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What Is the Best eCommerce Platform for Small Business in 2020? Your 6 Best Options
You need to launch your small eCommerce business fast and without breaking the bank... if possible. So, what's the best eCommerce platform for small business in 2020? And, most importantly: Which is the best eCommerce option for your store? The one that meets your specific needs? For, let me guess: your wishlist doesn't end there. You also want it to: give you enough customization freedom so you can personalize every aspect of your website    be scalable, to accommodate all those big plans that you have for your store be easy to use both for you, as you build your storefront, and your customers provide you with robust sales features (and advanced SEO tools) be fast have great software integration; you want to be able to add all the extra apps and tools that you might need quick and easy Now, let's see which of these 6 best eCommerce platforms for startups ticks most of the boxes on your list: 1. Squarespace What makes Squarespace one of the first solutions to evaluate first when choosing the best eCommerce solution for your small store? It gives you total creative control over how your website will look. Squarespace stands out from this list with its sleek, modern templates. Templates that are flexible enough to enable you to DIY your online store exactly how you want it to look. With no coding skills or additional plugins needed. Key Benefits you get unlimited creative control you get an entire collection of beautifully-designed templates, as well as tons of flexibility to further customize them to your liking you get to sell your products on Instagram, as well Main Drawbacks you're not free to add any extra sales features to those that you get out of the box; there's no app market you're quite limited when it comes to payment options; there are 3 options only: Apple Pay, PayPal, and Stripe its multi-channel selling offering is limited to Instagram its sales features aren't as powerful as those of other eCommerce solutions for small businesses You'd Choose to Build Your Website with Squarespace If... it's a visually-arresting storefront that you want to create you want total creative control over your website's design 2. Best Platform for Small Business in 2020: Wix Wix is any small-scale seller's (with little to no tech knowledge) dream come true. You get: an easy to use drag and drop system to put together your store (just drag text boxes and images and position them anywhere you want on the page) tons of creative freedom over your website's looks: make your website look exactly like the one in your head the chance to build your store with... zero costs (pay when you start to actually sell products/services on your newly built website) What more could you want from a solution of eCommerce for small retailers! Key Benefits  you can build your first online store in no time: you just drag and drop elements on the page you're free to design it exactly how you want it to look you get to add product videos, too Main Drawbacks you can't sell your products across multiple social channels you get a less robust inventory, compared to other platforms (i.e. you can't bulk upload products) Overall, the eCommerce tools that you get aren't as powerful as those of other platforms (i.e. Shopify).  You'd Choose to Build Your Website with Wix If... you're looking for an affordable eCommerce solution you want it to be super easy to use you want to be able to personalize every little aspect of your store  3. Weebly  Image by Hannes Edinger from Pixabay If you're looking for a 100% beginner-friendly and budget-friendly solution, Weebly is the one. You get to: sell for free (and upgrade later to one of its eCommerce plans) set up your small-scale eCommerce website with no tech skills Key Benefits  you get to build your online store on a budget: it doesn't get any cheaper than Weebly you can get your website up and running in no time: Weebly's the most beginner-friendly eCommerce solution you'll find Main Drawbacks you're not free to customize your checkout page (a crucial page on your eCommerce website) it doesn't provide you with multichannel selling features You'd Choose to Build Your Website with Weebly If... you have a really small inventory, so you don't really need any advanced selling features 4. BigCommerce It's one of the best eCommerce options for small businesses with... big ambitions. Why? Because: you get lots of powerful eCommerce features from the get-go (robust SEO tools and selling features); you don't need to look for (and pay for) any extra apps if you need to incorporate specific selling features into your website it is the most scalable eCommerce platform for a small business Key Benefits  you get to grow your small business... fast you get to expand your store's reach and keep your costs within budget by selling across various platforms (BigCommerce comes with lots of multi-channel integrations) Main Drawbacks its advanced tools come at a cost: a steep learning curve  it's not as beginner-friendly as the other eCommerce platforms on this list: don't expect to get your BigCommerce store live in... a matter of hours if you don't plan to grow your business any time soon, you'll find yourself paying for powerful features that you just... don't need You'd Choose to Build Your Website with BigCommerce If... you have big plans for your small eCommerce business and you want to make them a reality... fast 5. Square Online Store  Image by mohamed Hassan from Pixabay  What makes it the perfect candidate for the title of “the best platform for small business in 2020”? it's affordable it's easy to use, for any beginner trying to launch his/her first online store on his own it taps into AI to help you make the best choices when building your site  Key Benefits  you get to build your website and start selling with... zero costs: Square Online Store does offer you a free plan  the AI tech that it uses makes it so much easier (and faster) for you to build your store (i.e. you save valuable time when loading your products since it points out what categories they fit into) it's the “best value for money” type of eCommerce option for small-sized businesses  Main Drawbacks you're not 100% free to customize your website you'll find its selling features to be quite... basic if you're planning to grow your small business You'd Choose to Build Your Website with Square Online Store If... you want to be able to combine your offline sales with your online selling strategy you're on a shoestring budget and you have zero tech skills, so you're looking for a really affordable and easy to use eCommerce platform to build your small online store... fast 6. Shopify New to eCommerce and you're looking for a turnkey solution to launch your business fast? Shopify could be the best choice for you: it's easy to use and code-free it ships with 50+ different store themes (the Shopify themes are some of the best-looking ones in the marketplace) you have lots and lots of apps to choose from to incorporate precisely the functionality that you need into your store The whole process of building your eCommerce website with Shopify could get summed up to 3 simple steps: you select the store theme you add on your content you import your products' CSVs There! You're now ready to launch your Shopify store. Key Benefits  you get a huge app market and the most advanced sales-specific features on the market you get multichannel selling options (Amazon and eBay integrations here included) you can sync your inventories if you're already selling on another platform: centralize your inventory management you get a robust inventory system (i.e. you get alerted when one of your products is out of stock) you get built-in dropshipping tools, essential when you run a small business on a budget and you don't have storage for your products yet Main Drawbacks  it's not exactly the most budget-friendly eCommerce platform for a small retailer expect to be charged transaction fees on your sales, unless you use its in-house payment gateway: Shopify Payments You'd Choose to Build Your Website with Shopify If... you're committed to building a successful eCommerce business (you're not selling just a couple of products) you want to create a solid foundation for your store: Shopify provides you with powerful tools to build and manage your store and a big app store to browse through and grow your business The END! The best eCommerce platform for small business in 2020 is on this list, but the real question bugging you is: “Which one's the perfect choice for my own store?” It really depends on what you value most:  a low price? powerful sales tools and features? creative freedom to customize your product listings, your checkout page, your...? If what you need is a visually-appealing, easy to manage online store, equipped with advanced eCommerce features that best fit your needs, then what you need is Shopify. Now, if the idea of: digging through a huge app store browsing through a big collection of store themes to pick the one that suits your niche and store's personality setting everything up (optimizing it to rank high in search results here included) ... seems too time-consuming for you, we're here to help. Just drop us a line and let's get you that Shopify store that engages and drives sells.   Image by Darwin Laganzon from Pixabay   ... Read more
