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What Are the Ecommerce Trends in 2017 with the Biggest Impact on Your Business? Top 12- Part 1
Time sure flies! Here you are now, already getting ready to tear off the third page of your 2017 calendar (April is just around the corner) and to... get your business shaken up or completely whipped off by the global megatrends to come. Or maybe not! Preparation is key and anticipating trends is vital in the online retail market! This is why we've rolled up our sleeves and started to dig up, to do some serious research work for you! We've asked the experts in the field, put in some of our own experience, then added a few “drops” of visionary outlook. And therefore: we are now ready to get you “equipped” with THE  list of “ecommerce trends”! Those that you can't risk ignoring in 2017! Trends that will steal the spotlight on the “ecommerce stage” and which can mean both the END for the players from the online retail arena that score low reaction times and major business-boosters for the quick adopters and adapters. Like you! So, without further ado, the list that you should use as a “backbone” for your own 2017 ecommerce strategy:   1. Personalized Interactive Shopping: The Future of Online Shopping With tools such as artificial intelligence programs and real-time analytics at your disposal, you practically have no “excuse”! No excuse to stubbornly stick to the “one-size-fits-all” type of shopping experiences delivered on your website! Just acknowledging the fact that each one of your potential shoppers has his/her own preferences, unique needs and even specific search phrases that they he usually types in for tracking down products is no longer enough. You need to actually start collecting all this key behavioral data (using the 2 above-mentioned empowering tools)! To interpret it and to use it for “fueling” the highly personalized shopping experiences that you'll spoil your customers with.  To use it for delivering them highly targeted product recommendations!   2. Go Beyond Mobile Optimization: Embrace The MOBILE-FIRST Thinking! “Mobile devices are now the source of more than half of the web traffic”, the earth's round and the sky's blue. Nothing new under the sun here, right? Only non-debatable facts! What we're trying to point out here is that making your website responsive is no longer enough! You need to go beyond common thinking that smaller-sized devices are nothing but limitations to the desktop-based online shopping experience. You need to start tailoring unique shopping experiences with mobile devices' specific sizes and functionality in mind, from the very beginning! That's where the future of ecommerce is heading to and you should, too! Thinking mobile-first, seeing smartphones/tablets as distinct shop windows is what will propel you into the future! Moreover: you should seriously consider pairing your ecommerce website with a correspondent mobile app (think Amazon, think eBay and so on).   don't stop there: consider implementing a mobile wallet into your app (think Paypal, think Apple Pay). Digital, hassle-free payment will rapidly be outshining the conventional one and is expected to be adopted by more and more companies operating in the ecommerce industry and willing to simplify their users' entire “paying experience”. And why should you leave behind this “movement”, right?    3. Chatbots and Virtual Assistants or “The Customer Service of the Future” Chatbots, along with AI, are here to stay and to grow into a “megatrend”! So, there's no escape from them! You either adopt them and incorporate them into your whole “creating perfectly personalized shopping experiences” strategy for 2017 or, well, you'll be actually guiding your customers towards your competitors' websites! Online shoppers expect to be “pampered”, to be offered only product recommendations that perfectly fit their own preferences and their specific behavior as online customers. They expect you to have this behavioral data! Therefore, having a virtual assistance “at their disposal” is nothing but another legitimate expectation from their part, as potential shoppers in your estore! Not only that chatbots offer them assistance throughout their shopping journey on your Drupal ecommerce website, but post shopping assistance, as well! They'll be there to answer all their queries after they've actually received and started using your product!  When it comes to chatbots, a new dimension of the personalization trend in ecommerce, what better examples could you think of than Apple's Siri of Sephora's messaging app's Kik? It's a tremendous chance for you to boost customer engagement (which goes hand in hand with your conversion rates) on your website! So, you might want to analyze this trend, one of the truly influencing ecommerce trends in 2017!   4. Social Selling: One Of the Skyrocketing Ecommerce Trends  Showcasing and selling your products/marketing your services on social media! Can't ignore this megatrend, can't escape it and you definitely can't afford leaving your ecommerce business without a social media marketing strategy.  That would be simply reckless! In other words: turn the social media platforms into your own products/services stages! Feel free to parade them there, to put them into a good light and, most of all, to engage with those “in the audience”! Selling isn't limited to websites or to apps anymore (as it has stopped being limited to your physical stores, too) and social media is now much more than just a marketing tool. With tools such as Facebook Live Videos (enabling you to showcase your products and to promote your events) and with an overwhelming majority of your potential shoppers using their social media accounts to engage with their favorite brands, you can no longer leave social selling out of your ecommerce marketing strategy!   5. The Simpler the UX, the Higher the Conversion Rates A simpler checkout process goes hand in hand with the ever so popular ulta-minimal web design! It's one of those ecommerce trends that will highly influence your shopping cart abandonment rate! No need to over clutter your UX, to load it with lots of steps to take and tasks for your customers to carry out before they can finally pay for their products. You risk to annoy them and to make them abandon their shopping carts! Keep it simple! An ideal one-page checkout will do wonders! Especially if it's designed around these 3 key principles in mind: a simple payment process    intuitive product searches   clearly formulated returns policies   6. Same-Day Delivery: Adapt to It or Be Left Behind A generic “fast”delivery or “within maximum n days” will be no longer enough! Not only that your delivery strategy needs to provide more specific answers than those, but you'll be witnessing the rise of the “same-day delivery” trend. Consider it and strive to adapt to it: make an inventory of your resources, improve your current shipping features if necessary, do whatever it takes to perfect your delivery strategy. For your customers expect you to!  In addition to this “uber-ization in terms of deliveries, more and more ecommere companies will be integrating drop-off providers into their delivery strategies in 2017. So, you'd better consider this aspect, as well, as a booster for your own ecommerce business! Quick recap: adapt to the rising “same-day, uber quick delivery trend” or you'll be left behind! As simple as that! We're not ending our list here, for we've prepared 6 more highly influencing ecommerce trends to adopt and adapt to in 2017. Therefore: to be continued in our next post! ... Read more
Adrian Ababei / Mar 29'2017
Are You Still Following These 10 Outdated SEO Practices?
