In light of the recent COVID-19 pandemic - OPTASY would like to offer DRUPAL website support for any Health Care, Government, Education and Non-Profit Organization(s) with critical crisis communication websites or organizations directly providing relief. Stay Safe and Stay Well.

What Are the Essential UX and UI Tools that Shouldn’t Miss From Your Toolbox?

What Are the Essential UX and UI Tools that Shouldn’t Miss From Your Toolbox?

by Adrian Ababei on May 12 2016

To help you make the right choice or choices, below you can find the most valuable UX and UI tools on the market today.

InVision

InVision is the world’s leading product design and collaboration tool. It’s equally useful for individuals and small teams, and if you work on multiple projects, or projects involving large numbers of team members, the cloud-based Enterprise version is perfect. InVision Enterprise can accommodate an unlimited number of team members working on an unlimited number of projects. InVision’s unlimited testing capability, which allows you to test your prototypes directly on users’ mobile devices, record their interactions with your prototypes, hear their voices, and even see their faces, is hugely helpful. Feedback doesn’t get much more contextual than that. With such relevant feedback, you’ll have the power to make the right UX and UI decisions quickly, rather than having to rely on days or weeks of serial usability testing activities.

Proto.io

If you’ve been searching for a high-fidelity prototyping tool with powerful collaborating features, you need to look no further than Proto.io. Some prototyping tools, including many of the more advanced ones, can link screens together, but don’t go beyond that. With this tool, you can create prototypes that are feature-rich, animated, and interactive, and do so in minutes – without having to rely on coding. That’s half the story. The other half is your ability to overcome those pesky communication gaps that can exist between the project manager and the team, between team members, and among other project stakeholders. Proto.io gives you the capability of producing prototypes that are so realistic that your team, or your company, will be able to make the right decisions before investing resources in the final design and development efforts.

Appsee Mobile App UX Analytics

Appsee’s app analytics platform goes beyond reporting basic, quantitative data by providing mobile teams with visual data. The user recordings and touch heatmaps allow you to see for yourself how users actually behave within your app. These tools can help you pinpoint where you can optimize your user experience and troubleshoot issues from performance to usability. In conjunction with these visualization tools, Appsee supplies mobile teams with insights regarding retention, user journeys, usage, and conversion funnels. These insights can answer questions like: “Which navigation path do my users take the most? “ Or “How many users return to my app after a month?” Overall they can help paint a clearer picture of how your users behave.

PowerMockup

If you are a PowerPoint user, PowerMockup is a wise choice. This prototyping toolkit enables you to create mockups and wireframes for virtually any website, or for any mobile or desktop application. Select your shapes and icons from the PowerMockup library, drag and drop them onto a PowerPoint slide, and let PowerPoint functionality do the rest. The PowerMockup library is constantly being added to, and you can add your own custom shapes, and share them with other users as well.

Pidoco

Pidoco offers a better way to create and share beautiful, interactive wireframes. This web app has it all, from making easy sketches to making custom templates, adding interactive elements, and using features that allow quick and easy previews of your work as you progress. Your prototypes feature all of the necessary clicks and touch gestures you’ll need to trigger the system reactions you are looking for. Pidoco offers four different plans, ranging from the Starter Plan (2 projects/ month), to the Platinum Plan (100 projects/month), and you can try any of their plans for free.

Lucidchart

Lucidchart is an online, cloud-based, multipurpose wireframing and diagramming application that will be an excellent choice if you are looking for an easy way to sketch and share professional-looking wireframes and mockups. Lucidchart employs drag and drop functionality, a variety of useful keyboard shortcuts, and features a large library of icons for the full range of device types. This application can be used on PCs, Macs, and all browsers, and it is fully integrated with Google Apps, Google Drive, Visio, and Jive.

Notism Collaboration

Notism Collaboration is the ideal choice for creative teams who would benefit from having a real-time design and video platform through which team members can discuss and share their design efforts with others. You can share mockups, videos, interactive web, and mobile prototypes, or any other design-related activity. Notism provides everything needed to ensure that team members and project stakeholders are always able to participate in the feedback loop. You can also use this handy toolkit to support your task management needs, including enhanced data backup and security features.

Loop11

Loop11 is the type of usability tool that individuals or teams look for when they need a quick way to perform website, wireframe, and prototype UX testing. Instead of tossing your design over the fence and waiting for a response, Loop11 enables you to carry on a continuous conversation with your customers and users. This usability tool provides heatmaps, clickstreams, task analysis, and other feedback types that enable you to make data-driven design decisions with confidence. It offers the perfect solution for all types of usability testing, including A/B testing.

