Raluca Olariu

Raluca Olariu

Raluca Olariu

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How to Master the Art of User Experience Design
  Websites and web applications are becoming increasingly complex, providing rich and interactive experiences. However, despite these emerging changes, the success of a website still relies on how the visitors perceive it. Is the website accessible and easy to use? Does it provide any value for me? Is it fun to navigate? Your users' interaction with your website comes with these questions in mind, which build the foundation of their long-term decision to become regular customers.    What Does User Experience (UX) Mean?   UX is how a digital user feels when interacting with a website, web app, or software. Today, human-computer interaction should be accessible, efficient, provide value and utility for the user. User experience design is a discipline that aims at meeting all these needs of the modern digital consumer by offering seamless web experiences.    Why Is UX Important?   User-centric business models are increasingly popular nowadays compared to how digital design was approached prior to the codification of user-centered design. Websites were built, and design decisions were made based on the preferences of the client and the designers' creative ideas.  The focus was on the brand and how the website looked, without considering what the users might feel when they would interact with the site.  However, as the Web is transforming at a fast pace—59.5 of the global population uses the internet today—and websites are becoming increasingly feature-rich, user experience designs are a must. The design industry understands the need for optimization as users are interacting with web applications through multiple devices (mobile phones, tablets). Also, businesses also recognize accessibility as an essential requirement for modern digital users.    Key Steps for Creating Top-Notch User Experience Designs   1. Evaluate your current system to learn about your website's current state, existing issues, and possible improvements.  2. Use A/B testing to compare and decide upon the effectiveness and reliability of different user interfaces.  3. Hold user surveys to find out what existing, and potential users of the system think about its design. Remember, the user experience is a subjective one, so what better way to collect insights about it than by interviewing the users? 4. Build user flows to outline how visitors move through your website. This enhances the ease of movement through your platform by ensuring that your users don't waste time looking at what to do next.  5. Develop wireframes and high-fidelity prototypes to convey the overall direction of the user interface.  6. Create design patterns to provide consistency and find the right user interface elements, like module tabs or slideshows, for specific tasks. By doing so, you'll be able to build improved, more familiar user experiences. 7. Do a content inventory so that you can enhance the user experience by changing your information architecture.  8. Get to know your audience, as this is an essential step for creating user-friendly website designs. Create user profiles and personas that support you in delivering experiences that reflect the needs and voice of your audience.  9. Create content style guides that provide UX designers and writers with the correct input for building consistent brand and design elements.    How do you know your project needs UX design?   Identifying the areas where UX design would be of most benefit is important. While all Web systems could benefit from a design of the user experience, resources are not unlimited, and things need to be prioritized in the complex world of web development.  Complex systems with complicated architectures like multi-faceted websites, interaction-rich apps, or e-commerce sites can benefit a lot from UX design. The same goes for start-ups and small companies, which can opt for training existing employees in the art of UX design to save some extra costs. However, creating solid user experiences in the first version of a product can generate more organic traffic and attract more visitors. But start-ups might not have enough resources for recruiting a highly-skilled UX designer.   UX design is also a good choice for projects with longer timeframes. Although UX design is not one size fits all, the concept can benefit long-term website projects by potentially saving time and costs.    Are you in doubt whether or not you need UX design or not? Don't worry, Optasy has your back. Contact us, and we'll do the hard work for you—analyze your website and offer advice and support on your UX design capabilities and opportunities. So let’s have a chat! Photo credit: UX Indonesia on Unsplash.   ... Read more
Raluca Olariu / May 12'2021
Everything You Should Know About Headless Drupal
