If the Amazon-Shopify partnership was looking so promising already, things just got better! Better for you, who runs an e-commerce business on this platform! Practically from now on by selling on Amazon via Shopify you'll get a major boost in reach.
With the 7 new product categories (that's right, they did get bumped up from 1 to... 7!) you'll be “drastically” increasing the number of Shopify items that you can sell on Amazon's massive marketplace.
And speaking of these newly added categories:
- Health and Household
- Beauty and Personal Care
- Home and Kitchen
- Patio and Garden
- Arts and Crafts
- Sports and Outdoors
- Toys and Games
The Shopify-Amazon integration expansion comes “packed” with better support for Amazon's Brand Registry, as well! Basically, if you're currently Brand Registered on Amazon, you won't need to leave your Shopify dashboard to list your Brand Registered products. You can create them right there!
Better said: selling on Amazon via Shopify just got a whole lot more convenient and more advantageous for you!
“Specifically, What Do I Gain Out of It?”
“… out of this Shopify and Amazon's strengthened and expanded integration?”
Let us point out, in specific terms, how it benefits you, the store owner using the Shopify platform:
- you'll get to list 7 times more products on Amazon right from your Shopify shop
- you'll get a significant boost in reach: a new distribution channel, with a loyal and nonetheless massive audience (no less than 300M users only last year)
- you will never have to leave your familiar Shopify dashboard for adding your Amazon brand registered products; just create and manage your listings right there, in your store
- you'll no longer need to use UPC/EAN codes as an Amazon Brand Registered merchant
- you'll create your product listings on Amazon even easier as a brand owner
Selling on Amazon Via Shopify: One Shortcoming and A Few Predictions
For this sales channel does present a shortcoming: for now, only U.S. Shopify store owners get to leverage the newly expanded integration.
Still, (and here we disclose a key prediction), the Shopify team's already put it on the roadmap.
They're currently working on giving merchants selling in other regions, as well, the chance of seamlessy selling on Amazon via Shopify. Of creating and managing Amazon listings, of fulfilling orders, managing inventories and so on without (ever) having to leave Shopify.
A challenging task to carry out, if we consider that Amazon operates with separate, per-regions websites and that the Shopify team will need to work closely with all of those teams!
Moreover, analysts predict that this recently expanded Shopify-Amazon partnership is just one “brick in the wall”, the “wall” being their whole strategy of minimizing friction between storefronts. A strategy that will continuously strengthen these 2 e-commerce giants' influence in the e-commerce platform sector.
This being said, allow us to end our post with the optimistic statement coming from Shopify's Product Support Network : “... we've got a full roadmap for growth opportunities with Amazon! Stay tuned :)”