Adriana Cacoveanu

Adriana Cacoveanu

ADRIANA CACOVEANU, Content Writer

Adriana is the OPTASY team's digital content creator and copywriter. Her “mission” within our team is to masterfully blend the 2 main ingredients' listed in any valuable blog post's recipe (valuable information + the reader-friendly writing), as well as to craft informative and engaging content promoting our work: study cases on Drupal.org, fresh content for various pages on our company website, e-book content etc.
 

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Mobile App Development Trends in 2018 That Will Redefine the Digital World
That we're witnessing a major shift these days — from web apps' supremacy to mobile apps' domination — is definitely no news. It's been a while since it grew from a trifle into a (digital) world dominating... reality. And so, anticipating which of last year's trends will be growing into “megatrends” and which of the newly emerging ones will be the mobile app development trends in 2018 with the highest impact on the digital landscape … becomes crucial for anyone in the mobile app industry. Should you continue to bid on virtual reality and cloud technology? Is blockchain nothing but a bubble about to burst this year? What place should wearable apps and IoT have in your mobile app development strategy? We've done our research, approached the experts and the authority figures in the mobile app development industry apps and here's what we've come up with: An 8-point list including precisely those high-impact trends to keep an eye on in 2018: 1. Wearable Devices and IoT Are “Exploding”! And So Is Wearable App Development And I'm sure you, yourself, anticipated this: that IoT devices and wearable apps will go from niche to mainstream. With more and more industries adding up to the list of IoT adopters — education, smart health, automotive — and with Apple cutting off the price constraint, it's only reasonable to expect wearable devices/apps explode in 2018. … to expect to see more apps for wearable devices (and not just watches) and an increasingly powerful impact of IoT on mobile app development. Considering that smartphones are needed for controlling IoT devices...   2. Android Instant Apps, One of the Growing Mobile App Development Trends in 2018 It's a fact: Android Instant Apps will be one of those (not so) new trends in mobile app development to be growing like a beanstalk this year! The reasons behind this anticipated growth have a too powerful impact on the users not to turn from a predicted scenario into a... reality of the digital realm:   they're conveniently easy to use: no installation required and yet they're more on the native app's side and they work like websites they use fewer resources they can be accessed from anywhere (WITHOUT installation)   In other words: the border between the realm of apps and the landscape of websites gets even more... blurrier this year.   3. Accelerated Mobile Pages A huge “hit” ever since its “debut”, in 2016, Google's AMP is definitely on the up and up in 2018, too. And no wonder why this open-source initiative — accelerated mobile pages — still “runs the show” and continues to “seduce” mobile app developers: it's a publishing technology (HTML's stripped-down version) geared at boosting mobile pages' performance … practically it injects both sites (on mobile devices) and web apps with high speed … keeping the bouncing rate to a minimum Now, these are strong enough advantages for this trend to be one of the high-impact mobile app development trends in 2018. 4. Predictive Analytics Gains an Increasingly Powerful Influence on Mobile UI/UX What do you think about joining the “gang” of tech giants in the mobile app industry (Google, IBM, Apple, Facebook) and jump on this trend in 2018? Why bother? Well, because: we'll be witnessing a shift from mobile apps as “mere” utilities to apps as integral components of your workflow this advanced software is the “offspring” of AI and machine learning … with a major impact on your customer journey via your mobile app's UI/UX … since it provides valuable predictions related to your business (by leveraging the available data) for you to capitalize on (and to do what it takes to enhance your app users' experience) 5. On-Demand Apps Will Ride The Tide of Popularity How could they not? After all, they're making people's lives easier by simplifying their day-to-day activities, such as: looking for laundry