Are you still “stuffing” your web pages with keywords? Does your SEO strategies still revolve around piling keywords instead of attracting clicks? Are you (God forbid!) still submitting your website to directories? Are you still putting low quality, irrelevant “link baits” on your website, aiming only to shock/stirring curiosity and thus to easily gain the clicks you crave for? Then we can only add this: “The 90's have called, they claim these outdated SEO practices back!” Web technology has changed dramatically since the 90's, the digital arena has changed tremendously and guess what: the bots, too, have got so much more sophisticated! Keyword stuffing and old-school link building won't get you far, especially in the long run. Here are some of the “dusty” SEO practices you should ditch: 1. Creating a Dedicated Web Page for Every Target Keyword Having one page targeting one single keyword, then another one targeting a slightly different keyword and so on, till you get yourself a nice “bundle” of single pages targeting almost identical keywords, is one of those “tried-and-true” old-school SEO practices! Well guess what: Google's got way smarter than that and you should be... over-smart! With upgrades such as RankBrain and Hummingbird, you can no longer “trick” Google into ranking your Drupal website with such an old-fashion SEO tactic. An “updated” SEO practice, in this respect, is to try and naturally “sprinkle” your main keyword, along with its variations, across a single page. Go for the meta description, body content, headline etc.  In other words: go for TOPIC-matching pages, not for a single target keyword-focused ones. 2. Adopting a Multiple Subdomains/Multiple Microsites Strategy Now this (still) is another highly popular SEO technique!  How does it work? Instead of putting together all your digital marketing efforts to optimize a single, heavy-content, complex website, you get them “diffused” on several microsites. You fork your website into multiple microsites/subdomains. And you're trying to keep each one of them ideally optimized, to give each one its due attention, of course! “More” might seem like “more effective” to you at first, like getting “more” successful results, from an SEO point of view. In fact, it's just the same result that you'd get if you had just one website's content to focus on, to invest your time, energy and SEO expertise in. Just that it's “spilt” in several directions (miocrosites/subdomains)! In this case, the results you'll get are, for each smaller site, just the fourth/third or maybe the fifth parts of the results you'd get if you administered/optimized just one large website instead of a “constellation” of microsites! It would be far more efficient to get one website ideally optimized for a high ranking position, than to try and push forward a whole “ecosystem” of smaller websites, wouldn't you agree? 3. Building Your Keyword Strategy on AdWords' “Competition” Results “and on cost per click”, we should add, as well! If you're still “fueling” your company's keyword planning strategy with those results that you get using AdWords' “Competition”, you should stop! Or at least perceive that data simply as a rough guide. These tools won't reveal to you which is the competition set, how dense and qualitative your competition's content is, whether they manage to both “lure” visitors in and to serve them precisely the content they're looking for and so on. In a nutshell: do keep an eye on the competition scores that you can see in Adwords, but keep in mind also that there are many other factors building a “competition” and determining how hard it would be for you to rank one word or another. 4. Keyword Stuffing: One of the No Longer Effective Outdated SEO Practices     “The more the merrier”, right? “More target keywords”, we mean, all piled in your web pages' titles and your meta descriptions is sure to bring you more links, more traffic, right? Well, not anymore! Since it's clicks that you're craving for and since it's the online users that you should try to lure in the first place (not search engines), keyword stuffing is no longer an effective SEO tactic. Online users have got a lot pickier, a lot more  cautious when it comes to spamming, and “asking without giving anything back “(e.g. digital marketing not focusing on delivering valuable content) so you should expect them to avoid you website when they read your keyword-overloaded titles and meta descriptons. Do insert your keyword, but don't overuse it! Do strive to make your meta description sound like an invitation for searchers to delve into your website's unique, valuable content and not as a “desperate attempt to trick them in. Not merely as a list of keywords!  5. Matching Your Target Keyword With Your Domain Name If you or your company's team of SEO “gurus” are still “faithful” to this SEO practice, you'd better discard it from your “toolbox” of SEO tactics immediately! Since you're only guiding your own visitors to your competitors' websites! You're simply offering your competitors more traffic on a silver plate! Not to mention that, besides your own visitors, who'll gradually start to avoid your website, since it has a name that sounds “not trustworthy”, no authority site in your niche will agree guesting your content, either.  Therefore: stop using your target keyword as your domain name. You want your it to sound more branded, much more credible than that! 6. Using Unfocused Linkbaiting Techniques Another one of those outdated SEO strategies that you should leave behind, if you're still using it is this: using irrelevant link “baits” to draw users on your website. In high quality content's “kingdom” you just can't expert this SEO tactic to be effective any longer! Instead, go for on topic “link baits”, using content that is, indeed, a perfect match to the current one on your website. Moreover, focus on value-added content for your link “baits”, that draws in both links and attention! 