Adrian Ababei

Adrian Ababei

Adrian is our CEO, a full stack Drupal web developer with no less than 14 years of experience in designing, implementing and supporting interactive websites and applications. Completing his Drupal expertise with project management skills, as well, he's the one ensuring that we deliver all the Optasy's projects on time, within budget with no compromise on quality whatsoever.

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The Objectives of an Enterprise-Level Content Marketer
According to Content Marketing Institute’s latest report, only 28 percent consider their efforts effective. That’s less than B2B or B2C content marketers reported, suggesting that enterprise businesses face some unique challenges when it comes to building an effective content marketing campaign. To help combat these challenges, here are five primary objectives content marketers should target when working with an enterprise-level business. 1. Staying organized. Content marketing is a complicated task for businesses of any size, but enterprise marketers seem to have the most difficulty staying organized. Only 31 percent of enterprise marketers actually have a documented strategy. And fewer than half have a dedicated content marketing group. This likely poses major challenges for managing all the component parts of a successful content marketing campaign, such as: • Setting goals • Creating content • Managing social media • Promoting content • Analyzing your efforts Content marketing is a continuous process that only works well if all these tasks are consistently managed. Building a team that’s accountable for each task is an invaluable objective in making content marketing more effective in an enterprise environment. The team can develop and manage a documented strategy, which makes it possible to measure, adjust, and improve your efforts later on. 2. Marketing to diverse audiences. Enterprise companies have more audiences to target than any other kind of business. The average number is six, but some target more than 10. It’s good that enterprise businesses are already making the effort to develop targeted content that suits many different tastes, but diverse marketing is still a major challenge in and of itself. Enterprise content marketers need to go beyond developing several buyer personas and creating a customer journey for each with their content. They also have to make sure their efforts are properly segmented, which is not an easy task with six or more audiences to reach. That’s why it’s important for enterprise content marketers to take advantage of various marketing and segmentation tools to create the most personalized experience possible -- for their whole audience. 3. Finding the right talent. Gaps in knowledge and skills of the internal team, finding trained content marketing professionals, and producing a variety of content are all bigger challenges for enterprise marketers than other businesses. Even major companies with a large pool of employees can’t get optimum marketing results without taking advantage of the right outside talent. Inbound marketers as a whole have been increasing their use of outside talent for their marketing content: This is an important strategy that enterprise content marketers need to pay attention to if they want to overcome the gaps in knowledge of their internal team. The right freelance or agency talent can provide a quick solution to the need to create a variety of content as well. Writers, designers, programmers, social media specialists and more can be found affordably online and the potential return on investment (ROI) can be high compared to retraining current employees or hiring new ones. 4. Communicating across departments. Enterprise companies, much more than other B2B companies, say the lack of integration across marketing is a major challenge. This issue makes sense considering the traditional structure of enterprise companies – departments are often siloed, making it difficult to effectively collaborate on marketing tasks. Content marketing requires close collaboration between diverse teams, such as: • IT workers • Writers • Sales teams • Designers • Public relations Communicating across departments is an objective that enterprise-level content marketers need to focus heavily on. The task becomes easier if: • You put content marketing leaders in each department in charge of encouraging communication • You make efforts to meet regularly and discuss your campaigns with employees involved • You take advantage of marketing platforms and communication tools that simplify remote collaboration 5. Getting buy-in. Enterprise B2B content marketers also struggle with getting buy-in/vision from people in charge in their organization. This disconnect between the apparent value of content marketing and its adoption is also reflected in marketing spend based on company size: The bigger the business, the less spent on inbound strategies. The fact that enterprise companies struggle more than other businesses to get budget and buy-in for content marketing makes sense if you consider what’s involved. For a small business, it only takes one person understanding the value of content marketing to revamp the business strategy. When you’re working with business executives who’ve spent their lives marketing outbound, on the other hand, getting buy-in and budget can be a challenge. Meeting this challenge should be a major focus for enterprise content marketers who want to have an impactful strategy. The best way to do this is to demonstrate the benefits of content marketing for your business. Proving ROI is the most powerful way to get buy-in and unlock budget -- marketers who show ROI are more likely to secure bigger budgets year-to-year. Source: https://www.entrepreneur.com ... Read more
