LATEST FROM OUR BLOG

Take your daily dose of (only) relevant news, useful tips and tricks and valuable how to's on using the latest web technologies shaping the digital landscape. We're here to do all the necessary information sifting for you, so you don't have to, to provide you with content that will help you anticipate the emerging trends about to influence the web.

Embedded Analytics: How Precisely Does It Benefit Your Business?
“Experience”, “user experience”, “search experience”, “mobile experience”, “web experience”...   This highly popular family of words now has a (not so) new “member”: “analytics experience”.   Or, if you prefer a more suggestive name for it: “tailored analytics experience”!   It can only mean that, as a business owner, you shouldn't limit yourself to providing just your users with the best experiences, but your employees, too.   And here we're talking about crafting visually-appealing, optimized, nonetheless interactive (and don't forget customizable) self-service analytics experiences for your agile team!   Giving their data-handling experiences the due consideration you're, in fact, ensuring your business's relevance in your competitive niche.    Basically, as you streamline their entire work-flow, by embedding analytics in the apps (as opposed to standalone business intelligence tools) they use at work, as you guarantee them seamless analytics experiences, you actually empower your team to strategically turn all the accessed data into “fuel” for your company's success.   And all that in a timely manner!   Let's see, in detail, how precisely incorporating analytics in your team's workflow will impact your business:   1. It Enables Your Team to Make Accurate Predictions   Stop wasting time, stop wasting money!     Here's a “common” work scenario to ponder over: "Let's say you still rely on a standalone BI tool (or on several BI tools) in your company, that you import your software-driven data into this tool; what you're getting, in fact, what you'll be examining  later on, is nothing but “past tense” data.    And where do you add that you're practically losing valuable time waiting for this “historical information” to get imported before you start analyzing it, before you draw your own pertinent reports and way before you even decide to take action.   Can you really afford to lose all this time and energy?    Instead, by embedding analytics in your company's software you, and your team, will have real-time valuable data right at your fingertips, anywhere, any time!    2. It Puts Data In The Context of Your Team's Workflow   Embedded analytics means “contextualized analytics”.    And that's a big booster for your employees' workflow!   Put self-service analytics at your teams' disposal and they'll practically gain access to the particular information they need for carrying out the tasks in their departments. That, instead of “overloading” them with unnecessary data for their specific roles and skills.   Moreover (and this is another huge benefit): with this data available all the time, anywhere, not only that you stir their curiosity and encourage them to “exploit” the available data during their daily activities: you also help them gain their autonomy.   Instead of constantly calling the IT department, now they get to find find the answers to their questions themselves.   Instead of putting into practice risky tactics, they can now do the proper research first, themselves.   Using the analytics delivered to them by the apps they're using, they can turn their hypothesis and dilemmas into data-driven decisions.   3. It Streamlines and Tailors Reporting Within Your Team/s   Now this is another particularity of any agile team: its members' habit to share the collected information, their reports, to their co-workers. Spreading key data, cooperation and teamwork are some of “agile teams''” basic particularities.   But how does embedded analytics set itself apart form third party software from this standpoint alone?   It enables your employees to send out “tailored” reports!   So each department will get its own report and data: the sales one its own dedicated chart, the web design and the IT departments their own share of data relevant for their specific tasks and so on.   Get it? Relying on telemetry, embedded analytics points out what charts and data to be sent out to specific teams/people from your company.    So you won't be wasting anyone's time; so you won't be wasting company money.   Increasing efficiency is the major goal you'll reach using embedded analytics!   4. It Turns The Analytics Experience Into Visual Storytelling   “Storytelling”! Here is another powerful word, as powerful as “experience”.   So, why shouldn't you provide your employees, to, with visual storytelling? And not just your customers?   Embedded, self-service analytics creates the perfect context for such interactive, visually-appealing experiences for your employees.   And were do you add that they're ideally customizable, as well?   Your team can:   drill down click through put together reports based on how they want the needed data to be delivered to them (and not on how a third-party software vendor would decide to display it to them)   5. It Fuses Together Data Coming From Various Sources   The heading says it all: you'd be saving loads of valuable time (that you'd be spending on taking action instead) by installing embedded analytics on your company devices.   Take this time and energy-consuming scenario into account:   “You need to run a mixed report, so your team of Toronto developers sets out on an never-ending “marathon”. They start collecting data from the cloud, the apps and other “storage” devices, then they draft multiple reports, then they examine all the data, take out the relevant one, keep the key one and it's only then they start to actually put together the mixed report that you need to gain insight and take action.”   Why should you “exploit” your team that way, especially since it's so time-inefficient?    Especially when you can simply embed analytics, which will pull in data from multiple sources, run reports and deliver you the all-in-one chart?   In real time!   Encourage Your Team To Embrace The Analytics Culture    Maybe we should have started our post with this part instead.    Why? Because you will never benefit from the above-mentioned advantages that embedded-analytics comes with unless you first “stir” an appetite for data in our employees.   Unless you don't promote data-driven decision making first.   An how do manage to build this whole analytics mindset?   Let us give you 3 scenarios you could use in your data-centered "demos":   you show your co-workers how precisely a server error could impact your online store you use conclusive data for influencing the way they'll spend the company's money in various work-related situations you use real-time data for setting targets to be reached within certain time frames   How about you? Have your efforts for promoting an analytics culture within your team paid off? Have you already streamlined your entire work-flow with embedded analytics?   If not, what stops you? We're curious to hear your thoughts about this topic! ... Read more
Adrian Ababei / Jan 19'2017
Unlock the Power of Customer Reviews on Your Website
“Engagement”, THE trend shaping today's web design and development landscape, would be “powerless” if it wasn't teamed up with: an open, honest and customer-centric approach.   And you can efficiently approach your customers and get them to engage with your brand only if you “hand them the microphone”: if you allow them to “publicly” praise or criticize your brand.    How? By creating the context for them to express themselves in!   It takes courage (for not all those reviews will put your brand in a good light) and it takes vision.    Why vision? For it proves that you are aware of all the benefits that your business will get from such type of user-generated content: both added value for your brand and SEO benefits.   Now let's see how precisely customer reviews impact your business:   SEO BENEFITS:    Customer Reviews Boost Your SERP Ranking   It's pretty logical if you just think about it for a few seconds: the content that these reviews “enrich” your website with will appear in text format in the HTML code, thus easing search engines' job to reach it and scan it.   This type of content is easily “accessible”, one of Google's top favorite words these days, remember? So, think “indexation”, think “text format”, think “accessibly” and: do the math yourself!   Customer Reviews Help You Identify The Right Long-Tail Keywords   No need to stress the long-tail keywords' “superiority” over the general, overly competitive keywords, right?    