Raluca Olariu

Raluca Olariu

Raluca is a senior content writer with a solid background in content creation. 

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Why You Should Build Medical Chatbots for Your Healthcare Business
  The COVID-19 pandemic continues to challenge the global healthcare sector's workforce, supply chain, and infrastructure. The industry's efforts to overcome the healthcare crisis include accelerating digital transformation across the ecosystem to help health systems quickly adapt and innovate. Digital transformation initiatives involve adopting virtual reality tools, wearable medical devices, 5G technologies, telehealth, and artificial intelligence (AI).  One of the ways AI could revolutionize the healthcare industry is through medical chatbots.  According to a recent survey, 78% of physicians think that chatbots would be most beneficial for scheduling doctor appointments, as well as locating health clinics or providing medication data.  Conversely, around 70% of physicians believe that chatbots cannot effectively care for all patients’ needs and display human emotion. Despite some’s existing skepticism, the truth is that the healthcare chatbot industry is developing and is expected to reach $542 million by 2026. What are medical chatbots and how can they help? Chatbots are a form of AI developed with machine learning algorithms, including natural language processing, to provide real-time assistance for users.  Members of the healthcare ecosystem have already started to leverage these AI-enabled technologies, which have proved to be especially useful in: Simplifying patient care Cutting unnecessary costs Enabling streamlined telehealth delivery Reducing overload Improving healthcare outcomes Facilitating the patient experience  These AI-powered conversational solutions can help patients, insurance companies, and healthcare providers to connect more conveniently within the healthcare ecosystem. The role of medical chatbots in making relevant healthcare data available to the right people at the right time is an important one.  Among the key challenges healthcare professionals encounter is meeting the patient's demands and providing a streamlined patient experience. Healthcare chatbots can transform the remote healthcare delivery experience and support patients in understanding their conditions and treatments without visiting a doctor.  How healthcare chatbots can make life simpler in the industry There are three primary use cases of chatbots in healthcare. Healthcare providers use several AI-powered tools that vary in style, work, communication, and type.  1. Conversational chatbots Depending on their model, these chatbots deliver different levels of conversation and respond to the patient's intent. In comparison with the most basic chatbot that can only provide pre-set answers to repetitive questions, AI-enabled conversational bots deliver more personalized responses and resemble human communication. Healthcare organizations use these types of chatbots to optimize remote healthcare delivery and reduce healthcare professionals' overload.  2. Informative chatbots They provide helpful information to patients through notifications, reminders, or alerts. Automated information and customer support services are generated to help patients stay updated and access more detailed insights about any topic.  This is especially valuable in times of crisis when things change from one day to another and nothing is certain. As doctors and medical staff are under a lot of strain lately and can't meet the patient's need for information, informative chatbots seem like a smart and reliable solution.  3. Prescriptive chatbots Woebot is a type of prescriptive chatbots designed by the Stanford University to prescribe medical treatments like any other doctor. Unlike conversational bots, these AI-powered chatbots aren't built to respond but deliver therapeutic solutions, prescribe medications for everyday illnesses and even more severe diseases.  Prescriptive chatbots also help patients with their ongoing treatments by assisting them in taking their medicines regularly.  How to develop a medical chatbot Decide on the purpose of the project. What are you looking to solve by creating a healthcare chatbot? Maybe you want to keep your patients informed, or you are interested in simplifying the way you plan medical appointments. Whatever the use case for your new medical chatbot, it's essential that you clearly formulate it before you begin your development journey. Choose the right web development team. This may require outsourcing your medical chatbot development project to a field expert development team. Optasy offers AI-powered software development services that will help you make the most out of next-generation technologies.  Build a user-friendly interface. And optimize your application for mobile. This is extremely important in today's digital world, where patients demand seamless and convenient experiences at their fingertips.  What comes next for healthcare and AI? Patients are increasingly attracted to the idea of remote healthcare, especially in the current medical landscape. With proper algorithms, scripts, and AI integration in standard healthcare delivery, chatbots can continue to develop into powerful tools for medical care and treatment.  