services ordering food looking for cleaning services looking for rideshare and taxi services And not only that on-demand apps will be in... high-demand this year. They'll be one of those mobile app development trends in 2018 expected to “bloom” with new cool features and functionalities: business bots UI/UX enhancements predictive analysis m-commerce facilities 6. Blockchain: Newer Mobile App Development Trends in 2018 With Huge Potential Blockchain has been intriguing, “seducing” and gaining so much good press, that it can't but continue to grow, as a trend, in 2018, too. And it's no surprise why: it provides companies with a shared, unalterable ledger storing their information (transaction histories or bitcoins) presented in the form of blocks … “unalterable” meaning that the info can't be modified unless all the subsequent blocks get modified; which would automatically lead to the entire network's collision A principle of “openness” that continues to “seduce” legit businesses. Businesses that do seize the huge potential of providing transparent access to the blockchain. 7. Dare to/Continue to Bid on Cloud Integration This Year The future of mobile apps and their development is one where the benefits of cloud technology are being (finally) leveraged to their full potential. And here I'm talking about benefits such as: better storage reduced costs in hosting and equipment improved page loading times streamlined operations increased productivity and collaboration And nonetheless: developing mobile apps over the cloud will enable them (the apps) to run seamlessly across multiple platforms. Now that's superpower, don't you think? A huge “leap” into the future of mobile app development software! 8. AR/VR Will Have an Even Higher Impact on App Development Strategies These 2 technologies are already too well rooted in the long-term future of mobile apps that they can't go anywhere else but... UP. AR and VR continued to be developers' trump cards for creating jaw-dropping mobile app experiences. Even so more this year, with all the compatible hardware expected to invade the market. And it's not just the gaming sector that will benefit from augmented reality graphics and videos presented in VR, but others will fall under its “spell”, as well. Here I can only think of the huge potential that these 2 technologies have in the retail sector. Speaking of which, are you think what I'm thinking? About Amazon Go and all the doors that it has opened for other similar apps to steal the spotlight this year? End of the list!  These are, judging by the stats, forecasts, and expert opinions that we've analyzed, the 8 high-impact mobile app development trends in 2018. Also, judging by all the enhancements in hardware: button-less mobile devices more and more powerful chips … and the emergence of a new level of digital speed — 5G — I can't but be certain that these 8 trends here will get turbocharged in 2018. ... Read more
Adriana Cacoveanu / Feb 05'2018
How to Design An Intuitive Conversational Interface Experience: 6 Useful Tips
It's no longer a matter of “Why?”, but a matter of “How?”. The conversational interface trend isn't going anywhere but... UP. So, if you want to keep up with the break-neck pace at which your competitors will be launching their own chat-based apps this year, you first need to: put an end to your “to go or to go conversational?” dilemma. You only have one option... Then, to start focusing on more pressing issues:   what are the user experience challenges to expect when designing conversational user interfaces (CUIs)?   what are the best practices to adopt for creating state of art conversational experiences?   how do you design a... conversation, after all? One that's natural, seamless, quick and ideally convenient for the user?   And once you've pondered on these 3 questions, go ahead and turn the following “enlightening” answers into your trump cards for designing your own rival to Siri, Alexa and or OK Google.   1. Put Together An Exhaustive List of Hypothetical Use Cases  In other words: leave no dead ends in your chat-based app's script. No weak links that could impact your conversation's fluidity. And how do you get “unpredictability” down to zero? By getting knee-deep in user research work.  