Adriana Cacoveanu / Jul 29'2020
7 Ways that You Can Reduce Image Size on a Large-Scale Drupal Site, With a Lot of Images
Images can make or... break the user experience. Especially if we're talking about large amounts of images. So, what are your best options to reduce image size on a large-scale Drupal 8 site? And, most importantly: How do you strike a balance between the smallest file size and the best possible image quality? Well, just keep on reading... Here are 7 ways that you can manage image compression on your image-heavy Drupal site without affecting their quality: 1. Use a PNG Optimizer to Reduce Image File Size Let's say that you have a lot of PNG images on your Drupal website. How do you reduce the image file size? Simple: you use TinyPNG to... squeeze them. Expect to reduce them somewhere around 60% (while keeping the lossless image quality). 2. Use a JPEG Compressor to... Compress Your Images Server-Side  "How to make images load faster on my website?" Just use a compressor to reduce image size for your JPG and JPEG files: TinyJPG CompressJPEG Compress Now JPEGOptim It will take... a while, especially since we're talking about an image-heavy Drupal site. Different JPG files mean different settings for you to... play with till you've balanced out size and quality. 3. How to Improve Image Load Times: Use Drupal 8 Image Styles It's a tool that you get... out of the box. And what you gain is more control over the size of the images on your website: Set several image styles, of different sizes, that will go on various areas of a page. Good to know! Configure your image styles just once: from then on, they'll resize all your new images by default. Here's how you do it: Go to "Manage display", in the content type setup section Click the gear wheel icon next to the image field to open the settings tab and choose an image style There, you can either choose one of the previously configured image styles or... create a new one, by selecting the "Configure Image Style" option from the dropdown menu Source: Drupal.org          Good to know! Once you've set your image style, the module updates all the created images... automatically. 4. Use Drupal 8 Image Toolkit to Adjust Their Quality (And Their Size) It's the best way to resize images in Drupal 8. And the easiest way, as well: Go to Admin > Configuration > Media > Image Toolkit Choose the setting that allows you to compress your images (the JPEG quality field) Play with it till your strike the perfect size-quality balance Save the new settings Note! The new setting will apply to all your images; there's no way for you to adjust the quality for each image, one by one. Tip! Stick to somewhere between 60% and 80% when setting the image quality. 5. Use the Responsive Images Module to Resize Your Images  "Which module is used for image optimization?" Which is the best Drupal 8 module to reduce image size on pages that contain lots of images... Responsive Images is (but) one of them. Here's how it works: Its image formatter maps the breakpoint of the original image and renders a responsive image instead. All that by using an HTML5 picture tag (that has sizes and srcset attributes). It basically enables browsers to select the image to display according to the image style selections. And here's how you set up responsive images on your Drupal 8 website: Enable the module (for, even if it's a core module, it's not enabled by default) in Admin > Configuration Select "Responsive Image" Hit "Install" What about breakpoints? How do you set them up? Go to your editor (if it's a custom theme that you're using) Create a file named "yourthemename.breakpoints.yml" in your theme directory ("/themes/custom/yourthemename") Now, its time to configure the image styles for your responsive images: Different breakpoints call for... different image sizes.  Go ahead and pair each breakpoint that you set up at your_theme_name.breakpoints.yml with an image style and create your responsive image styles. 6. Use the ImageMagick Module to Reduce Image Size   "How do I manage compression on my image-heavy Drupal site?" You use ImageMagick. It's another one of your best options for Drupal 8 image resize. Here's why: Drupal might provide the GD2 image manipulation toolkit out of the box and enable you to set multiple alternatives, of different sizes, for the same image. Yet, it lacks some key features, such as... TIFF format support or GIF support with an image style. And this is where the ImageMagick module comes in handy. To install it, just run this command: Composer require 'drupal/imagemagick' And here's how you use it to reduce image size: enable it via ‘yoursite/ path set the quality for your image to 100% in the ImageMagick image toolkit The results? you've just enabled the GIT format support with image style you've reduced your image size by 20-40% Mission accomplished... 7. If It's Still Not Enough, Lazy Load Your Images  "How to load images faster?" Use the Lazy Loader, the ultimate Drupal 8 image optimization solution. Have you tried them all — all the dedicated modules and Drupal core features available — and you're still not satisfied with how fast your image-heavy pages load? Then go even further and incorporate a lazy loading functionality into your website. The END! But maybe you have better things to do — a business strategy to improve, urgent projects to work on — than finding and implementing the best solution to reduce image size on your Drupal website. Yet, you still want to make your pages load faster... So, just pass on the "burden" to us! We'll identify the best solution for speeding things up on your image-heavy web pages and... implement it for you sitewide. Image by Alexandra_Koch from Pixabay   ... Read more
Silviu Serdaru / Jul 23'2020
The SEO Shopify Checklist: How to Get Your Store to Rank Higher Fast in 10 Simple Steps (Part 2)