  Traditional Drupal websites use Drupal as the end-to-end solution for creating, storing, and displaying content to the end-user. Modern approaches leverage headless Drupal, where building and storing happen on Drupal, but displaying is not.  Headless Drupal approaches make Drupal the backend content repository and build the frontend in different technologies that communicate with Drupal through an API.    Why is the headless approach an effective one? Today, many companies opt for using headless Drupal solutions, and the reasons are not few. If you don't want to sacrifice the user experience but still enjoy the powerful tools provided by Drupal, a headless approach might be the best fit.   Decoupled Drupal is known for its several benefits such as:   More channels to display content on In the hectic digital landscape, your marketing team knows that communicating with your customers on multiple channels is critical. The way companies use content management systems today has to do with their need to push content on various channels, thus increasing their digital presence.  If used properly, headless Drupal can be a source of content for various consumers. It provides content on the frontend site and serves content via API to be consumed on mobile devices, applications, or IoT. This gives great flexibility for headless Drupal users.    Meets the need for intuitive user experiences Bringing together Drupal with a frontend Javascript framework is a smart strategy for making the most out of Drupal's capabilities for content creation and data storage while at the same time create easy to use, fast frontend applications.  If you're thinking of choosing a headless Drupal approach for your next web development project, combining these two solutions will offer greater functionality—why not enjoy the power of Drupal's modules and the intuitiveness of a Javascript frontend application at the same time? You can really have the best of both worlds!   Technological reliance is widely spread This means you get to be more dynamic in managing frontend technologies without the need to re-architect large Drupal backends. From a developer's point of view, this is a real blessing.  Many businesses redesign their websites every few years, and separating the frontend from the backend makes it much easier to rebuild. This saves a lot of resources and reduces the expenses associated with rebuilding Drupal websites.    Drupal works best with a headless approach One of the reasons Drupal is often chosen for a headless project is because this CMS has most of the required functionality and API modules. As the Drupal community is committed to continuously make Drupal a reliable API-driven CMS, Drupal is known for efficiently serving and receiving content via APIs.    Microsite manager If you need to create multiple separate websites, a headless approach is the right way to do it. It's a lot easier to build one content engine such as Drupal and use it to deliver content to all microsites. As a result, you'll have all your content in one content hub, and you'll be able to create and close microsites when needed quickly.    What are the challenges associated with a headless approach? Before deciding to opt for headless Drupal development, you might want to consider these aspects:   A headless infrastructure is harder to manage than a traditional Drupal site Keep in mind that headless development can be complicated and complex, and you might need a professional developer or Drupal agency, like Optasy, to help you on the way.    Headless Drupal is more expensive You're likely to spend more resources with a headless approach as you now build two systems. The development process will take longer, and therefore the expenses associated with it will be higher.    You'll have to manage two teams Since headless Drupal requires two separate components, that means that you'll often have to manage two teams (backend and frontend). At this point, you want to ensure that you enable great collaboration and coordination between your teams as data models have to be agreed upon.    Higher maintenance costs As decoupled systems rely only on REST API, maintaining these systems to function properly requires intense testing. Compatibility issues when editing and making changes can arise between the two systems. What is more, security updates are required more often as there will be a need to patch more than one system.    How to decide If you're still torn between traditional Drupal projects and going for a headless approach, seeking advice from Drupal experts might be needed. At Optasy, we offer expert guidance based on your business needs so that you can get the most out of your next web development project.  Photo credit: Nubleson Fernandes on Unsplash.  ... Read more
Raluca Olariu / May 06'2021
Pros and Cons for Drupal Web Development
  When thinking about web development, there are usually three content management systems (CMSs) that come to mind: Drupal, WordPress, or Joomla. This article highlights the pros and cons of choosing Drupal for your web development project so that you can gain a broader perspective on your website building options.    Top Pros of Drupal Web Development   1. Drupal is very effective for building complex, highly customized websites. As a free, open-source CMS, Drupal offers excellent opportunities for companies of all sizes. It is probably the best choice on the market if your project involves creating a large and complex website with high customizing options.  Drupal also provides flexible content integration and taxonomies. You have the freedom to integrate many types of content into your site and group your content in any kind of configuration that you find is right for your business objectives.  One great advantage of Drupal that developers are pleased about is how easy it is to scale Drupal websites to match specific needs and traffic fluctuations.  As a Drupal user, you will also enjoy the multilingual functionality built in Drupal's core without installing any additional plugins.    2. Drupal has a large community of developers and users. Drupal's extensive online community is one of the greatest things about this CMS. You'll get free support regarding almost anything Drupal-related via documentation, support groups, user forums, and other resources. Another advantage of Drupal's community is that programmers and users regularly build new modules, plugins, or bug fixes that you can access for free.    3. Drupal is known as the most secure CMS.  