But how do you pick the “key” long-tail keywords? This is the question!   Well, you take some time to read your customer reviews! As easy as that!   They're usually “loaded” with specific phrases that your customers use for expressing their admiration or dissatisfaction with your products/services.   Invest some time in analyzing the words and phrases that your customers use in their reviews and you'll identify the right long-tail keywords to “fuel” your whole SEO strategy with.   Customer Reviews Help You Gain Your Authoritative Voice   It's a whole “combo” of reviews-centered factors that turns your brand into an authority in your niche:   the interaction going on your website   all the buzz from your social media accounts   your customers' high level of confidence in your brand   To cut it short: Google won't remain indifferent to all this “talking about your brand” going on online and will soon start perceiving your website as an authority.   Customer Reviews Fuel Your Site With Valuable Content      Content is king and constantly churning out fresh, unique content can turn into a major challenge now and then, don't you agree?    We sure can empathize with you: we too, are constantly striving to craft new, high-quality content for our Toronto web design company's clients.   Well, how about that: by enabling customer reviews on your site you actually “authorize” your customers to lend you a hand with your content marketing efforts!   As they write down their unique reviews they'll actually take some of the “quality content-producing burden” off your shoulders!   Say hello to a new “wave” of organic traffic!   Customer Reviews Fuel Your Site With “Unique” Content    You do know how much Google hates it when same content is used and overused on multiple websites, don't you?   In this respect, the content included in the customer reviews on your website is utterly valuable due to its uniqueness, as well. You won't find two customers describing their experiences with your brand the same way.   “In a similar way”, maybe, but never “the same way”.   Customer Reviews Boost Your Local SEO Efforts    And it's no magic: since both the name of your business and its location will obviously get mentioned in your customers' reviews, these reviews will automatically turn into the most reliable factors for Google to rely on when “localizing your website”.   Guess who'll be improving his/her website's local ranking this way?   Now let's move on to the next benefit!   BUSINESS BENEFITS:   Customer Reviews Help You Build Trust   Let your existing customers attract new customers!   This is probably one of the most straightforward ways of generating business: you set the proper context for your existing customers to go public about their experiences after using your products and they'll practically send out an “invitation” to other customers to “join their community”.   It's human nature that people trust other people rather than companies, so let your customers build trust around you brand and attract prospects through their own reviews.   Allow them to do that by incorporating customer reviews into your website!   Customer Reviews Increase Your Website's CTR   Reviews have been influencing websites' CTR in SERP ever since Google allowed developers to include review data in their ad copy.   So, it's easily predictable that users will click on those site links, appearing in their search entries, that display reviews, too.     Customer Reviews Signal The Issues You Need To Focus On   Bad reviews, too, make a great resource for you to "exploit".   How come?   They help you identify your products'/services' weak points. They point out to you the issues that you need to improve or change for meeting your customers' expectations.   Instead of ignoring negative feedback, turn it into an advantage: see how you can fix the signaled issues, whether they're products or customer services-related.   Instead of covering up bad reviews, “dazzle away” your customers with honesty: display this non-appreciative feedback on your Drupal website!   While you rush in to fix the highlighted issues, you'll be also reinforcing trust in your customers: no one's that naive to trust a brand showing up exclusively highly-appreciative reviews, don't you agree?   SMO BENEFITS:   Customer Reviews Enrich Your Site With Content With Viral Potential   Here is how you can boost this user-generated content's viral potential: you just link your website to your social media account.    Then, the good reviews uploaded on your Drupal site will stand all the chances to go viral!   Customer Reviews Lead to Confidence, Leading to Social Acceptance   Once your website's content starts to go viral on your social media accounts, it will be just a matter of time till you're granted “social acceptance” from your customers/followers.   Reviews lead to sharing, to liking and to confidence. And it's your customers' confidence that will help you build your own community on social media.   And loyal communities sure are brands' most valuable “assets”, right?     And here we are, at the end of our list of benefits that your business can reap from enabling customer reviews on your Drupal website. We consider them to be more than “tempting”, but how about you?   We look forward to hearing/reading your own thoughts about allowing customers to upload their reviews, good or bad, on one's site! ... Read more
Adrian Ababei / Jan 18'2017
8 Crucial Cyber Security Tips that You Should Start Implementing Right Now
“Ignorance is bliss!”   And yet, it's enough for you to ignore a vulnerability in your security system and you'll face chaos!   You will have turned your worse nightmare into reality: your business's digital identity has been compromised for good, cyber criminals have infiltrated your system, your customers' sensitive data has been exposed and your brand's reputation irreparably damaged.   It's enough for you to ignore the necessity of a patch in a given context and you lose everything.   And “everything” has the same significance for you whether you're running an “enterprise-level business” or a small one, wouldn't you agree?   Now, don't you find “reducing the likelihood that such a scenario should become reality“ a far healthier business mentality than: “rely-lying exclusively on good fortune”?   In this respect, here are 8 crucial cyber security tips you should start implementing ASAP for “your good night sleep”:   1. Point Out The Safety Protocols For Social Networking   First of all, you need to face it and accept it: it's your employees that actually turn your vision, as a business owner, into reality. And it's them, as well, that could “put you out of business”.   And more often than not they “manage” to do this unintentionally!    By simply not following some basic safety protocols whenever they access social networking sites on company devices.   Here are some elementary precautions that you should remind them (on a regular basis) to take whenever they access these websites at work (or at home, but from company devices):   never post identifiable information on your social account or, even worse, information breaking the company's confidential policies and procedures never trust the “friends only” option available on your social account: absolutely everything you post there could get public there's no turning back once you've posted something on your social account; “deleting” that particular link/image won't guarantee you that all the copies of the information will get deleted think twice before you post any kind of information about somebody else from work never trust “new people” that you socialize with on such networking sites: you never know to whom you might unintentionally give away confidential information   2. Consider Encryption: Protect Your Clients' Sensitive Data   Especially if it's credit card details or patient records that you're storing on your Drupal website.   You should handle this sensitive data as if you were handling delicate (and nonetheless expensive) china!   And encryption technology is the best way to protect such confidential data. We, the team of developers working in this Toronto digital agency, strongly believe this!   You already know how it works: the used technology relies on specific algorithms which make that sensitive information readable only to those having the correct keys.   Still, you should go from just “knowing” (how it works) to actually “implementing” it! Your clients' data is definitely not a subject of debate: “to use or not to use encryption”!   3. Train Your Team on Specific Cyber Security Protocols   Do not expect your employees to guess the specific precautions they should take for avoiding to unintentionally cause security breaches within your company.   