Invest plenty of time and teamwork in identifying all the possible use cases that your chatbot's scrip should cover... impeccably! How will users react to hypothetical scenario A? And what queries is he/she likely to input in scenario B? What “tricky” request will he/she make? Once you have THE list at hand, filling in your script with copy will sure feel just like putting the puzzle pieces together.    2. The Onboarding Experience: Be Sure to Give It Special Attention  The more straightforward your chatbot's onboarding message is, the more chances there are for the user to interact with your conversational interface. In other words: take no chances, don't try to play smart, resist the temptation to turn your app into a “guessing game”! Let the user know which are your bot's functionality and key features and how precisely it may serve him/her via:   a speech bubble an intro message a suggestive animation   … from the very beginning.   3. Focus on User Convenience When Designing Your Conversational Interface And convenience in conversational UX translates into minimal user input! Now here are 2 best practices to consider for achieving the proper level of user convenience:   keep your copy crystal-clear and straight to the point: avoid ambiguity at all costs, like giving more than one answer to the same question or answers completely out-of-the-conversational-context, irrelevant to the user's intent   keep the user's input to a minimum: the less your customer will need to type in/interact with your chatbot, the better; aim for “yes/no “questions and avoid overburdening them with too many choices to scan through and to select from   Extra tip: make your content ideally easy to squeeze through; keep your sentences conveniently short, thus anticipating that the user might head straight to the call to action. Why should you discourage him/her with an almost impenetrable block of text to keep on scrolling through?   4. Set Up Visual Cues-Based Replies to Your Users' Queries How would you improve readability in “conventional”/non-conversational design? You'd instantly reach out to your not-so-secret trump card — the whitespace — right?  Well, in case of a conversational design, your trump cards are the visual cues. Here are 2 examples of how/when you can use them for boosting readability and turning your conversational interface into a truly intuitive AI experience:   Use them to assist your customers when in need; for conveying bite-sized information and addressing your users' queries in a highly intuitive way. Maps, charts, infographics images, GIFs will be far easier to “digest” than chunks of text and far more efficient for relaying the message   Use them to convey... emotions: whenever words are not enough to convey the feelings you need to convey (e.g. giving them a warm welcome into the app), go with... visual cues; and emoji make the handiest of them all   5. Empathy Is Key to Designing a Human-Like Chatbot A natural conversational interface experience is a human-like one. And a “humanized” AI app is one that easily passes the empathy test.  Now here are 2 suggestions on how to “inject” empathy into your chatbot:   Read the script out loud: how does it sound? Would you say those lines to someone close to you? Do they sound natural enough? Or rather robot-like? Is the conversation fluid enough?   Pay attention to context and adapt your script accordingly. Now you wouldn't want your app to give a robotic-like, impersonal reply such as “I hate to hear that” to a user writing: “I feel a bit dizzy”. It goes without saying that you should anticipate all use cases and user queries and have all the context-suitable replies ready (popping up a map showing the nearby hospitals in this case, for instance)   6. Embrace the “Less Typing on the User's Side” Principle For the less they'll need to type, the more fluid the whole conversational UX is going to be. And, in this case, by far the most popular example to inspire you is Linkedin messager's automated replies. See how it provides users with plenty of choices, right at hand (multiple buttons, “attach a file” option, automated replies etc.)?  In other words: whenever suitable, automate... everything and aim for user convenience at its best!   These are the “tips and tricks” that you may want to consider if you're determined to create a highly intuitive conversational interface experience for your chatbot's users. Ponder on them and see how you can adapt them to your own app's and use cases' scenario.   ... Read more
Adriana Cacoveanu / Jan 16'2018
CES 2018 Is Here! What Next-Generation Gadgets and Tech Steal the Spotlight?
