Get To Know Your Users
- on what sections from your app they visit more often
- when was the last time they used it
- even what they're doing in your app RIGHT NOW
“Say Their Names” As You Welcome Them On Board
Tailor Your Content To Your Users' Behaviors
Personalize Your Push Notifications
Implement In-App Features To Boost Interaction
- personalized in-app referrals: give your users reasons to “pay you another visit”
- in-app chat: your users can get over the “paradox of choice” if they can stay connected with their family and friends and thus ask for their opinions on the purchases they indent to make
Engage in Ongoing Conversation With Your App Users
- a user has given you a good review, he/she's just filled in your customer satisfaction survey: you could then invite him/her to rate your app in the app store
- another user has given you a negative feedback: you could then ask him/her for more info so that you can fix the signaled issue(s) and improve his/her future experience in your app or you could tempt him/her with a tailor-made offer.
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