7. Using Inappropriate, Spammy Internal Links Anchor Texts Mind you stay out of the “sketchy”, “spammy-looking” or (even worse) manipulative anchor texts' zone! It might have been a widely used SEO technique a few years ago, but it's turned into a highly risky one! It's one of those outdated SEO practices with a negative impact on your website, pointed out by those from MOZ themselves! Google's started to value well-written and relevant anchor texts used in internal link building. Make sure yours are perfectly usable (you'd better ditch the “lower font” SEO practice for your anchor texts, thinking that it's for search engines and not for searchers that you're inserting them after all) and relevant and you can stay assured: you'll be in Google's “safe zone”!   8. Overlooking Other Search Engines Do put searchers/website visitors first, Google second, and mind you don't stop there! You'd better start considering winning other search engines' attention, as well! Signing up on Google Search Console and following Google's webmaster guidelines on a regular basis should be completed by sustained SEO efforts for gaining traffic from other search engines, too. Think Bing, think Yahoo and you'll be actually thinking of all those iPhone users that are not using Chrome, but these two search engines. Why should you overlook two potential sources of traffic (even if they're really Google's rivals)? Especially since you have tools like Bing's Webmaster Tool to support your SEO efforts on?   9. Undermining Mobile Optimization's Importance This is not just one of the outdated SEO practices, or better said “mindsets”, that you should ditch, but a very risky one, too! Just think of Google's AMP initiative and the stress it started to lay upon users' optimized mobile experiences! Undermining mobile optimization's importance is almost a “prehistoric” SEO mindset if we compare it to the whole “mobile-first” philosophy! Now, in this respect, here is a quick “starter kit” from our team of Drupal developers in Toronto, that you could easily implement for getting your Drupal website mobile-friendly:   stay away from Flash and other software that's incompatible with mobile devices   ensure that users can zoom out/zoom in the written text   space out your links so that users can tapped on easily   read all the guidelines included in Google's AMP   And since we've tackled the mobile optimization's issue, allow us to add a last piece of advice: resist the temptation of using intrusive, annoying interstitials! What do we mean by “intrusive”? Well, those types of interstitial which are almost impossible for users to close, making it impossible for them to gain further access to the content on your website. Google hates whatever users hate these days! And we guarantee you that making your content less accessible will get on their nerves! 10. Still Applying Old-Fashioned Linking Building Methods  These practices have been “the holly Grail” of link building for a long, long, way too much time. So, no wonder that many Drupal website owners and even so called SEO “experts” are still so “fond” of them. Our advice for you: let go of the past, a past dominated by (now) outdated SEO practices and, step into the future! Let's sum up some of these emblematic link building strategies which (surprise, surprise) do not work any longer:   submitting on generic directories, where you could easily enlist your website: they're such a waste of time in 2017, so why bother?   article submitting and here we're referring especially to those websites where there's no editorial review whatsoever   buying backlinks   posting comments on forums along with optimized links   unnatural usage of keywords in your links' anchor texts (do not underestimate 2017's crawlers)   To sum up: invest time, expertise and creativity in producing value-added content and keep in touch with others in your field and ... links will come to you! No need to step into the “black” (hat)” zone for “grabbing” them! And it looks like we've just reached the end of today's post on outdated SEO practices that you should leave behind! We sure hope that it will help you do your own “spring clean up” of your dusty SEO techniques and that it will boost your own SEO strategy's efficiency! ... Read more
Adrian Ababei / Mar 20'2017
Trends Bumping in Internet Marketing Companies at Toronto
Trends digital marketing and SEO never stand in one place. With frequent Google updates and new tools and methods of outreach, companies have to race to catch up on the best practices in this field. 2017 is well on the way, and we can already form a list of most popular and effective digital marketing strategies adopted by Toronto SEO experts. There are many developments in this sphere of business, so we will focus on the main 5 trends. Data Based Marketing. It is no longer enough to choose keywords and work out an SEO strategy based on them alone. Google is no longer that easy to manipulate, and what’s more important now is how good you are at offering what people are really looking for. It requires more thorough research to figure out what it is that users are after and how Google deciphers it. We as an internet marketing company in Toronto find that the levels of precision you can reach are incredibly rewarding however, despite them requiring more work. Video Ads and Live Streaming. As mobile bandwidths become bigger, video is entering our lives in an insane rate. It’s easier and more accessible for most users, especially the younger audiences out there. Live streaming is easy to achieve, doesn’t require an expensive setup or editing tools, and very entertaining when done right. Mobile is Growing. Many users don’t even have a laptop computer at home anymore, let alone a desktop computer. Most of the browsing is done outside, on the way to work on the bus or when shopping around. Being easy to find by users when they browse from their mobile devices has never before been so important. Social Media Integrations. Social media works better and better in terms of integration with websites, and the conversion rates from there is only going to increase. Facebook and Twitter are no longer just PR platforms but can be used to drive real sales on your page. New Algorithms. Google and other search engines are constantly updating their means of going through and presenting search results to users. Naturally, this means new hoops for us to jump through. PPC companies in Toronto and companies who focus on organic SEO practices will have to adjust yet again to stay in the game. Naturally, this is a game we’ve been playing for a good, long time and have gotten very good at. If you want to improve your online presence and increase your sales, you are just a call away. Talk to you soon!... Read more