Also, do not rely exclusively on good faith, thinking that they'll stick to the protocols that you will have developed for them either. Keep reinforcing these good practices, keep giving them trainings aimed at reminding them which are the risky cyber security habits that they shouldn't adopt and the specific security protocols they should incorporate in their work from day one to the very last days in your company.   4. Keep Your Business WI-FI Network Safe    Running your business on an unsecured WI-Fi network is almost like: riding a bike blindfolded!   It's a one-way road, you'll keep it on your cycle track, and you know you've been riding bicycles on this particular road ever since you were a kid. Chances that anything bad should happen go down to zero.    And yet, why should you run any risks at all?    When you could simply take some additional steps for properly securing your WI-FI network?   hide your network name go for an ultra-strong password use a firewall   Better safe than sorry! Better “with the eyes wide shut” than “blindfolded”, right?   5. Strengthen Your Passwords   And this doesn't mean that you should rush in now to double or to triple the number of characters included in your passwords.   It's not just the number of characters (ideally at last 12) that makes a password “solid”.   There are other criteria, too, you know:   first of all: it shouldn't be a word included in the dictionary   secondly: it should include symbols, uppercase and lowercase letter and numbers, as well   And that's how you get yourself some “hard to crack”, “superhero” passwords!   Note: whenever recalling all these superhero passwords gets increasingly challenging, go for a “password manager”. Do a little research yourself, find the one that best suits you business security needs and commit to sticking to it along 2017!    Make a pledge!   6. Set Up Multi-Factor Authentication    Once you've implemented tip no. 5, accept and adapt to this proven fact: there's no such thing as "unbreakable" password!   How about that?    You should always back up your otherwise solid passwords with a two (or a multi)-factor technology!   One that requires an extra step in the login process: an extra element that the one involved should provide before logging into his/her account.   Think Paypal, for instance, or think (pretty much) any bank: their login processes do not limit to the steps of typing in a user name and a password. There is an extra security information that you need to type in before you access your account.   Again, we need to stress this idea: especially if it's sensitive data that you're storing on your Drupal website you shouldn't tighten the purse-strings when it comes to the no. of data protecting technologies that you're using.   Better safe than “unworthy of your client's trust”!   7. Backup, Backup, Then Backup Some More   Your data is your business! It's the very DNA of your business!   So, you can't afford to run any risk of losing it, just like that, after a sudden cyber attack.   After all, the whole idea behind implementing all these cyber security good practices is not just to avoid putting your business at risk, but to be “up and running” immediately after such an event does occur (if)!   Preparation is key!   So, while keeping your business' digital identity at bay from any cyber security vulnerabilities that could be exploited, make sure to be properly prepared if “the unwanted” sill occurs!   By setting up a backup plan you actually make sure that an eventual attack won't cost you too much “recovery time”. And time is, indeed, money!   It doesn't have to be a tedious process, but rather a consistent one, made of regular data backup up steps that you need to take throughout the whole life of your business!   It's a “commitment for life”!   8. Constantly Update Your Software and Browsers    We could, as well, have called this last tip: update, update, then update some more!   We know how annoying those notices can get when you're running out of time and you still have so many tasks to handle. We've been there, too, while working on our web projects in our digital agency in Toronto.         And yet, do yourself a favor: do not ignore them!   Moreover, follow your software or operating system's advice and run these updates or use the patches they're ready to strengthen your business with.   It's time consuming, we know, but do not think it in terms of “time is money” (not this time), but rather as “time invested in your business's long future”.   Since cyber criminals are constantly “refining” their breaching methods, software companies, too, need to keep up with them and to constantly update their security systems.   So, overlooking their recommendations to update is like saying: “No, thanks! I'm way too busy going out of business”.     Two more tips and we would have had a “cyber security Decalogue” for you!    What other 2 more “tips”, to make a list of 10, would you have added? Feel free to share them with us in the comments below! ... Read more
Adrian Ababei / Jan 17'2017
How Does a Content-First Design Strategy Streamline Your Web Development Process
"But we're highly visual beings!" you might say.   It's true and yet, in modern design, which reaches out to users with shortened attention span, users that have the latest technology at their fingertips, technology enabling them to access the needed information instantly: content prevails.   And design is (just) the means for highlighting it with, for making it easy to find.   Now imagine this other possible scenario: "You pick the wrapping paper (and you're quite proud of your color choice, you so love its pattern, too) and then a cute gift box, a lovely ribbon, as well, and then: you go shopping for the present itself!"   It should fit in that box that you've already so carefully picked!   If it doesn't, you should go for another gift (even if it's your second best choice) or strive to make it fit in, somehow.   And this is what the "design first" strategy, the one that we, too, use in our digital agency in Toronto, does: it either forces you to craft a brand new content or to make it jam in the “package”/design.   In result: you either waste priceless time or you risk to “ruin” your content.   Now let's cut the chase and see exactly how a content-first strategy will streamline your website building/redesigning process:   1. Put Content First: Save Time and Money   Ready for some more visualization exercises?   Let's say you're almost there, so close to releasing your Drupal website (or your client's) into the wild and to “crushing” your competition from the very first day you launch it.   And, all of a sudden, someone waves the red flag:   certain pieces of the content still need stakeholders' approval (and this might require more time than estimated)   it's just now that you realize that there's more content needed to be written from scratch or revised and, surprise, surprise: you don't have all the needed resources to deliver it on time   the designer comes in with his/her own input, too: he's just realized that, well, his work and the copywriter's work are not exactly a “match made in heaven”    Can you guess where all the above scenarios lead to?    To project delay, to a major waste of energy from the part of your team, a lot of stress and last but surely not least: to a big hole in the budget allocated for this web project, too.   And you don't want this to happen.    If only you could have invested some time for strategically planning and structuring your content beforehand!   If so, now you would have just thrown it into the mocks, focusing on the last on the last details and polishes.   Planned ahead content:   would have helped your team lay the very foundation stones of the whole UX of your website (where exactly the user would find the needed information at various stages of his/her journey on your site) would have helped them draft the whole site's architecture would have also driven the right contextual design decisions, too.    Instead, now you're facing panic and the risk of not being able to efficiently repair the major gaps detected in your site's UX...   2. Organize Content First and Prioritize Users' Needs   It's content that users come for on your website!    You should keep this in mind throughout the whole Drupal site building/redesigning process!   Everything else revolves around content:    how to make it easy to find how to add meaningfulness to it how to compliment it with stunning visuals etc.   Now, by focusing on content first, on organizing and structuring it, you basically put your future users' needs first.    Get it?   