Adrian Ababei / Jun 13'2016
Microsoft Detects Cancer Clues in Search Queries
Microsoft scientists have demonstrated that by analyzing large samples of search engine queries they may in some cases be able to identify internet users who are suffering from pancreatic cancer, even before they have received a diagnosis of the disease. The scientists said they hoped their work could lead to early detection of cancer. “We asked ourselves, ‘If we heard the whispers of people online, would it provide strong evidence or a clue that something’s going on?’” Dr. Horvitz said. The researchers focused on searches conducted on Bing, Microsoft’s search engine, that indicated someone had been diagnosed with pancreatic cancer. From there, they worked backward, looking for earlier queries that could have shown that the Bing user was experiencing symptoms before the diagnosis. Those early searches, they believe, can be warning flags. While five-year survival rates for pancreatic cancer are extremely low, early detection of the disease can prolong life in a very small percentage of cases. The study suggests that early screening can increase the five-year survival rate of pancreatic patients to 5 to 7 percent, from just 3 percent. The researchers reported that they could identify from 5 to 15 percent of pancreatic cases with false positive rates of as low as one in 100,000. The researchers noted that false positives could lead to raised medical costs or create significant anxiety for people who later found out they were not sick. The data used by the researchers was anonymized, meaning it did not carry identifying markers like a user name, so the individuals conducting the searches could not be contacted. A logical next step would be to figure out what to do with that search information. One possibility would be some sort of health service where users could allow their searches to be collected, allowing scientists to monitor for questions that indicate warning flag symptoms. “The question, ‘What might we do? Might there be a Cortana for health some day?’” said Dr. Horvitz, in a reference to the company’s speech-oriented online personal assistant software service. Although the researchers declined to offer specific details, Dr. White is now the chief technology officer of health intelligence in a recently created Health & Wellness division at Microsoft. They acknowledged that health-related data generated from web search histories was still new territory for the medical profession. “I think the mainstream medical literature has been resistant to these kinds of studies and this kind of data,” Dr. Horvitz said. “We’re hoping that this stimulates quite a bit of interesting conversation.” The new research is based on the ability of the Microsoft team to accurately distinguish between web searches that are casual or based on anxiety and those that are genuine searches for specific medical symptoms by people who are experiencing them, he noted. Both a computer scientist and a medical doctor by training, Dr. Horvitz said he had been exploring this area in part because of a phone conversation with a close friend who had described symptoms. Based on their conversation, Dr. Horvitz advised him to contact his doctor. He received a diagnosis of pancreatic cancer and died several months later. The availability of vast sets of behavior data based on individual web queries using the search engines offered by companies like Google and Microsoft has for a number of years been seen as a potential indicator of health-related information. In 2009, Google published a research paper that explored the potential of early detection of flu epidemics based on statistical analysis of web search logs, though the results of that effort ultimately fell short of what had been hoped. More recently, Microsoft researchers have had significant success in finding early evidence of adverse drug reactions from patterns observed in web logs. In 2013, they detected unreported side effects of prescription drugs before they were found by the Food and Drug Administration’s warning system. The researchers are exploring evidence related to a range of devastating diseases. They also said that unlike the drug interaction data, which would be of direct value to the F.D.A. as an early alert, it was possible that symptom alert data might be made available as part of a broader online health service that a company like Microsoft might offer. Source: http://www.nytimes.com ... Read more
Adrian Ababei / Jun 10'2016
Introducing Google’s New Layout: A Rich Cards-Based One