  See? We are a team of our word. As promised in Part 1, we're back with 5 more steps to add to your SEO Shopify checklist. And to boost the ranking of your new Shopify store (and its traffic, and the sales, and... all the "good stuff" that comes from an effective SEO strategy). So, let's dive right in. Here are the other 5 simple, yet effective improvements that you can make to your eCommerce website: Step 6: Optimize Your Product Pages "How does a Shopify store rank on Google?" It "bets" on a mix of unique product descriptions and on-product-page SEO best practices. "Often times product pages don't have the content that they need to perform well in the SERPs" (MOZ.com) With so many eCommerce brands still striving to get the most out of these 2 totally ineffective tactics: using the same description on multiple product pages across their websites displaying the manufacturers' descriptions on their product pages ... you stand high chances to get your own product pages to rank higher in the SERPS. Now, let's get specific.  6.1. 4 Best Practices to Increase Engagement on Your Product Pages add unique content to each page (don't be that Shopify store owner who uses the same content across all his/her product pages!) write your own product descriptions (and make sure to create one for each product in your inventory; focus on their best features and benefits) add product reviews and highlight ratings add high-quality images and videos of your products link to related products comply to the latest AODA requirements Source: spiegel.medill.northwestern.edu   Tip! One of the best SEO Shopify apps that you could use at this point is Product Reviews. It'll add SEO-friendly scores to all your product pages. 6.2. 3 Best Practices to Keyword Optimize Your Product Pages include your target keywords in the title tags, product descriptions, and meta descriptions remember to add it to your ALT text for images, as well make sure your keywords fit naturally into the text And, again, I can't stress enough the importance of original and unique product descriptions! Step 7: Add a Blog, Another Critical Step On Your SEO Shopify Checklist "If you’re seeing that Google is ranking more blog/article types of content for the keywords mapped to your Shopify store, your best bet is to go out and create that content yourself." (MOZ.com) Now, let's say that, as you're building the SEO for your Shopify store, you're trying to rank for quite a lot of informational keywords ("How to...", "What's the best...", etc.). You've already mapped them all to your store (i.e. to your product and your category pages) and... nothing. Your Shopify store's still on... page 10 in the searches for those keywords. But what about those stores that do rank high for the same keywords with informational intent? Is it their product/category pages that Google ranks? Or rather post from their blogs, that include those keywords? Mystery solved. If you want to have your store rank high for keywords with informational intent you need to add a blog to your Shopify site. It's there that you can write informational (and epic) content around those specific keywords. "Google is starting to prefer to rank more informational content above transactional. " (MOZ.com)  7.1. 4 Reasons Why You'd Want to Start Blogging on Your Shopify Store    face it: only a ridiculously small percent of your website's visitors access it with a clear intention to buy. To increase chances to turn them from visitors to customers, you need to... educate them; to provide them with informational content for each stage in the buyer's journey once you write high-quality content on your blog you can send some of that authority to your product and category pages (which, otherwise, are so hard to link to); internal linking still is on of the best SEO tips for Shopify that you should make the most of blog posts make great tools for "pitching" your products (just make sure you target the right keywords) a blog is a perfect place on your website to add informational content that Google ranks high   "But what should I blog about?" Glad you asked. Here are 3 simple ways that you can come up with some killer blog post topics: a. Ask yourself how your customers could get more value out of your product. For instance, you might be selling... hand blenders. Then, you could come up with recipes on "how to make creamy tomato soup in just 3 minutes" using a particular feature of your blenders. b. When you do your keyword research, make a list of all the user questions around those keywords. Then, go ahead and "exploit" them: write blog posts around the questions that your future customers have. c. Or, you can... brainstorm those questions. Ask yourself what inquiries and dilemmas related to your products your customers might be dealing with. For instance, you could be selling clothes made of a... revolutionary type of linen. Your potential customers could be wondering: "What makes it so revolutionary?". Or "Why is linen so expensive?" or "What's the difference between cotton and linen?" Step 8: Find and Fix all the Duplicate Content Issues Removing all duplicates is one of the crucial steps to take for improving the SEO of your Shopify store. It's also one of those issues common to Shopify stores in particular: 2 versions of your domain (with the same content) get indexed: the myshopify one and the custom domain one. Tip! When you add your custom domain to Shopify, make sure to check that all the traffic gets automatically redirected to your primary domain. How? Just go to Online Store > Domains and, if the message that you get there is “Traffic from your domains is not being redirected to this primary domain.”, click "Enable redirection". If it says “Traffic from all your domains redirects to this primary domain", then you're safe. But it's always best to check first. This way, you avoid the scenario where you're making it harder than necessary for Google to rank your Shopify store. For it won't know which of the 2 indexed versions is the "official" one. And speaking of the "duplicate content" danger that's greater in the case of Shopify websites, here are 2 ways that this eCommerce platform duplicates content. 8.1. It duplicates collection pages via pagination Meaning that it duplicates the first product category page in a series. You'll see “?page=1” included in the URL to the first page in that series.  And this URL is highly likely to have the same content as the first, non-parameterized URL. So, when working on the SEO for your Shopify store, make sure to identify and to remove all the duplicate paginated URLs. 8.2. It duplicates product pages  You'll have your product pages rendering at 2 different URL paths: the canonical one: /products/ the default, non-canonical one: /collections/.*/products/ Basically, Shopify creates several links for each category that a product is in. How to fix that? You can address this issue right in your theme's .liquid files. Just follow the step-by-step guide there to get it fixed. Step 9: Use an Alternative to Robots.txt File to Control Google's Crawl  Why would you want to add this point to your SEO Shopify checklist? Because in Shopify you cannot adjust the robots.txt file.  And, since you don't want Google to crawl the content on your website altogether, you'll need to look for alternatives. You could, for instance, consider canonical or "no follow" tags. Step 10: Build Links to Your Shopify Store It's sill is one of the most challenging parts when doing SEO for Shopify in 2020. But it's also one of the most powerful tactics, that can make or break an effective SEO strategy. Still, no need to get discouraged. There are a few simple and effective ways to get quality, relevant links to your Shopify store and boost its authority:   guest blog on relevant websites (remember to add a link to your online store in your blog post) reach out to those websites that have already mentioned your brand (your products, your brand's name, etc.), but "overlooked" to include a link to your website, as well form partnerships with publishers or other eCommerce businesses in your industry  find out who's linking to your competitors' stores and reach out to them   Our Recommendation for You Is... ... to balance out your SEO efforts and your efforts to provide the best user experience. Your mail goal, as a Shopify store owner, should go beyond that of achieving a higher ranking: More sales is your ultimate goal. And for that, delivering the best user experience (a fast loading site, helpful image descriptions, useful content, etc.) is critical. So, in addition to these 10 points on your SEO Shopify checklist, be sure to add another one: Provide users with what they're looking for on your website. And make it easy for them to find it. The better their experience will be, the higher your chances to have your site pushed up in the rankings. Now, if you'd want to have your store bumped up in the search results, but without having to: get tangled up in link building tactics be on the lookout for duplicate content issues come up with a unique and keyword-optimized description for every single product in your inventory ... just shift the burden to us. Drop us a line and let's start building out the SEO strategy that'll set your Shopify store up for success! Image by mohamed Hassan from Pixabay  ... Read more
Adriana Cacoveanu / Jul 17'2020