Adrian Ababei / Mar 10'2017
Drupal Website Development: Benefits of Implementing Your Website On It
Drupal Website Development Drupal is the new kid on the block. Yet it managed to conquer a decent chunk of the seemingly already saturated market. One of the reasons it was able to compete with giants like Wordpress and Joomla, is that it’s incredibly well made and very versatile. It comes will all necessary things to create anything from a personal page to an eCommerce store and all the way to vast social networking portals. It has nearly 30,000 modules and several thousand themes, as well as an army of enthusiastic Drupal website development experts to help you set up and get the show on the road. In fact, this army is growing rapidly due to the fact that unlike Wordpress for example, it comes with everything a developer needs, all packed in a neat, easy to use development environment. There is no confusion, no need to boggle your mind with endless glitches, updates that crash your theme, and other unnecessary trouble. Also, Wordpress may be good for a small website (and a beginner web developer), but try to do something more complex than a 5 page site, and problems will start multiplying. So yes, Drupal takes a bit more developer brawn and some serious skills, but our web design company, for one, has definitely adopted it as our CMS of preference.  Here’s a concrete list of 5 benefits that put Drupal web development far ahead of the alternatives: Full Open Source. Most of what you need is free. This reduces web development costs a great deal, making it easier for us to serve our customers at even better prices.  Perfectly Customizable. Compared to it, other CMS systems tend to lock you in the grid of a given theme and have hard time letting you out. Drupal website templates are very flexible. Great Integration Capabilities. It has amazing API support, connecting your Google Analytics, YouTube, Twitter, Facebook, and anything else quickly and with ease. Mobile Ready. There are CMS systems where themes look great until you view them on mobile. Here the system makes sure every layout is mobile ready without the need for long hours spent on adjustments. Powerful SEO Capabilities. SEO is important and Drupal website development allows for great outreach with detailed customization capabilities.  The bottom line is Drupal is newer, more stable and more powerful than the alternatives on the current market.  This is why we chose it and sincerely recommend it to our clients.... Read more
Adrian Ababei / Mar 10'2017
How To Choose A Reliable Digital Marketing Agency In Toronto?
Reliability is one of the more important things in any profession. What good is an amazing physician that neglects his patients? The same with web development. You want to find a digital marketing agency in Toronto that is, first and foremost, reliable. Unlike many other things, however, reliability is a quality that becomes apparent only after you begin working with your digital advertising agency. Then campaigns don’t quite work, deliverable are not delivered and the whole situation is a bit of a mess. But does it have to be this way? Not at all. So how do you choose a reliable company? By paying attention to those few important things. ✯ First impressions. The ones that are made during initial communications. Visit their office. Does it look too organized to be truly busy? Or is it too messy to be efficient? A good digital marketing solutions company is tidy enough, but teeming with activity. There has to be a buzz in the air. This means they are engaged, energetic and devoted to their work. ✯ Meet the team. Try to feel the person you are talking to, but chances are other people will be doing the actual work. Ask to meet the marketing team. The strategist, the designers. Ask if the same people will be on your portfolio. Ask them if the company sees employees come and go often. If the team seems happy and the work environment buzzing but stable, you’re in the right place. ✯ Recommendations. Never be shy to ask for referrals. Look at their marketing portfolio, and follow up with their previous clients. Ask about the working experience, the relationship and how they ran the campaign. This is not as good as a personal referral, but is far more telling than just browsing a portfolio or catalog. ✯ Inquire about the work process. You’re now almost sure this is it, but wait a little and ask one more thing. The work process includes the frequency of meetings, phone conferences and briefings. What reports you will be getting and how often. Who do you talk to when you have questions and what kind of results you’re to expect. Digital advertising agencies that do well by their clients will be happy and excited to tell you all about those things. Once you got those four items down, your chances of making a mistake after all are nearly zero. Good luck in your marketing campaign!... Read more
Adrian Ababei / Mar 10'2017
How to Boost Your Drupal Performance: 10 Simple, But Effective Techniques
Here you are, super excited and quite proud of your content-driven Drupal website that: you can customize to your liking “spoils” you and your team with a highly flexible editorial workflow, with a great administrator experience comes with unmatched scalability which allows you to project your business far into the future, in other words: to dare and to dream big.   No matter what “floods” of traffic and “truckloads” of data/content the future has in store for you, Drupal's got you covered! How about speed?  It would be a pity to compromise its powerful heavy content-handling capabilities “in the name of” top speed now wouldn't it? You don't have you! Your content “load” and your Drupal website's complex architecture can remain “unharmed” while you continue to dream big in terms of page loading super speed if you implement these 10 techniques to speed up your Drupal performance:   1. Is Your Site Running on The Latest Version of Drupal?   