And now speaking of organizing content first and foremost, it's vital for you to realize the importance of investing time in a solid content strategy:   it helps you outline the whole site's architecture it's the step where you put together your site maps   it's now that you structure the whole content hierarchy on your future website    Basically, it's at this part of the process that you take major content-related decisions on how to meet your audience's needs and how to reach your marketing goals through the content you'll provide on your website.   Who is your target audience?   What type of content will they be looking for on your Drupal website?   Where exactly, on which pages on your website will you be placing different parts of your content, each one standing for a different stage in your users' journey on your site?   Once you have some clear answers to all the above content creation-related questions: go ahead and run a content audit (if it's a site redesigning project that you're involved in)   establish every single step of the whole content production process with all the stakeholders.   Its vital, at this step, to know what budget and other types of resources the whole content creation process implies. This way you'll avoid all the unfortunate situations where certain content-related tasks included in the “master plan” cannot be carried out due to lack of resources.   3. Harmonize Content With Design From The Very Start   Design used to come first! And it was like putting the cart before the horse.   Just think about it: the design team would challenge their “muses” to help them create a truly stunning design for the final website with no guidelines, whatsoever (or very vague ones) regarding the content that will go on the website.   The content, the main reason why users would land on your website in the first place, remember, used to come second.   Where did this work-flow lead to?   Well, it lead to an imminent clash between design and content!   Content had to get “squeezed in” or “enlarged” just to fit the given design, in other words: it was the “package” that determined the item inside!   Be better than that!   Go for a content-first strategy and thus put the basis to a healthy and fruitful collaboration between the copywriters and designers, right from the start.   This way, they can harmonize their work. They can smooth out any wrinkle in design or fill in any gap in the user experience from the very start.   4. It Enhances Understanding From Start to Post-Launch   As already pointed out in this post: once the whole team, designers here included, get the chance to work with real content, instead of lorem ipsum, they get to put everything in a context and make the best design decisions right from the prototyping phase.   With real content at hand, crafting an intuitive navigation path and an engaging web design gets a lot easier.     Well planned content, crafted so that it should go hand-in-hand with design, will enhance users' understanding, as well. Your main goal, after all, either as a web developer in Toronto or a website owner.   And this is the idea that we wanted to get to in the first place!    Users won't have to rely exclusively on directional cues, arrows and tabs in order to navigate through your website: content, too, comes in the equation, making it far easier for them to scan though and explore your site. To get to the content they're interested in.   5. Planned Ahead Content Enhances Communication   Design is communication! Nothing to argue about here.   “A picture is worth a thousand words”, indeed, but not in modern design: think about mobile users looking for answers or information, looking to buy something or in need for a certain service etc.   In such cases words come first, no matter how suggestive or stunning the picture may be!   Get it?   The very first step is to think through what is it that you'll communicate to your users. Otherwise you'll communicate them just the “channel” used for conveying the message instead of the message itself.   The “What” (what message will you convey to your end users?) should come first, followed, closely by the "How": how could you present that content in a meaningful way? How can you craft the most intuitive interface for your user?   Your turn now:   What other reasons would you add to our list if you've already adopted the content-first strategy in your web projects?   Or what objections do yo have if you still consider that content should follow design instead? Feel free to express yourself in the comments below! ... Read more
Adrian Ababei / Jan 12'2017
What Are the Trends with the Biggest Impact on Your Digital Marketing Success? 7 Most Powerful Ones
“Good things come to those who plan ahead!”   Or maybe we should have gone for this quote instead: “Those who plan ahead stay ahead of plan!”?   What do you think? Have we managed to select the 2 most suggestive sayings for the topic announced in this post's headline or... not quite? We can take a brutally honest answer, you know.   What we'll strive to point out in today's post is that digital marketing is a permanently evolving industry!   You can never ever afford to rest on your oars (not even if you've successfully managed to anticipate all the major trends which have shaped the digital marketing “realm” in 2016).   New powerful trends will emerge and new shifts will shake this industry on a regular basis; your competitors might seize them before you do and you risk to be left behind, at considerable disadvantage.   And you definitely don't want that!   There's no need to panic either! Even if we all know that the “addressees” are more or less the same (from a numerical point of view) and (yet) that more and more brands are making their debut in the digital marketing landscape, all of them wanting (at least) a “piece of the pie”.    For if you keep your cool and you remain vigilant, you can “track” the brand new influencing trends and the already emerged trends which will grow a lot more powerful in 2017.   As you run your own researches that will help you predict the digital marketing trends in 2017 with the biggest impact on your business, we'd love to share with you some of our own forecasts, too.    Ready?   1. VR and AR Will Be The New Marketing Channels   Future-oriented marketers have had a lot to learn from the whole Pokemon Go “hysteria” in 2016.   How about you? What insights into the industry's future development and into the online users' preferences and new expectations have you developed from the Pokemon Go “madness”?   Here is what we, the team working in this Toronto web design company, have learned:    that this year, after all the “Pokemon frenzy” which dominated 2016, users will expect to be engaged in even more augmented reality experiences    that, implicitly, AR becomes one of the newest/surest source of revenue for agile marketers in 2017   Whether you implement AR ads or maybe AR games into your digital marketing strategy this year, one thing is certain: augmented reality is here to stay and rule the day!   It's up to you how you'll be turning it from (just) a trend into a “cause” for your overall online marketing success in 2017!   2. Brands Will Start Targeting Niche Communities    It will continue to get more and more crowded in the digital marketing arena in 2017!   You'll need to deal with it and to adapt to the given context: more brands will emerge in the online landscape while the number of available users won't grow exponentially.   Get the point? Competition is going to get fiercer!   What do you do then? You find your “tribe”, so to say.   You appeal to your on niche market instead of wasting valuable resources of time and money trying to reach out to a mass market.   This means that you should start (if you haven' already) or to continue to personalize your content, your overall marketing campaigns in order to appeal to your niche audience.   Resist temptation of getting recklessly greedy and thus delivering “one-size-fits-all content” to a larger audience and steer your efforts to fine-tune the user experiences that you're crafting for your own loyal, dedicated community of users instead.   Food for the thought: niche communities (GoodReads for “voracious” readers, Fantasy Life App for sports addicts etc.) are perfect for you to “recruit” your future dedicated users from.    3. Immersive Content Will Be Almighty King in 2017   Make your users feel that they're doing so much more than just staring at their devices' screens!   This is the rather “rudimentary” goal that you should have in mind each time you'll “experiment” in the field of immersive content creation!   It will surely be exciting to discover where all these experiments will lead to in 2017!    