The world's tiniest laptop, the rollable TV, the world's largest wall TV... all the disruptive “superlatives” in the tech industry are being currently showcased at CES 2018 — Consumer Electronics Show —  in Las Vegas (Jan 9-12). And if you haven't managed to attend the huge tech show and you're in the consumer technologies sector or just an innovative gadgets & technologies passionate, stay assured: we'll be keeping you in the loop!  Here are the: event's highlights “steamy fresh” info on precisely those gadgets stealing the spotlight as we speak news on the most-talked-about innovative consumer technologies at the show   CES 2018: There's Something for Everyone's Taste That's right, take this year's Consumer Electronics Show (CES) as a “theme park” overwhelming its visitors with its load of attractions. Its “visitors” being all those with a keen eye for sleek, next-generation gadgets and a guilty addiction for breakthrough innovations in the tech industry: There is a high tech “ride” for everyone's taste From wireless headphones to 8k OLED TVs, from electric cars to monster-sized TVs, robots for commercial use, wearables, high-tech hi-fi, to fingerprint scanning-incorporated mobile phones... And the list can definitely go on: there sure is something to turn anyone's high tech fantasies into reality at CES 2018! Everyone had been expecting (since it's a 50 years old tech show after all) both the Las Vegas Convention Center's show floor and the Halls of the Venetian to be “piled up” with... jaw-dropping tech innovations! With tech manufacturing giants — Samsung, LG, Sony, Acer, Panasonic and Big G itself — as "stars" of the show, this gathering can't turn out to be but... overwhelming, for any show attendee.   Gadgets and Tech Stealing the Show, The Largest Consumer Tech Show I bet you'd die to take a sneak peek inside. And even if it's going to be just an imaginary tour of the exhibits, your time is limited, isn't it? So you want to know which are those gadgets and consumer technologies “basking in a rockstar fame”. Well, get ready for they're about to step into the spotlight, here below. It's a selection of the consumer electronics products gathering the largest crowds these days in Vegas, at CES 2018: The headphones equipped with translation capabilities   Samsung's monster-sized Wall TV: its 165 inches are getting loads of attention at the tech show, not to mention that the giant consumer tech brand has also unveiled its battle plan of conquering OLED this year   Acer's Swift 7, the world's tiniest laptop (so far): it comes with out-of-the-box 4G LTE connectivity to boot   LG's latest robots designed to assist customers at hotels and shopping centres LG's 65-inch OLED rollable Ultra HD TV prototype: the future of technology has the shape of a highly convenient TV that you can easily... roll up, just like a newspaper Blyton's electric car: which has easily managed to stand out from the crowd of SCI-fi-like TVs, mobile phones, and other next-generation gadgets; CES 2018 is sure to make a fantastic “stage” for the Chinese startup to show off its innovative potential to the world Intel's CPU's with AMD Vega graphics Asus's MC mini-like Chromebox 3: since “small” is definitely the new big, Asus, too, unveiled its own small-sized product, equipped with built-in support for Gigabit LAN and dual-band 802.11 ac WI-FI (meaning, of course, that it will stream 4k videos... superbly) End of... tour! Of course, the lights on the global stage of innovation — CES 2018 — are still on. And they'll be on till Friday, the 12th of January. New “superstars” in terms of gadgets will be rising, so take my selection here as a rough guide only! ... Read more
Adriana Cacoveanu / Jan 10'2018
Best Augmented Reality Tools in 2018: Which Is The Right One for Your AR App?
“Build the next big thing in terms of AR apps!” Is this goal on top of your New Year's resolutions list? Well, then right now you must be wondering: “With so many tempting augmented reality tools out there to choose from, which one's best for my own AR solution?" A frustratingly ambiguous answer could be: "The one that best serves your AR app development needs." Meaning that whatever AR platform you'll be choosing, it should: meet your project's requirements serve the goals that you will have set up for it And yet, this “matching” of the AR libraries at your disposal with your project's specific development needs is your “mission” and yours only. Nevertheless, we can still help you streamline your selection process. How? By shortlisting 6 of the most popular augmented reality development tools in 2017 with a great potential to grow even more influential in 2018.  