Think of the last website you visited. Maybe it was an online store, a blog, or an entertainment website.
The way you interacted with the site's interface is most likely what you remember most about the whole experience - was the website loading fast?, was it easy to navigate? - was it optimized for mobile? These factors contribute to the quality of the user experience (UX) that a website provides and often determine whether or not people come back for another experience.
Building, optimizing, and maintaining a website while having the UX at the center of the web development process is imperative. At the end of the day, the health and prosperity of your site and business heavily depend on your audience and customers.
With this in mind, let's have a closer look at five best practices that you can implement right away to improve the UX on your WordPress site.
1. Accelerate Your Site's Loading Speed.
Today, people are living fast-paced lifestyles. They require speed and easy-to-access experiences. As the average human attention span has dropped to eight seconds, the success or failure of a website to provide high-quality UX depends on how fast page load times are.
According to a study by Google, 53% of users abandon sites that have more than three seconds delay on mobile devices. So, if you haven't yet optimized your website's loading speed, the time to start is now. Have a look at some critical tips for approaching page speed optimization:
- Host your site on a high-performance server.
- Streamline your HTML code.
- Use image optimization plugins for WordPress.
- Identify and delete unused content from your database.
- Reduce HTTP requests.
2. Keep Your WordPress, UX Design Simple.
As Leonardo da Vinci put it: "Simplicity is the ultimate sophistication."
Website builders often go to great lengths to create designs that sweep visitors off their feet and end up compromising on ease of use and accessibility. That's not something you want to do if you have a UX-centered mindset.
Instead of overloading your pages with content and information that confuses and frustrates your visitors, focus on simplifying the design, making it functional and easy to understand.
A few elements that help you keep your user experience design simple are:
- Uniform layout
- Short, concise content
- Straightforward formatting
- Bullet points and brief paragraphs
3. Get Rid of Broken Links.
Nothing scares website visitors away more than broken links. Also, Google's Search Quality Rating Guidelines use broken links to analyze the quality of a site. If there are too many broken links on a single page, the website is considered to be neglected or abandoned. This can highly impact your Google Search results and lower your overall website traffic.
Investing some resources in fixing broken links is totally advisable. Below are some best practices for resolving broken links:
- Check Google crawl errors.
- Reach out to the linking website when using external links and request a fix.
- Avoid deep links.
- Replace the content at the broken URL.
- Redirect the broken page to a similar page on your website.
4. Optimize Your Site's Navigation.
As we already pointed out, simplicity is often key when it comes to web development. Although the easiest-to-use websites are also the ones that drive the highest organic traffic, many companies still fail to deliver easy-to-navigate websites for their audience.
How can you optimize your site's navigation?
- Customize your navigation menu in a simplistic way and avoid complex, confusing menu items.
- Put mobile site navigation first and streamline the experience for mobile devices.
- Create a search bar and improve your site search capabilities.
- Avoid dropdown menus in your website navigation.
- Add a mega footer.
5. Use Specific Headings.
A good UX means that visitors can easily understand your site and feel confident for the entire period they spend on it. One way you can guide your audience through your content is with clear, specific headings.
Headings can act as a roadmap for your visitors and make it easier for them to see what your content is about. With the help of specific headings, you can build a logical hierarchy and organize your content to provide a top-notch user experience.
Proper heading is also beneficial for SEO as it allows search engines to better understand the purpose of your site and the content displayed on it.
There's no secret that the customer is king and, now more than ever, businesses adopt customer-centric mindsets to keep up with the ever-changing trends. The same goes for websites of any kind. High-quality user experiences render more website traffic, raised business awareness, improved online presence, and lastly, improved conversion rates.
To learn more about what it takes to deliver outstanding UX, contact Optasy and have a chat with our professional website builders.
Photo credit: XPS on Unsplash.
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