For now, what we know for sure that marketers like you have at their disposal, in terms of technology, for crafting emmersive user experience is:   360-degree video live video  AR and VR technologies   From webinars, to augmented reality ads, to workshops and 360 videos, your marketing “toolbox” is already more than tempting.   Just pick the type of technology that will help you create and deliver emmersive content and get ready to “wow”  and to engage your users.    Provide them those highly interactive experiences that will instill in them the feeling that they're being challenged to participate to something bigger, that they're “actors” in the story that you're telling and not just some addressees.   4. Native Advertising Will Become an Engaging Factor    What is there left to do for a marketer “stuck” in the age of ad blockers, of the decline of banner ads, of less and less social media organic reach?   Well, a savvy marketer, like you, should “exploit” the native advertising's potential!   Instead of longing for the good old days, when one could get away with “annoying” users with ads, lots of ads, and thus to increase his (short-term) profits, how about embracing the future of online advertising?   Native ads, with their higher level of personalization, are more likely to engage users and to get shared.   And these already are 2 way too significant goals that you can't ignore in the “age of engagement”, right?   5. Live Video Will Dramatically Impact Digital Marketing   And it won't be a “shock” for any savvy marketer!   Live video streaming has been a “ticking time bomb” last year and it was expected to “explode” in 2017.   Users love live videos! They crave and demand “in-the-moment” type of content, so you can't but comply with your users' expectations and deliver it to them.   Think this powerful trend through, gather around your team of web development “gurus” and find out how you could integrate a “live streaming” functionality to your Drupal website/app if you still want to remain competitive in you marketplace.   Users have slowly got bored with “just” content. They now enjoy faster internet and own mobile devices of the latest technology, so their expectations, too, are continuously redefining.   Not only that they want to be challenged to interact, but they want to “be there”, to actually enjoy the ongoing event, even if psychically they can't participate.   Think Facebook, Twitter, Instagram and other big “players” which are using live streaming and then think of last year's live streamed Presidential debate.    6. Longer-Form Content Will Rival “White Noise”   Counteract the effects that the “white noise” type of content has on your users (making them skim, skip and filter through the articles/posts they're invaded by online) with denser, high-quality content.   If we've already “warned” you, in our 2016 posts, that long-form content would gradually take over short, superficial content, now it's a powerful trend you can't afford to underestimate: you either invest in your research, in crafting your pieces of content and personalizing them, in investing them with added value, or you'll get swept by your competition.   7. The Usage of Data Visualization Tools Will Be a Must   That's right, this year it will no longer be a matter of “should” or of “the size of the company” when it comes to using data visualization tools for collecting and efficiently “deciphering” big data.   Everything can be measured in digital marketing, remember?   Well, it's no excuse any longer no to efficiently interpret your data, especially since 2017 will witness an “explosion” of data visualization tools. Pick the one that better responds to your business's specific needs, the one that you find easier to implement and to handle and start getting the most out of your data!   You'll have no excuse, whether you're an entrepreneur or a small business owner, not to be efficiently interpret your data, claiming that the process is way too challenging for the human brain.   Now the online delivers you the right tools (and there will be much more emerging along the year) to help you collect and learn what your data “is telling you” (valuable information about your campaign performance, about your target audience etc.).   It's this data that will help you craft your personalized, targeted user experiences this year. For yes, this is our last prediction regarding the 2017's digital marketing “arena”: personalization will definitely take off this year!     What do you think?   Is it likely for these predictions to turn into some truly influencing trends this year? Which one(s) of them will have the greatest impact on your own future marketing campaigns? ... Read more
Adrian Ababei / Jan 09'2017
Is Your eCommerce Website Millennial-Friendly? A 7-Question Quiz to Help You Find Out
You'd better write this down: it's the milennial generation that will determine all your future initiatives, as a “player” in the online “arena”, and it's them, again, who'll continue to (re)shape it in 2017, as well!   There's no halfway to adapting your Drupal e-commerce website to their own different lifestyle, different experiences, different set of behaviors and overall different mindset.   If (maybe) you've “shyly” started to consider them as an emerging buying force and, subsequently, soon to become your target audience in 2017, now it's certain: you'll either model the user experiences that you provide on your site after millennials' different expectations or, well, you'll be left behind, stuck in baby boomers' age.   Since this time of year is perfect for evaluating and examining how you've been running your business online (so that you can outline your first business initiatives in 2017), let us assist you with 7 questions which will help you estimate just where you stand.   Whether your e-commerce website is luring millennials in, or, on the contrary, it drives them away.   1. Do You Deliver The Best Mobile User Experiences?   Millennials crave convenience! They want to get things done, to access the information they need or to shop the products they want while on the run: quick and easy!   They're pretty much “glued to” their mobile devices! Therefore, you either go for a mobile-first mentality (that Drupal 8 is already famous for) or you run the risk of losing an entire generation of potential customers!   Direct most of your web development and web design efforts for making your website perform and look great on mobile.   And once you've achieved that, mind you don't rest on your oars: remain “vigilant” and always on the look for new and new ways of perfecting the UX you'll delivering to your highly-demanding millennial shoppers on mobile.    If you don't do all it takes so that they can easily flow through your website, during their visits, you can as well kiss millennials goodbye!    2. Do You Incorporate Philanthropy Into Your Business?   That's right, the millennial generation is far more likely to genuinely devote itself to philanthropic causes as compared to their parents' generation! There's also a certain level of coolness associated with philanthropy.   How does this core value dear to the younger generation affect you, as a company? Well, if you want to reach out to these potential customers and to turn them into long-term loyal customers, you need to incorporate philanthropy into your business strategy.   Choose a philanthropic organization for directing your donations or stand for the eradication of a global disease, it's totally up to you how you choose to get involved. Just make sure that you broadcast your philanthropic initiatives on your website.   Remember: as compared to baby boomers, charity/environmental awareness is no longer a matter of personal choice to showcase on certain occasions. It's a way of life for the millennial generation (both personal and professional)!   3. Is Your Content Vivid, Funny or Rather Corporate-Like?   Forget all about corporate language if you want to efficiently reach out to millennial shoppers on your Drupal e-commerce website!   Take a “brutally” honest look at the current content on your website and if it sounds impersonal and rigid to you, consider giving it an overall content facelift for 2017.   Millennials appreciate vivid, funny and personal content. Therefore, jump of the video content trend that's so popular right now and rewrite the existing written content so that it should tell (in a slightly informal language) a story, your story. Make it fun, engaging and unique!   If there's something that millennials hate, that's “boring” corporate language and content lacking a personal touch. Keep that in mind!   4. Is Your Site's Design Simple, Yet Visually-Intriguing?   Keep your website's design simple, yet not simplistic!   In other words, strike a balance between a minimalist web design and visually-appealing elements. Simplify your young users' journey from your homepage to your shopping cart page, but make sure you don't bore them, either.   