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Latina
Website targeting acculturated Hispanic women, delivering daily updated entertainment-type content.
Overview
Latina.com is a leading online platform targeting acculturated Hispanic women in America, providing daily entertainment news and content. Known for its popularity and vibrant community, Latina.com offers a rich mix of Hispanic celebrity gossip, beauty and fashion tips, Latin music videos, and local event news. OPTASY was enlisted to enhance the site's functionality and design using Drupal, to better serve its growing audience.
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About
Highly popular in America, supported by a whole vibrant, loyal community or readers, it's become Hispanic women's go-to source of information covering various topics: Hispanic celebrity gossip, interviews and reviews, beauty and fashion tips and tricks and "how to" articles, Latin music videos, movie news, daily news on Latin events taking place in their cities etc.
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Goals & Challenges
Latina.com aimed to enhance its digital presence to maintain its position as the top source of entertainment for Hispanic women in America.
- Content Organization: Managing and structuring a vast array of content types efficiently to ensure easy user access.
- Site Performance: Updating the site’s infrastructure to improve loading times and resolve compatibility issues.
- Visual Appeal: Creating a custom theme that resonates with the target audience and enhances user engagement.
Solutions
OPTASY tackled Latina.com’s needs by implementing advanced Drupal solutions focused on improving site structure, performance, and aesthetics.
- Drupal Custom Modules: Developed specific modules to add functionality tailored to Latina.com's content delivery and user interaction needs.
- Upgrade to Bootstrap 3: Transitioned the site to Bootstrap 3 for a more responsive and modern user interface, addressing all emerging issues during the update.
- Mini-parser for Content Feeds: Implemented a mini-parser to organize and streamline content feeds, enhancing the efficiency of content updates.
- New Custom Theme: Currently developing a visually appealing custom theme that reflects the vibrant and dynamic nature of Latina.com’s content and audience.
Latina
Thanks to Optasy’s strategic recommendations and engineering skills, the site’s response time decreased by over 50%, and business growth reached 400% by the end of 2014.
Their competitive price point, sensible workflow, and precision continue to impress.
The Results
- Improved Content Management: The mini-parser and custom modules have significantly improved the management and presentation of diverse content, making it more accessible to users.
- Enhanced User Experience: The site's migration to Bootstrap 3 has modernized the user interface, leading to a more responsive and engaging experience across all devices.
- Increased Visual Engagement: The ongoing development of a new custom theme is set to further captivate and retain the site’s target audience.
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