As obvious and quick and easy (compared to other “tweaks for speed”) this performance-booster might be, there still are Drupal website owners or Drupal developers that overlook or underestimate it! Don't be one of those who rush in to implement the more advanced performance-improving tactics and skip the “elementary” ones! So, you've got our point: always make sure to update to the latest version of Drupal. Needless to add that it's that version, the last released one by the Drupal community, that has all the bugs and errors that you might be facing right now already solved. Not to mention that all the other “surprise” upgrades and improvements that it's been supercharged with while your site was still running on an older version. 2. Boost Your Drupal Performance Using a CDN   Get used to picturing your Drupal website's visitors as “highly demanding”! They might be impressed with your site's (high quality) content richness, but their first impression will worsen, drastically, if that "highly valuable" content takes ages to load! Therefore, consider relying on a content delivery network (CDN) for delivering the content (obviously!) that your users will request at a higher speed.   3. Configuration Changes: a Simple, Yet Effective Performance Tuning   Before you rush to tackle the bigger issues affecting your Drupal performance, make sure you do all the basic configuration settings! Such as this configuration "trick" here, aimed at helping you to boost your Drupal performance: got to Administer- Site configuration- Performance. It's there that you can make your own "inventory" of all the options at hand for JavaScript optimization, CSS optimization and page cache. They're handy speed-boosting options, so why not use them? It's just a matter of box-checking after all! Make sure to check all the key boxes there such as "Compress cached pages", "Aggregate JavaScript files" (and the CSS ones, of course - CSS JS aggregation), "Cache pages for anonymous users" etc. 4. Spare The Resources Invested in Displaying 404 Error Pages    No matter how brilliantly-customized and appealingly-designed your 404 error page might be, it will still use valuable server resources! So, you might want to first get your website scanned using software such as Screaming Fog or Online Broken Link Checker. To identify its “weak points”, its non-existing pages, broken URLs and noneffective content sections than to rely on a Drupal-dedicated module for displaying a 404 error page each and every time there's a requested content-related issue. For all the other cases when you have no choice and you just have to get the “resource-consuming” 404 error page displayed, you might want to enable Drupal Fast 404. It's one of Drupal's modules designed with to speed in mind, you know! It will use just 1 MB of your server's memory.  5. How Heavy Is Your Website's “Load” of Unused Modules?   It's in a CMS's nature (and Drupal's definitely no exception) to “ship with” a heavy load of modules and plugins. Now, can you remember our advice from a previous post on this blog? “If there's a module for it, it doesn't mean you have to rush in and install it on your site” (or something like that; if you want to test my memory you can always look over that blog post again). Therefore, consider it as a “spring cleaning“ for your Drupal website! Go through all of them, make a list including 3 major categories: the “crucial” ones, the ones you've actually never used and those which, once uninstalled, wouldn't impact your website functionality at all (be “cruel”, be “honest” with yourself!). You'll be surprised by how much load you'll ease your Drupal website off just by carrying out this task: disabling and even removing all the unused/unnecessary Drupal modules from your site! Combined with a well-tuned cache (that we'll be tackling in this post, as well), getting rid of your modules overload is probably one of the most efficient ways to boost your Drupal website's performance! 6. Speed It Up: Aggregate Your CSS and JavaScript Files   And here's another factor that dramatically influences your website's overall performance: Drupal's “burden” of CSS and JavaScript files! It's Drupal itself that provides the solution: it enables these files' aggregation so that they load together and significantly improve your website's front end performance. Fewer HTTP requests will automatically lead to faster page loading time, as simple as that! 7. Is Your Website a Drupal Cache System-Powered One?   Learning how to trigger Drupal's cache system's “superpower” is one of the best tactics to boost your Drupal website's performance with! If we are, to sum up, in a very rudimentary manner, how Drupal's caching system works, it would be something like this:   a user lands on your website tries to access a certain page on your site that specific request gets stored (a copy of it, course) in an easily accessible location so that it will load quicker for the next user who'll land on your site and try to access the very same page   Got it? Now since it's a whole caching “system” that we've referred to, you should know that there are dedicated Drupal modules that you can put in charge of all the caching going on on your website: The Internal Page Cache module: it caches and stores anonymous visitors' page requests, delivering them much quicker to future users trying to access them   The Internal Dynamic Cache module: a great “tool” for improving your page load time both for anonymous and for logged-in visitors You simply can't afford (it would be quite “reckless” to overlook this performance-booster) not to use Drupal's cache system to its true potential. Especially since it “overwhelms” you with so many types of caches that you only need to enable: page caching panel caching PHP caching Views caching   8. Is Your Current Web Hosting Satisfying Your Need for Speed?   A fast web hosting is key when it comes to optimizing your Drupal website for high speed! It's one aspect that you can't afford getting “tight-fisted” about! So, you may want to keep the distance from those web hosting providers offering you “irresistible” prices at the cost of shared resources that will just bog down your website. Piece of advice: make sure to choose a Drupal specific host! It's another great “trick” when you want to boost your Drupal performance! 