The future of medical chatbots rests in intensive research and testing. An excellent example of this kind of evolution is the use of AI in Radiology. After many years of research, AI-powered applications can now identify imaging results much faster and more accurately than the human eye ever could. This not only improves the quality of care and helps in the early detection of many conditions but also supports healthcare professionals in delivering faster, more reliable medical services.  That being said, the future of AI in healthcare seems bright. Bridging the gap between technology and healthcare delivery is an essential step towards a better quality of care and a more connected healthcare ecosystem.  At Optasy, we support you on your AI-powered journey so that you can:  Automate repetitive, manual operations across all departments and boost productivity. Gain quick and easy access to your data and make data-driven decisions only. Have your data automatically turned into actionable insights that you can leverage. Add an extra layer of physical and digital security to your business, taking human error out of the equation. Have an artificial “brainpower” automatically monitoring your business' overall performance. If you are interested in more AI-powered and Drupal web development services, contact Optasy. Photo credit: NCI on Unsplash        ... Read more
Raluca Olariu / Mar 09'2021
4 Reasons Why You Need Drupal Maintenance Services
  Entering the world of Drupal web development can feel like diving into the unknown for many business owners. Once they've figured it out with the help of a developer or a Drupal development agency, the business runs smoothly for a little while.  However, building and optimizing a website is like buying a new house—it's functional at first, but things break down and need repairing and regular care in time.  Since spring is just over the corner, what better moment to start cleaning, improving, optimizing, and refreshing your website? Whether you do it in-house or hire an agency that offers Drupal maintenance services, it will work wonders and could actually double your potential market value. But first, it's essential to understand why a regular maintenance plan is critical, how to tell when you need Drupal Maintenance, and what does Drupal maintenance include. This article will answer these questions.   Why you should stick to a regular Drupal maintenance plan  If you've already entered the world of digital marketing, you know that the journey towards attracting and retaining customers doesn't end with web development and deployment. Change is a permanent constant in life, and businesses have to adapt to this ever-changing dynamic.  Security  A few years ago, website maintenance was optional. Building a static website that you could leave unattended for the entire year was perfectly normal.  Today, as the digital landscape has expanded and become more prone to security vulnerabilities, Drupal support is imperative for maintaining a healthy security posture.  Although Drupal is known for being the most secure CMS, this only applies if your Drupal website is regularly optimized with security updates and patches. The Drupal community and Drupal security team continuously build security patches, fixes, and upgrades, and Drupal users need to be in the loop about these updates. In other words, keeping up with the news and module updates in Drupal security is vital in order to avoid breaches.  Constant Drupal core module updates can boost website protection and secure it against cyberattacks and threats.  Fixing errors To ensure that your website performs well and meets the needs for speed and agility that the modern digital user demands, fixing bugs and errors is a top priority. These malfunctions may happen for multiple reasons—rushed coding and deployment, inadequate testing, or miscommunication. They may affect your site's performance and loading speed or even alter your Drupal website’s functionality.  And since users don't want to spend more than four seconds waiting for websites to load, not paying attention to repairing bugs could cost you customers.  This price is too big to pay, and it's worth considering Drupal maintenance services as part of your website strategies.  Keep your content fresh with new features Another reason why Drupal maintenance matters is related to scalability. Drupal websites can grow together with your business goals. Constant feature and module updates allow Drupal users a high level of customizing capabilities that helps businesses keep up with the changing needs of the customer.  With Drupal 8, integration is much more affordable, so if you haven't migrated yet, you might want to contact a Drupal agency to help you decide whether an upgrade is the right choice for your business.  The user behavior has dramatically shifted in the last year, which is why content optimization, new features, and enhancements allow brands to stay fresh and align to this changing environment.  