1. Make Your Search Box Visible
2. Discover Which Colors and Color Contrast Convert For You
- consider which is the emotion/which are the emotions that each colors conveys (maybe if you're selling beauty products you'd better go for cheerful pink rather than “alarming” red, for instance)
- run some tests for finding out which is the color that converts better for you and you only (what works for others might not work out for you, too)
- depending on the color that you decide to choose for your foreground and, most of all for your call to action button, you should choose a contrasting color for your website's background.
3. Go For An Attention-Grabbing Call To Action
4. Give White Space Its Due Importance
5. Put Together a Visual Hierarchy
6. Keep Your Navigation Bar Short and Simple
- keep it short: go for an ideal no. of 5 items
- go either for a standard horizontal one, placed on top of your page or for a vertical one, placed on the left side of your front page: no need to get creative here, for “innovation” in this case is more likely to affect usability
- go for descriptive rather than generic labels: give your visitors a hint of what you do, who you are and not just standard, impersonal information (“Who Are We”, “What We Do”)
- put your key items at the beginning and the end of your navigation bar
- links, links, links, not buttons: links are far better for SEO reasons, since search engines can detect the written text, they're easier to edit and where do you ad they they load quicker than buttons, too!
7. Guide Them With Directional Cues
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