Google recently launched a new tool which aims to help business owners determine their website speed and mobile friendliness on tablets and smartphones.
Mobile searches recently surpassed desktop searches and since more and more people surf the internet through mobile devices it’s critical for webmasters to check if their website is performant, functional, accessible and mobile friendly.
Google’s New Tool
Google’s new website testing tool is very simple and user friendly – you don’t have to be a technical person to try it out. Just type in your website’s address and the tool will analyse your site, scoring it according to certain requirements. The tool offers more detailed reports as well as suggestions on how to fix things – you can then use this information yourself or pass it along to your webmaster.
Google offers plenty of testing tools for sites, including the Mobile Friendly Test, PageSpeed Insights and PageSpeed Tools but most of these tools are aimed at users with some technical knowledge – the new testing tool is aimed at business owners and non-technical users simply through its ease of use.
The tool shows scores in green for good, yellow for fair and red for poor. The user interface is greatly simplified as well. That being said, the new tool is powered by PageSpeed Insights – the idea is to get a fast overview of your website’s speed, mobile friendliness and performance at a glance.
Google has increased its effort on mobile web where it created new technologies such as Accelerated Mobile Pages or AMP – these pages load much faster than web pages and use much less data. Google’s search algorithm has also been updated and having a mobile friendly website is more important than ever. More and more users shift to mobile devices and Google is paving the way to a more pleasurable user experience for all parties involved.