9. Set Up a Reverse Proxy and Your Drupal Server    Call this technique an “HTTP accelerator”! It will streamline the whole cached copies delivery process thanks to the “go-between” server that it relies on.   10. Optimize The Main “Culprits” for Low Speed: Images   That's right, it's the load of images on your website that's consuming most of its resources and, implicitly, which have the greatest impact on your site's loading speed. The solution?  Optimize, optimize, then optimize some more!  And since when it comes to images optimization is just another word for compression, you do that: compress the images slowing down your Drupal website! Tip: among many other built-in “treats” that the innovative Drupal 8 spoils us, developers in Toronto, with, there are its awesome image optimization features. We're referring here to Image Styles, for instance (then you get “by default”) which enables you to optimize your images' sizes so that they're the perfect fit for any type of device, irrespective of its screen size! And this is our “decalogue”! Our list of 10 speed-up techniques, ranging from basic to a bit more advanced, that you should consider when you decide to boost your Drupal website's performance!  How does your own list of top speed-boosters look like? ... Read more
Adrian Ababei / Mar 08'2017
Tips To Hire Best Web Design Agency In Toronto
When you’re making a decision about which Toronto web design agency to hire, you’re making a decision about the future of your business. A well designed, quickly loading, a good looking website will bring you, clients, increase sales and lead to success. A bad website… well, let’s just say it will cost you more. If you’re a small business, looking for an affordable web design Toronto studio is understandable. It’s perfectly achievable too. There are good web design agencies in any price range. There are bad ones in all price ranges as well. So how do you make sure to hire the Toronto web design agency that’s right for you? Here are a few considerations that can help you make the right decision. Look for relevant experience. Markets and industries are different. If an agency worked with fashion shop websites in Europe, it doesn’t mean they will know how to build a website for a Toronto hi-tech company or a local car repair shop. They may, or they may not. Picking a company that worked with clients in your industry locally is the safer choice. Affordable is not the same as cheap. Remember there’s the trio of things: Fast, Cheap, Good. You can only ever choose two of them. Choose fast and good, and it won’t be cheap. Choose cheap and fast, and you won’t get quality results. But it can be affordable. As we just said above, there are good companies in all price ranges. Just don’t make it your top priority. See how communication works. Are emails answered quickly? Do they provide detailed answers? The company you’re hiring should sound interested and reliable. They should be able and happy to explain what exactly you’re getting for your money. Make sure you’re also available, to establish good communication and trust, of course. Portfolios are important, but checking them won’t hurt. Unfortunately, it’s not impossible for businesses - in any field, for that matter - to exhibit projects that are not their own. Luckily, it’s easy to check. All you need to do is contact their client and ask how the service was. This way you gain a confirmation that the portfolio project is real, and also find out about how good it was working with the firm. An honest Toronto web design agency will only encourage that. We hope this helps. Good luck in your search and a subsequent new project!... Read more
Adrian Ababei / Mar 02'2017
 Which Is the Best Mobile and Web App Development Technology for Your Own Project?
Many businesses now decide to create an app. There are many reasons for it. Some businesses simplify transactions with existing clients this way. Some find it helpful when attracting or retaining clientele. In other cases, the app is a bonus with cool, interesting features that make clients happy. Whatever your reason for considering mobile web app development, there is something that you should decide first. Apps are different. There are native mobile apps, hybrid apps and web applications. They all have similarities, but they have differences as well. Let’s give you a quick overview about what them. Native Apps Most of what we know about mobile apps comes from native applications. Each is developed to work on mobile devices only, with versions for different platforms, even if it’s the same application. An iOS app won’t work on Android, Blackberry or Windows phones, and vice versa. They have been the default for a long time, the reason being that their functioning on each device is optimized for that device. That makes a better user experience. The problem with them, however, is that they have to each be built from the ground up. If you want your app to work on iOS, Android, Blackberry and Windows phones, you need to essentially produce 4 different applications. That can be costly, and you need to make sure the company you hire has all the necessary mobile web development tools to get the job done on all four. Web Apps Let’s continue with the mobile web app vs native app comparison, and return to the hybrid application a bit later. The web app can run on all devices regardless of the system, but it may have difficulty displaying well on some browsers and screen sizes. There are adaptive and responsive web apps that attempt to fit in different viewports, which they do with increasing if not perfect success. At the same time, the web app won’t be able to operate your camera, so anything that takes pictures is not an option here. This is not all bad, since - again - it will save you lots of development time and more than a bit of money. Just make sure it’s right for your purposes. Hybrid Apps This is a combination, or rather a compromise between the two. The hybrid app will appear in app stores, increasing its discoverability, but will run in the browser. What’s sure though, is that the decision is not clear-cut. You choice of app should be the optimal solution to your specific needs. Just ask your native or mobile web app development experts and see what they say. Good luck with your project! ... Read more
Adrian Ababei / Mar 02'2017
 What Are the Best WordPress Plugins? Those Must-Have Ones, Regardless of Your Website’s Specifics?