Patternry

If you are fortunate enough to have all the UI and UX work you can handle, Patternry might just be one of the most useful tools you can have for storing your design and code assets and sharing them with your team. Patternry gives you the ability to store more than just shapes and icons. Design patterns run the gamut from shapes and icons, to code and screenshots, to guidelines and recorded or documented discussions. You can store all of your valuable design assets in a logical, carefully arranged way that not only supports your deliverables, but gives you and your team a library of reusable design patterns as well. As you can see, there are a number of truly excellent prototyping and UX and UI tools to choose from; and you can feel free to do so without fear of making a poor decision. UI design is one thing, but having an ability to verify the UX performance of that design can be something else entirely. Because of this, we’ve included several usability tools that are easy to use while providing rapid feedback of qualitative results. Whether you are happy with our selections, or you believe we have left something out, we would like to hear from you.

Form Analytics by UseItBetter

Form Analytics by UseItBetter is an invaluable tool for analyzing user data; particularly with respect to form abandonment, fixing forms, and improving conversion rates. This usability tool may be more specialized than most you could choose from, but it gives you the information you need to fix problems or potential problems on the spot. Form Analytics can also be a tremendous form event tracking time saver. A couple of clicks gives you all of the metrics you might need to determine which form field or fields are causing customers to drop out, and why that is the case.

Development

We do Web development

Go to our Web development page!

Visit page!