Websites build with Drupal are less prone to hacking than other CMSs due to its strong emphasis on advanced security features. Drupal's built-in access control system allows users to create roles with special permissions.  Another way in which Drupal is focusing on security is by regularly posting and reviewing Drupal reports which are quickly worked on and updated.    Top Cons of Drupal Web Development   1. Drupal can be more complex than other CMSs. When starting your web development journey with Drupal, you have to be ready to read a lot of documentation. Your learning curve might be steep no matter if you're an expert developer or an amateur user so having a lot of patience at this point is a must. Also, Drupal might not be the most inspired decision if you're a total beginner as it requires some basic knowledge of HTML, CSS, and PHP.  Another obstacle in handling Drupal as a beginner or casual user is its interface. As it was built with professional web developers in mind, Drupal's interface is not very intuitive and user-friendly.    2. Drupal requires time and effort.  To install themes and modules that match your site's needs, you'll have to invest some time in research. Also, many Drupal modules need to be purchased so take into account that you'll probably have to invest some money for higher functionality.  As Drupal has many custom-coded themes, you'll probably need to hire a developer to create the theme that your website requires.  Drupal does not support backward compatibility, which means you can' perform legacy installations. This translates into you having to dedicate more time and work on additional upgrades.    3. If not optimized accordingly, Drupal can have performance issues.  Like all digital platforms, speed and accessibility are what sets the leading ones apart. Specific tools like a third-party module or plugin are designed to improve configuration and accelerate Drupal websites. However, this requires extra time and effort that you have to be willing to invest in your web development project.  Drupal's module compatibility sets this CMS apart from other similar platforms. Still, it's essential to keep in mind that if you're running multiple modules with their own code, you risk having the wrong combination in place. And a faulty combination of modules might lead to Drupal core crashes.    Conclusion Like all things on earth, Drupal has its advantages and disadvantages. If you're still unsure whether you should pick Drupal for your next web development project, contact Optasy for professional support. We are happy to provide all the necessary information so that you can rest assured that you have made the right decision for your business.     Image credit: Tumisu on Pixabay.   ... Read more
Raluca Olariu / Apr 29'2021
What Are the Key Benefits of Drupal Commerce?
  Custom eCommerce development is undergoing continuous changes. As this environment keeps transforming and evolving, different challenges arise, and businesses face new issues.  Building custom eCommerce functionality into your Drupal site can take up many resources, especially when it comes to scaling your website by adding more features and improving its functionality.    Top challenges of custom eCommerce systems   Let's have a look at some of the biggest challenges you may face with a custom eCommerce system.   Implementing new features can be a slow process. It's difficult to have a proactive mindset when working with custom development since everything you add to your site needs to be built. There are no frameworks or other time-saving options that could help you accelerate your workflow.  Not being able to integrate third-party platforms can be costly. Open-source solutions are a blessing when it comes to integrations. Whether it is a new payment system or a marketing tool, being able to quickly integrate third-party platforms is a must for any successful eCommerce website. When opting for custom development, the lack of underlying frameworks makes it harder, more expensive, and time-consuming to build any type of tool.  Sacrificing the front-end experience. As custom development is created mainly by developers, the design and presentation of a website rarely come as a priority. Building code and building design are different things, and not many developers are skilled at both. Unfortunately, missing the point when it comes to good UX and design might seriously affect your business performance, as customers expect top-notch front-end experiences today.  Not having a community. One of the best things about Drupal is its community. If your website is fully custom-made, everything you need, any issues you might run into can only be solved by your team of developers. All the community-made modules for extending your site's functionality are a great advantage offered by the Drupal community.  With the custom eCommerce development approach, you don't get to leverage that benefit.   Depending on an internal development team or agency. A company using custom development is tied to the original development team that has built its website. It's a real challenge to hire new developers when you don't have a predefined framework, and supporting them in learning how your eCommerce components were made can prove to be highly expensive.    Top benefits of Drupal Commerce    This Drupal-native eCommerce module is a popular choice among eCommerce businesses since 2011.  It is widely known for providing secure, scalable, SEO-friendly, and highly optimized Drupal frameworks that work for specific needs and business requirements.  Let's have a look at the key benefits that Drupal Commerce provides for online stores.   More straightforward setup and development. Drupal Commerce has out-of-the-box modules that don't require too much hassle to install.  