In a nutshell: millennials need to access the information they're looking for immediately and effortlessly. But they want to be entertained, surprised and engaged, as well!   Therefore, you'd better learn how to juggle with various web design techniques, that any web designer in Toronto, familiarized with the latest trends, would apply, in order to reach these goals:   ample white (or negative) space eye-pleasing directional cues, vivid colors, intriguing graphics, non-conventional fonts etc. minimalist web design techniques   Note: deliver your message in a straightforward way, make sure to go for an inviting (friendly) theme on your site and stay away from “common” when you're striving to simplify millennials' journeys on your site.    5. Does Your Website Load Instantly?   Remember: you're striving to reach out to the very first generation of digital natives!   Your millennial shoppers are highly technology savvy, so you simply can't afford not to keep up with them.    Make sure your website loads not just quickly, but “instantly”. And here your minimalist web design will make your best “ally”.   Keep in mind that your younger audience does not appreciate brands that compromise speed for added value. They want both: quality, engaging content and instantly loading web pages.   Therefore now, at the beginning of the year, it's the best time for you to run a speed test on your site and to figure out how you could optimize it for mobile so that its pages should reach better load times!   6. How Socially Active is Your Brand?   Millennials are more likely to get familiarized with your brand and to get to know your products/services, on social media, rather then by visiting your website.   So, how are you going to greet them there? How will you introduce your brand to them on social media?   You should direct a great deal of your efforts towards putting together an active social media presence for your brand. Keep your channels constantly updated with both promotional and engaging types of content. Aim at winning their trust there, at building a community of social media active millennials loyal to your brand!   Also, remember that the millennial generation has different expectations. They're expecting their favorite brand (hopefully you) to attend to them individually. To answer their questions and to take criticism well.    Be active, be positive, be always ready to engage with your millennial customers on social media and: be creative when you craft your social media presence!   7. Do You Provide “Complete” Online Shopping Experiences?   Online shoppers Millennials expect it all!   You just have to deal with it!    How? By offering them not just “an” online shopping experience, but a “complete” online shopping experience.   They want to access product information fast and effortlessly, to have product reviews and price comparisons displayed instantly.   They want a customer-oriented call center to answer their questions fast and all the shipping estimates-related info to be delivered to them the instant they've added an item into their cart.   There's not halfway here! If they're don't have this information and facilities at their fingertips, millennials will just go to another brand, no matter how amazing your products might be.   Convenience plays a major role in millennials' busy lives!     Now take your time to answer to all our suggested questions and to put together your millennials-centered business strategy for 2017!   ... Read more
Adrian Ababei / Jan 05'2017
The Top 8 SEO Resolutions You Should Make This Year
Deep in budget plans and marketing strategy drafts these days?   We so know the feeling and we're in the right position (since we're pretty much in the same situation ourselves, as well, here, at our Toronto web design company) to empathize with you!   But we'd like to go beyond (just) empathy! We'd like to help you in your online marketing efforts specific to this time of year!   In this respect, we've put together a list of 8 SEO resolutions that you should make and keep this year. Take them as some truly efficient little "adjustments", for they won't “shake” the foundation of your business plan, nor will they ruin your budget.   You should see our suggested SEO commitments, that you should make and stick to in 2017, rather as some mindsets that you should start adopting, as a marketer, or as different angles that you should start approaching SEO this year.   1. Create Mobile-First Experiences    “Mobile-first” and “experience” will be some truly influencing words/trends in 2017!   The online marketing arena has given us enough clues in 2016 that we're about to enter a new mobile-focused era, clues ranging from Google's Accelerated Mobile Pages to Facebook's Instant Articles, to Apple's News.    Now if we are to relate the first one of these 3 major clues, the AMP, to your SEO success in 2017 we should say that:   The little green lightning signaling AMP pages to searchers will attract visitors to your website   AMP is assumed, in the online marketers' community, to be a raking factor (a “supposition” that you should keep a close eye on till it turns itself into a fact)   As for the second powerful word of 2017's digital landscape, “experience”, expect it to influence marketers' approaches to SEO this year.   How come? Well, it won't be a matter of “pleasing” search engines anymore. SEO will become a matter of “pleasing” your visitors landing on your site from their mobile devices first.   The higher ranking on search engines will come too, if you play your “crafting the best mobile experiences” card right!   How do you ensure a good experience to your mobile users?   You improve your web page's load time on mobile devices   You make your users' journeys on your website intuitive, accessible and convenient, designed for them, consumers of mobile experiences, rather than just adapted, subsequently, for mobile.   2. Optimize Your Site For Your Visitors First   … and you'll be automatically optimizing it for search engines, too!   If in 2016 you've started to “shyly” adopt the “customer-first” type of thinking, as an online marketer, and to slowly leave the search engines-oriented type of thinking behind, in 2017 you should turn it into a must-adopt mindset.   Don't think exclusively about the algorithms and about winning search engine' favors when you optimize your website for mobile: do it with the “image” of your visitors in mind!   How intuitive are their journeys on your website? Are they enjoying the best mobile experience during their visit on your site?   Remember that Google turned user experience into a ranking factor for mobile, so don't be too surprised if it will do the same for desktop sites, too, in 2017.   Meanwhile, be prepared! Get to know your audience and to constantly improve their experience on your website.   Here are just a few strong reasons why better user experiences will grant your a better search engine ranking:   the more engaged with your brand your visitors are, the more chances you have for them to convert your inbound traffic   the more pages they'll visit on your site and the more they'll linger on your site, the more chances you have to get a better ranking   happy customers (happy with your site's load time, with how logical and intuitive their whole journey on your website is) translate into a lower bouncing rate and implicitly into a higher conversion rate and also in higher chances to win Google's attention (in a good way)   the better experiences you'll craft for your visitors, the more likely they are to “spread the news” about your brand    SEO= Optimized User Experiences in 2017!   3. Write Longer-Form Content   In 2017 you either go with the flow, which is the rise of the long-form content, or, well, the flow leaves you behind!   Deal with the fact that readers have gradually got sick of the same short-form and rather superficially written content.   They've started to look for content which should provide them more added value . This calls for more time invested in research and for more resources of time (again) in crafting and in elaborating longer-form, richer (more detailed) pieces of content.   Here are some benefits that high quality, long-form content will bring you:   you'll get to make a winning difference, to set yourself apart from competition you'll build trust (which is gold in your relation with your potential customers) the two above benefits will automatically grant you more conversions   4. Audit, Audit, Then Audit Some More   “Laziness” is one of the main reasons why SEO campaigns fail or grow less and less efficient in time.   