Here they come: 1. Kudan AR An augmented reality SDK that “pioneered” the network intelligent vision (bringing together AI and IoT). And which sets itself apart from the other augmented reality tools in our shortlist here due to its robust single-camera SLAM. In other words: Kudan AR supports mapping tracking and simultaneous localization. Built for both iOS and Android-based apps, Kudan AR supports markerless tracking (meaning that it uses features such as edges, corners, and textures) and, moreover, it's designed to recognize an unlimited number of images. Where do you add that it doesn't get “greedy” using too much of your app's memory to store its files and (big advantage!) it's significantly faster than other AR SDKs. Summing up its key features and functionalities now: 2D/3D Recognition in the same application supports markerless tracking supports Simultaneous localization and mapping (SLAM) tracking technology 2. Vuforia, By Far One of the Most Popular Augmented Reality Tools Call it a "complete tool" for developing AR apps! It practically “empowers” you to create any kind of AR solution for any type of device, any platform! A visually arresting augmented reality app or game “packed” with cutting-edge functionality.  Yet, it does have its own shortcomings, too, the most “discouraging” one being that its free version comes with Vuforia watermarks and limited functionality.  Even so, the balance between great features and innovative capabilities and shortcomings is titled so that it favours the first ones. Let us detail: it's supercharged with smart terrain functionality for reconstructing a terrain and therefore a whole 3D map of the environment in real-time    the same, above-mentioned functionality, will empower you (or your app development team) to create some fully interactive user experiences where the app's elements interact with the physical world   it's extended tracking feature enables your future AR app to deliver a 100% realistic visual experience even when the target elements are out of view (in other words users will be able to simultaneously engage themselves in the gameplay and still visualize the vehicles for instance)   And now summing up Vuforia's most notable features:   it comes with virtual buttons, which allow you to switch between various surfaces, which play the roles of your true-to-life, natural-looking touch screens   mixed reality and eyewear support (that's right, Microsoft HoloLens here included)   cloud recognition (and on-device, as well), meaning that it's capable to use either a local or a cloud database during the image recognition process    Vuforia Object Scanner   it comes with Vumarks (Vuforia barcodes), which act both as data encoders and as markers   it's built to recognize both 2D and 3D objects   text recognition: Vuforia's designed to recognize over 100.000 words (and, moreover, you're enabled to use your own custom vocabulary, as well)   3. Wikitude The third augmented reality development kit on our list is actually an “all-in-one” platform in fact. One which brings together: Instant tracking + 3D markerless technology + Geo-location + Object/Image recognition and tracking And all these top-notch AR features bundled up in one single AR app development kit can only mean 2 things:   you get to build both marker AR mobile apps ... and location-based ones   Available for iOS, Android, and Glassware, Wikitude is one of those commercial augmented reality tools. It does come in a trial version, as well, but do expect it to “surprise” you with a series of limitations, such as its logo showing up in the cam view. And now, let's go through its attention-worthy features and functionalities:   it provides you with Wikitude Studio, which makes AR app development a breeze, literally, since it requires no programming skills whatsoever: just drag the elements onto the studio screen and... put together your app    Wikitude SDK is currently available for Android, iOS and the Glassware platform   on-device and cloud recognition    instant (3D) tracking (it will display virtual objects and map out environments without using markers)   extended tracking    geolocation support: your AR mobile app can get enhanced with location-based services, as well    4. ARToolKit ARToolKit is, in fact, a group of augmented reality tools that you can use for building your app. And its heavy-weighing pro, that helped it make it to our list here, is that it's... an open-source code! That's right, you gain free access to its library, so you'll be able to tailor its source code to your AR app's specific development needs. Nevertheless, this comes with a drawback: limited documentation! So, do keep this in mind when you're on a lookout for the most appropriate AR platform for your app project. And now, let's list its other “seductive” features besides its open-source nature:   simultaneous tracking: basically you get to “empower” your AR apps to track multiple objects at the same time both single and dual camera support  integration with GPS (a vital feature if it's a location-based AR app that you're developing) it supports various platforms, ranging from iOS and Android to Windows, macOS, Linux...   