Combines commerce and content. Being able to manage your content approach on your eCommerce platform easily is a must. With Drupal Commerce, you can handle complex content marketing strategies and build custom landing pages that keep your visitors engaged. Customization and scalability. Drupal eCommerce's architecture can be highly customized for specific business needs. However, all its extensions follow a general standard, making it easier for developers to handle the software more efficiently. Drupal eCommerce can also scale to meet the demands of all-sized businesses.  Third-party integration. One great benefit of Drupal is that its modules were built with integration in mind. Interaction with third-party tools like payment gateways, analytics, or SEO is much easier and can be done quickly.  Community support. With Drupal, you can take advantage of a multitude of modules made by users from the community. If you need advice on anything related to Drupal, you have a community of highly skilled developers to answer you.   All things considered, whether you choose a custom eCommerce system or you opt-in for Drupal Commerce, you need a strong and reliable team of experts to have your back at all times. That team can be Optasy, an agency formed by Drupal experts with 10+ years of experience building and maintaining successful Drupal projects. Have a look at our services, and let us provide proactive Drupal support in your Drupal journey! Image credit: mohamed_hassan on Pixabay.     ... Read more
Raluca Olariu / Apr 26'2021
5 SEO Best Practices When Building Your Magento Store
  The eCommerce market is getting more competitive. As the digital world expands at a rapid pace and online stores become the norm, eCommerce retailers must find new ways of differentiating their brands from the competition. A reliable method of building a solid online presence is search engine optimization (SEO).  To generate more organic traffic on your website, you need to improve your search engine rankings. With the right SEO strategies in place, you will not only rank higher on Google but also get more value from your Magento eCommerce store.  Keep reading this article to discover five SEO tips for driving better search engine rankings and organically grow your business.   Tip #1: Optimize Meta Tags.    Title tags and meta descriptions help search engines understand the content on a page. Optimized and well-written meta tags can attract more visitors to your site and increase your organic traffic.  SEO-friendly page titles have between 50-60 characters and include the main keyword from a particular page that you target. When it comes to meta descriptions, their length should be between 50-160 characters and incorporate primary and secondary keywords. Although inserting keywords is essential to improve your SEO, it's also important to pay attention to the way your description sounds. It shouldn't be forced or unnatural.    Tip #2: Realize an SEO-Friendly URL Structure.   When working with Magento, it is advisable to use the following URL structure for your pages:  website.com/category-sub-category/product name/ for product pages website.com/category/ for category pages website.com/category/sub-category/ for sub-category pages   To remove the "index.php" part from your URLs, you need to enable URL rewrites. You can do this by clicking on Stores - Configuration - General - Web, then enter the Search Engine Optimization tab and then click on YES in the Use Web Server Rewrites section.  By doing this, you'll create cleaner, more readable URLs, which will make it easier for you to complete a website migration in the future if that will be the case.    Tip #3: Spend Some Time on Product Descriptions.   As many eCommerce sites sell products manufactured by other companies, the product description they receive from the manufacturer is often the one actually used on the site. Consequently, product pages may end up containing little valuable content that doesn't provide significant insights to visitors. Also, Google doesn't usually rank these websites very high, so you need to start creating your own unique product descriptions.   Tip #4: Accelerate Your Site's Speed.   Today, speed and accessibility are what digital customers are looking for. Around 40% of people abandon a website that doesn't load in less than three seconds. A ranking factor used by Google for mobile is page speed, so it's essential to take all the measures to accelerate your loading speed. Here are some tips for this: Migrate to a new host. Try searching for a Magento hosting package as it will be optimized for Magento's infrastructure and capabilities.  Use browser caching. By doing this, users that visit your website won't need to download the same files each time they enter your site, which improves load speeds.  Don't forget about a content delivery network. There some free options on the market that you can use with confidence.    Tip #5: Leverage Magento SEO Plugins.   Fortunately, Magento has high-quality extensions for boosting your website's SEO, like ReloadSEO or SEO Suite Ultimate. Investing in SEO extensions is a great way of taking your SEO efforts to the next level and improve your SERP rankings and organic traffic.  Or you could let a team of experts like Optasy do the hard work for you. We can help you build your SEO-friendly website and grow your business in the digital world. Don't hesitate to contact us for more details.  Photo credit: Myriam Jessier on Unsplash.     ... Read more
Raluca Olariu / Apr 22'2021
These Magento Extensions Will Boost Your Sales - Part Two