SEO optimization Ranking high on Google and other search engines is crucial for your website to stay relevant. An excellent Drupal maintenance team has SEO experts that provide Drupal SEO audits and optimization.  “Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.” – Jill Whalen   How to tell when you need Drupal maintenance If you're not yet convinced that you need Drupal support and maintenance services for your website, here are some indicators that you can't postpone it any longer without hurting your business: Your website is slow, and you have received complaints about its loading speed. Your web traffic has dropped considerably. You experience more security breaches. Your content and design are outdated. Links, buttons, or forms are not working.   These are some of the red flags of poorly maintained websites. If you recognize these warning signs as part of your website, it's definitely time to start planning your maintenance strategy. What do Drupal maintenance services and support include? A useful maintenance model covers: Security and module updates Third-party integration support Regression testing  Bug diagnosing, fixing, and testing Hosting infrastructure maintenance Hack, malware, down recovery   Partner with the right Drupal maintenance and support agency When thinking about hiring a Drupal maintenance team, you need to consider your needs. At Optasy, we cover a wide range of website maintenance requirements and can create a customized maintenance and support plan to support your website's specific needs.  How does this sound to you? Have you made up your mind whether it is worth investing in Drupal maintenance services or not? If yes, then contact a reliable, dedicated support partner like Optasy and see how our Drupal maintenance services and Magento development maintenance support services can keep your website up and running.  Photo credit: geralt on Pixabay.     ... Read more
Raluca Olariu / Mar 02'2021
4 Reasons Why Drupal Is a Winning Choice for Web Development
  The Coronavirus pandemic has accelerated digital transformation and shifted the world to an online-based environment. In this context, driven by the need to go digital, many companies have started to focus more on their web development capabilities and take steps to improve their online presence.  The challenges encountered on the path to building and optimizing a website that attracts and engages users are not few.    What are the most frequent web development challenges?   One common difficulty when planning a web development project is defining one’s goals clearly. "What are my intended prospects?, "What kind of experience I want to provide my users with?", "How do I want my brand to be perceived in the long-term?".  These are all valid questions that, if not addressed properly, can end up damaging your web presence. Another aspect of web development that keeps many decision-makers up at night is choosing the right tech stack. From programming languages, servers, frameworks to software development tools, deciding which tech stack is the best fit for your needs can be tricky and, if not planned correctly, considerably expensive.  Web development challenges during implementation are not to be ignored either. Site builders, front-end developers, and module developers often struggle to provide personalized user experiences, create catchy visuals, and optimize everything for mobile devices or tablets.  And, of course, everyone who takes part in the web development process knows about scalability and how companies struggle to build scalable, lasting web applications in a competitive digital environment.   How can you address these web development challenges?   This has been the dark side of the article. Now comes the positive, which outlines what it takes to successfully address the challenges mentioned above.  There are many ways in which you can start to build more robust web strategies, but we're going to approach just one today: the Drupal solution.  As one of the most popular content management systems (CMS)s, Drupal is known for its top-notch web development features and future-ready modules that make developers’ lives much more comfortable.    Why should you choose Drupal for your web development projects?   1. Security Drupal has a proven history of being the most secure CMS and application framework. The Drupal Security Team is actively working towards improving Drupal's capability to remain resilient to critical internet vulnerabilities.  With Drupal, administrators have granular user access control over who manages website content and how. Drupal's platform supports strong password policies, industry-standard authentication practices, and single sign-on systems.  Another feature that helps businesses secure their content and websites, and overcome security issues, is Drupal's Form API which secures data validation and blocks malicious data entry. With Drupal limiting the number of login attempts made from the same IP address, preventing brute-force password attacks is much more manageable.    “You want to enable your developers to easily deliver content to different devices, channels, and platforms. This means that the content needs to be available through APIs. This is aligned with Drupal 8's roadmap, where we are focused on web services capabilities. Through Drupal's web service APIs, developers can build freely in different front-end technologies, such as Angular, React, Ember, and Swift, as well as Java and .NET. For developers, accomplishing this without the maintenance burden of a full Drupal site or the complexity of configuring standard Drupal to be decoupled is key.” - Dries Buytaert, founder of Drupal.   2. Mobile optimization With 74% of users more likely to return to mobile-friendly websites, you want to ensure that you follow a mobile-first approach. Drupal 8 was built with mobile optimization in mind, and it enables the development of responsive sites that meet the need for mobile. Drupal follows best practices of responsive web design approach thus providing streamlined and reliable content experiences for mobile users. 3. Scalability When we discussed the challenges of today's web development landscape, scalability was amongst the most complex. Fortunately, Drupal can scale with your needs and efficiently support content-rich websites. Drupal's ability to manage a large number of content and visitors and handle continuous web traffic means flexibility and high-quality user experiences.    4. Content translation workflows When Drupal 8 announced four new core translation modules, it meant better opportunities to improve the digital experience. Drupal's multilingual support offers: 90+ available language packages Streamlined configuration and content translation workflows An intuitive interface language of administrators and content producers   “Thanks to the Drupal 8 Multilingual Initiative, translation is not an afterthought in Core anymore. And thanks to the clean APIs that were designed with this in mind, we are able to improve every day the functionalities for our clients in our integration with Drupal 8. While with other CMS we devote time constantly to integrate with contributed modules or alike, we can focus on new functionalities as this APIs make us compatible with most contrib modules out of the box without any extra effort on our side.” - Penyaskito, Drupal contributor and developer at Lingotek   How to harness the power of Drupal for web development?   Depending on the size of your business and industry, there are several ways in which you can leverage Drupal at its full potential. You can learn to do it yourself, employ a freelance developer, or hire an agency that offers Drupal web development services. While the first two options may be more cost-effective at first, in the long run, hiring an agency that supports a holistic web development strategy is the smartest move. As an open-source software solution, Drupal provides flexibility and has been optimized for a better user experience. Still, when handling more customized projects and modules, the development process can get tricky. With an agency, you don't have to worry about these aspects and can focus on other vital parts of your business. Here, at Optasy, we provide holistic Drupal web development services, adding digital value to your business. Whether it is custom module development, AI implementation, Drupal migration, or any other Drupal feature integration, Optasy helps you build your future-ready website. Photo credit: mohamed_hassan and coffeebeanworks on Pixabay.                        ... Read more
Raluca Olariu / Feb 26'2021
Top Drupal Agencies That Will Revolutionize Your Web Strategy
  Drupal is one of the most popular content management systems (CMSs), with 2.4% of all websites using Drupal for web and mobile app development. Why is Drupal a favorite option for many developers and development agencies, you may ask? Many clients and companies choose Drupal due to the multiple competitive advantages and digital assets that it provides, such as: Top-notch, highly-personalized customer experiences Future-ready API architecture that supports scalability Robust functionality and intuitive modules High digital security standards To maximize the potential of Drupal for web development, design projects, or software development, it is advisable to get in touch with a Drupal agency that can help you accelerate your digital growth.  Why Should You Hire a Drupal Agency? A more valid question would be, "Why not?". There are plenty of reasons why hiring a Drupal agency to support your web development efforts is a smart strategy.  Drupal agencies provide professional services that cover the whole web development process (developers, designers, SEO experts, QA engineers). Your web development project will be handled by a dedicated, highly focused team, which raises the quality of work. Drupal agencies provide website maintenance and support, including continuous security updates, fixing bugs or downtime, website audit, or SEO optimization. Given the high level of market competition, Drupal services providers use the latest technological tools for streamlined and optimized web development.    There are many options available, and finding the right partner might get time-consuming and stressful. The purpose of this article is to provide a list of top Drupal agencies and Drupal web design agencies that offer high-quality services for developing and maintaining websites. Take a look - maybe you'll find the best fit for your company's needs.    