI fits your own company's ecommerce strategy? 

Well, let us put each one of them into the spotlight and hopefully help you identify the forms of AI in ecommerce that best suit your goals:

 

1. AI Virtual Shopping Assistant

The “Relax and enjoy your shopping experience!” turns into: “Relax, your virtual assistant will do the shopping for you, purchasing precisely the item(s) you need at the best possible price(s)”.

In short, as you implement this form of AI on your ecommerce site, you're actually leveraging both the valuable user data that you will have collected and the set ups that your customers will make (for instance a certain day of the week/month when he prefers his virtual assistant to “go shopping” for him/her).

Let's fancy this possible virtual shopping assistant-powered scenario:

you already have a load of priceless data on a customer's preferences and an enabled “sales” alert option. By leveraging this valuable information his online personal shopper can easily purchase that particular product/service precisely the day when the price drops down”.

See the 2 main differences?

The customer:

 

  1. doesn't have to type in a whole string of relevant keywords in the search box on your site, looking for the product he'd like to buy (for his virtual assistant already knows what items he'd like to purchase)

     
  2. won't be constantly notified (and eventually annoyed) whenever prices drop. 

     

The shopping experience without the time-consuming hassle!

Moreover: the AI virtual shopping assistant can curate the products/services your customers would want to purchase, depending on their browsing and shopping histories!

So, we're talking about proactively assisting your customers, ensuring future conversion, too!

 

2. Machine Learning for More Relevant Search Results

Relevancy is key when it comes to search results, wouldn't you agree?

But what if you could reach “the utmost relevancy” in the search options that you deliver to your online customers?

You can reach it: by leveraging the machine learning technology on your Drupal site! 

Instead of relying on the conventional keyword matching technique, you'd better harness the power of machine learning AI and deliver the perfectly adequate search results to your potential customers!

 

3. A New Type of Search Query: AI Processing Natural Language 

Searching for products/services on a given ecommerce website is getting “out-of-fashion”!

AI technology steps on the stage and steals the spotlight as it's equipped with natural language processing capabilites. Capabilities that the traditional way of searching for items on a given online store can't possibly compete with!

Therefore, instead of typing several relevant keywords, which may or may not display the relevant search options, AI can “interpret” customers' natural language. It can recognize and decipher their natural expressions and thus display only the most relevant search results.

 

  1. on one hand we have a series of keywords that get, successfully or not, matched with their corresponding products/services

     
  2. on the other hand with have search results determined by the process of “deciphering” natural expressions

     

See the difference?

 

4. Voice Search: Implement This Key Form of AI on Your Ecommerce Site 

AI-powered voice search has ceased to be a striking novelty for some time now.

It slowly and surely turns into a “must-have” technology for every ecommerce site/app!

Are you ready to leverage this form of AI on your ecommerce site, too?

It's the epitome of convenience: users can just utter the items they want to visualize and eventually purchase and the AI technology implemented on your website does all the rest.

Yet it's much more than “utmost convenience”: it's a way of deep-personalizing your customers' overall shopping experiences on your ecommerce website! By using voice-triggered searches you'll practically tailor, to their own needs, the search options that you'll display.

The “traditional” way of personalizing shopping experiences (to the search terms that users enter in the search box on your site) can't possibly rival with this AI-powered type of personalization, don't you agree?

 

5. Evolving Content 

And we do mean “in real time”!

A whole new dimension for the concept of in-depth personalized content going hand in hand with a perfectly tailored shopping experience.

In other words: what this AI technology does is adjust the content on your ecommerce website LIVE, as the customers navigate through!

The data collecting, followed by the content tailoring is no longer a viable tactic in today's ecommerce landscape.

Content evolving in real-time is the new level of personalized customer experiences! 

And not only that it helps you craft an “ultra” personalized online shopping experience, with a high level of interactivity, but you're actually taking the burden of A/B and layout testing off your team's shoulders.

As you leverage this AI technology, based on evolutionary algorithms, you'll be actually improving your online shopper's experience “on the spot”!

 

And the list can easily go on and on! Visual search would have to be the next AI technology on our list, followed closely by...

Yet, since it's a list that gets constantly enriched, we shall end it here. Do tell us now: have you already leveraged any of these forms of AI on your ecommerce site?

Development

We do Web development

Go to our Web development page!

Visit page!