The SEO Shopify Checklist: How to Get Your Store to Rank Higher Fast in 10 Steps (Part 1)
You've just opened your Shopify store. Now, you want to make it easy to find in the search engines (obviously!). So, you're working on its SEO. And you ask yourself: "Is there an easy-to-follow SEO Shopify checklist that I could use to get my store to rank higher on Google... fast?" Higher ranking on Google » Higher traffic » More sales. The butterfly effect of good Shopify SEO... To give you a hand with that, we've reviewed our own process for improving the SEO of our clients' Shopify stores. And we've extracted the 10 most common adjustments that you, too, can make to give your new Shopify store a boost in the searches... quickly. But First: Is the SEO for Shopify any... Different? Can we really talk about "SEO Shopify vs BigCommerce"? Or "SEO Shopify vs Woocommerce or WordPress or..."? What makes the SEO approach for Shopify stores any different than the one for any eCommerce websites? There are some nuances that make it somehow unique: SEO particularities when it comes to crawling and indexing that you'll need to be mindful of the fact that you cannot edit the robots.txt file in Shopify (so, you'll need to come up with an alternative solution for that) issues related to duplicate content that are specific to Shopify  ... Step 1: Create a Strong and Logical Structure for Your Website "The better your site structure, the better your chance of ranking higher in the search engines." (Neil Patel) "How to optimize SEO on Shopify?" You go ahead and set up a powerful structure for your site. "What's a powerful structure?" you ask? A structure that makes it easy for the user the navigate the content and for the search engines to understand your website (that is, to crawl it and to rank your products). Which can only lead to: a great user experience a higher ranking in the search results A "powerful website structure" based on a logical hierarchy: Main categories  » Subcategories  » Products. In the context of a Shopify store, an example of a "good structure" would be: Homepage » Collection pages » Product pages  Tip! Keep it simple. A too complex maze of categories and subcategories will only discourage your users. Good to know! In Shopify, the "collection" pages stand for the product category pages. Step 2: Choose Your Keywords (A Key Point on Your SEO Shopify Checklist) "How to set up SEO for Shopify?" You go keywords hunting, that's how. Where to start? There are 2 paths that you can take: the free one the paid one (aka, choosing one of the SEO Shopify tools to search for the best keywords) 2.1. The Free Way to Find the Best Keywords for Your Shopify Store Here are 4 simple methods that you can use to identify the most suitable keywords:   explore forums and subreddits related to your products   analyze the social media hashtags related to your products   make a list of 5 key topics that your customers are interested in, which are closely related to your products (i.e. if you sell bicycles, your buyer personas might care about "bike riding lessons", about "how to store a bike outside" or about "bike wear and shoes"...)   scan the title tags, image alt-texts, and meta descriptions on your competitors' websites and see what keywords they're targetting   Note! These are all non-data-driven ways to search for keywords.  2.2.The Paid Way to Look for Keywords: Using Keyword Search Tools If you don't feel like doing any guesswork when it comes to choosing the best keywords for your Shopify store, just use one of the best tools available: SEO Metrics Moz's Keyword Explorer (use it to spot high priority keywords and to uncover new keyword opportunities) Ahref's Keyword Explorer (i.e. you can use the "Content Gap" report to identify those keywords that your competitors' webshops rank for and yours doesn't) Google's Keyword Planner ... And here are a few more simple strategies to get keywords ideas: list of all those keywords that are currently getting most clicks your Google Search Console find and target those Google AdWords keywords that generate the most revenue for your Shopify store  When doing your research, you'll want to find the (almost) perfect balance between search volume and keyword difficulty.  And always make sure that the keywords you've selected align with the search intent. Tip! Target long-tail keywords. Conversational, natural language search queries are powerful enough to boost your website's ranking on Google. Step 3: Keyword-Optimize Your Pages (Titles, Meta Descriptions, URLs...) With your list of keywords at hand, it's time for you to sprinkle them strategically throughout your website. Here are the best spots to place them: your pages' title tags (homepage, product pages, category pages, blog posts) the meta descriptions the URLs the page content (i.e. in your product's descriptions) the image Alt tags Now that you know what are the "hot spots" on your website, here are some Shopify SEO best practices for optimizing them: keep your page title tags under 60 characters write a unique title tag and meta descriptions for each page keep your meta descriptions under 155 characters place your focus keyword at the beginning of the meta descriptions Step 4: Target One Focus Keyword per Page And this is another critical step on your SEO Shopify checklist to be mindful of. Make it even more powerful by linking it to another SEO best practice: Mapping keywords to content types.  It's still one of the top SEO tips for Shopify. Meaning that you target specific types of keywords for each type of page on your website — blog posts, product pages, homepage, category pages, etc. Let's say that you're selling kombucha tea on your Shopify store: You'll want your blog posts to target searches for information ("what is kombucha"), and your product category pages to target lower search volume, but which point out to a strong intent to buy ("buy kombucha in bulk"). Step 5: Optimize Your Product Category Pages “To help category pages rank better, we advise our clients to not only have a list of product names, thumbnails and ‘view more’ buttons, but to turn this page into an experience that helps the user with making a decision,” (Arsen Rabinovich on searchengineland.com) This is one of the SEO optimizations on Shopify best practices that more and more eCommerce brands have been adopting these days. So, how about seizing this opportunity to have your Shopify store rank higher than your competitors'? By upgrading your product category pages from... mere lists of products to influential touchpoints in your customers' buying journeys. To pages that deliver a richer experience. Pages that provide more informational type of content, aligning with the user intent. 5.1. Best Practices for Optimizing Your Category Product Pages: display star ratings, tips, recommendations, user comments ... excerpts from product descriptions, related products, FAQs create content around users' questions feature direct access to your blog posts related to that specific product type use a combo of fresh and evergreen content on your collection pages Make it useful, make it relevant. You want those pages to rank high, but you also want them to deliver a rich user experience... 5.2. Best Practices for Optimizing Title Tags for Categories You know now how to optimize the content on your collection pages. But what about their title tags? Is there a formula to keyword-optimize those titles? There is: Keyword 1 – Shop for Keyword 2 – Store Name For example: Trek Bikes – Shop for Trek Bike Online – The Store That's it for today! But stay tuned for the Part 2 of this post, where we'll be sharing 5 more steps to add to your SEO Shopify Checklist. Now, if you find these tips on how to optimize our store for higher ranking too time-consuming and overwhelming, just shift the "burden" to us. Drop us a line and let's come up with a fine-tuned SEO strategy for your Shopify store. One that'll guarantee it the ranking and traffic that it deserves.   Image by Abdul Rehman from Pixabay ... Read more
Adriana Cacoveanu / Jul 16'2020
”Why Would I Use Shopify to Start My Own Online Store?” Top 7 Reasons