  Our last article discussed some of the critical Magento extensions for marketing and customer experience. This blog post contains valuable insights into other essential Magento plugins that target financial, shipping, and analytics aspects. Keep reading to discover how these extensions can improve your conversion rates.    Magento extensions for payments    Stripe Payments This Magento extension is used for processing credit and debit cards, as well as mobile wallets. If you want to position yourself as a trustworthy seller and deliver safe and secure payment options, Stripe is a must-have.  Benefits: Great integration. Stripe recognizes and accepts all major credit and debit cards and a wide range of currencies. Modern features. With Stripe, you can also use mobile wallets such as Apple Pay or Google Pay.  Compatible with a multi-store scenario.  Provides secure payment processes by using advanced machine learning algorithms.   OneStepCheckout This is a very handy extension that simplifies the checkout process of your Magento store. Shopping cart abandonment is a real problem for online retailers nowadays, and the Magento eCommerce platform offers an overwhelmingly complicated checkout process.  By installing OneStepCheckout, you'll make it easier for your customers to complete a purchase and increase your conversions. Benefits: Accepts all major payment providers. Cost-effective checkout solution. User-friendly and responsive design. This extension looks and works great across various screens and devices. Highly customizable. Adding and removing fields is easy with OneStepCheckout.   TaxJar Sales Tax Automation Sales tax can be a burden for many business owners. Fortunately, TaxJar can do it for you. With its automation capabilities, this Magento extension helps you prepare returns and calculate your taxes more efficiently.  Benefits: Real-time sales tax rates and calculations. Access TaxJar's APIs and real-time sales tax rates at checkout without compromising on the performance of your website.  Seamless and automated filling. With TaxJar's AutoFile feature, you can rest assured that your returns will be submitted correctly, on time.  Global rates. You can also use Tax Jar for taxes across multiple countries with accurate rates.    Magento extensions for shipping   Delivery Date FIne-tuning the delivery schedule for your customer needs will definitely boost your store's credibility and profitability. With Delivery Date, there will be no more missed packages due to the ultimate shipping customizability feature.  Benefits: Flexible. Allows the customer to select the date and time of their delivery.  Delivery notes. Customers can leave comments and provide additional instructions for the delivery.  Exclude dates. Delivery Data allows you to exclude any date from your delivery options.   ShipStation ShipStation powers shipping efficiency of all sizes. Order management is essential for large eCommerce stores, and it can become challenging. This Magento extension supports businesses in managing their shipping without headaches. Benefits: Returns are easy. Returns and refunds are streamlined for better customer experiences. Centralized orders. With ShipStation, you get to keep all your orders and shipment details in one place.  Order confirmation.    Shipping Suite This complex Magento extension provides customizable shipping and logistics for eCommerce stores. Shipping Suite is a 3 in 1 solution that allows you to take complete control over your delivery process through 3 innovative shipping management tools: shipping table rates, rules, and restrictions.  Benefits: Shipping approximations. Your customers are well informed about their shipping in advance thus reducing cart abandonment.  Highly customizable. You can choose which delivery providers to use and select the rates based on location.    Magento extensions for analytics   Google Analytics plugin for Magento 2 Easy yet powerful, this extension helps retailers track their web store's traffic more efficiently.  Benefits: Better customer insights. This extension allows you to track your customer's activity in your store.  Enhanced marketing. With better customer visibility comes better monitoring of your marketing campaigns.   Improved personalization. By understanding your customer's behavior more clearly, you can act upon personalizing their experience on your site.    Advanced Reports This Magento extension helps marketers with data visualization and management. It includes several reports and monitors different sales performance metrics in your store.  Benefits: Specific reports. You can analyze your reports based on categories. Payment and discount tracking. With Advanced Reports, you'll be able to see how your discount codes are performing and which payment methods lead to the most conversions.    Magento extensions for security As security is getting more and more critical in the digital environment, security extensions are a must to keep your online store secure.    Two Factor Authentication  Through this extension, you can improve your protection against fraud and identity theft. The Two Factor Authentication (TFA) algorithm adds an extra layer of security to your website and reduces the risk of cyber theft. Benefits: High compatibility. TFA works with several operating systems.  High security. The secure code sent to your configured smartphone to complete the log-in process is only available for 30 seconds. This prevents someone from hacking your website.  Failsafe. With TFA, your eCommerce site will be secured even if the security of your passwords is jeopardized.    Fraud Prevention To avoid fraudulent purchases and payments, installing this Magento extension is a must as it helps you track and block suspicious payments. Benefits: Automatic fraud detection. The extension automatically blocks purchases that match previous suspect purchases.   Custom blacklisting rules. You can create blacklist rules based on various customer attributions like name, address, ZIP, or IP address.    Conclusion Magento is a reliable choice for building and managing robust eCommerce stores. However, to make the most out of its capabilities, installing Magento extensions is necessary. You're now familiar with the most popular and useful plugins for enhancing and securing your website.  If you're still unsure which extensions you should select for your site, send Optasy a message. We'll gladly support you in your journey towards building your successful eCommerce business.   Photo credit: geralt on Pixabay.  ... Read more