Recommended Stories

Drupal 9 Features: From “No New Features” to... 9 New Shiny Things You Can Expect to See in Drupal 9
What new Drupal 9 features can you expect to see on June 3rd, 2020? For, it's a bit confusing, isn't it?   on one hand, you have the “no new features“ statement on the other hand, you get answers like: “the easiest upgrade in a decade”, “newer PHP libraries”, “a brand new admin theme”, and so on   So, are there any new shiny things in Drupal 9 that you can look forward to? Or maybe get worried about... There is one shiny new feature and 8... improvements, from what I've seen. And I've grouped all together in a list. Here it is: 1. The New Shiny Thing: Easy Upgrade from Drupal 8 to Drupal 9 A smooth upgrade experience, this is the only new shiny thing that Drupal 9 ships with. In short, moving to Drupal 9 will be as easy as updating from one minor Drupal 8 version to another. Source: Drupal.org Word of caution: the upgrade path to Drupal 9 is “buttery smooth” if and only if you stick to a “healthy” routine of weeding out old and deprecated code from your current codebase. 2. Drupal 7 and 8 Will Continue to Get Supported Alongside Drupal 9 One of the biggest Drupal 9 vs Drupal 8 (and even Drupal 9 vs Drupal 7) difference is the overlap of security coverage: Till Drupal 9, whenever a new stable version got released, the previous one lost its support. Starting with the 9th version of the CMS, Drupal 7, and Drupal 8 will continue to get community support till November 2021. In other words, Drupal 8, cleaned-up of all deprecated API will continue to work on Drupal 9.  And Drupal 7 will get community support for... 1-1.5 years after Drupal 9 gets released.  One of the unexpected Drupal 9 features. For it disrupts the way that the Drupal community used to approach major versions once they were no longer “the latest” ones. 3. Claro Becomes the Default Administration Theme … once it gets stable. 4. New Drupal 9 Features: CKEditor 5 Gets Implemented ... in a future version of Drupal 9. Security support will drop for CKEditor 4 sometime around Drupal 9's end of life. Therefore, Drupal 9's roadmap includes adding CKEditor 5 to a future version (and eventually removing CKEditor 4 completely in Drupal 10).   5. The Workspace Module Goes from Experimental to Stable Source: Drupal.org How is this good news for you? Let's say that you need to prepare multiple versions of your Drupal site and, depending on certain factors, to push live only one of them. The Workspace module allows you do to precisely that: to replicate content between workspaces on the same Drupal site. And, luckily, the module will be generally available starting with Drupal 9... 6. What's New in Drupal 9? Twig 2 That's right, Drupal 9 comes with support for newer PHP libraries. Support for Twig 2 here included. 7. Drupal 9 Will Be Backward-Compatible with Drupal 8 from Day One What are the new Drupal 9 features? Minor upgrade versions of Drupal 8 will be backward-compatible with Drupal 9. This means that all your Drupal 8 components will work with Drupal 9. This ninth version of Drupal is built on top of Drupal 8, basically.  In other words: no need to panic that your (Drupal 8) website's key features will no longer be valid in Drupal 9. This is going to be the first time that 2 major versions of Drupal are fully compatible.   8. From Symfony 3 to Symfony 4.4 “What's new in Drupal 9?” Symfony 4.4. Since its third version will no longer be supported in November 2021, Symfony 4.4 gets integrated with Drupal 9. All while making sure that Drupal 9 is forward-compatible with Symfony 5, as well...   9. Olivero Becomes Drupal's New Default Theme New Drupal version, new front-end theme. Olivero will come to replace Bartik, the current default theme in Drupal.   Wrap-Up: 5 Drupal 9 Requirements Your Drupal Site Should Meet Now you know which are the predictable, the new and the... shiny new features in Drupal 9. What next? How do you ensure that your Drupal website's Drupal 9-ready? Here are 5 key steps to take for a buttery-smooth upgrade:   Make sure your environment is Drupal 9-compatible: PHP 7.3, MySQL 5.7.8, Drush 10   Update to the latest minor versions of Drupal 8 as soon as they get released: you'll be able to upgrade your website to Drupal 9 only from Drupal 8.8. and Drupal 8.9    Keep your modules up to date: do all your contributed modules run on their latest versions?   Weed out any deprecated API from the custom projects that your website's using   Update core to Drupal 9   Word of caution: if your website (still) runs on Drupal 7, upgrade to Drupal 8.  To sum up, the shortest path to a smooth upgrade to Drupal 9 is sticking to the best practices:   remove all deprecated code (go for an automated tool like drupal-check or Rector to identify deprecations on your website) update your Drupal core and contributed projects to their latest versions   Or, you can leave all the preparations to us. Just drop us a line and we'll evaluate your website's level of... readiness:   Is there any deprecated code still “lingering in there? Does it run on Drupal 7? Are there any outdated versions of PHP or MySQL that it is still using?   Then, we can come up with a plan to get it Drupal 9-ready. Image by Marsel Elia from Pixabay   ... Read more