Recommended Stories

What Are the Most Common SEO Mistakes to Avoid in 2020? 13 Ways that You Can Sabotage Your Own Website’s SEO Performance- Part 2
Ready to dig up some more (all too) common SEO mistakes to avoid in 2020? As promised, in this post I'll be exposing to you another 6 bad habits that are costing you your website's ranking and traffic. They range from neglecting serious issues, that you consider "minor", to highly damaging practices that you're probably still doing. So, let's dive right in: 8. You're Ignoring Site Structure Issues That Are Affecting the UX And this is one of the biggest SEO mistakes that you could make. Here's how you can identify a poor website structure:   users don't get directed to your homepage once they click on the logo your service pages don't automatically load in new tabs your website feels cramped and cluttered; users need to work hard to navigate through   And since user experience is a huge SEO factor, you might want to consider scheduling a declutter and reorganizing process for your site. Aim for a clean, fluid, and intuitive navigation on your website. 9. You're Not Optimizing Your Web Presence for Local Search A bad practice that you'll find in any "top 10 SEO mistakes".  And which seems to be still so "popular" in 2020, as well (but you'll be bucking this trend, won't you?). Here are the opportunities that you miss when you don't optimize your website for local search:   you could have stepped ahead of your competitors, who may not have a region-specific strategy set in place you could have turned it into a huge advantage when competing against larger, national brands (with huge budgets to invest in SEO), that might be targetting broader keywords you could have turned all those potential local visitors into more traffic and... loyal customers   Source: moz.com   10. You've Updated Your Website But... Kept the Old URLs Another rookie and still so common SEO mistakes to avoid in 2020. So, you've updated your website. It's optimized for the best-fitting keywords, it has well written, SEO-friendly meta descriptions... but all these efforts are pointless if your URLs:   include underscores open HTTP pages and you've just enabled HTTPS on your website      See my point?  Updating your website, but forgetting to update the URLs, as well, is like... changing your oil, but forgetting to fill up your gas tank. It won't get you too far. 11. You're Using H1 Tags the Wrong Way: One of the Most Common SEO Mistakes to Avoid in 2020 Are you "guilty" of any of these 2 bad habits when it comes to using H1 tags?   there are no H1 tags, at all, on your web pages you're using multiple H1 tags on the same page (for aesthetic purposes) you're turning all the headings on a page into H1 tags It's the H1 tags that let the search engines know what the topic of a page is. By using none or multiple H1 tags, you're just confusing them and lowering your website's chances to rank high on the results page. 12. You Have No Link Building Strategy  Or you have a totally ineffective one, based on:   a too low number of backlinks low-quality backlinks   Start building more backlinks to your website, from relevant authority websites. 13. You've Overlooked to Add Your Sitemap to Your Robots.txt File And so you've left search engines with no clue on what URLs you have on your website. This is the surest way of sabotaging their own work — indexing your website's pages — and, implicitly, your website's SEO performance. Source: semrush.com But you can still fix it: just go ahead and add a sitemap.xml file to your robots.txt file. Key Takeaway The common mistakes to avoid in 2020 are the... basic ones. Those issues that you might find too trivial to fix or to avoid. And these apparently insignificant SEO mistakes fall into 3 major categories that you should focus on:   content: too thin or duplicate content (stuffed with keywords) won't add any value to the user experience delivered on your website internal links: let your common sense tell you how many is enough; make sure they're relevant and useful to the readers website architecture: avoid poorly written, unoptimized descriptions and title tags, use H1 and H2 tags the proper way, add ALT tags to your images, look for broken or unoptimized URLs...   In short: don't underestimate the basic stuff, that's still being ignored or considered "acceptable" on too many websites. Now, have you decided to break your bad SEO habits, but you just don't know how to fix the mistakes?  We're ready to help you with that.  Just drop us a line! Let's identify all the SEO errors lowering your website's potential and get them fixed. Image by xiaoxinghai from Pixabay   ... Read more
Adriana Cacoveanu / Jun 03'2020
What Are the Most Common SEO Mistakes to Avoid in 2020? 13 Ways that You Can Sabotage Your Own Website’s SEO Performance- Part 1
Have you seen a downfall in your website's ranking (and traffic)? What if you're to blame? What if you're making the all-too-common SEO mistakes to avoid in 2020? Or at least some of them... "But which are they?" you ask yourself. This is precisely what I'll be pinpointing in this post: The 13 all-too-frequent bad SEO habits that you, too, might be guilty of. And which are harming your website's SEO potential. You're Optimizing for All the Wrong Keywords You're Leaving Broken Images and Broken Links Lingering in There You're Ignoring The Simplest Fixes to Your Site's Performance Issues You're Not Including the Target Keywords in Your URLs You're Using Automatically-Generated (Duplicate) Page Titles You're Not Optimizing Your Site Pages' <Title> Tags You're OK with Having One Internal Link and Even Orphan Pages You're Ignoring Site Structure Issues That Are Hurting the User Experience You're Not Optimizing Your Web Presence for Local Search You've Updated Your Website But... Kept the Old URLs One of the Most Common SEO Mistakes to Avoid in 2020: Improper Use of H1 Tags You Have No Link Building Strategy You've Overlooked to Add Your Sitemap to Your Robots.txt File So, let's dive in: 1. You're Optimizing for the Wrong Keywords And by "wrong keywords" I mean:   short-tail keywords keywords that are "out of your league" (i.e. high competition keywords) Instead, target long-tail keywords, that you can realistically rank for. It's the "2-step" formula to success when optimizing a website for specific keywords. Pro tip: if you're running an e-commerce website, target transactional keywords (they usually include terms like "subscribe", "for sale", "order", "apply", "reserve", "schedule" + the exact name of your branded product/service or general industry products/services) 2. You're Leaving Broken Images and Broken Links Lingering in There One of the top SEO mistakes (since it's still so "popular") that you, too, might be making on your website: You're being "sloppy" with your website's links and internal images. In other words, you leave behind "residues" like:   misspelled URLs images with no ALT-text images with poor file names image linking to files that no longer exist 3. You're Ignoring The Simple Fixes to Your Site's Performance Issues Has your website started to... slow down?  