Looking outstanding and being 100% functional is nothing but the bottom of the “pyramid” that your site needs to “climb” for standing out in the fiercely competitive digital landscape! You still need to "supercharge" it with all the functionality provided by the best WordPress plugins in 2017! You do agree, don't you? It might look like you've figured it all out: beautiful imagery, gorgeous graphics, “in trends” design, great functionality. It looks like you've checked everything off your list.   And yet: your website won't be able to stand out once launched “into the wild”!    Your competitors' checklists might just be a little more complex than yours: they might have taken security issues a lot more seriously than you and SEO optimization, as well.    They consider, also, making their websites far more visible and “inviting” for the search engines to “crawl” in. They consider turning the content managing/editing “ordeal” into a matter of just a few clicks and they might also anticipate when their visitors intend to leave their sites and have figured out an effective means to “lure” them back in, to eventually turn them into customers.   Could your “ just” awesome looking WordPress site ever compete with that?   We're ready to help you get it ready for the fiercely competitive digital arena! In this respect, we've put together a list of “website boosters”: 10 best WordPress plugins that will take your website to the next level in 2017!  1. Yoast SEO, One of The Very Best WordPress Plugins   It's by far WordPress's most popular plugin and no wonder why: it's “overloaded” with SEO-boosting features aimed at helping you optimize your website at various levels. The perfect reason for adding it to our list of 10 best WordPress plugins in 2017!   It's WordPress's “Swiss knife” when it comes to supercharging your SEO strategy!   Now let's detail a bit what this plugin can do (or help you do):   it helps you add meta tags   it streamlines your tags across all your data analytics platforms   it encourages adopting the best practices for properly aligning and positioning your keywords across the content on your WordPress site   it comes with built-in page analysis: you can change the length of your titles, edit your descriptions and do all the needed optimization “hocus pocus” within the web pages. It practically analyzes each page for you and signals to you the existing errors so that you can rush in and take the right measures.   it incorporates an XML sitemap generator, making your website “inviting” for search engines to easily “crawl” in and parse your content.    it allows you to import/export plugin settings   Yoast SEO's functionality boils down to two aspects:   it guides you in optimizing the content on your site it makes sure it's visible and that it complies with search engines' guidelines, thus ensuring its high rank in search engines!    2. Google Analytics WD   A website lacking Google Analytics-provided data, as its main “fuel”, is a “stillborn”!   It's like running your digital business blindfolded: you just “guess” who your audience is, where they come from, what pages on your website they visit most frequently, how much time they spend there and so on.     Now, you don't want to take such a risky “guess”, right? Big data-driven business decision making will, no doubt, be one of the most influential trends in 2017!   And still: why should you install and activate this WordPress plugin when you probably already have a GA account?   Because it will streamline your whole data analyzing workflow: you'll get to monitor your GA data right from your WordPress dashboard. No need to switch between windows over and over again anymore! And this is one of the strongest reasons why we do predict it to become one of the best WordPress plugins in 2017!   You'll get to view all the relevant reports and not just the audience-relates ones, but those regarding all the authors and other logged-in users, too. You get to monitor how well each one of the categories on your WordPress site/each blog post each performs, you get to monitor your visitors' behavior in real-time.   Besides, the “more than tempting” feature of displaying all the data right in your WP dashboard, this plugin's ready to “seduce” you with another irresistible functionality: a goal management one! You can track targeted tasks and get notified when they're completed.    Ready for more?    You can easily integrate this WordPress plugin, one of the very best WordPress plugins this year, actually, with your Google Analytics account and it also “spoils” you with a panel where you get to compare stats over a certain period of time.   All the business-generating data right there, nicely displayed and easily accessible on your WordPress dashboard!   3. WP Super Cache    Try visualizing this domino: slowly loading web pages leading to poor user experience, leading to a low conversion rate, leading to low ranking in search engines!   So, you got the point: speed is a crucial SEO factor!    And here is where WordPress comes in, bringing you ones of the best WordPress plugins this year!   It comes with an easy to install, to activate, to configure and to use plugin: WP Super Cache. Its “easy to use” feature is no doubt what makes it so popular among all the other plugins promising to supercharge your website with top speed!   Practically, it's a content management system “crafted” to guarantee you that big “floods” of traffic won't slow down your website!    Confidently “welcome” high traffic!   4. BackupBuddy   This is probably the very first WordPress plugins that you should install and activate on your site!   No matter how sophisticated a security solution might be, it could never “beat” a good backup system!   Take no risks when it comes to putting all your vital business data and your priceless customer data “under a secure vault”. WordPress's Backup Buddy is one of those solid “vaults”.   