5. Apple ARkit, One of The Revolutionary AR Frameworks And it was pretty much around the time when iOS 11 introduced ARKit in the digital arena that app developers' “mad race” to build their own next big thing started. Did you start planning your own AR solution around the same time? Running on Apple 9, Apple 10, and A11 processors, Apple ARkit empowers you to create and deliver augmented reality experiences to your users both on iPhone and iPad (obviously!). Now let us highlight the top-notch functionalities that will empower your app development team to put together not “just” AR experiences, but some truly realistic, immersive ones:   VIO (Visual Inertial Odometry) combines core motion data with camera sensor data, enabling your future AR app to accurately track the environment    it's capable to detect horizontal surfaces (e.g. floors and tables) and objects on smaller feature points    it's equipped for plane, scale, and ambient lighting estimation   fast motion tracking   it can be used with third-party tools such as Unreal Engine and Unity, with SceneKit and Metal   6. EasyAR  Here's another SDK “overloaded” with cutting-edge functionalities on our augmented reality tools list here! And even if you go with the free version of the EasyAR kit (which won't provide you with certain of its functionalities, such as SLAM, 3D tracking, and screen recording), you still get an impressive load of features:   cloud recognition 1000 on-device targets storage unlimited recognition queries   And where do you add that getting it up and running is just a matter of registering your account and generating your Bundle ID's plugin key. Its list of top features would have to include:   cloud recognition app cloud packaging 3D object recognition environment tracking   The END! These are the 6 augmented reality tools that you should consider selecting from if you're decided to go ahead and build your first AR solution this year. Good luck checking them off your New Year's resolutions list! ... Read more
Adriana Cacoveanu / Jan 03'2018
Why Would You Go With a Drupal eCommerce Website? 10 Strongest Reasons
Robust, conveniently scalable, fully (and easily) customizable... What else? Oh, yes, it should definitely be a 2-in-1: CMS & e-commerce platform. This is pretty much how your “wishlist” looks now when you're choosing the best eCommerce solution for your website, right? Would you be able to check off all the “wishes” listed there if you want to build a Drupal eCommerce website? That is the question! What makes Drupal not just a good choice, nor just the best one, but the most SUITABLE one for your own e-commerce site? One that would meet all its needs (quick and easy integration with third-party systems, a flexible content editing process, easy to control SEO etc.)? Well, here's OPTASY team's top 10 good reasons why you should “bet on” Drupal:   1. It Shortens Your E-Commerce Site's Development Time And it's pretty much... self-evident: Compared to a standalone eCommerce platform (e.g. Prestashop or Magento), with Drupal you get Drupal Commerce built right on top of it! Built, from the ground up, to seamlessly integrate with your CMS.  In short: with Drupal (&Drupal Commerce) you get one tightly integrated platform system simultaneously serving as a content management system and as an e-commerce platform. Save the time you'd otherwise invest in:   custom-integrating a CMS with your standalone eCommerce platform making them “play well” with one other  “joggling” with 2 platforms (or a 2-platform system, if you prefer) instead of one and investing twice as much time and effort in their ongoing management and maintenance   2. It "Plays Nicely" With Third-Party Systems And this is not even an advantage, but a vital functionality drawing a line between effective and ineffective e-commerce solutions. As a (current or future) e-commerce website owner, your “jam-packed” list of specific needs does include integrating systems and apps such as:   Paypal Verisign Authorize.net   … and so on and extending your site's functionality all while enriching user experience, right? Luckily, Drupal, and implicitly Drupal Commerce, integrates seamlessly with third-party getaways via RESTful API!   3. It's Both Free and Open Source One of the many valid answers to your “Why Drupal for ecommerce use?” could be:   “Because it's free to use!”   Moreover, by being open source, the no-fee feature doesn't translate into poorly supported modules! With Drupal, you don't have the “premium plugins” concept otherwise specific to WordPress or Magento, yet you still get to explore a plethora of free modules. Modules which, moreover, are backed up by a worldwide Drupal community. In a few words: you get default “premium” modules without the price tag on!   4. A Drupal Commerce-Powered Site Is Conveniently Easy to Handle And this “convenience” derives from 2 major “requirements” that your future Drupal ecommerce website easily meets:   that it should empower you and your team to operate with one set of tools only that this “toolkit” put at your disposal — which you'll be using for carrying out specific admin tasks —  should include flexible and fully configurable tools only   Checked, checked!   