You either ride the wave or drown in it (yes, I am talking about the new e-commerce reality that COVID-19 has brought). So, you’ve decided to go ahead and open up your own online shop and you ask yourself: “Why would I use Shopify?” Why not... BigCommerce, for instance? And you know that going through this digital transformation is going to be painfully challenging since you’ll need to: go through the entire process of building your online store (obviously!) make sure the servers will withstand huge (hopefully) amounts of traffic actually ship your products  handle those scenarios where customers return their products handle all the marketing of your online business … With so much on your plate, the last thing you need is a complex or a too rigid eCommerce platform. One that would make setting up and managing your store even more cumbersome. But still: why Shopify? Here’s why: 1. You Can Start Your Own Shopify Store with… Zero Technical Skills And this is one of the key reasons why it’s the best eCommerce website builder, particularly for small businesses. Shopify handles all the technical stuff for you: backups, security, web hosting, updates. Unless you need some more advanced features than the ones it provides you with out of the box. Otherwise, you’re good to go: you can set up your store in no time, with no computer science degree. Talking about empowering entrepreneurs, right? 2. “Why Would I Use Shopify?” Because It’s the Easiest to Use The question "Can I build my own eCommerce website?” has one simple answer: Definitely! With Shopify, you can set up your storefront and start loading in products in a few hours.You have an intuitive interface “at your service”, enabling you to get everything up and running with… no single line of code. It’s conveniently easy to use, with your store ready to go pretty much right out of the box. 3. You Get Everything You Need to Run Your eCommerce Business And I’m talking here about: web hosting deep insights into your customer behavior via its easy to navigate dashboard (Are they abandoning carts? How long are they hanging out in your online shop? Which social media channels do most converted customers come from?) advice on the measures you could take to boost your sales transaction management a dedicated payment gateway: Shopify Pay (while it also integrates smoothly with Amazon Pay, PayPal, Stripe, Worldpay) integrations with Google and Facebook and other platforms, as well In short, Shopify takes care of everything online store management-related for you. 4. You Get a Fast and Low-Cost Shipping Service “Why would I use Shopify for my eCommerce store?” Because you get access to a network of thousands of third-party logistics providers. And this is gold particularly for small eCommerce businesses (with big plans), who don’t have a global logistics network. In this respect, Shopify Fulfillment Network taps into machine learning to guarantee you deliveries on time (two-day shipping) and lower costs for your shipping. And speaking of shipping (and empowering eCommerce businesses), you’re free to choose the shipping option that best suits your needs: by product weight by delivery speed by the region on the globe that you’re shipping to 5. You Get a Large Collection of Apps to Add More Functionality to Your Store It’s what makes Shopify one of the most “tempting” eCommerce platforms: You get to start small, using its built-in features, then… scale up, adding more power to your eCommerce business via add-on apps. And, thank God, there are thousands of them in the Shopify App Store. Ranging from: reviews sections to chat feature to the feature of converting prices to international currency  to email marketing tools (if your chosen theme doesn’t already provide you with such a feature) … you can browse, choose, and add any type of new functionality that you need to “inject” into your web store. And since scanning through such a rich collection of third-party apps can get overwhelming, just make sure you go with the best-rated ones. It’s the best criterion to filter them by.  6. You Get a Whole Range of SEO Tools to Rank Your Store Higher in Search “Why would I use Shopify to create my online store?” Because it “spoils” you with a heavy load of built-in SEO tools to help your store get found: it prompts you with SEO best practices whenever you add a new product to your catalog you get header code and custom URL multilingual options reporting tools blogging 7. You Get a Rich Collection of Themes, Specifically Designed for eCommerce This is another strong reason why Shopify’s still one of the most popular eCommerce website builders. It provides you with one of the most impressive collections of stylish, clean, professionally designed themes. Themes that you get to browse through by: industry: food and beverage, art and photography, home decor, etc. price popularity style: “fun and lively”, “minimalist”, “great for small inventories” Good to know! The Shopify Express theme is the theme to go for if you need to get your store online… yesterday. If you don’t have tons of images for your product catalog and you need to get online fast, this theme’s the one for you. When it comes to built-in features, all Shopify themes ship with: social media icons drop-down navigation support free stock photos by Burst SEO customizable content sections on the home page mobile-friendly design free theme updates built-in styles and color palettes Prioritize those themes that ship with features that are critical for your store over the great looking ones that… lack them. Otherwise, you’ll need to look for (and pay for) Shopify apps to compensate for the missing features. In other words: Why not make your life easier from day one, going for a theme that helps you check most of the features off you wishlist? You’ll find it more… natural and easier to design your product pages around your products, then to style them with no products to feature. The END! Are these reasons strong enough to answer your question: “Why would I use Shopify for my online store?”. But what if you’re not that thrilled about the idea of a DIY store? Maybe you don’t have the time (or you simply want to invest it in other projects) to get into the nitty-gritty of building your own online store, from A to Z Or what if you: need a fully custom Shopify app for your store? One that should store a particular functionality that you need incorporated into your shop? … or maybe a theme that’s tailor-made to suit your specific business needs and to do your brand justice? want to customize your product page or your checkout form? We’re here to help you make the most of Shopify and fine tune it to your needs. Just drop us a line and let’s build your powerful online presence. Image by Akash Sanchihar from Pixabay   ... Read more
Adriana Cacoveanu / Jul 13'2020
The Complete Website UX Audit Checklist for 2020: 12 Steps to Uncover Usability Issues on Your Site
Users come to your website. They start the checkout process and... leave. Why is that? Is there a "best practice" process to identify the pain points in the user journey? A website UX audit checklist that you could use? And how would you know: what to include in your audit? what pages to review? how to interpret all the collected data and turn it into actionable insights? You've got the questions, we've got the answers. And we've included them all in an 11-point checklist to run whenever you want to assess the user experience on your website: What Is a UX Audit More Precisely? Source: process.st Let's go back to the example above: You notice that visitors on your website keep abandoning their shopping cart.  