1. "Bid on" Standard, Familiar Navigation
- familiar: do not let yourself seduced by the urge to “reinvent the wheel”. Your users are already used to find the main navigation menu on top of the page, displaying links to key pages on your website, featuring concise titles. “Familiar” means “less time invested in recovering from the “surprise” of a new type of layout and less effort (leading to frustration and confusion) for figuring out how the new layout works. So, less time and effort from your users and more pleased users for you: it's a win-win situation after all!
- effective: don't fall for the trap of pulling off a multi-level navigation bar and a side bar “combo”! You risk to tire your visitor! Our advice to you is to trimline your navigation bar (stick to maximum 7 fields) instead of turning its layout into a true “maze” for your users to solve.
- accessible: making your menu quick to find you'll be enhancing accessibility throughout your entire website. Your visitors will then know where they are and where they can go next. No need to get them “stuck in wondering”: light their path with simple, straightforward navigation!
2. Lead Them Through With Visual Hierarchy
- wisely “exploit” that section on your homepage that users' eyes fall on first once they land on it (the center of the page, underneath your navigation menu, or the top left corner): place your most important piece of content there, one that should provide a lower level of detail!
- use larger font size for drawing attention to high priority pieces of content
- go for visually-arresting images for signaling a higher level of importance given to a particular piece of content
3. Make Your Call to Action Stand Out
4. Loading Time: Optimize, Optimize, then Optimize Some More
- optimize your CSS files
- optimize your images and scale down their sizes
- remove duplicate scripts
- optimize browser catching
5. The Power of Imagery: Handle It With Great Care
6. When in Doubt: Use White Space
7. Break It Up With Headings and Subheadings
8. “Consistency Is Key” Is More Than Just Another Motto
- Accessibility of a site
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