1. Sponsor Local Journalists
But How Do You “Recruit” These Talented Local Journalists?
2. “Lure” Local Influencers: Your Brand Story's Advocates
How Do You “Track Down” These Local Influencers?
- think what terms/phrases are more likely to be found on a local influencer's blog: "here in Toronto" intitle:"blog"
- consider, also, that some bloggers might not include the word “blog” itself, too, on their blogs and try out different combos such as: "here in Toronto" intitle: "restaurant"
3. Collect Local Data: “Get Under Their Skin!”
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