In this case, a website UX audit might uncover specific flaws in the customer journey responsible for this low conversion rate: confusing navigation structure cluttered screens a too complicated checkout process an inconsistent visual style across pages not enough payment options In other words: A UX audit helps you identify all those usability challenges with a direct impact on users' experience. key elements on your website that are too hard to find ... or too hard to use the workflow users are to perform is not that obvious and intuitive And it helps you find your answers to legitimate questions like: What is working and what isn't? What metrics are your collecting and what metrics should you be collecting? What does the gathered data tell you about your website users' needs? Why do they behave the way they do and how might they behave once you've taken follow-up action? In short: a UX audit provides you with those metrics which, once turned into updates to your website, help you boost conversions. Step 1: Run Stakeholder Interviews and User Surveys Start off by talking to your: development team, the one in charge with all the UX improvements on your website; ask them about their development challenges, future plans with the company website, and specific requirements for achieving those plans marketing team and salespeople, who might already have their own user survey results collected along the years Then, run your own updated user surveys and categorize results by: task severity findings per screen  Tip! Run usability tests to filter through the qualitative data collected on these interviews and surveys. For instance, users might report a discouragingly complex checkout process. A usability test will confirm or disprove this claim. Step 2: Create Your User Persona- A Key Point in the Website UX Audit Checklist Who are you improving your website UX for? And there are different types of users visiting your website and each user type stands for a unique way that you could improve the user experience delivered there. To narrow down your options, you need to figure out who's the most representative user for your website.  Remember to add these 3 key attributes to your user persona as you're building its profile: user goals: do they align with your business goals? needs: what does he/she try to accomplish when visiting your website? frustrations: things to avoid when designing this user persona's experience on your website Tip! Bring your business goals (that we'll be focusing on at Step 3) into the picture, as they'll help you determine who your user persona is. Also, while at this stage in your UX audit, answer these 3 crucial questions: what are your visitors' demographics and behaviors on your website where do they come from to your site? are current visitors also your target users? Step 3: Get Specific with Your Business Goals  Let me guess: Your business goals tied to your website are related to conversions and revenue. At this step of the audit, you'll want to clearly define those goals that a better UX can directly impact. Once you've defined your business goals, include these key questions into your website UX audit checklist: What's my business goal? What's the key user goal? What actions do I want users to perform on my website? What are the top brand values that I want to communicate to my website visitors? What are my key sales channels? Who are my top competitors? Step 4: Perform a Cognitive Walkthrough of Your Website  ... to see things through the visitors' eyes. Try to perform those actions that users come to your website for. And stay vigilant to detect any obstacles that might stop you or slow you down when trying to achieve your "user" goals. Tip! Since you already know all too well how your website works, base the whole process on established criteria. This way, you can keep your focus on those user goals. Step 5: Dive Deep into Your Data Analytics Your website analytics reports make some great insights into how great or... less than great the user experience delivered on your site is. Use it to "fuel" your UX audit with, as it'll provide you with key information on: conversion or cart abandonment what visitors were doing before accessing your website (most common entry points to your website) specific user flows on your site traffic metrics hotspots on your website Tip! Filter your data analytics by specific segments and timeframes.  Source: uxbooth.com Supplement the valuable data that you get from Google Analytics with reports provided by tools like: Kissmetrics Hotjar Crazy Egg Step 6: Determine Your Conversion Rate Performance Is your website an eCommerce one? Then you'll want to take a close look at your sales and download figures as you try to improve your site with a UX audit. Figure out how well your website copy supports the overall user experience and whether your website meets visitors' pain points. Step 7: Identify Your Highest Converting Pages Another crucial point to add to your website UX audit checklist. Why? Because the pages with the highest conversion rate give you an insight into what UX is doing right on your website. They stand for some successful customer journeys that you'll want to get inspired by and... replicate on other pages on your site, as well. Step 8: List Your High-Traffic Pages with a High Bounce Rate "How to perform a UX audit?" One of the essential tasks to add to your "To Do" list is identifying those high-traffic pages with a high bounce rate (above 70%). Step 9: Identify Strong Points and... Pain Points in the User Journey Where does the user step off the intended path? Why is he/she failing to take action? It's the strong points in the customer journey (those high-converting pages that you've listed at Step 7 are the best places to look for them) that'll provide you with the best solutions for fixing the weak points identified at this step. Step 10: Take a Close Look at Your Site Layout Your website layout is directly "responsible" for a great deal of the user experience delivered on your website.  So, at this point in your website UX audit checklist you'll want to check specific aspects of your site layout with a direct impact on the visitors' experience: Does it manage to meet visitors' needs? Is your website navigation intuitive enough and easy to use? Is your on-site search accessible enough? Is your website copy in line with the user journey? Step 11: Run a Competitive Analysis How will this help you? You identify your target customers' expectations when interacting with websites similar to yours. That sell the same type of products or services. What's those sites' traffic compared to yours? How usable are they? How well do they rank in the search engine results page? Seize any opportunities that your competitors might have missed. Or get inspired by what they do great in terms of user experience and... do it better on your own company website. Step 12: Organize Your Findings Into a UX Audit Report And use categories like: major usability issues A/B test suggestions challenges predicted impact ... to sort and group your results. 3 Tips to Keep in Mind When Conducting Your UX Audit I've saved 3 best practices for last. Apply them to streamline the whole process and to future-proof your findings. Group all your findings into buckets. It'll bet easier for you (and your team) to interpret your findings when you group them into categories (e.g. the "website navigation UX issues" category) Take screenshots of all the issues found. In other words: screenshot everything! It's the easiest and most effective way to document every aspect (web page, interaction, etc.) of your website with a direct impact on the user experience. Look for trends. Use your spreadsheets of UX findings to identify... patterns. Are there any common conventions and structures that visitors expect to find on your website? That they're already familiar with?   The END! I think I know what you're thinking right now: "But taking all the steps included in your website UX audit checklist takes... ages! And during all this time I'd have to put my team's projects on... hold." Not if you pass on the audit "burden" to us. Just drop us a line and let's uncover all the opportunities for UX optimization on your website! Image by Mudassar Iqbal from Pixabay     ... Read more
Adriana Cacoveanu / Jul 01'2020
How to Improve Internal Site Search and Boost Your Conversion Rate in 12 Easy Steps