MindInventory  This Drupal development agency provides services that cover web, software, mobile development, and web design. The company has a market experience of 10+ years and is currently addressing industries like business services, fitness, or health. MindInventory has a 4.5-star rating and is known for its high commitment to quality, efficiency, and attention to detail.  As a Drupal development agency, MindInventory can help you maximize your digital efforts with the help of experienced, tech-savvy Drupal developers that aim to deliver best-in-class web experiences. Optasy  Optasy is an on-site built-in Drupal web development agency working with this CMS for more than ten years. As a full-service software provider, Optasy offers a wide range of Drupal services that involve the latest web technologies to satisfy the need for digital innovation.  Let's delve into the primary services they provide: Create a reliable, goal-oriented digital strategy.  Build eye-catching visual designs. Create highly-personalized and optimized websites. Deliver user-friendly mobile and app development. Optasy is that kind of Drupal agency that can transform your business, support your digital efforts, and future-proof your development.    Trasaterra  This Drupal agency is recommended for being cost-effective and highly proficient in developing media, marketing, and advertising websites. Trasaterra is specialized in branding and interaction with a focus on user experience and building long-term customer relationships.  Among well-known companies and clients that have collaborated with Trasaterra for web development and design services are CNBC, The New York Times, or The Winter Show.    Konstant Infosolutions The services offered by this Drupal agency are software, mobile app, and web development. Konstant Infosolutions has been lauded not only for their project management skills and functional designs but also for how they approach performance-oriented strategies.  The US-based Drupal agency focuses on investing and developing mobile apps, eCommerce, IoT, AR/VR, cloud integration, and more.    Unified Infotech From 2010, this Drupal development agency creates optimized digital experiences by transforming how companies relate to website design, development, and mobile optimization. The company's focus is on providing customer-centric services that fuel digital growth and build successful business relationships.  Unified Infotech is a smart choice for companies interested in developing and optimizing their Drupal websites with a functional design and impactful content.    To conclude, Drupal development companies and agencies offer plenty of benefits for web and mobile app development. From improved workflows, designs, and digital marketing services, to mobile-optimized websites and better web experiences for customers, Drupal agencies can genuinely take your digital business to the next level.  See how Optasy, a leading Drupal development agency, provides support in developing, optimizing, and maintaining a future-ready Drupal website.  Photo credit: kreatikar on Pixabay.                  ... Read more
Raluca Olariu / Feb 24'2021
4 Key Things to Know When Optimizing Your Drupal Website for Mobile
  Approaching a mobile-first strategy for your Drupal website is imperative. Since 52% of all website traffic comes from mobile devices, businesses that want to strive must ensure that they optimize their site for mobile.  Why is mobile optimization important? A website designed for desktop use can be non-functional on a phone or tablet. Building a mobile-friendly site that looks good regardless of how users access it is no longer optional for companies that want to deliver high-quality digital experiences.  "If I were to start Drupal from scratch today, I'd build it for mobile experiences first and desktop experience second." - Dries Buytaert, founder and lead developer of the Drupal CMS There are plenty of benefits and competitive advantages of implementing a mobile-first approach to your Drupal website. We'll name a few: Positively impacts search ranking Improves loading times Increases visibility across all devices Enhancing mobile performance for Drupal websites is not rocket science, but if you're a rookie in web development, hiring a Drupal developer to help you implement some of the steps highlighted in this article may be the safest strategy.  Without further ado, let's start to learn how you can optimize your Drupal website for mobile use.   1. First things first: you need a mobile menu.  Start your mobile optimization journey by installing a mobile menu that enables navigation links to be displayed accurately on narrow screens.  A popular style for mobile menus is the 'hamburger' icon. This type of menu is substituted by a symbol with three horizontal lines when the screen narrows to a particular width. When clicked on, the icon displays the mobile-friendly main menu of the Drupal website. Want to use this type of menu? Start by installing the Responsive Menus module and download the tar.gz.file.  