Card based design is growing more and more popular and now Google wants to get in on the action as well. Google wants to switch its mobile search results to a new design called „rich cards”. The new design is a direct successor to Google’s already popular rich snippets feature. But the makeover doesn’t stop there – Google’s planning to redesign desktop search results with a completely new layout. Google Search Gets a Makeover Rich snippets are search results composed from a preview of the page’s text as well as small pictures. Google doesn’t intend to replace rich snippets but only complement and build on them in order to improve user experience.   Rich cards will be displayed in a carousel format which is easy to navigate by simply swiping right or left. The carousel can show cards from different sites or the same site.   Webmasters are excited about Google’s makeover since it allows them to stand out in the search results and market their products more effectively. This new design based on rich cards can also improve organic traffic in some cases. Currently, Google is implementing the new layout for just two content categories: movies and recipes. Content Categories Based on Visuals Will Experience The Change First  These two content categories are perfect for this change – the visual nature of these categories will increase organic traffic for websites. Food site owners can create rich previews of their website’s content by featuring appealing images for each dish or recipe. The same applies to movie sites with graphics and posters. The main difference between the original snippets and Google’s upgraded rich card snippets is simply the number of images which webmasters can features. Rich snippets were released 6 years ago and could feature just one image in search results. Nowadays webmasters will be able to feature a series of images with the carousel system.   Before you go mobile to check out Google’s new layout keep in mind that right now only people using the English mobile version of Google can see the rich cards layout. The new layout will also experience multiple changes and improvements as Google is experimenting with new ways of providing richer previews in their search results and it’s only a matter of time before other types of content will benefit from rich card snippets. Google Webmaster Tools Gets Upgraded Google also offers integration with the Google Search Console, also known as Google Webmaster Tools – site owners will be able to see data related to their rich cards. This will help them monitor search performance more closely. If you want to check out how the rich cards work in Search just head on to Google’s Search Gallery and see screenshots of mark-up type samples and cards.   Another interesting change is Google’s Knowledge Graph – this is the system that collects information about people, things and places in order to understand how they are all connected. Knowledge Graph cards will be placed inline, effectively prioritizing them over competing website. This leads to a more cleaner and simplified look for Google’s search results.   The new desktop search design has practical features as well – now users have to scroll down to see more results – Knowledge Graph cards for locations can take up a lot of space. Here is the list of changes for Desktop Search Results: Wider tabs for News, Images and All tabs Sub-links will show up under the main result, in a group with the same cards Stories from the „in the news” list will appear in the same card The „people also search for” list will show up at the bottom of the search results page and not in the sidebar Google’s new experimental layout will surely help site owners get noticed much easier in mobile search results and receive more organic traffic. It’s likely that the carrousels will replace written text more and more and the movement towards rich, image-based snippets as opposed to simple text content is obvious. ... Read more
Adrian Ababei / Jun 09'2016
New Technologies That Speed up Your Website
The internet is constantly changing and speed is quickly becoming the major metric of progress and a key indicator for website developers. Here are a few new features which can help you speed up your website and reap the rewards of faster internet. HTTP/2 HTTP/2 was first published in May 2015 and has been supported since the second half of 2015 – HTTP/2 is a new and improved version of the WWW protocol. HTTP/2’s main improvement is the ability to cover multiple requests with a single connection – this improved ability, called multiplexing has the capacity to revolutionize the world of web designers forever. Current techniques used such as Data URIs and sprites won’t be used anymore. HTTP/1 used to be efficient when loading one large image but when it was necessary to load several smaller images the situation changed drastically – it simply wasn’t able to cover multiple concomitant requests. The new version improves this situation and HTTP/2 can handle multiple simultaneous requests with ease. HTTP/2 compresses headers before requested data is sent, which ultimately simplifies the transport by a great deal. This newer version is also non-textual and binary, unlike the previous version – this improves performance by a whopping 50%! The difficult thing about upgrading to HTTP/2 is not the HTTP itself but the fact that browsers only support it over SSL. So if you want to implement HTTP/2, the first thing you should do is get a SLL certificate. Once you have the SSL certificate, you can implement HTTP/2 on your own if you have administrator rights for your server. Otherwise, it depends on your server hosting or web hosting company. The SSL Certificate SSL certificates encrypt the connection between a client and a server. Getting your own SSL certificate is not as hard