Raluca Olariu

Raluca Olariu

Raluca Olariu

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How AI Will Forever Change Drupal Web Development
  The emergence of artificial intelligence (AI) opens a multitude of opportunities in different industries. According to a recent study, nine in ten leading businesses have already started to invest in artificial intelligence.  For instance, Robotics at Google is paving the way for future-thinking strategies and business models. AI is already performing repetitive tasks in the healthcare ecosystem, diagnosing and treating various medical conditions.  Nevertheless, in the web landscape, AI also provides an abundance of use cases. It's no secret that modern mainstream website development has lately focused on creating a customer-facing front-end presence and integrating front-end with enterprise back-office operations.  One of the leading content management frameworks for creating such enterprise websites, Drupal, is a pioneer in embracing digital innovation. Drupal web development includes multiple modules for implementing AI, helping digital businesses build and sustain a more AI-centric mindset.  This article highlights how integrating AI into Drupal web development can provide new digital growth opportunities and lay the foundation for future-oriented businesses.  Benefits and use cases for AI in Drupal web development Drupal architectures have been long used to build next-gen digital and personalized experiences. One way developers can use artificial intelligence integrations in Drupal frameworks is in the form of chatbots. By supporting cognitive computing abilities that simulate human thought processes, Drupal's Chatbot API module provides: An additional flexible layer that connects your Natural Language Processing (NPL) with your several personal assistants, thus increasing the intuitiveness of your website A streamlined conversational experience whenever your users need it The possibility to avoid writing new code when translating conversations from one interface to another The aim of leveraging AI in chatbots is to increase sales revenue with better predictions. AI techniques like data encryption, multi-factor authentication, and behavior analysis empower chatbots to accurately predict reactions and responses to users’ queries.  When it comes to the personalization of web content, artificial intelligence is a winning tool. By analyzing a user's digital persona, profile, activity, and intent, AI and machine learning algorithms can enhance content recommendations and deliver highly targeted insights that match a user's preferences.  “In keeping with our deep integrations to Web Content Management, Content Management Systems, and Marketing Automation platforms, our Drupal 8 connector is the latest example of Cloudwords building integrations that speed and scale a company's global marketing engagements with personalized experiences in any language”, revealed Richard Harpham, former CEO at Cloudwords Inc. Cloudwords for Multilingual Drupal module enhanced by artificial intelligence Cloudwords integrations for multilingual websites are a real game-changer. Drupal's multilingual module is efficiently supported and quickly streamlined through Cloudwords’ powerful workflow automation and project management features. The whole process of serving content in multiple languages to the market is facilitated by Cloudwords' CAT tool that utilizes AI and machine learning to increase productivity.  Azure Cognitive Services API The Azure Cognitive Services API Drupal module helps developers augment Drupal websites by adding speech, facial recognition, visual, and emotion detection features. More precisely, there are four submodules worth taking a look at: Azure Emotion API - This tool connects Microsoft Face API to your website and recognizes one or more people’s emotions in a picture. This allows for more intelligent, engaging, and discoverable applications. Azure Face API - Just like the Emotion API, this module integrates with the Microsoft Face API solution that can detect and recognize human faces. Face API identifies gender, age, or hair color, and it can compare similar faces and group their pictures.  Azure Computer Vision API - This module can aid in moderating content. It uses tags and descriptions to analyze the content on images, allowing you to apply restrictions on adult or inappropriate content.  Azure Text Analytics API - Used for NPL, this module provides sentiment analysis, key phrase extraction, and language detection.  Better personalization and direct targeting with Acquia Lift Connector This module integrates tightly with Drupal, allowing developers to make the most out of their Drupal skills and knowledge. It combines content and customer data into a single tool, enabling marketers to scale their web personalization efforts and increase their conversions. Among the most popular features, we can find: A drag-and-drop user interface for content targeting  Unified content and customer profiles Real-time, adaptive segmentation A/B testing and behavioral targeting How's the future looking for Drupal web development powered by AI? The future of Drupal websites that integrate AI-based modules looks promising. It is predicted that every digital user will have a unique ID that will store behavior insights like clicks, time spent on each page, or searches. By leveraging AI and machine learning,  companies will be able to automatically tailor and personalize web content to each user's individual needs.  Modern tools like AI and ML have a lot to offer when integrated with Drupal CMS, opening new opportunities to implement rich modules with futuristic features. Personalization and performance are unprecedented and efficiently support complex digital ecosystems through features like voice controlling and user behavior analysis.  A few decades ago, artificial intelligence was thought of as a technological power that will end up destroying the world as we know it. Today, AI is not seen as being so hostile. On the contrary, businesses have started to embrace and leverage the possibilities offered by Ai, and Drupal web development is a powerful example of how technology can revolutionize the world of business.  The full potential of AI-integrated Drupal modules is far from being explored, although digital-centric companies are already harvesting the benefits of investing in modern technologies. The journey towards uncovering more digital assets that can sustain revolutionary web development strategies continues. Stay tuned! Have you started implementing AI modules into your Drupal website? Optasy can help you accelerate the path to revolutionizing your Drupal web development capabilities with AI-powered tools that support digital growth. Image credit: geralt on Pixabay                                        ... Read more
Raluca Olariu / Feb 18'2021