In your dashboard, open the Extend tab and select the Install New Module button.  Lastly, use the file browser to upload the tar.gz file. You should now be ready to use the module to customize and style your website's menu.  Remember that you can also hire Drupal developers at any stage of your optimization process to help you streamline your operations.    2. Don't ignore code minification.  One of the top priorities for mobile site functionality is quick loading times. As CSS or HTML files can get bulky, removing unnecessary elements from your website's code can help it render more fastly.  There are a few steps for successfully minifying your code: Install the Minify module  Download the tar.gz file and unarchive it Move the resulting folder into your website's Drupal modules section.  Enable the module from your dashboard You also have the option to enable the minify module to start working automatically. This will assist your Drupal website in loading quicker on mobile devices and thus improving the user experience.    3. Browser cache implementation for mobile-friendly Drupal websites. The next step in optimizing your Drupal site for mobile is to implement browser caching, which allows a user's browser to store data, so it doesn't have to repeatedly download the same files.  This reduces latency if, for example, your site has an extensive background image. The browser caching allows the picture to be stored on each visitor's device, so it doesn't have to be downloaded every time the user visits your site.  Browser caching is a built-in tool in Drupal, and although you can configure it in your control panel, we recommend that you consult the official guide before doing it or hire a Drupal developer to help you.    4. Consider image optimization.  Websites that contain many large image files can have longer loading times on mobiles. You don't want that if your goal is to provide high-quality experiences for your mobile users. Therefore, you can start optimizing your images to accelerate your site's performance. How can you reduce the size of your photos without jeopardizing their quality? It's actually easy. Drupal's ImageAPI Optimize module helps you manage your images before uploading them onto the website.  You only have to download the module's tar.gz file, install, and enable it in your dashboard. To automatically optimize your images for mobile devices, make sure to select ImageAPI Optimize as the default toolkit.  When creating responsive images, the amount of space an image fills on the screen is significant. Drupal lets you use @media rules to modify images depending on each user's screen size. This high level of personalization is allowed by the Breakpoint and Responsive Images modules.    Why Drupal 9 might be the best option for a mobile-first approach The latest version of Drupal provides optimized modules and features for mobile devices that enhance the user experience and address modern customers' needs.  Among the key benefits of Drupal 9 for mobile optimization are: Improved speed of content delivery Responsive design for various screen's widths  Editing content on mobile is easier  In conclusion, if you want to deliver high-quality, personalized user web experiences in the modern era, optimizing your website for mobile devices is a must. Optasy can help you build a mobile-first approach that satisfies the need for speed and high functionality that today's mobile users expect.  Image credit: deeptuts on Pixabay... Read more
Raluca Olariu / Feb 22'2021
How AI Will Forever Change Drupal Web Development
  The emergence of artificial intelligence (AI) opens a multitude of opportunities in different industries. According to a recent study, nine in ten leading businesses have already started to invest in artificial intelligence.  For instance, Robotics at Google is paving the way for future-thinking strategies and business models. AI is already performing repetitive tasks in the healthcare ecosystem, diagnosing and treating various medical conditions.  Nevertheless, in the web landscape, AI also provides an abundance of use cases. It's no secret that modern mainstream website development has lately focused on creating a customer-facing front-end presence and integrating front-end with enterprise back-office operations.  One of the leading content management frameworks for creating such enterprise websites, Drupal, is a pioneer in embracing digital innovation. Drupal web development includes multiple modules for implementing AI, helping digital businesses build and sustain a more AI-centric mindset.  This article highlights how integrating AI into Drupal web development can provide new digital growth opportunities and lay the foundation for future-oriented businesses.  