as you think – you can actually get one for free with Let’s Encrypt. Let’s Encrypt is a relatively new authority when it comes to SSL certificates – their ultimate goal is to eliminate all manual processes required to obtain a certificate. With Let’s Encrypt the whole process is automated and finished in just a couple of minutes. You can also get a certificate through your server hosting company or web hosting provider. Brotli Brotli was recently introduced by Google – this new compression algorithm will reduce the size of transported data, effectively increasing the speed of your website. Compared to other compression solutions, Brotli offers a 20 to 25% better compression ratio. As such, webmasters can save up to 40% on HTML files traffic and around 25% on JavaScript and CSS related traffic. Unfortunately, Brotli is only supported by Firefox and Chrome at the moment but other major browsers will follow soon. Major servers such as Node.js, Apache and Nginx all require a packet installation – there’s no server offering Brotli by default at the moment. Content Delivery Network A Content Delivery Network or CDN for short is a set of servers located in different parts all around the world. These servers all contain a replica of your website and all its assets – software, videos, images, etc. When someone accesses your website, the data is loaded from a server that’s closer to the visitor, thus increasing your website’s loading speed. Another advantage to CDN systems is the improved reliability of your website – the content is spread around many other servers which means that your hosting server doesn’t have to bear such a large load of traffic. Usually, websites that use a CDN system will load 50% faster compared to regular websites which use only one hosting server. ... Read more
Adrian Ababei / Jun 07'2016
A Look into the Future of Technology: WebGL Will Soon Replace Flash
Back in the day projects featuring crazy sound effects, animations and interactions were all the rage. These effects created intense user experiences hence is why they became so popular – most of these projects were built using Adobe Flash. Flash is close to death and the era of rich multimedia platforms has come to an end but there’s good news – a fresher successor will replace Flash. Three.js and WebGL technologies are growing very fast, allowing developers to create projects similar to those built in Flash but without any security issues. The Three.js and WebGL combo is one of the most powerful tools you can use to create immersive UX. WebGL and Three.js WebGL is the foundation that provides developers with ways to manipulate interactive 2D and 3D graphic elements. It allows users to mix elements with HTML and combine them with other constituents of the background or page. On the other hand, Three.js is a Javascript library with a long list of features which allow developers to operate with geometry, lights, cameras, scenes and more. Three.js helps unlock WebGL’s true potential by adding extra functionality options. With these two in place, it’s very easy to create 3D animations accelerated through GPU without needing any browser plugins. Compatibility issues   When different technologies get combined, dilemmas appear – should you create a “one size fits all” project that can run on different devices and offer consistent experience or risk it all and impress the audience you can reach. When working with Three.js and WebGL it’s the same. Most mobile browsers can be a real hassle especially since many users are stuck with legacy browsers – full compatibility can be tricky to achieve. The good news is that support is growing and the technologies are developing fast – as long as you don’t use Three.js and WebGL for any critical part of your project, you should be fine. ... Read more
Adrian Ababei / Jun 06'2016
Meet WebGazer: The Free Technology that Turns Your Webcam into an Eye Tracker
Eye tracking technology has been in the research phase for quite a while now but the good news is that this new software opens the door to it for anyone with a website. Just about any website owner can use Webgazer to optimize their content and graphics.   WebGazer – where it all began WebGazer.js was developed by the scientists at Brown University – it’s very easy to implement and can be added to any site in just a couple of minutes with a few lines of code. The software runs on the website visitor’s browser, effectively turning the webcam into an eye tracker which can see where the visitor is looking on the page. The idea behind this is to help developers make websites more user friendly by optimizing content. Once the software is embedded onto a website, WebGazer will ask users for permission to access their webcams – once permission is given, WebGazer will use face detection software to locate the user’s eyes and face. The program will then convert the image to black and white in order to clearly distinguish the user’s eyes and iris. Once the iris is located, the system uses a statistical model which is calibrated via the user’s cursor movements and clicks. This model works by assuming that a visitor looks at the spot where they just clicked and each click tells the model where the eye looks when it’s viewing a part of the page. Reasonable calibration is achieved in around three clicks and after that WebGazer can accurately guess the viewer’s gaze in real time. Alexandra Papoutsaki, a graduate student from Brown University states: “We see this as a democratization of eye-tracking. Anyone can add WebGazer to their site and get a much richer set of analytics compared to just tracking clicks or cursor movements.”   