Raluca Olariu / Apr 19'2021
These Magento Extensions Will Boost Your Sales - Part One
  As one of the most popular eCommerce platforms, Magento empowers retailers to build engaging, shoppable customer experiences in the digital world. By leveraging next-generation technology and a massive extension library, Magento helps B2B and B2C organizations create highly personalized shopping experiences for their customers.  Since the level of customization is so high for Magento users, they can often find it hard to choose from so many options and decide which plugins and extensions are truly efficient for their business needs. That's why we've created this article, to shed a light on some of the most useful and reliable Magento extensions that can help you make the most out of your Magento eCommerce website.    Magento plugins for marketing    Facebook Pixel for Remarketing This Magento extension collects data from your customers that browse your products and then runs your ads to those users when they enter the social media platform. You want to keep your product in front of your customer's eyes and here's where retargeting and remarketing play a crucial role.  Benefits: Automatic. Collecting user details is done automatically by Facebook Pixel—no installation is required on your end.  Easy exporting. Facebook Pixel lets you easily export products you want to promote on Facebook. Event tracking. You can personalize the way your customers interact with your brand and content by tracking events in your store and sending that information to Facebook.    Omnisend If you're searching for an all-in-one omnichannel marketing automation tool, then this suite is the right choice for you. Keep in mind that this is not a typical email marketing tool. Omnisend allows integrating multiple channels (email, SMS, web push notifications) in the same automation workflow. This extension can be integrated via an open-source plugin developed by a 3rd party.  Benefits:  Robust automation. In the era of digital workspaces, being able to bring all your channels together and integrate several channels in the same automation workflow is a must.  Easy message building. The visual email composer offered by this extension allows users to use a template or build their content from scratch in minutes. Streamlined targeting. By using segmentation based on profile data, shopping behavior, and customer engagement, targeting is much easier to manage.  Contact capture. With the help of landing pages, embeddable forms, and dynamic pop-ups, you can capture contacts more easily.    Mconnect Customer Specific Product & Price Personalization is a big deal in today's digital world so this extension should be part of your arsenal. How does it work? Let's say you want to personalize a particular segment of customers to receive a specific sale. With this extension, you can update it so only particular customers see your sale prices. The same way goes for on-site product listing so you can show customers only the products they are interested in.   Benefits: Persoalization, personalization, personalization. If you want to thrive in today's competitive digital landscape, your site content and your omnichannel campaigns must respond to your customers' needs. Customization. With Mconnect Customer Specific Product & Price, your customization capabilities are endless and will allow your store to respond to customers with products, prices, and relevant content.  Priority for prices. You have the power to decide which price gets priority for a particular segment.   Magento extensions for user experience   Yotpo Reviews According to a recent study, 91% of 18-34-year-old consumers trust online reviews as much as personal recommendations. Customer product reviews are an invaluable resource for developing customer trust. Yotpo's Magento extension supports you in collecting and publishing reviews on your website from customers that have made a purchase from your store.  Benefits: Social media integration. You can easily share your reviews on social media. Product images. Any customer can upload images with the items they've purchased for more credibility. SEO boost. Use snippets, Google Seller Ratings, and Product Listing Ads to boost your reviews index.   LoyaltyLion Any successful eCommerce marketer knows that a loyalty program is essential to transforming customers into a community. This Magento extension improves the customer experience by allowing you to provide referral codes and rewards to your customers thus encouraging them to share your services with friends and family. Benefits: Loyalty points. With this extension, your loyal customers have the opportunity to earn activity points which they can use later to claim special rewards. 100% customization. You can personalize your shopping program so that it fits your business and customers. Loyalty tiers. Your most loyal users will earn the best rewards which will motivate your shoppers to interact with your brand on a constant basis.   These are the most powerful Magento extensions for eCommerce websites that target marketing and user experience. We'll be back with part two of this article to discuss more details about Magento extensions for payments, shipping, analytics, and security. If you want to expand your Magento web development capabilities and empower your website to build robust digital experiences, check out Optasy's leading services in developing thriving web experiences.   Photo credit: geralt on Pixabay. ... Read more