Adriana Cacoveanu / May 20'2020
OPTASY Is Proud to be Named a Top Canadian E-commerce Development Partner by Clutch
Here at OPTASY, we know it can seem impossible for a new business to tackle their challenges while also implementing high-quality web development solutions. That’s why we’re here to help! We’re a Canadian Drupal and web development company that’s provided web solutions with outstanding results. Our team is dedicated, knowledgeable, and can help your company thrive!  Source: Clutch.com In recognition of our efforts, we’ve been named a top Canadian e-commerce development firm by Clutch, a development research resource.  We’d like to thank our superstar clients for helping us get this far! They engaged with Clutch analysts to assess our impact on their day to day operations. Our evaluation took into account the quality of our services and deliverables, attention to their project timelines, and the value of our work in relation to our pricing. We’re happy to announce that we’ve maintained a lovely 4.8 out of five stars in reflection of that data!  Take a look at one of our recent reviews below:  "We are thrilled to have been chosen as one of the leading web developers by Clutch!"  - Adrian Aabei, CEO of OPTASY, Inc. For those who might not know, Clutch is a verified market research firm that leverages a unique rating methodology to compare leaders across sectors. They showcase our development work on Visual Objects, Clutch’s sister site that centers on portfolio items. They feature us in their directory of top e-commerce developers.  We’re proud to receive this feedback and look forward to helping even more clients meet their potential! Contact OPTASY today if you’d like to learn more about how we can help you thrive!  Image by Megan Rexazin from Pixabay   ... Read more
Adriana Cacoveanu / Feb 06'2020
OPTASY: Ranked as Top Drupal Developers of February 2020
OPTASY strikes again! We've got listed among the top Drupal developers of 2020... FindBestDevelopment, the leading ranking platform for the web development industry, featured us in their “Best Drupal Development” category. Take it as a “hall of fame” showcasing 10 of the best Drupal development companies in the... world.   And we've just earned our spot there. What a great way to start the year!   But Who Is FindBestDevelopment? It's a market research and reputation platform that “detects” and rates the top software development companies in the world.    And they do that... monthly. Source: FindBestDevelopment.com Take it as a free, trusted and conveniently exhaustive resource at hand for when you look for top professionals in fields like AI, eCommerce, Drupal, web, mobile app or IoT. “And how do they evaluate and rank the IT service providers included in their tops? What criteria do they use?” A legitimate question to ask yourself.  FindBestDevelopment conducts an in-depth investigation of the targeted companies and:   analyses their business practices compares them to the industry standards   For instance, in the case of a team of Drupal developers, their editorial staff would evaluate:   the team's overall experience as a Drupal services provider its specific processes the reporting its portfolio and the impact of the projects included there   Source: FindBestDevelopment.com There are 8 different categories that FindBestDevelopment updates on a monthly basis:   Best Web Development Best Mobile Application Development Best Custom Software Development Best eCommerce Development Best WordPress Development Best Drupal Development Best IoT Development Best Artificial Intelligence Development From a Small Drupal Agency to... the Top 10 Drupal Developers Looking back, way back (2005), when OPTASY was just a small team of Drupal enthusiasts, and analyzing our trajectory, we do get a bit... dizzy. Little did we know (or hope to dare) that we would come 3rd place in the “Best Drupal Development Awards” on the world's most reputed ranking platform. Source: FindBestWebDevelopment.com It's overwhelming, it's rewarding and it's... a huge confidence-booster. Seeing the other 9 finalists — companies that we've been looking up to — and knowing that our past projects played a key role in this evaluation, we get both a confirmation and an incentive to live up to these higher standards.   Thank You! We have Drupal in our DNA: we've been living and breathing Drupal since... 2005. And yet... if it hadn't been for our clients':   innovative ideas that they wanted implemented in their projects:  unique functionalities turned into custom Drupal modules, high standards in terms of visual aesthetics turned into custom Drupal themes daring goals that they set for their projects courage to adopt new approaches and emerging technologies to deliver the best user experience to their customers   … we wouldn't have been here, among the world's top 10 Drupal developers. ... Read more
Adriana Cacoveanu / Feb 03'2020