Privacy and experiments There’s no need to worry about privacy when using WebGazer as no video is shared through the software – only the user’s gaze is reported back to the website. Alexandra P. performed a few experiments in order to properly test and evaluate the system – results show that it can infer gaze location in 100-200 screen pixels. While this may not be as accurate as commercial eye tracking software, it’s still a good estimation of where your users are looking. WebGazer could help developers optimize their pages, create more eye catching content or plan their prices space accordingly. Not only that but in the future we might see WebGazer being used for accessibility reasons or eye controlled gaming. WebGazer’s code is currently available for free use by anyone interested.  It will be fascinating to see how WebGazer will evolve and change the way we view the web. ... Read more
Adrian Ababei / Jun 03'2016
Speed And Mobile Testing Just Got Easier
Google recently launched a new tool which aims to help business owners determine their website speed and mobile friendliness on tablets and smartphones.Mobile searches recently surpassed desktop searches and since more and more people surf the internet through mobile devices it’s critical for webmasters to check if their website is performant, functional, accessible and mobile friendly. Google’s New ToolGoogle’s new website testing tool is very simple and user friendly – you don’t have to be a technical person to try it out. Just type in your website’s address and the tool will analyse your site, scoring it according to certain requirements. The tool offers more detailed reports as well as suggestions on how to fix things – you can then use this information yourself or pass it along to your webmaster.Google offers plenty of testing tools for sites, including the Mobile Friendly Test, PageSpeed Insights and PageSpeed Tools but most of these tools are aimed at users with some technical knowledge – the new testing tool is aimed at business owners and non-technical users simply through its ease of use. Faster resultsThe tool shows scores in green for good, yellow for fair and red for poor. The user interface is greatly simplified as well. That being said, the new tool is powered by PageSpeed Insights – the idea is to get a fast overview of your website’s speed, mobile friendliness and performance at a glance.Google has increased its effort on mobile web where it created new technologies such as Accelerated Mobile Pages or AMP – these pages load much faster than web pages and use much less data. Google’s search algorithm has also been updated and having a mobile friendly website is more important than ever. More and more users shift to mobile devices and Google is paving the way to a more pleasurable user experience for all parties involved.... Read more
Adrian Ababei / Jun 02'2016
Remedial Design Tips for Web Development
If you are a developer or a web development agency and you’ve just built a web development prototype, you might often find yourself in a bit of a pickle – your users might find it ugly or your web development demo might look very bad. Here are a few "golden" design tips for web development, guidelines on how to make your web development demos look as good as they deserve.   Keep your cool, By Far One of The Most Valuable Design Tips for Web Development One way of putting it is like this: “Good design, when it’s done well, becomes invisible. It’s only when it’s done poorly that we notice it.”. Jared Spool’s quote is spot on for all design work but it’s especially true when it comes to web development and demos. If you are building a web development demo users shouldn’t really pay attention to the design aspects of it, but its functionality and purpose. If you’re trying to make your demo more stylistic, you’re actually moving away from your ultimate goal – keep it simple and focus on its functionality. If it doesn’t look as good as you’d want it to be, try removing some web development design elements such as effects, borders or shadows.   Try to avoid complex color palettes Poor color choices can make or break a design – your color picks should be made during the UI design process, even if it can be tempting to make bold color choices early in the project. When making the UI wireframe, you’ll begin using monochrome rudimentary lines and shapes. Once you finished that part, you can start adding more details until you reach the color aspects of your project. Here are a few tips when picking your colors: It’s a good idea to keep your demos monochrome with plenty of greys until you’re ready to color it up properly. Another tip is to avoid fully saturated colors, especially when your demo will be viewed on an illuminated screen as this can lead to discomfort for your users. In the same time, you should avoid black and white due to the same reasons as previously stated – sticking to shades of color will make your users less tired and improve UX. Add color to your monochrome design but do it just one at a time – each color can be a distraction to your users. Pro tip: you can use a range of saturations of just one color – this will offer plenty of variety and you basically can’t go wrong.   