Brendan Eich is one of Firefox’s key figures and a web pioneer, but that’s not all he’s known for – he is the man behind a new start-up called Brave Software.

Brave Software recently released a beta version of the Brave browser – this new software can work on OS X, Windows, Android or iOS. The idea behind this browser is to shield users from intrusive ads, effectively allowing it to run much faster than its rivals.

Brendan Eich is known for bold and exciting ideas – He invented the JavaScript programming language and co-founded Mozilla which built the Firefox browser – one of the most popular browsers in the world. He left Mozilla in 2014 and started working from his new start-up, Brave Software with a team of 10, hand-picked specialists. The San Francisco-based company wants to rid the world of intrusive ads or harmful advertising all together.

 

The idea behind it

Brendan Eich states: "We have to disconnect the bad system, I talk about putting chlorine in the pool”. Apart from the huge speed boost Eich promises privacy protection as well. The new browser should load pages two to four times faster than rival smartphone browsers and 1.4 times faster than PC browsers.

But it’s not all smooth sailing - the Brave browser faces huge challenges such as gaining publishers support and convincing users to change their browsers. If Eich succeeds in his bold move, it could mean the end of ad blockers and improved privacy for consumers.

Currently, online ads support a huge number of free services such as Yahoo mail, Facebook and Google searches but this situation creates a problem since publishers have reasons to intrude in your personal life – their ads sell much better when publishers know details about you – or as Apple’s CEO Tim Cook states “When an online service is free, you’re not the customer. You’re the product”.

The Brave browser strips out ads and in the future it plans to allow a certain ads with a limited amount of personal data shared with advertisers. The browser also removes online tracking elements which slow down browsing speed. In the end, the Brave browser wants to achieve a balance between fast browsing speed and keeping a handful of actually useful ads.

 

How is that possible?

It sounds like a good idea but how can it be done? The browser uses your history to see what you’re interested in and shares industry standard categories with publishers which in turn can place appropriate ads without knowing any personal information about you. Brave Software states it doesn’t want to know any information from its users. Currently the Brave browser is ads free, with a few empty patches where ads will be placed in the future.

Once it has a large number of people using it, publishers will start supplying ads based on the information Brave shares. This will be Brave’s revenue source for the time being – "We're going to have to prove ourselves to get that payment," Eich says.

 

Get some profit as well

Once the Brave browser has over 10 million clients, Brave Software plans to offer its consumers some revenue in return for using the product. The revenue can be used for subscriptions to pay publishers in order to remove certain or all ads. Eich and his team built their browser in Chromium – the base of Google Chrome, meaning all the security support and development will be done by Google.

But why not use Firefox as a base for the Brave browser? Eich explains "Chromium is the safe bet for us," – Chrome is much more popular among developers who want to test websites, it’s a better tested and safer choice.

It remains to be seen if the Brave browser becomes a big player like Firefox and Chrome. Currently it seems that it has all the assets necessary to do so and the revenue sharing scheme is brilliant.

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