Therefore, a “must” resolution to add to your list of resolutions for 2017 is to regularly audit your marketing campaigns. Make a pledge!   Proactively auditing will help you fix issues even before they get to turn into problems.   5. Perfect Your Video Editing Skills   In 2017 it's no longer a matter of “should I go for video content?”, it's a matter of “how can I create better video content?”   Adding video content is no longer an innovative trend, it's turned into a common practice for the “actors” of the digital world. Just start counting all the major platforms (Facebook here included) which have started to use live videos for complying with their users' demand for such type of content.   Now the question that arises is: how do you perfect your video content?   Let us give you a few tips and tricks:   go for more creative, even surprising ideas   insert helpful information, practical advice for your users   always keep in mind the entertainment factor    consider collaborating with charismatic hosts   invest in better production resources   6. Embrace the Voice Search Trend    Users have quickly embraced the trend of looking something up online just by uttering the right search terms and it's certain that in 2017 they'll grow to like voice search even more.   So, how will you adapt your optimization efforts for complying with this ever growing demand from the part of your customers?   Just take some time to think about that, to actually visualize your customers performing their voice searches and you'll find the answers to how you can perfect their experiences on your site from this perspective, too.   Consider the fact that voice searches rely on longer search words!   7. Start Using Rich Snippets   Rich Snippets and rich answers will grow more and more frequent this year. So, you'd better learn to deal with it, to get on top of this SEO trend.   It's all about easing Google's work (and thus ensuring your higher ranking): micro-formatting makes it easy for the search engine to go through the whole content structure on your website.    8. Make a Habit of Constantly Analyzing Your SEO Efforts   Are you already measuring and analyzing your SEO efforts, on a regular basis? Then you should consider doing it even more frequently in 2017!   Still, that's not enough: you should aim for “efficiently” tracking and analyzing your data. You don't just need to gather more and more data, but to actually handle it better.    How? Ask the right questions, examine the key sections of your campaign so that you gain truly accurate and helpful insights, rather than speculations.   Don't guess your future SEO initiatives, but determine them based on the efficiently analyzed data that you dispose of.   Everything can be measured! Remember? So, commit to measuring your efforts more frequently and more efficiently this year!     And this was the last (but definitely not the least) resolution that we advise you to make and to keep in 2017 if one of your main goals this year is to be an (even) better online marketer.   Now your turn! How does your own list of SEO resolutions look like? Which are the key commitments that you've inserted there?   ... Read more
Adrian Ababei / Jan 04'2017
Why Would You Want to Start a Company Blog? 11 Powerful Benefits- Part 2
See? We're a team of our word!   We're back, as promised in our yesterday's post, with the other 6 reasons (from our list of 11) why you should inaugurate 2017 by starting your business blog. One that will give a major boost to all the digital marketing efforts concentrated on your company's website and on your social media channels!   As above mentioned, your primary goal, when you start a company blog, is not to make your sales “explode”, but: to build trust. If your customers come to trust your business blog, then they'll get to trust your company, too, and it's only as that point of the lifecycle that they'll buy your products or become willing to try your services.   It's a “healthy” mindset that you should have when your start your company blog: build trust first (through quality content that adds value to your users' lives), then you'll gain credibility, then you'll earn your authoritative voice in your niche and it's only then that: your conversion rates will improve!   Now let's cut it short and let us reveal to you the other 6 more reasons (in addition to the 5 ones presented to you in our previous post) why you should start a company blog. Reasons that we, as a web development company in Toronto, are always presenting and detailing to our customers before we start working on their web projects.   6. It Helps You Develop An Authoritative Voice    Authority goes hand in hand with trustworthiness!   It's quite logical, if you come to think of it:    you strive to post only high-quality content on your company blog, to bring value to your readers' lives just through that specific content (we don't bring in your products/services in the equation, not just yet)    thus you'll become trustworthy in your readers' minds   and they'll turn from readers who will have already benefited from the value added to your blog content to customers eager to enjoy the benefits of your products/services, as well.   Don't you think it's one of the best strategies for any future-driven entrepreneur? Invest now (in your blog) and you'll thank yourself later!   “Later” you will have already become an authority in your niche, a go-to authority for your customers, you'll become trustworthy (trustworthiness: your ultimate source of leads) and you will have won them over.   And yet: turning this possible scenario into reality does require considerable resources of time, expertise and creativity for crafting your high quality pieces of content posted on your business blog.   We won't hide it from you: it will take you plenty of time and work for making your blog work for you!   7. It Connects You With Influencers In Your Niche   Quality content doesn't attract “just” potential future customers, but experts in your niche, as well!   You never know who might land on your blog and what influencer in your field your posts might leave a great impression on!   And you never know what fruitful collaborations and great business opportunities might derive from those “decisive visits” on your company blog!   8. It Boosts Your Conversion Rates   A rule of thumb: once you've started a company blog, you need to keep it constantly updated!   You either stick to a content publishing plan or you'd better not start your blog in the first place.    How come? Since it's not just valuable content that will help you build trust and then brand loyalty, as well, but consistency, too.   And trust is what will bring you those conversion rates that you've been dreaming about!   9. It Turns Your Brand Into a Go-To Source of Value    What's in it for your reader? What will he/she get out of your posted article?   These are the key questions you should ask yourself each time you've completed a piece of content! If you can't actually come up with an answer quickly enough, then you should go back and rewrite your piece of content or write a brand new one instead.   One that should: inform educate entertain  … your readers (ideally it should reach all these 3 goals).   You don't just pass on (any) information. You first decide whether it will be helpful for your readers, whether the way you'll write about it will bring added value to their lives.    It's that added value that you'll provide that will help you build your online presence, your influence in your niche and, eventually, the “aura” of a trustworthy brand, which will translate into better conversion rates.   10. It Generates More Leads   Now here's another “more than obvious” type of reasoning: the more pages you have on your Drupal website, the more chances you have to collect leads!    Logical, right?    Now consider your future company blog: more blog posts means more pages, which inevitably means more chances for you to insert email opt-ins, quote requests, form submissions and so on.   Why should you leave money on the table when you can actually earn them through your business blog?   11. It Makes a Great Frame for Showcasing Your Discounts   Let's delve deeper into the future of your (future) company blog, after it has been fully fledged with high-quality content, after it has helped you build a wide community of loyal readers/customers around your brand. Now it's the perfect time to turn your blog into a frame for showcasing your promotional material.   Having a loyal audience who not only that constantly reads your blog posts, but buys your products/services, as well, offers you the chance to post your promotions and discounts on your blog. It's the right channel where you connect with your loyal customers, so why not get the most out of it?   Still, make sure you don't push it, that you don't overload your blog with promotional material, eitherwise you'll witness the boomerang effect: the more you'll “annoy” your readers/customers with your promotions, the less loyal they'll become to your brand!   In other words: why should you rely exclusively on your social media channels for “shouting” your discounts, when you can use your (future) popular blog? This way you'll automatically attract readers on your Drupal website, where the discounted products/services are, thus streamlining the whole online purchase process.   These are our 11 answers to your legitimate question: “Why should I even bother to start a company blog?”.   If you're still hesitant, we're looking forward to read all about your objections in the comments here bellow. If, on the contrary, you have some more reasons to add to our list, feel free to share! ... Read more