Simple typography works best If you’re building a web development prototype or a demo there’s no need to for fancy fonts but here are a few pointers on typography: If you don’t know what to pick, sans-serif works best in all situations. Serif fonts usually have details where strokes terminate. These fonts can help you bring a little bit of personality to your design and at the same time make your text easier to read. While serif fonts have some advantages, they’re not usually used for UI design since at smaller sizes they display varied stroke weights. Other fonts you should take a look at are humanist droid sans, used by Google in their Android interface, noto, and roboto. If you’re an Apple fan you can go for San Francisco or Neue Helvetica. Firefox OS uses Fira Sans. All these are sans-serif fonts which you can use for your project. Sometimes characters can be difficult to distinguish – combinations such as 9g, 6b, 2Z, 5S, I11 or 8B can be very confusing for users, depending on the font chosen. It’s best to first test them out in order to see readability and if that’s fine keep using it, if not, do some changes.   White space works wonders Functional space or white space helps web development designers in many different ways – this space reduces your visitor eye strain, can help draw attention to particular areas of your page and creates a general sense of balance. Cramped UI will make users tired and uncomfortable but keep in mind that “less is more” works perfectly at this stage. More breathing space will offer your users a breather as well – boosting line heights, margins and plenty of padding works great. And this is one of those priceless design tips for web development to put on top of your "must-do" list.Spread everything out on your design and it will look much better. Spacing needs to be consistent throughout your design – consistency is the key to harmony and rhythm.   Improve your web development workflow Foundation and Bootstrap can be a great help to developers even though they receive criticism for making websites look too generic – these tools are perfect for prototypes. Foundation and Bootstrap actually make the right choices on your behalf, leaving you with ample time to focus on other aspects of your project. Spare yourself the extra work and just grab templates from Foundation or Bootstrap which you can customize to fit your style. Most of these templates are very comprehensive, so you’ll definitely have all the pieces you need to get going.   Conclusions By following these design tips for web development you’ll smooth any problems you may encounter when building a prototype or demo. ... Read more
Adrian Ababei / May 31'2016
Introducing Hyperdev: A New Tool for Building Full-Stack Web Applications
Fog Creek Software is a New York based company best known for Trello and Stack Overflow. They recently announced the release of HyperDev, an online playground used for developing and deploying web apps. The open beta service is currently available to anyone willing to try it out. HyperDev is in Open Beta Previously users had to ask Fog Creek for permission to access HyperDev’s private beta. HyperDev is interesting because it can handle many of the steps necessary to get a Web app live and update it. Simply go on to HyperDev’s website and you can get your app live and complete with a proper URL as well as an environment for editing server and client side code. You can also invite other people to work on the code with you and if your project is worth implementing, you can save the code to your GitHub account.   Hyperdev automatically makes all changes to your app – there is no “deploy” button. You can see any code your team members are adding live just like in Google Docs. If a user is looking at the app through the URL, they will see it change live without needing to refresh. The Google Docs of App Development Fog Creek co-founder Joel Spolsky states “Literally as you type each keystroke, it can be rebooting, the whole server gets deployed,” - “We hope to get it down to like 100 milliseconds, ultimately.”   Keep in mind that HyperDev is not a full flexible cloud infrastructure or a standalone platform as a service or PaaS. This means that it won’t be the ideal hosting for every application but it will be ideal if you want to try small bits of code to see if they work properly. HyperDev is currently free for publically visible projects. In time the service will most likely offer a service to keep projects private for a fee, just like GitHub. JSFiddle is a service very similar to HyperDev – it allows users to edit and deploy code. Other similar services also include Stack Snippet. But neither of these services allow users to run live websites.   HyperDev only works with JavaScript in its current build. Python support as well as other languages will be added in the future. Fog Creek co-founder Joel Spolsky is a software development wizard but he’s not above googling for bits and pieces of code. Recently he built a podcast feed during a 5 hour plane trip from New York to San Francisco – the project was built in HyperDev. The for-loop portion in the app “was the most cut-and-pastey code I had ever done in my life,” Spolsky said. HyperDev is perfect for this type of quick programming.     ... Read more
Adrian Ababei / May 30'2016