How about implementing the quickest fixes at hand to speed up things a bit in there?  Here are 2 simple and effective steps you can take right away:   minify your CSS and JS files enable a good caching plugin 4. You're Not Including the Target Keywords in Your URLs "What are some common SEO mistakes?" Sticking to a poor URL structure is one of them. And why would you bother including keywords in your URL structure? Since users can still find your website, even if it doesn't have keyword-optimized URLs? Because keyword-rich URLs make it easier for search engines to locate your website. 5. You're Using Automatically-Generated (Duplicate) Page Titles Another one of the all-too-common SEO mistakes to avoid in 2020: Generating your page titles dynamically instead of creating them manually. Especially if we're talking about key pages on your website. In this case, the risk of ending up with duplicate page titles, that will only confuse search engines, is very high.  6. You're Not Optimizing Your Title Tags: One of the Most Common SEO Mistakes to Avoid in 2020 And this is one bad habit that's going to cost you your website's high ranking in the search results. As a rule of thumb, keep in mind to always insert your target keywords in the pages' title tags, as well.  And to stick to the proper length: less than 60 characters. 7. You're OK with Having One Internal Link and Even Orphaned Pages "What SEO mistakes am I making with my website?" You're underestimating the power of internal linking. Or the negative impact that such a bad practice can have on your site's ranking if you want to put it this way. In other words:   having just one internal link on a page is not enough having orphaned pages, that are not linked to anywhere on your website, is... unacceptable   Source: searchenginejournal.com   The END of Part 1! These are the first 7 common SEO mistakes to avoid in 2020 from the list that we've put together for you. So, stay tuned for the second series of SEO bad practices... Now, how many of them have you identified on your own website? Are you having trouble getting them fixed? Or maybe just not enough time or enough SEO expertise in your team? We're ready to land you a hand with that.  Just drop us a line and let's identify and fructify all those missed SEO opportunities on your website. Image by Andrew Martin from Pixabay    ... Read more
Adriana Cacoveanu / Jun 02'2020
Google PageSpeed vs Lighthouse: How Are They Different and Which Tool Should You Use?
Which tool should you be auditing your website with? In a Google PageSpeed vs Lighthouse “debate”, which score is right? What's the difference between running a Google PageSpeed test and running Lighthouse Audit in Chrome?  You have all the reasons to be confused about the fact that they use similar technology, yet they deliver you different results. It's time to shed some light here.  So, keep on reading to get your answers to questions like:   What Is Google Pagespeed Insights? What Is Google Lighthouse? What Are the Main Differences Between Them? When Should You Use Each of Them? 1. What Is Google PageSpeed Insights? Or: “What is Google PageSpeed score?” What does it measure? And what type of data does it use when evaluating your website? Lab and real-world data... In other words, Google PageSpeed will use both real-world data available in the Chrome User Experience report and lab data. Now, if I was to put together a short, yet complete definition, it would be: Google PageSpeed is a tool that analyzes the performance of your web pages, generating a report of the overall speed of your website. As well as actionable advice on how you can improve its score. 2. What Is Google Lighthouse? “How does Google Lighthouse work?” It uses lab data (only) to measure your website's performance, but also its SEO performance, PWA, and other best practices.  And here, you can already identify the first difference that any Google Lighthouse vs PageSpeed comparison reveals:  Lighthouse goes beyond the page speed metric when auditing your website. 3. Google PageSpeed vs Lighthouse: How Are They Different? What's the difference or, better said, “the differences” between these two audit tools provided by Google?   PageSpeed Insights measures the performance metric only, whereas Lighthouse audits other aspects of a website, as well (SEO, accessibility, progressive web app, etc.) Google PageSpeed uses a “combo” of lab and real-world data, whereas Lighthouse uses lab data only (under consistent conditions) to build its report   Lighthouse is now incorporated into PageSpeed Insights. It is PageSpeed's integrated analysis engine. 4. When Should You Use Google PageSpeed Insights? So, you have your answers to your “Google PageSpeed Insights vs Lighthouse” dilemma. You know now how they differ from one another. But how do you know when to use... PageSpeed, for instance? Here are the 4 main scenarios:   you need to share a link to your website's audit report you're only interested in checking your website's page loading speed you want an accurate report of the loading times experienced by your website's visitors you're not a big fan of using Chrome developer tools for analyzing your website's performance 5. When Should You Use Lighthouse? What are the specific scenarios when you should consider turning to Lighthouse for auditing your website's performance? when you want to run audits programmatically when you need to evaluate other aspects of your website, in addition to its loading times when you want to incorporate the Lighthouse API into your own systems   For instance, you can use Lighthouse API to automatically block those releases that don't meet your pre-defined performance and SEO standards. 6. Google PageSpeed vs Lighthouse: Key Takeaway If there was only one takeaway that you'd take from this post it should be that: While Google PageSpeed uses the information generated by Lighthouse, enriching it with real-world data, Lighthouse delivers you more than just one score. It goes beyond measuring your website's loading times. Do you need to know how fast your website loads from its visitors' perspective? Or do you need to dig deeper? To evaluate more than just its speed, knowing, though, that the results that you'll get are based on lab data only? Now, let's say that you've already made your decision. You've chosen the website analysis tool that best suits your needs and you've run the test on your site. With your list of optimization suggestions at hand... what do you do?  You can either put all your current projects “on hold” and ask your own team to implement those recommendations. Or you can drop us a line and leave it to us. Photo by Dids from Pexels ... Read more
Adriana Cacoveanu / May 29'2020