Raluca Olariu / Apr 16'2021
7 Tips from Experts on Magento Web Development
  Magento is a versatile content management system (CMS) that offers outstanding mobile-friendly configuration and easy third-party integrations. As one of the most popular platforms for medium and big eCommerce businesses, Magento provides excellent flexibility and a wide range of integration and features that take customization to the next level.  However, working with Magento might come with some challenges like: Slow loading times Data security issues Poor Google search visibility Extension conflicts   While dealing with these issues is not uncommon in today's dynamic digital environment, there are ways to avoid regularly facing these challenges by implementing solid web development strategies and following specific steps. This article will give you key insights to better understand the process of building and managing Magento websites. It will also include expert tips and tricks from leading professionals in the web development industry.  If you are looking to fully exploit Magento development and get the most out of your web development plan, here are some tips and tricks that might help you.   1. Select your hosting provider carefully and make sure they provide reliable hosting services. When running an eCommerce website, connectivity issues are the last thing you want. The hosting server your website runs to can make a difference in your website's responsiveness and functionality.    2. Provide customized alerts that apply to the specific needs of your customers. By doing this, you'll not only ensure that your users are kept informed, but you'll also make them feel more connected to your brand. Basic alerts include alerts about price changes, and you can take it a step further by notifying customers when desired items are in stock.  Again, you'll kill two birds with one stone by following this practice, as it will contribute to your digital marketing efforts as well.    3. Add responsive parts and create a customized site that allows your audience to become more intimate with your brand. At this stage, you want to establish your brand and craft cohesive design schemes for all the elements that form your eCommerce website. Creating a responsive design element for mobile will allow you to build stronger customer relationships and satisfy your users' demand for accessibility.  As mobile devices are becoming the primary tool that connects your audience with your brand and content, you want to make sure that this connection is streamlined and effective.   4. Focus on selecting the best functions and features to suit the specific needs of your business. To set your website apart from your competition, you must choose Magento's features and plugins wisely. Spend some resources on finding out which functionalities speak to your customers specifically and add the most significant value to your website.  Your choice of Magento features should always reflect your business objectives and match your brand strategy, not the other way around.    5. Use tier pricing and group pricing to set your eCommerce business to success. How? Reward your regular customers and those who buy more inventory in bulk with incentives to stimulate and keep them coming back for more. Magento's tier pricing feature is a reliable tool that can help you manage this financial aspect by allowing you to price items differently and offer incentives.  The feature doesn't require any edits, and it will show your customers exactly how much they save when shopping at your store.    6. "Make SEO a priority" should be the motto of eCommerce businesses. When optimizing your Magento website for SEO, you should focus on boosting your product pages.  Firstly, ensure that your content is straightforward, concise, offers the exact amount of data needed to inform customers, but do not exaggerate at this point. Secondly, you should pay attention to updating the URL key to create a search engine-friendly link to your products.  Lastly, fill in your metadata section of each product in detail and include a minimum of five relevant keywords in each description. This should make your website more visible on search engines and allow people to find your online store more easily.    7. Don't forget about images, as eye-catching photos are often the first item on a website that catches the visitor's attention. Also, ensure that you use relevant names for your images, describing them as accurately as possible. SEO-optimized photos attract more visitors and help your website rank higher on search engines.    Magento is a winning choice for eCommerce   Magento web development may be tricky sometimes, but it's worth investing your resource in building and managing your eCommerce website with this reliable CMS.  Magento provides a wide variety of features that meet specific business needs, and the platform is developed for secure and functional web development.  When it comes to SEO, Magento won't disappoint you. On the contrary, the platform is an excellent choice for beginners as well, offering advanced SEO features that maximize your chances of ranking high on search engines and attracting more potential customers.  See how Optasy can support your business by creating and optimizing your Magento project to match your objectives and your customers' needs.  Photo credit: Megan_Rexazin on Pixabay.       ... Read more