They're not there for the looks, you know. Users come to your website to search for... something — a product, a service, information. Its role is to make it easy for them to find that "something" via its search engine. But how to improve internal site search and "shorten the time between query to conversion"? What are some best practices when adding search functionality to your website so that: it serves up the most relevant search results? it reduces user-friction? it provides the best search experience? it helps users to convert faster? Here's your 12-step checklist to an effective on-site search: Why Site Search Is Important?   "Adding on-site search to your website increases conversions by 480%!" (Neil Patel).  Just think about it: The user's found your website (your SEO efforts have paid off). It's something specific that he's looking. Or he at least has some idea of the type of products/services that he's there for. Now, why would you want to make him go over... 5 different pages of results before he reaches that service/product page that he was looking for in the first place? Instead, your website's search engine should help him out with: search suggestions autofills real-time preview of search results Like Office Depot here, whose on-site search engine gave me plenty of search suggestions when I looked for a "chair": Step 1: Put It Front and Center One of the powerful internal site search best practices. But also the most ignored one. Don't be that website owner. Instead, put your search box where users can see it the instant they get on the web page: besides the navigation right below the navigation, as a distinctive element above the navigation in the header Take Zara's example here: how long does it take you to find the search box on this page? Step 2: How to improve internal site search: Make It Easier to Navigate  And what better example than Google's Search Engine itself? You just can't miss it on the page. Moreover, search results are grouped into different categories — images, videos, news — lifting some of the burdens off your shoulders as an online "searcher". It'll even turn your misspelled search queries... Key takeaways: consider using tabs by categories to make the user search experience as breezy possible make the most of keyword matches ... and assistive technologies It's all about shortening the time from the user's query to... conversion, remember? Step 3: Boost Your Site Search Engine with Product Metadata "How to improve search functionality?" By forgetting all about the "meta tags have no impact on SEO" principle and starting to add relevant product metadata. For yes, they do not count for traditional search engines, yet they have a huge impact on the way that your on-site search engine finds any product in your inventory. So "feed" it metadata: titles, tags, attributes, categories, descriptions, specific keywords that your target customers will enter... Step 4: Cater to All Kinds of Searches There'll be users who know exactly what they need. So they'll be typing the exact product/serial number in the search box. And there'll be users who have heard of an innovative, newly launched product in passing and will misspell its name. Make sure your on-site search will serve up relevant results for both types of user profiles: turn the product/serial number into a search criterion make sure your on-site search turns relevant results on "misspelled queries", as well  Step 5: "Fuel" Your Internal Search Engine with Long-Tail Keywords   "How to improve internal site search?" By optimizing your website copy for long-tail keywords (3-5 words). The more you use, the more power you'll inject into your search engine. Let's take this example: You go to Office Depot's website looking for an office chair. Chances are that you're trying to find something more specific than a "chair". You want it to be... grey, ergonomic, made of leather or mesh. You get the idea. You're not looking for a generic "office chair".  Now, switch from your role of potential customer to that of an online owner and start optimizing your website copy for long-tail keywords. They still have most of the search volume. Step 6: Give Users Multiple Filtering Options via Faceting  Add multiple categories to help users filter through generic query results.  This way, you enable them to make their way to more specific results. This internal site search "best practices" becomes a must-have if it's an: eCommerce website with a large inventory ... that you have. A customer won't spend half a day looking for a "green cotton t-shirt for girls size XS", digging through dozens of result pages. Take H&M's example here: they're using faceted search options to help me narrow down my options when I type a generic query like "shirt". Step 7: Tailor the Search Experience As Per the User's Location "How to improve internal site search?" Localize your website content. Or, in plain English: add regional dialect and idioms to your copy. And you'd also want to include "popular searches in your... (name of the region)". The whole idea is to: personalize the search experience, making it more user-friendly help the user find what he's searching for faster (and to convert faster, as well) Even if he's using a dialect-specific word or phrase as a search query. So, start building a list of synonyms for your search queries and use them to improve the search functionality on your website. Step 8: Implement In-Search Filtering Go beyond autocomplete if you want to provide the best search experience to your potential customers. In this respect, advanced in-search filtering is one of the most powerful on-site search features. Take this example: Someone enters "sneakers" in your search box. You'd want to give him/her more search options, more specific suggestions like "sneakers in men's clothes" or "sneakers on sale"... Again, a must-have on-site search feature if it's a large eCommerce website that you have. Step 9: Add Informational Content, As Well Not everyone on your website is there to buy something from you.  Some of them are looking for specific information on your products. So, another effective way of improving search functionality on your site is to you ensure there's enough info-rich content for these users to dig into. Step 10: Serve Targeted Search Results Based on User Behavior Data Here's another answer to your "How to improve internal site search?": Make the most of previous user behaviour to serve targeted search suggestions. Rely on users' profile log information to: identify distinctive patterns and tailor your recommendations accordingly identify regional phrases (e.g. "soda" instead of "coke") and use them to personalize your suggestions Step 11: Give Users More Control Over the On-Site Search Results How? By giving them: categories to filter through their search results drop-down menus brand names that they could use as search criteria a personal search results page where they can keep track of their past activity and use quick search options based on their past behavior Step 12: Serve Relevant FAQs on Every Search Another effective and easy way to optimize search function on your site is to display FAQS at the end of each search This way, users get more information about the product features/price/specific fees/brand that they're interested in. Tailor these lists of questions to the user's past behavior and query data and turn personalization into your most powerful ally. The END! Maybe you do want to increase the conversion rate on your website, but without having to: optimize heavy of loads content for long-tail keywords get tangled up in user data to track down all the regional words variations  write metadata for... hundreds of different product pages We get you. And we've got your back. Just drop us a line and let's improve your on-site search so that you stop leaving conversions on the table. ... Read more
Adriana Cacoveanu / Jun 26'2020
Drupal Performance Optimization: 17 Drupal Caching Best Practices To Speed Up Your Page Load Time- Part 2
