Pre-launch: Turn It Into a Strategically Structured “Teaser”
1. First, Craft Your "Teaser Page" for Success
- you collect valuable email addresses
- you get early feedback
- you build credibility around your soon to be launched business
- a professional logo: needless to add that your logo will enhance your existing brand's credibility and recognition and establish trust in your unknown business
- a catchy tagline: keep it short (one line will do), make it encapsulate the “luring essence” of what you're offering to your prospective subscribers
- suggestive imagery: think it as the first “influencer” that your potential future customers, who know nothing, yet, about your new business, will get in contact with. Turn it into a highly suggestive and nonetheless highly influencing “sneak peek” into your business: carefully choose the right mood-inducing color scheme and the “leading actor” of you image itself. Will you be showcasing an “hypothetical” customer expressing precisely the mood/emotions that you'd like your future subscribers to associate with your products or rather... a “tantalizing” image of a your subscription box itself?
- a brief description: which should include straightforward answers to all the “why” and “how” questions your future subscribers might ask themselves; keep it succinct: tell them why they should subscribe
- an email call-to-action: be straightforward, let your readers know exactly what “they're supposed to do” after they've read your “teaser page”. So, go for a clear, more-than-obvious “email call to action” section, instead of a subtle, ambiguous “empty form” whose purpose they should guess instead.
- an email sign up incentive: why should anyone disclose his/her email to an unknown company? Well, come up with a reason why they should, come up with a “temptation”: free subscription, a special discount, you name it. Also, consider rendering your incentive attention-grabbing: “play” with typography, bold colors, with eye-catching boxes that you could place them in, till you've found your “winning formula”.
- social sharing options: give your subscribers the chance to turn into your businesses' promoters. They might feel like sharing your teaser page so, why saying “No” to some free promotion?
2. Next, Optimize It To Perfection
- should you lower your price or this decision doesn't influence your prospective subscribers much?
- should you you go for a once or twice a month shipping instead?
3. Build Some Buzz Around Your Upcoming Launch
4. Craft, Schedule and Send Out Your Email Campaigns
Launch: Break the Suspense and Head Straight to Success
5. Upgrade Your Teaser Page to a “Legitimate” Landing Page:
- add more incentives: make your offer even “harder to resit to”. Go for an additional giveaway, for “early birds” discounts: raise the stakes
- highlight the retail value: make it really clear for your potential subscribers how much they'll actually save: let the numbers do the "recruiting work" for you!
- include more descriptions: speed up their decision making, reveal even more luring details about your offer
- switch from email-call-to-action to sales call-to-action: level up from collecting emails to closing sales. Think through the most efficient techniques for crafting and placing your call-to-action button on your landing page
6. Reward Your Early Subscribers
7. Plan Your Your First and Second Shipment Strategies
- carry out a new round of “influencers wooing”
- try a new “discount” method for “early birds”, but make sure it's not as tempting as the first one, lest you should lose your early-subscribers' trust, who will legitimately feel “cheated”.
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