Raluca Olariu / Apr 14'2021
5 Steps to Migrate Your Drupal Website to Another Host
  At some point in their business journey, every website owner can encounter the need to migrate their web host. As more lucrative hosting options are making their way in the industry–VPS, shared, or dedicated hosting—it's no surprise that many website managers choose to perform host migration.  This article provides support in handling one of the most popular DevOps services, hosting server migration, by outlining five essential steps that help you complete a successful migration.   When is the time to move your Drupal website to a new hosting server? The decision to switch web hosts is not an easy one to take. The good news is that there are multiple signs that can make it clear that your website requires hosting updates if you know where to look. It won't be comfortable to acknowledge them, but as soon as you start on this journey, you are transforming your website for the better.  Let's have a look at how you can spot these signs on your Drupal website.  Downtime has become a recurrent issue.  Your customers demand availability and speed, so every time your website is down and unavailable for users, you risk building a bad reputation of unreliable and low-quality services. Your server can impact your site's availability if your hosting equipment’s quality is low or your host's security features and plugins provide poor protection capabilities, as cyber-attacks can often lead to downtime.  Your host is hard to reach. As a website owner, you want to ensure that the communication with your web host is fast and streamlined. There may be times when your server crashes or you a server error, and you need to get in touch with your host as soon as possible to provide troubleshooting guidance and get your site up and running.  An unreliable host may not only affect the functionality of your website but can also cost you customers. Getting the support you need when it comes to your hosting account is paramount to provide high-quality user experiences. That's why making sure that you have a solid customer service team at your side at any time is good for the business. Your current host costs you too much. Web hosting can sometimes be the most significant investment when running a website. It's a recurring expense, so you want to ensure that you choose the best option. However, expensive web hosts aren't always necessary. You have to figure out if the features and the amount of server space that your host provides are a good fit for your site. You don't need to break the bank for hosting servers that don't serve your current needs. You can always review your needs and upgrade to a more expensive plan. You don't get the security you need. As far as investments are concerned, paying extra for a secure web host is worth it. A host that takes security seriously will bring significant benefits to your website.  By investing in a secure hosting server, you'll avoid losing data and parts of your website, having user data compromised, and losing credibility in front of your audience.  When choosing your web host, watch out for features and plugins like Secure Sockets Layer certificates, malware scanning, or server firewalls.    How to switch to a new hosting provider Migrating your Drupal site to a new host is a process that involves contacting your current host, performing database backups, connecting to a new server, and uploading your files. It's not uncommon for issues like corrupted backups to appear during the migration process. Consider this when planning your migration, and think if you can save some resources by hiring a professional agency like Optasy to complete this process for you.  There are a few essential steps to follow when migrating to another web hosting server. Let's explore some of them.   1. Turn Drupal caching off. This is the first step to take in order to avoid potential disruptions. Go to your Drupal admin dashboard and: Click Configuration - Performance - Caching - Select "No Caching.” Uncheck "Aggregate CSS files" and "Aggregate JavaScript files" in "bandwidth optimization" and click "Clear all caches.”   2. Backup your Drupal files. Connect to your remote server - Enter the connection details - Hit "QuickConnect" and connect to the remote server that hosts your website.  In your main site's folder, download the content on your local device, and you've done backing up your Drupal files.   3. Export your Drupal database. Go to the phpMyAdmin on your server's control panel in the Database section.  Click "Check all" on your Drupal site database, then "Export method and the SQL.”   4. Migrate your Drupal database to the new host. Create a new MySQL database on your target server. Click "Import" at the top of your database, then "Choose File,” and press "Go.” You've now restored your site on the new hosting from the backup.   5. Turn on Drupal caching. Go to Configuration - Performance - Enable Drupal caching. Kudos to you! You've officially migrated your Drupal site to another host.    Conclusion Building and managing a Drupal website is a complex process, and hosting is one element that can be pretty challenging to handle. There are plenty of hosting options available on the market, and you might find it difficult to decide which one is the best fit for your website needs.  If you're considering server migration or just need some professional advice on how to handle your hosting server successfully, our team of Drupal experts at Optasy is glad to help.    Photo credit: bsdrouin on Pixabay.     ... Read more
Raluca Olariu / Apr 12'2021