"How can I make my Drupal 8 website faster?" Are you still struggling with this? Still striving to figure out which are the best (and most straightforward) Drupal performance optimization techniques for your website? Well, here I am today with a handful of 9 more ways that you can speed up your Drupal site. In addition to the 8 ones that I covered in the first part of this post. And yes: it's another round of Drupal caching best practices that'll help you boost your page load time. So, let's dive right into it: Tip #9: Use the Dynamic Page Cache Module  ... to cache for both authenticated and anonymous users. Unlike the Internal Page Cache module, that I mentioned in Part 1, which only caches pages for anonymous users. Tip #10: Use Distributed Cache, A Highly Effective Drupal Performance Optimization Technique But how does it work, more precisely? Once you've installed a distributed cache, it'll store your database's cache tables (Drupal's "cache_" tables) either in: file or memory Tip #11: Enable Drupal Cache for Anonymous Users Another one of those quick, yet powerful Drupal performance tuning steps that you can take. Tip #12: Use Squid to Cache Images and Static Content on Your Website "How to optimize Drupal for better performance?" You could go for Squid, an open-source caching proxy server. Now, since Drupal's already famed for its particularly dynamic content, the only cases where Squid does make a great performance booster are those where you need to cache static content. Tip #13: Add a Front-End Cache (i.e.Varnish Cache) Here's another handy Drupal performance optimization method for you: Use Varnish Cache to reduce the load on your server. How does it do it? It stores the HTML response, so that next time that the same page is requested, it serves it from memory. The result? Bypassed PHP and web server and... improved page load time. Tip #14: Use the Advanced CSS/JS Aggregation Module to Improve the Front-End Performance of Your Website  Combining your assets together is one of the most straightforward and effective ways to address those Drupal performance issues on your website. From: file grouping to caching to compressing ... the AdvAgg module handles all the steps that you need to take to aggregate your CSS and JS files. Tip #15: Install Memcache to Reduce Your Database Load You know how you're often struggling with keeping your database load to a minimum by caching database objects in RAM? In this respect, Memcache makes a great Drupal 8 performance optimization technique. It helps you reduce that load on the database and boost your page loading time. How? By taking standard caches out of the database. And by caching the results of resource-intensive database operations... Tip #16: Use the Entity Cache Module to Cache... Entities   Another caching best practice to boost Drupal 8 with is installing the Entity Cache module.  And its name says it all: it helps you cache entities. Tip #17: Cache Views  Here's the situation: Page requests made by registered users on your website lead to loads of queries to your database. Which impact the page load time. Now, to query the database, views are being used. And this is where this views caching module comes in handy to... boost things in there.   The END! These are our 17 recommendations for you on the best Drupal performance optimization methods for boosting your page load time. Not thrilled about the idea of having to go through the... Memcache installation process or to configure Varnish for Drupal? Or to put your current projects on hold so that your team can set up a... distributed cache? Maybe you don't have a professional Drupal maintenance team that could handle all these caching settings? We're here to help! Just drop us a line and let's figure out which of these 17 techniques are best suited for your website and the specific performance issues that it's struggling with. Let's speed things up in there! Image by Izwar Muis from Pixabay   ... Read more
Silviu Serdaru / Jun 23'2020
Drupal Performance Optimization: 17 Drupal Caching Best Practices To Speed Up Your Page Load Time- Part 1
"Why is my Drupal site so slow?" "How do I speed up my Drupal website performance?" In other words, what Drupal performance optimization techniques should you use? Which is the: most budget-friendly quickest most straightforward most effective ... solution to those Drupal performance issues that are slowing down your website? Caching... And luckily, Drupal 8 (it is a Drupal 8 website that you have, isn't it?) "spoils" you with one of the most advanced caching systems out there. The trick is that you follow the Drupal caching best practices and use it to its full potential. Speaking of which, here's a list of 17 such best practices: * I'll be covering 8 of them in this post, leaving the 9 remaining ones for the next blog post. But First: What Is Caching? "What is the purpose of caching?" "How does caching improve performance?"  2 legitimate questions that you might be yourself right now. Let me start by defining the Drupal caching process: Once a user accesses a page on your website, content elements and web data from that specific page (images, HTML, CSS, etc.) get stored in an accessible space. When that user visits the same web page again, your website will serve him/her the cached version of the content.  That if you haven't updated it since his/her last visit, of course... And this translates into: reduced bandwidth faster page loads Tip #1: Use the Internal Page Cache Module to Cache Pages for Anonymous Users   Say you have an "Add to cart" functionality for anonymous users on your eCommerce website. You can use this module to cache precisely this functionality. A Drupal performance optimization tweak that'll take you less than a minute to set up. Tip #2: Go for the Best Suited Tools for Heavy Traffic Drupal Sites Say you have a fairly busy Drupal 8 website. You've turned on caching in your performance settings, but... you haven't noticed any significant impact on your site's loading speed. So, you need to bring in the heavy artillery. To use powerful caching tools designed for high traffic websites. Here are some of the best tools and optimization techniques to try: switch to a Drupal-specialized hosting provider like Pantheon or Acquia move your database to its own VM/container (that if you still have it running locally, on your Drupal web server) upgrade to PHP 7.1.0 Enable OPcache via php.ini.  Put a proxy (i.e. Nginx) in front of your server Tip #3: Enable Block Cache - A Quick and Easy Drupal Performance Optimization Solution How to increase Drupal 8 performance? You cache those blocks that don't get updated frequently (like from one user to another). Tip #4: Use Views Content Cache to Update Upon Content Changes Only How does this Drupal module help you optimize your website for better performance? It allows you to expire views caches every time you update or remove content. The great thing about this caching method is that you get to cache blocks that appear on thousands of pages. Tip #5: Use a Content Delivery Network By far the most powerful Drupal performance optimization solution for your website. Why? Here are the 2 strongest reasons why you'd want to use a CDN to cache the static content (files, CSS, images, JS, fonts...) on your website: you keep the network delay to a minimum since your CDN has endpoints across the globe you get a better page loading time: your CDN has a domain different from your website's, so web browsers load content requests to your domain in parallel with the content coming from the CDN Tip #6: Set a Far Future Expiration Date for Your Static Assets Set up a "Newer expire" policy for your static components (e.g. use a far future Expires header) Tip #7: Use Redis as a Drupal Performance Optimization Technique to Store Large Amounts of Data Data that wouldn't fit into your server. "But what is Redis?" you ask? An in-memory store optimized for high-performance. Tip #8: Set the Maximum Time that Your Pages Can Remain Cached Another one of the Drupal caching best practices is setting the maximum amount of time that browsers should keep your cached data. The END of Part 1! And these are but 8 Drupal performance optimization solutions focused on caching. I have a whole list of 17 tips ready to share with you... So, stay tuned for another round of simple and effective caching techniques that'll help you speed up your website... But what if you don't have the time or the people in your team that you could assign tasks like: enable a block cache set up Redis  install the... views_content_cache module ...?  What if you could have a dedicated Drupal maintenance team implement all these performance optimization techniques on your website for you? We're ready to help you speed things up on your website. Drop us a line and let's set up the best caching strategy for your Drupal website. Image by mohamed Hassan from Pixabay   ... Read more
Silviu Serdaru / Jun 19'2020