Here's how it will guarantee you your good night sleep:   you'll get to schedule your backups (you can back up on a daily, weekly or monthly basis)   you'll get to store your backups in Amazon S3, Rackspace Cloud, FTP, Stash, Dropbox or even your own personal email inbox   you'll get to restore your thus saved WordPress website with just a few clicks   moreover, it will streamline all your future migration and site duplication projects   Ready for more good news? WordPress's Backup Buddy's not monthly subscription-based!    5. OptinMonster   And it's no doubt a “supercharged monster plugin”! One that goes far beyond “just” empowering you to easily create and to customize opt-in forms aimed at enticing your website visitors to subscribe or to convert.   But first, let's get into details regarding its opt-in form crafting feature:    you get to select from a multitude of opt-in web forms (attention-grabbing pop-ups here included)   you have a whole collection of visually-appealing design layouts at your disposal, so personalizing your form is nothing but a matter of drag-and-drop   What type of opt-in form would best serve your “website visitors converting” strategy? A full-page pop-up or rather a sidebar pop-up, somewhere at the bottom or maybe one showing up from the left side? Your options are almost limitless!   Get ready to turn your visitors into subscribers with this cool features-supercharged opt-in form!   And since we've mentioned that it's not just the whole opt-in forms building and customizing features that makes it a “must add” to your future “arsenal” of WordPress plugins, here are some of its other “luring” features:   A/B testing   page-level targeting   relevant analytics   pre-included exit intent technology: one of its “highlights”, enabling you to trigger a pop-up form the moment a user plans to leave your website      6. Form Maker, Among the Best WordPress Plugins in 2017   “Forms” are part of a website's “DNA”: it can't function without them! Or at least it can, but without supporting any interaction whatsoever, without generating any business, after all!   From surveys to registration forms, to contact forms or questionnaires, WordPress's Form Maker turns the building of a web form into a matter of a few simple clicks.   Not only that it streamlines your workflow, but it also invests you with freedom of customization! Forms become are entirely customizable!   You have no more than 41 editable themes to choose from! You have form fields for numbers, text input, custom select, checkbox for multiple-choice questions and... more!   Collect the information you need from your website's users, through the effective forms that you'll put together nice and easy and then feel free to use Form Maker for monitoring the statistical data (based on the answers you'll collect) that it will provide you with    That's right, this plugin “lures” you with such a feature, too!   7. Soliloquy   Get ready to dazzle away your website's visitors with visually-arresting, highly engaging sliders!   Crafting them has never been any easier than with Soliloquy's drag-and-drop builder!   The plugin enables you to drag and drop not just your stunning images, but video content, written content, testimonials and so on.   Presenting your products/services in the form of some interactive, visually-appealing sliders will become just a matter of a few clicks!   With a whole array of templates to choose from, with its feature enabling you to pull images directly from your social media sites, this WordPress plugin will boost all your efforts of putting together irresistible, highly effective WordPress landing pages!   8. Sucuri   2017 will witness an increased number of cyber-attacks! You don't need to be a visionary to predict that!   So, what do you do as a business owner or as a web developer in this context? You seek the best protection opting for one the best WordPress plugins this year!    You look to keep your WordPress website protected “under” the most powerful firewall: you put together your first line defense! And Sucuri is the security toolset you need!   It will be your web app firewall that will constantly monitor and keep your site/your business protected from all types of cyber-attacks: malware threats, DdoS, XSS attacks.    Here's how Sucuri Scanner, “battle plan” is structured:   It performs file integrity monitoring It performs blacklist monitoring, as well   It  runs file audits on your website   It performs malware scanning   In one word: it PROACTIVELY protects your WordPress website, seeking to track down malware and detect imminent attacks before they even occur.   9. All In One Schema.org Rich Snippets   It's no news for any web developer in Toronto or business owner operating in the digital landscape: rich snippets are SEO boosters!   And WordPress, through its All in One Schema.org Rich Snippets, comes in to boost your own SEO efforts!   How? It practically generates and adds the Schema.org markup to your content, thus “better describing it” for search engines!   With a user-friendly interface and all the most popular types of rich snippets to choose from, you'll be adding rich snippets to your content in no time!    10. Google XML Sitemaps   No SEO strategy, no matter how solid and complex, cold be sustainable if your WordPress website doesn't get indexed first!    All your SEO-oriented initiatives will then be nothing but “sandcastles”!   Now, what this WordPress plugin does is that it generates precisely the type of maps, XML maps, that search engines could use for “crawling” into your site to discover and index all your web pages, all your URLs!   It will make your website far more “inviting” for them!   Moreover, this plugin, one of the very best WordPress plugins this year, will keep search engines “notified” whenever you've added a new web page to your website!    In a nutshell: it's the easiest and surest way of “steering Google's spotlights” onto you website and thus granting it a higher ranking!     What WordPress plugins do you consider “crucial” for your own business this year? Which ones will be, in your opinion, the very best WordPress plugins this year? Maybe you'll go for some “niche” ones, that would better respond to your company's specific needs? We're looking forward to discovering what other WP plugins you'd “vote” for this year!   ... Read more
Adrian Ababei / Feb 06'2017