Every web page on the internet can have proper HTML headings. These headings are identified by the following heading tags <h1> <h1> <h2> <h3> <h4> <h5> and <h6> where the „h” stands for heading.
HTML Headings – Why use them?
Heading tags are used for two important things:
Firstly, headings are a great way of making titles and subtitles visible for your visitors or users. It can also be used to summarize the next paragraphs and help your visitors understand what they will read under the heading.
Secondly, headings are used to indicate the most important pieces information on your page to search engines. Some SEO experts seem to think headings are not that important when it comes to optimization but every little bit helps.
Here are the rules
HTML headings on a page need to follow certain rules, as follows:
Each HTML page can contain one or more H1 to H6 tags
Each HTML tag needs an opening tag and a closing tag - <h>yourheading</h>
There are six possible levels of tags in total: h1, h2, h3, h4, h5 and of course h6, h1 being the first level heading and most important one and h2 being the second level heading, h3, the third level heading and so on.
HTML Headings – Best Practices
Here are two examples of properly used HTML headings for a test page:
<h1>Your-title<h1>
<h2>Your-subtitle<h2>
<h3>Your-sub-subtitle<h3>
<h4>Your-sub-sub-subtitle<h4>..etc.
This page example now has the main title in H1 and less important but still relevant titles or summaries in tags such as H2, H3, H4, etc. Keep in mind that this template can only be used on certain types of content. If your content doesn’t allow H1, H2, H3, H4 splitting, you can opt for a different approach and still use headings properly.
Another way you can properly use HTML headings is as follows:
<h1>Your-title<h1>
<h2>subtitle-1 <h2>
<h2>subtitle-2 <h2>
<h2>subtitle-3 <h2>
<h2>subtitle-4 <h2>
In the example above subtitle 4 is just as important as subtitle 2, but not as important as the title. With this template you are telling search engines that all sub titles on your page are equally important – this heading template maintains good readability and structure.
HTML Headings – The wrong way
Sometimes people make mistakes when it comes to their proper use of HTML headings. It can happen when you are trying to make a subtitle text bigger with a heading – don’t do it, just increase the font size. Here is an example of poorly used HTML headings:
<h1>Your-title<h1>
<h3>subtitle-1 <h3>
<h4>subtitle-2 <h4>
<h2>subtitle-3 <h2>
<h3>subtitle-4 <h3>
In this example, we start with H1 and then H3, H4, back to H2 and back to H3. Always keep in mind that HTML headings need to be logical – imagine it as a book where H1 is the title and H2 can either be a chapter or a sub-chapter.
Adrian Ababei / Feb 16'2016
Now Google is automatically converting Adobe Flash ads directly to HTML5. What this means is that it’s much easier for advertising campaigns to target users within the Google Display Network without needing a browser or device that supports Flash.
From Flash to HTML5
In September, when Flash has stopped being supported, Google started to offer HTML5 backups or simply put Flash to HTML5 conversion tools to its Google Display Network. DoubleClick Campaign Manager created a HTML5 version of all the Flash ads in use which preserved Flash’s effects, look and feel.
Nowadays Google is simply converting Flash campaigns into HTML5 automatically. Campaign managers just need to upload their ads with AdWords Editor, AdWords or any other tool that’s supported with Google’s platform.
Google mentions certain limitations on the Image ads support page, under the “How to determine if a Flash ad is running as an HTML5 ad” section:
Not all Flash ads can be converted to HTML5. To see whether your Flash ad will convert, upload it to the Swiffy tool. If this tool is able to convert your ad, then your ad will be automatically converted when it is uploaded to AdWords.
To see in your AdWords reports whether your Flash ad was converted, segment your ad table by devices. If you see mobile or tablet impressions for a Flash ad, then your ad was converted.
In the future, we will be providing a notification on all converted Flash ads. We expect this to be available in late 2015.
The death of Flash
Basically, Google is working hard to convert all ads from Flash to HTML5 but not all ads are eligible for the conversion, not just yet anyway. The tech giant wants to switch to HTML5 entirely, creating all ads in HTML5 from the beginning.
The trend of ditching Flash in favour of HTML5 is not a new thing – Google has been pushing for it since January 2010 when YouTube announced it has been testing with a HTML5-based video player.
Adrian Ababei / Mar 04'2015