Benefits and use cases for AI in Drupal web development Drupal architectures have been long used to build next-gen digital and personalized experiences. One way developers can use artificial intelligence integrations in Drupal frameworks is in the form of chatbots. By supporting cognitive computing abilities that simulate human thought processes, Drupal's Chatbot API module provides: An additional flexible layer that connects your Natural Language Processing (NPL) with your several personal assistants, thus increasing the intuitiveness of your website A streamlined conversational experience whenever your users need it The possibility to avoid writing new code when translating conversations from one interface to another The aim of leveraging AI in chatbots is to increase sales revenue with better predictions. AI techniques like data encryption, multi-factor authentication, and behavior analysis empower chatbots to accurately predict reactions and responses to users’ queries.  When it comes to the personalization of web content, artificial intelligence is a winning tool. By analyzing a user's digital persona, profile, activity, and intent, AI and machine learning algorithms can enhance content recommendations and deliver highly targeted insights that match a user's preferences.  “In keeping with our deep integrations to Web Content Management, Content Management Systems, and Marketing Automation platforms, our Drupal 8 connector is the latest example of Cloudwords building integrations that speed and scale a company's global marketing engagements with personalized experiences in any language”, revealed Richard Harpham, former CEO at Cloudwords Inc. Cloudwords for Multilingual Drupal module enhanced by artificial intelligence Cloudwords integrations for multilingual websites are a real game-changer. Drupal's multilingual module is efficiently supported and quickly streamlined through Cloudwords’ powerful workflow automation and project management features. The whole process of serving content in multiple languages to the market is facilitated by Cloudwords' CAT tool that utilizes AI and machine learning to increase productivity.  Azure Cognitive Services API The Azure Cognitive Services API Drupal module helps developers augment Drupal websites by adding speech, facial recognition, visual, and emotion detection features. More precisely, there are four submodules worth taking a look at: Azure Emotion API - This tool connects Microsoft Face API to your website and recognizes one or more people’s emotions in a picture. This allows for more intelligent, engaging, and discoverable applications. Azure Face API - Just like the Emotion API, this module integrates with the Microsoft Face API solution that can detect and recognize human faces. Face API identifies gender, age, or hair color, and it can compare similar faces and group their pictures.  Azure Computer Vision API - This module can aid in moderating content. It uses tags and descriptions to analyze the content on images, allowing you to apply restrictions on adult or inappropriate content.  Azure Text Analytics API - Used for NPL, this module provides sentiment analysis, key phrase extraction, and language detection.  Better personalization and direct targeting with Acquia Lift Connector This module integrates tightly with Drupal, allowing developers to make the most out of their Drupal skills and knowledge. It combines content and customer data into a single tool, enabling marketers to scale their web personalization efforts and increase their conversions. Among the most popular features, we can find: A drag-and-drop user interface for content targeting  Unified content and customer profiles Real-time, adaptive segmentation A/B testing and behavioral targeting How's the future looking for Drupal web development powered by AI? The future of Drupal websites that integrate AI-based modules looks promising. It is predicted that every digital user will have a unique ID that will store behavior insights like clicks, time spent on each page, or searches. By leveraging AI and machine learning,  companies will be able to automatically tailor and personalize web content to each user's individual needs.  Modern tools like AI and ML have a lot to offer when integrated with Drupal CMS, opening new opportunities to implement rich modules with futuristic features. Personalization and performance are unprecedented and efficiently support complex digital ecosystems through features like voice controlling and user behavior analysis.  A few decades ago, artificial intelligence was thought of as a technological power that will end up destroying the world as we know it. Today, AI is not seen as being so hostile. On the contrary, businesses have started to embrace and leverage the possibilities offered by Ai, and Drupal web development is a powerful example of how technology can revolutionize the world of business.  The full potential of AI-integrated Drupal modules is far from being explored, although digital-centric companies are already harvesting the benefits of investing in modern technologies. The journey towards uncovering more digital assets that can sustain revolutionary web development strategies continues. Stay tuned! Have you started implementing AI modules into your Drupal website? Optasy can help you accelerate the path to revolutionizing your Drupal web development capabilities with AI-powered tools that support digital growth. Image credit: geralt on Pixabay                                        ... Read more
Raluca Olariu / Feb 18'2021