For people with disabilities, web accessibility is highly beneficial. They use multiple assistive technology tools that often require accessible web design and apps to function properly.
It is obvious how web accessibility benefits users with disabilities, but what about businesses? What are the advantages of building accessible sites for your company? Keep reading, and you'll discover seven key benefits of making your website ADA-compliant.
Why do companies hesitate to invest in web accessibility?
A survey of around 500 U.S. business leaders and web designers shows the main reasons behind the reluctance of some companies to make a website accessible. Most of the respondents confessed they are worried about the financial investments and potentially high costs (73.6%), while 66.9% think optimizing their sites for accessibility will require too much time.
We are here to tell you that making your website accessible for people with disabilities doesn't require too many resources, will highly benefit the user experience, and most probably keep you away from web accessibility lawsuits.
7 Benefits of Making Your Website Accessible
1. Increased traffic on your site.
There's a myth regarding accessible websites that says accessibility only benefits the visitors. However, by improving the user experience and making it accessible for anyone, you plant the seeds for:
- Higher traffic rates on your site
- Better user engagement
- Improved search engine optimization rankings
- Higher conversion rate
2. Lower risk of legal complications.
As legal requirements regarding web accessibility are getting tougher, optimizing your site for people with disabilities becomes non-optional—unless you don't mind being prosecuted. Make sure your site meets specific accessibility guidelines and pay attention to the accessibility standards required by the industry that you're operating in.
3. Bigger customer base.
Making your website accessible means addressing the needs of bigger social groups, and that, in the long term, could lead to you growing your customer base. By investing in accessible design, you can attract more visitors that are likely to engage with your brand on a long-term basis.
4. A more innovative business mindset.
Building accessible design for your website visitors challenges you to deal with unanticipated issues and thus puts your creativity at work.
The constraint of adapting your design so that it incorporates a whole set of accessibility features challenges you to... come up with innovative solutions—and to preserve that mindset for innovation in the long term.
In the current dynamic digital landscape, staying creative and ready for innovation is key to keep up with the ever-changing trends.
5. Boosted SEO efforts.
You can improve your site's accessibility by adding ALT-text to images, writing clear content, or choosing a clutter-free page layout. All of these steps also mean good SEO practices.
So, by making your website more accessible, you're also making it more SEO-friendly.
You probably already know the importance of investing in robust SEO strategies in today's digital landscape. It's all about how high you rank on SERPs and the level of visibility that your website is gaining.
6. Improved brand reputation.
Accessibility is also essential for your business as it helps grow your brand reputation.
By ensuring your website's universal design grants equal rights and easy access to your content, you raise awareness and build a positive reputation around your business.
Today, having an inaccessible website is the digital equivalent of sticking a big KEEP OUT sign in front of your business.
7. Faster page loading time.
It has been proven that if you improve a page's level of accessibility, you boost its speed score.
As modern internet users demand fast website experiences, you want to improve your page loading times to keep up with your visitors' needs.
By implementing features designed for users with disabilities, you're making your site a better place for all users.
There are many ways in which you can promote accessibility on your website.
For example, users that struggle with visual impairments benefit the most from screen readers to help them understand the content on a particular website. This is a way to make your website accessible for people with sight issues and offer some support in making their daily lives a bit easier.
Hopefully, this article sheds some light on the importance of web accessibility for your business and how building a universal design for your site can positively impact your brand. For more insights on how Optasy can help you make your website more accessible, check out our Drupal Website Accessibility services.
Photo credit: Wirestock on freepik.
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