Adrian Ababei / Jan 03'2017
Why Would You Want to Start a Company Blog? 11 Powerful Benefits- Part 1
Have you made some business-related wishes, too, on New Year's Eve?   We wish you all the luck achieving all your business goals for 2017 and, moreover, we're here to help you steer your efforts in the right direction, by offering you valuable information throughout the year.   Still, before we go on to the “valuable information sharing part”, let us dare you to answer to a slightly “tricky” question: What makes you stand apart from the crowd of entrepreneurs and small-business owners in your niche striving to "wow" their customers (and their possible collaborators and competitors, too) with their business websites?    Does your Drupal website feature a stunning design?   OK, so a great web designer from Toronto has designed your site so that it should visually delight your visitors, but is that enough to make them come back?   They'll see the same “visually arresting” design over and over again after all (for no reasonable website owner would go for a complete redesign of his/her company website on a weekly or on a monthly basis, right?)   Isn't this rather just a short-time “wow” effect instead?   Does your website “lure” your visitors with “hard to resist to” products or services?   Then you seem to have all the chances to distract your visitors' attention from all your “rivals'” similar products/services.Your website might just steal all the spotlights in your niche, but how do you actually light their path to your great products/services showcasing website?   Also, which will be the signals that will let Google know that your website's worthy of its attention?   Are you relying exclusively on the content that you boosted your business website with when you launched it (product descriptions, services description, a few words about the team behind and a few lines about your company's values) for getting inbound links and for ranking for long-tail keywords?   Just be honest with yourself when you answer these questions!   If you want to set yourself apart in today's digital landscape you need much more than “just” amazing graphics and great products/services.   You need to offer added value to your customers.   You need to engage.   You need to “humanize” your business (even if just a bit).   You need to share some of your expertise with your audience and not just to sell them stuff.   You need a company blog!   Now, without any further ado, let's break down the 11 reasons why “creating a company blog” should be on top of your priorities list for 2017:   1. It Makes a Great “Channel” For Engaging With Your Customers   No major or minor brand can afford to “just” present/talk to something to their audiences, since their customers expect to be engaged, they look for interaction and “dialogue” instead of “corporatestalk” (or better said “monologue”).   This being said, a company blog, through its comments section, will help you create the perfect context for “chatting” with your audience.   Challenge them to share their own suggestions with you, their feedback and critics, too. They'll, then, realize that you care for their opinions and that will make them stick around, while you'll get to collect some “gold” information about them. Information that will help you craft your future engaging blog posts.   2. It Invests Your Brand With a (Unique) Personality   “Blogging”, even if it's technical information that you share with your audience, tends to be a lot about how you write and not just about what you write. Blog posts are not simply information-stuffed articles, you know.   No reader, no matter how technical savvy or expert in a certain field might be, will land on your blog to read posts written in a purely impersonal, lacking personality type of style.   Trust us, they don't! Any Toronto developer will confirm you this.   Instead, dare breathing some life into your blog posts (instead of making them sound as if written by a machinery), make them tell chapters of your company's story, too, while informing or entertaining your audience.   A little joke here and there, a highly suggestive quote, an unexpected comparison or, even better, a true personal story would instantly draw them in, keep them engaged, keep them reading (for let's face it: 99% of blogs in a niche cover pretty much the same topics, so it's how they do it that makes all the difference).   3. It Helps You Put a “Face” On Your Audience   Remember that we've mentioned, in our last post In 2016 about learning "to “exploit” analytics and adopt a “data-driven” business mentality in the year to come"?   Well, 2017 is here and you need to learn to get the most out of the priceless data that your blog offers you "on a silver plate".   Take a look "behind the curtains" and discover which posts are more popular among your visitors. It's this data that will determine the choice of your future topics.   Take a look at the comments that your users are "spoiling" you with. They, too, tell you plenty of valuable information about your audience, if you just know how to decypher them.   Find out what they liked and disliked about your blog posts, what suggestions they wrote there, what words and expressions they used more frequently, whether they're beginners or experts in the field etc.   4. It's No Longer a “Should”, but a “Must” for SEO   People love high-quality content which adds value to their lives (whether it keeps them informed, it educates them or entertains them) and which they can relate to, which “oozes” personality, so to say.    And search engines love the content that people love.    That's probably the simplest way to resume how the whole “getting yourself a constantly updated blog for SEO reasons” scenario works.   If we are to detail it a bit, here are some of the favorable contexts for business growth that your blog will create for you:              1. More content (more blog posts) means:    more pages under your domain name indexed in Google   more chances to rank for a wider array of keywords   increased traffic on your site   the chance to rank not just for certain business-specific keywords, but for higher-converting, long-tail queries, too             2. Valuable content means:   building trust and credibility, 2 foundation stones of your relationship with your audience more backlinks (or inbound links, if you prefer to call them this way), including those “priceless” ones coming from high-authority blogs, from experts in your field etc.              Imagine your blog (one fully fledged with high-quality content) as a constant “leads converter” in the years to come, a great business initiative for any future-oriented entrepreneur.    And you do fall into this category, right?   5. It Boosts Your Social Media Efforts   You can't even start drafting a social media strategy without considering the need to post great (and regular) content right?   But where will you be getting this valuable content on a regular basis from?   From your future company blog, obviously!   Why should you share exclusively content created by other “gurus” in your field, when you could share links to your own blog posts? It will help you direct your users to your Drupal website (and this is a highly valuable strategy especially if it's an e-commere website that you own).    Moreover, your future blog will make an amazing source of unique, high-quality content for your email newsletters, too.    How does an email “reminder” highlighting 5 of the most popular posts within a month sound to you?     And these are but 5 of the 11 benefits that we've selected for you, benefits that you can “exploit” for growing your business with the help of a valuable and engaging content-loaded blog. We'll reveal to you and detail the other 6 benefits from our list in tomorrow's post.   Stay tuned! ... Read more
Adrian Ababei / Jan 02'2017