5. You Get a 2-in-1: CMS & Ecommerce Platform And this might just be one of the strongest arguments to build a Drupal eCommerce website! Not only that Drupal Commerce   is built on Drupal, from the ground up, deeply “rooted“ in it which enables it to explore and exploit the CMS's power to the fullest ... but it's actually the ONLY commerce platform built on a CMS! And this translates into:   a unified, rich and seamless user experience  less development and maintenance time resources for you to invest   6. You Get to Leverage Its Granular User (and Role) Management System And this is, indeed, a superpower that Drupal puts in your hands! Basically, you're given full control over who's accessing what, over which functionalities and features (from your CMS and your online shop) your:   team members (who are granted different user roles and levels of permission) and your site visitors   … gain access to.   7. It Streamlines Your SEO Efforts It's quite obvious that a tightly integrated platform grants you easier control over your entire SEO strategy. As compared to a 2-platform system. It streamlines your efforts to constantly improve the customer journey on your online store.   8. Why build a Drupal eCommerce Website? 'Cause It's Flexible Needless to stress out this feature even more: Drupal's already way “too” famous for its modular nature empowering users to configure and to “custom-tune” their websites to meet their needs to the slightest detail! Add on new modules, mix and match them to your liking and use Drupal's modular power to the fullest!   9. It's Conveniently Extensible: It Seamlessly Accommodates Sites of All Sizes Another strong reason for building a Drupal eCommerce website: it seamlessly adapts to all sizes and levels of complexity. Hence, whether it's:   a small ecommerce site handling basic transactions or a content-heavy, high trafficked ecommerce website   ... that you're building, Drupal's got you covered! It's built to effortlessly power all sites, large or small!   10. It's a Content-Driven Ecommerce Solution  Since Drupal is, primarily, a content management system!  And content is the driving force of any successful e-commerce site or, better put: all e-commerce efforts are centred on content! With Drupal and the ecommerce software deeply integrated within — Drupal Commerce  — you're empowered to:   deliver a rich and unified user experience on your site … by easily linking your products/services to corresponding content (descriptions, banners, icons...) that tells the story behind and creates added value    And it's content that engages your customers, that ultimately drives sales and builds brand loyalty! That builds communities.     END of the list! These are, in our opinion, the 10 reasons strong enough to tip the balance in favour of choosing Drupal for your ecommerce website! ... Read more
Adriana Cacoveanu / Dec 21'2017
6 Enterprise Use Cases for Augmented Reality That You, Too, Can Implement 
Long gone are the days when AR and VR used to be associated (strictly) to roller coaster simulations, the gaming industry or true-to-life aerial experiences. Today we can be talking about an ever-wider range of innovative use cases for augmented reality in enterprises.  About a niche technology turning... mainstream and, moreover, going beyond purely entertainment purposes. Moreover, AR's potential for improving performance, boosting efficiency and enriching customer experience has long ceased to be a “privilege” of the top most valuable brands. And since it's ceased to be an “exclusive” technology, why not harness its potential? Why not capitalizing on AR's potential in your own organization, too?   “What specific use case best suits my particular business needs?”   ... you might be wondering.   Here are some of the most interesting current uses of augmented reality in enterprises:   1. Remote Workforce Supercharged With AR Power  Just take this scenario:   You have two teams working on the same project — an in-house one and a remote one — and you get to leverage AR's power to actually immerse your remote team in the project.   … to bring together all your employees, scattered around the globe, in a collaboration enhanced by that strong feeling of “being there” that AR instils. Or you can go for the second scenario: use AR to easily monitor out of location employees. And this feature gains a critical importance if we're considering 3 specific types of employees working “off-site”:   engineers on an oil-rig medical first respondents linesmen on power lines  2. Step-By-Step Guidance Overlaid on Work Areas via AR Displays Another one of those efficiency-boosting (translated into manufacturing error rate cut down by almost 90%) use cases for augmented reality in an enterprise is overlaying instructions. Practically via an AR display the manufacturer — take one manufacturing an aeroplane wing or one assembling an automobile, for instance — gets hyper-explicit guidance overlaid precisely on his work area. With instructions being conveniently visualized, overlaid right on the work area, the employee practically gets step-by-step guidance for carrying out his tasks of high precision with utmost accuracy. Where human error possibility should be whipped out of the process, AR comes to bring out-of-this-world precision into the real world!   3. Using AR Geared at Improving Warehousing and Logistics Efficiency A potential that DHL knew just how to exploit to their benefit: streamlining warehouse pick-and-place operations through the use of smart glasses which are pointing out the shorter routes for the employees to take; and implicitly cutting down the error rate, too. An unbelievable efficiency booster that you, too, can leverage in your organization for cutting down costs on logistics and warehousing resources and reducing human error.   4. Enriching Your Design/Engineering Team's Experience  By their powers combined, AR and VR will help you:   enrich your customers' experiences by bringing design concepts to life; take a scenario where a family planning to renovate one of their bathrooms can walk right in its virtual replica and visualize precisely how it's going to look   enrich your designers'/architects/engineers' experiences: 3D objects/environments represented on two-dimensional screens vs 3D representations in real size; practically engineers/architects/construction workers/designers get to visualize their work in progress and spot the areas that need adjustments with far more accuracy and in a timely manner   It's one of those use cases for augmented reality that will empower you to increase your team's performance and create richer, immersive customer experiences.    5. Real-Time Data Vizualization … at an enterprise level. And this is one of those scenarios where you get to turn AR into a... superpower. Just think about it: Visualizing data in real-time and, moreover, projecting these data visualizations onto different surfaces will not only:   enhance a more in-depth understanding of that specific data   ... but even enable larger groups of managers to collaborate far more effectively and make data-driven decisions based on a shared understanding of that data   And this is one of those augmented reality business use cases that can go as far as projecting board-room-seized 3 D views of your business! There you can get an even more accurate view of your entire data infrastructure, with all its strong and “sore points” to focus your efforts on!   6. Augmented Reality Training: One of The Most Valuable Use Cases for Augmented Reality  Will you join the AR revolution in staff training and professional development? And since nothing beats practical examples, here are some current uses of AR as a powerful training tool:   using AR to quickly empower staff to get a grip on using highly complex equipment, machinery   using AR to enhance the learning of complex concepts   using AR to enhance collaboration during staff training via virtual, true-to-life presentations, field tests etc.   using AR to a supercharge a “learning by doing” type of training, where real-life situations would be too dangerous to (re)create: such as performing surgery or flying a plane   using AR to recreate specific environments/scenarios/reality augmented workplaces in order to improve your employee's “soft skills” (public speaking, dispute resolution, decision making under stress); you even get to tailor your AR training to each team member's profile    To sum up: using AR in training processes helps you “unleash” all that potential of creativity and efficiency otherwise limited by the “conventional” type of trainings. Take AR as far as your imagination takes it and create your own use cases for augmented reality suitable for:   your team(s)' specific needs your organization's specific goals for maximizing your team's potential   Final Thoughts Now guess what: all the above-mentioned use cases for augmented reality are not “lab experiments” or “projects about the far future to come”. They're being implemented, as we speak, in real-life workplaces. AR technology is now commercially available and has become and is continuing to get even more accessible. And its potential for enhancing both the customer and the employee experience is huge. … you just need to “power” it with content — your unique content — and to harness its potential in use cases of augmented reality perfectly suitable for your own organization! ... Read more
Adriana Cacoveanu / Dec 05'2017