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Mechanics Hub
Transforming a leading industry platform with streamlined design and structure.
Overview
OPTASY was engaged to overhaul Mechanics Hub’s digital platform by improving UI/UX, migrating the site from WordPress to Drupal, and simplifying its content architecture to enhance user experience and engagement.
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About
Mechanics Hub is North America’s largest recruiting company for diesel mechanics and heavy equipment technicians. The platform provides job listings, industry news, videos, training resources, and an active forum with over 10,000 members.
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Goals & Challenges
Mechanics Hub aimed to improve their online platform to continue being the top resource for both job seekers and employers within the diesel industry. Despite their success, the user experience on their website was lacking due to its complex and content-heavy structure.
- Overwhelming Content Diversity: The website featured a wide array of content types including articles, videos, and interactive elements like crosswords, making it difficult for users to navigate.
- Complex Content Structure: The existing content architecture was not intuitive, with vital resources buried under convoluted navigation paths.
- Outdated Design: The previous website design did not align with modern web standards or the company’s dynamic brand identity.
Solutions
OPTASY focused on a user-centered design strategy to streamline navigation and enhance accessibility across various devices. Key solutions included:
- Platform Migration: Transitioned Mechanics Hub from WordPress to Drupal to leverage the latter’s robust capabilities for handling complex, diverse content structures.
- Content Restructuring: Simplified the website's architecture to ensure that users could easily access information and navigate the site intuitively.
- Visual Redesign: Introduced a new color scheme that aligned with the Mechanics Hub brand, using black and yellow to draw attention to key sections and improve the aesthetic appeal of the site.
The Results
- Enhanced User Interaction: Responsive web design improved adaptability across devices, leading to better user satisfaction.
- Improved Navigation: Streamlined site navigation resulted in lower bounce rates and increased user engagement.
- Brand Reinforcement: Strengthened brand identity with strategic use of color and modern design elements.
- Enhanced User Experience: Created a more inviting user interface that simplified interaction and content discovery.
- Streamlined Content Delivery: Decluttered the layout, making it easier for users to locate resources and job listings.
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